Industry solution

Marketing & Advertising

Every campaign on one thread, from brief to proof of what it returned

Creative approvals, usage rights, media pacing, creators, event leads and retainers, carried by products designed to work as one.

Products
8
Challenges
6
Concepts
15
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Agency team reviewing a campaign approval grid and a media pacing chart on a wall screen
HeadshotMarketing(opens HeadshotMarketing in a new tab)ArtistryBase(opens ArtistryBase in a new tab)BigConsole(opens BigConsole in a new tab)FluidGrids(opens FluidGrids in a new tab)HookMovies(opens HookMovies in a new tab)CoolAndLovely(opens CoolAndLovely in a new tab)EventfullyManaged(opens EventfullyManaged in a new tab)TimeCampus(opens TimeCampus in a new tab)

The problem

Why campaigns fall apart at the seams

A single launch runs through a brief deck, a proofing tool, a rights spreadsheet, several ad platforms, a creator tracker, a badge-scan app and a timesheet. Nobody sees the whole campaign until the post-mortem.

A modern campaign is a relay between people who rarely share a system. The brand's marketing team writes the brief, the agency's studio makes the work, brand and legal review it, producers clear talent and music, media buyers traffic it across several ad platforms, partnerships managers brief creators, and field marketers run the launch event. Every hand-off is an export, an email or a spreadsheet tab.

The cost shows up in familiar places: a superseded version goes live, a talent term lapses while the ad keeps serving, a flight overspends over a weekend, a creator posts without a disclosure label, trade-show leads sit in a CSV for a week, and the retainer is burned before the month is out. Each problem is obvious in hindsight and easy to miss in the moment.

Measurement adds its own friction. Each platform reports its own conversions on its own clock and attribution window, so the weekly report becomes a reconciliation exercise rather than a decision. What brands and agencies need is not another dashboard but a shared record that carries the campaign from brief to proof, with approvals, rights and hours attached.

Who this is for

  • Agency account director

    Launches that ship on the date promised, a client who trusts the Monday report, and a retainer that still has margin in week four.

  • Brand marketing director

    Seeing what the spend returned, keeping the brand safe across agencies and creators, and approving work without chasing threads.

  • Media buyer or paid media lead

    Flights that pace to plan, one naming convention across platforms, and reporting that does not eat Monday morning.

  • Creative producer or studio lead

    Knowing which version is approved, how many rounds were contracted, and which talent and music terms each master carries.

  • Influencer and partnerships manager

    Briefs, drafts, disclosure, paid usage and payments for dozens of creators on one record instead of a spreadsheet and DMs.

  • Field and event marketing manager

    Booth and launch-event leads that reach sales while the conversation is still warm, with the event's pipeline on record.

A day in the life

The story behind the solution

Launch week at an independent agency

Kestrel Row is launching the fall collection for Corvid Trail, a mid-sized outdoor apparel brand: a hero film with thirty-odd cutdowns, paid social and connected TV, fourteen creators, a booth at a wholesale trade show and a city pop-up. Maya owns the relationship. This is her week, and every chapter is a place where the campaign could slip through a gap between tools.

  1. Monday, 8:40 am

    Version six was approved. Version five went live.

    Maya opens her inbox to a note from Corvid Trail's brand lead: the 15-second cutdown running on paid social still carries the waterproofing claim that legal struck on Friday. The approved file exists; it was attached to a different email thread. The media team trafficked the one they had.

    How this is solved: Creative approvals the media team can trust

  2. Monday, 2:10 pm

    A spring photo and a lapsed talent term

    To stretch budget, the paid team wants to rerun the best-performing hero image from last year's spring shoot in retargeting. The producer who booked the model has left, the release sits in a shared drive, and nobody can say whether paid social in Canada was ever included, or when the term ends.

    How this is solved: Talent and music usage rights that do not lapse unseen

  3. Tuesday, 9:05 am

    The weekend the budget ran ahead

    Over the weekend the paid social flight spent well ahead of plan while connected TV under-delivered. Corvid Trail's CMO asks why cost per acquisition jumped. Maya's buyer spends the morning exporting every platform into a spreadsheet, and their conversion counts add up to more orders than the store actually took.

    How this is solved: Media pacing and reporting the client can act on

  4. Wednesday, 11:30 am

    Fourteen creators, one missing label

    One creator posts a draft the brand had not approved; another posts without the paid-partnership label. The brand now wants to put spend behind three creator videos, but nobody has checked whether the agreements allow it. The tracker is a spreadsheet, and payments live in another one.

    How this is solved: Creator programs with briefs, disclosure and usage on record

  5. Thursday, 4:45 pm

    Three hundred badge scans in a rented app

    The trade-show booth is busy: buyers from dozens of regional retailers stop by to see the fall line. The scans live in the show's rented lead-retrieval app, the qualifying notes are on a paper pad, and the pop-up sign-ups are in a third list. The wholesale team will get a CSV next week, if someone remembers to send it.

    How this is solved: Event and booth leads that reach sales while warm

  6. Friday, 3:00 pm

    The retainer burned by week three

    Kestrel Row's finance lead flags that the Corvid Trail retainer is well over its monthly hours with a week to go. The hero film went to a fourth round of changes against two contracted, the studio worked the weekend, and none of it was raised with the client as out of scope at the time.

    How this is solved: Retainer hours and revision rounds seen before they overrun

None of these moments is unusual; together they are an ordinary launch week. The solution concept below shows how Burdenoff products are designed to share one record of the campaign, so each hand-off carries its approvals, rights, numbers and hours with it, and Maya's Friday is a review rather than a reckoning.

Challenges and how they are solved

6 problems, several products, one connected answer

Each challenge shows the problem as it happens, how the products are designed to hand work to each other, and the concepts that illustrate it. Share any challenge on its own.

Challenge 1 of 6

Creative approvals the media team can trust

ArtistryBase(opens ArtistryBase in a new tab)FluidGrids(opens FluidGrids in a new tab)HeadshotMarketing(opens HeadshotMarketing in a new tab)

The problem

A hero film becomes thirty-odd deliverables: 15- and 6-second cutdowns, vertical and square crops, market versions and retailer co-op edits. Feedback arrives as PDF markups, email replies and hallway comments from the brand lead, the product team and legal. A performance claim needs substantiation, a price super needs an end date, and every revision gets a new filename. When the media team traffics, it picks the file it has, not necessarily the one that was signed off.

What it costs

Superseded or unapproved creative reaches paid channels, claims slip past legal, and the agency spends days reconciling which version ran where.

How the products work together

ArtistryBase holds each deliverable as a work with immutable, numbered versions and runs review rounds where brand and legal notes pin to the exact timecode or region, ending in a recorded approval per approver. Each work's tags (claim, price super, market) are designed to pass to a FluidGrids decision rule that decides who must review: a product claim or a price super goes to legal, a new market to the local brand lead. Only when every required approval is recorded does ArtistryBase release that version, which is designed to carry a campaign-standard name and ad ID. HeadshotMarketing is designed to pick up the approved version by reference and use that name and ID when the buyer builds the placement, so the file trafficked is the one legal signed.

The outcome it is designed for

Every trafficked asset traces back to a named version and a recorded approval, and claims review happens before launch rather than after a complaint.

The concepts behind it

Challenge 2 of 6

Talent and music usage rights that do not lapse unseen

HookMovies(opens HookMovies in a new tab)ArtistryBase(opens ArtistryBase in a new tab)HeadshotMarketing(opens HeadshotMarketing in a new tab)FluidGrids(opens FluidGrids in a new tab)

The problem

The spring shoot booked two models on a buyout for paid social and online video in the United States and Canada, a voice-over on session and holding fees, and a track under a sync and master license. Each agreement has its own media, territory and term, and all of them live as signed PDFs in a shared drive. Months later a buyer reuses the best-performing image in retargeting, and nobody checks whether the media, the market or the term still covers it. The first anyone hears of a lapse is an agent's invoice for extended use, or a request to pull the ad that week.

What it costs

Ads keep serving past their licensed term or outside their territory, bringing unplanned usage fees, rushed takedowns and strained talent relationships.

How the products work together

HookMovies' auditions tools post roles and score applicants, and its rights windows, which model territory, time window, monetization mode and exclusivity for distributing titles, are the basis for a proposed ad usage-rights tracker that holds each talent, music and stock agreement as a usage window by media, territory and term. ArtistryBase is designed to link each usage window to the works and versions it covers, so an approved version shows the end date of the usage it depends on. HeadshotMarketing is designed to show which live ad campaigns use each version. FluidGrids can watch the end dates and open a renewal task for the producer, or a pause request for the buyer, well before a window closes. People make the call; nothing is paused automatically.

The outcome it is designed for

Producers renew or retire usage before it lapses, and buyers pause the right ads by name instead of finding out from an invoice.

The concepts behind it

Challenge 3 of 6

Media pacing and reporting the client can act on

FluidGrids(opens FluidGrids in a new tab)BigConsole(opens BigConsole in a new tab)HeadshotMarketing(opens HeadshotMarketing in a new tab)

The problem

The media plan covers paid social, search, connected TV, online video and retail media, each with its own flight and budget. Every platform reports spend, delivery and conversions in its own interface, time zone and attribution window. By Monday the buyer has five exports, a pacing sheet last updated on Friday and a client asking why cost per acquisition rose. Platform-reported conversions add up to more orders than the store recorded, and nobody can say which number to believe.

What it costs

Overspend and under-delivery surface days late, and Monday goes on reconciling exports instead of moving budget.

How the products work together

A scheduled FluidGrids workflow is designed to collect each platform's daily spend, delivery and conversion report (through a connector where one exists, or a webhook or HTTP step) plus the brand's order data, and write the results into BigConsole datasinks, the one documented hand-off here. BigConsole is designed to turn those feeds into a flight pacing console: planned against delivered spend per flight and platform conversions beside actual orders, with threshold alerts and a cited Explain panel planned on the same datasinks. HeadshotMarketing supplies the campaign plan and budgets, and its analytics are designed to compare revenue and return on ad spend by channel, with first- and last-touch views; multi-touch attribution is on its roadmap. An agreed budget shift is recorded against the campaign in HeadshotMarketing.

The outcome it is designed for

Pacing problems surface the day they start, and the Monday report opens with a decision about where the next dollar goes.

The concepts behind it

Challenge 4 of 6

Creator programs with briefs, disclosure and usage on record

HeadshotMarketing(opens HeadshotMarketing in a new tab)CoolAndLovely(opens CoolAndLovely in a new tab)ArtistryBase(opens ArtistryBase in a new tab)FluidGrids(opens FluidGrids in a new tab)

The problem

A launch has fourteen creators across three platforms, each with a brief, a fee, a deliverables list, a draft deadline, a posting window and sometimes the right for the brand to run the post as a paid ad. The partnerships manager tracks it in a spreadsheet and a dozen message threads. Drafts are approved in comments, disclosure is checked by scrolling feeds, and paid-usage terms are whatever the creator remembers agreeing to.

What it costs

Unapproved drafts and missing paid-partnership labels put the brand at risk, and paid amplification stalls while usage terms are chased.

How the products work together

HeadshotMarketing's influencer relationships hold each creator against the campaign, with compensation and deliverables progress in one view. For a fashion or lifestyle brand, CoolAndLovely holds the collaboration itself (brief, role, compensation and a lifecycle from proposed to published), and creators publish shop-the-look outfits built from catalog pieces and linked to it. Drafts go to ArtistryBase for an anchored review round with a recorded approval. HeadshotMarketing is designed to bring these together in one deliverables tracker per creator. The partnerships manager records each live post link and a disclosure check on the row (a FluidGrids workflow is designed to fetch the post and prompt the check), and the tracker flags any row marked live without a recorded approval or a label.

The outcome it is designed for

Every creator post is designed to trace back to an approved draft, a checked disclosure and agreed usage before the brand puts spend behind it.

The concepts behind it

HeadshotMarketing

Influencer Deliverables and Disclosure Tracker

Tracks every creator deliverable from draft to posted, with the recorded approval, disclosure check, paid-usage window and payment on one row.

Works with CoolAndLovely, ArtistryBase, FluidGrids

Concept pagefor Influencer Deliverables and Disclosure Tracker on the HeadshotMarketing website (opens in a new tab)

Challenge 5 of 6

Event and booth leads that reach sales while warm

EventfullyManaged(opens EventfullyManaged in a new tab)HeadshotMarketing(opens HeadshotMarketing in a new tab)FluidGrids(opens FluidGrids in a new tab)

The problem

At the wholesale trade show the booth team scans a few hundred badges in the show's rented lead-retrieval app and writes qualifying notes on a pad: which store buyer wants the fall line, who asked about regional exclusivity, who needs samples. The launch pop-up collects guest sign-ups on a tablet form. A week later someone emails a CSV to the brand's wholesale team, half the notes are missing, and the buyers have already met three competitors.

What it costs

Warm retail-buyer and consumer leads go cold, and the event's contribution to pipeline is argued about rather than shown.

How the products work together

For events the brand hosts itself, the city pop-up or a retailer preview in its showroom, EventfullyManaged runs registration and QR check-in at named stations, so every guest and sign-up is on the event record. The trade show is the organizer's event, so its scans stay in the show's lead-retrieval system; a FluidGrids workflow is designed to take that export, as a file or a webhook, with the booth team's qualifier notes. Both streams are designed to reach HeadshotMarketing's CRM with their source, event and notes, where explainable scoring shows which signals moved each lead and event marketing ties the event to its campaign. Its nurture journeys then pick each lead up: a store buyer who asked for samples hears from the wholesale team the next morning, and a pop-up guest receives the launch email.

The outcome it is designed for

Store-buyer leads are designed to reach the wholesale team the next morning, and the event's pipeline sits on the same record as the rest of the campaign.

The concepts behind it

Challenge 6 of 6

Retainer hours and revision rounds seen before they overrun

TimeCampus(opens TimeCampus in a new tab)ArtistryBase(opens ArtistryBase in a new tab)

The problem

The statement of work allows two rounds of changes per deliverable and a fixed number of retainer hours a month. In practice the hero film went to a fourth round, the studio worked a weekend, and the account team found out from timesheets after the month closed. By then a change order feels like an ambush, so the agency absorbs the hours and the margin disappears quietly.

What it costs

Out-of-scope work goes unbilled, studio teams are overloaded, and clients are surprised by change orders raised weeks after the work.

How the products work together

ArtistryBase records every review round per deliverable and shows each production's stage and team. TimeCampus is designed to capture time against client projects and jobs without manual timers, keeping budgets and burn on the same record and team views aggregate. A retainer tracker in TimeCampus is designed to read the round counts from ArtistryBase beside the hours, flag the moment a job passes its contracted rounds or the month's projection crosses the retainer, and draft a change-order note for the account director to edit and send. The brand sees agreed hours through a client portal link the agency controls, so scope is discussed before the month closes.

The outcome it is designed for

Account directors raise scope changes mid-job, and the monthly review starts from numbers both sides have seen.

The concepts behind it

How it fits together

How one campaign moves between products

One launch, eight steps. Each product does the part it was built for and hands the next one a record rather than an attachment: deliverables, usage windows, approved versions, creator looks, sign-ups, spend and change orders. Apart from FluidGrids datasinks feeding BigConsole, these hand-offs describe how the products are designed to work together.

  1. To ArtistryBase: Deliverables list, markets and flight dates for the studio

  2. To ArtistryBase: Usage windows linked to the masters they cover

  3. To HeadshotMarketing: Approved versions, linked to the usage windows that cover them, each with a campaign name and ad ID

  4. To HeadshotMarketing: Collaboration records and published looks for the deliverables tracker

  5. To HeadshotMarketing: Check-ins and sign-ups tagged with the event they came from

  6. To BigConsole: Keyed datasinks for spend, delivery, conversions and orders

  7. To HeadshotMarketing: An agreed budget shift, recorded against the campaign

Step 1 of 8: Brief the campaign

Products in this solution

What each product brings

  • HeadshotMarketing

    Campaign plan, paid media, creators, CRM and reporting

    The campaign's home: brief, audiences, ad campaigns across platforms, influencer relationships, event marketing, lead scoring and channel analytics on one campaign and customer record, designed with isolated workspaces for each agency client.

    Visit HeadshotMarketingAll concepts

  • ArtistryBase

    Creative versions, review rounds and approvals

    Holds every deliverable as a work with immutable versions, runs review rounds with notes anchored to the timecode or region, and records an explicit approval per approver before release.

    Visit ArtistryBaseAll concepts

  • BigConsole

    Pacing and performance consoles

    Is designed to turn spend, delivery and order feeds into governed consoles with filters, with threshold alerts and a cited Explain panel planned on the same datasinks. Consoles can be shared at view or edit level with named people or groups.

    Visit BigConsoleAll concepts

  • FluidGrids

    Data collection and approval routing

    Is designed to collect ad-platform reports and order data on schedules and webhooks, routes approvals with versioned decision rules, and feeds BigConsole through datasinks.

    Visit FluidGridsAll concepts

  • HookMovies

    Shoot casting and usage-rights windows

    Its auditions tools post roles and score applicants, and its rights-window model (territory, window, mode, exclusivity) is the foundation for the ad usage-rights concept below.

    Visit HookMoviesAll concepts

  • CoolAndLovely

    Brand and creator collaborations

    For fashion and lifestyle brands, holds storefronts, seasonal collections and creator collaborations with a brief, compensation and lifecycle, plus shop-the-look outfits built from real catalog pieces and linked to their collaboration.

    Visit CoolAndLovelyAll concepts

  • EventfullyManaged

    Brand-hosted events and check-in

    Runs registration, ticketing and QR check-in at named stations for the events a brand hosts itself, such as a pop-up or a retailer preview, so every guest and sign-up sits on one event record.

    Visit EventfullyManagedAll concepts

  • TimeCampus

    Retainer hours and client transparency

    Designed to capture time against client projects without manual timers, keep budgets and burn on the same record, and share hours with clients through controlled links, with team views kept aggregate.

    Visit TimeCampusAll concepts

One platform underneath: Burdenoff Workspaces

All eight products run on Burdenoff Workspaces: one sign-in for agency staff, brand approvers and freelancers, role-based access that keeps each client's work separate, one audit trail of who approved, changed or paused what, and one bill across the products you use.

Concept gallery

Every concept in this solution

15 concepts from 8 products. Each one links to its own page on the product's website, and every view has a link you can share.

Pitch kit

The Marketing & Ads solution in one minute

Approvals, usage rights, pacing, creators, event leads and hours each live in a different tool, so a campaign is only seen whole at the post-mortem. Burdenoff brings HeadshotMarketing, ArtistryBase, BigConsole, FluidGrids and four specialist products onto one workspace, designed so those records travel with the campaign instead of behind it.

  • Designed to record creative approval per version, cutdown and market, with claims routed to legal before anything is trafficked
  • Talent and music usage windows designed to sit beside the live ads that depend on them, with renewals flagged ahead of expiry
  • Flight pacing and cited explanations designed around platform spend and the brand's actual orders
  • Creator deliverables, approvals, disclosure checks and paid-usage terms designed to sit on one row per post
  • Designed so event sign-ups reach the CRM the next morning and retainer burn shows while scope can still be discussed
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Questions

Frequently asked

Is this one product or several?

Several. HeadshotMarketing runs the campaign, ArtistryBase the creative approvals, FluidGrids and BigConsole the data and pacing, and HookMovies, CoolAndLovely, EventfullyManaged and TimeCampus cover usage rights, creator collaborations, events and retainers. They share Burdenoff Workspaces for sign-in, roles, audit and billing, and you can start with the product that matches your most pressing gap.

Can an agency keep each client's work separate?

That is the design intent. HeadshotMarketing is built around isolated workspaces per agency client, and every product inherits role-based access from Burdenoff Workspaces, so a brand approver sees their own campaign and nothing else. Freelancers and client reviewers are given scoped access rather than shared logins.

Does this replace our ad platforms?

No. Buyers still build and optimize inside each ad platform. FluidGrids is designed to collect spend, delivery and conversion data from them, through a connector where one exists or a webhook or HTTP step, BigConsole to show pacing across them, and HeadshotMarketing to hold the plan, audiences and analytics that sit above them.

How is measurement handled when platforms disagree?

The pacing console is designed to show platform-reported conversions next to the brand's own order data, so the gap is visible rather than buried in an export. HeadshotMarketing's analytics are designed to show first- and last-touch views by channel, and a fuller multi-touch attribution model is on its roadmap. Which figure to optimize to remains your team's decision.

Will it check ad claims or disclosure rules for us?

No. The products are designed to route work to the right reviewers, record who approved what, and flag a post recorded as live without a recorded approval or a disclosure check. Decisions on claims substantiation and advertising rules stay with your legal and brand teams.

Are these products available today?

The products are pre-launch, and this page describes a solution concept: how they are designed to work together for marketing and advertising teams. Some hand-offs shown here are planned rather than built. Join the waitlist on each product's site, or tell us which workflow you would start with.

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This is a solution concept: it shows how Burdenoff products are designed to work together in this industry. The images are illustrations of the concepts, not screenshots of the actual products, and every name and figure in them is sample data.