# TheGlobalFuel — product assets > 19 published assets for TheGlobalFuel (22 files incl. ad sizes): promo films, demos, documents, services, mockups, ads. Source: https://burdenoff.com/products/theglobalfuel/assets ## TheGlobalFuel — 2-minute product promo - Product: TheGlobalFuel - Category: Promo films - Format: video, mp4, 2:00, 1920x1080 - File: https://assets.burdenoff.com/products/theglobalfuel/promo/theglobalfuel-promo-2min-1080p.mp4 - Captions: https://assets.burdenoff.com/products/theglobalfuel/promo/theglobalfuel-promo-2min-1080p.vtt - Notes: https://assets.burdenoff.com/products/theglobalfuel/promo/theglobalfuel-promo-2min-1080p.md - View: https://burdenoff.com/products?assets=theglobalfuel&asset=theglobalfuel-promo-2min-1080p - Tags: promo, overview, narrated Two-minute narrated promo film introducing TheGlobalFuel as one headless, API-first record for assets, production, reserves, shipments, contracts, inventory and emissions. ### About Narrated 1080p product film for TheGlobalFuel. It opens on the end-of-quarter scramble (assets in spreadsheets, month-end rebuilds, ESG rebuilt every cycle), then walks through the asset registry across oil and gas, mining, metals, solar and wind, production and reserves capture, multi-modal chain of custody, offtake contracts next to deliveries, and compliance with emissions and permits on the same records. It closes on the AI assistant and alerts and a call to start on the free plan at theglobalfuel.com. Suited to website heroes, launch posts and the top of sales decks. ### Transcript [00:00] It's the end of the quarter. [00:03] Somewhere between the pit and the port, a cargo just went dark. [00:09] Assets live in spreadsheets, month-end rebuilds reality from memory, and ESG gets rebuilt every [00:15] reporting cycle. [00:19] Meet TheGlobalFuel: energy, mineral and resources management unified in one headless [00:24] API-first platform. [00:30] Every well, mine, field, and renewable site becomes one structured record, with production [00:35] and inventory attached. [00:39] Oil and gas, mining, metals, solar, and wind. [00:42] Every commodity and region governed as one portfolio. [00:48] Capture output, grade, and downtime as it happens, and book reserves by category dated and auditable. [00:57] Then follow the material. [00:59] Truck, rail, pipeline, barge, and vessel movements share one chain of custody. [01:06] Commercial teams see offtake and supply contracts right next to what was actually delivered. [01:14] And compliance answers from records, not spreadsheets, with emissions, permits, and provenance on [01:18] the same backbone. [01:23] By the numbers, 29 tools for your own AI agent, 11 rule-based alerts, 5 transport modes, [01:29] and 25 real scenarios. [01:34] Open a well, a cargo, or a contract, and just ask. [01:39] Every alert even quotes the rule it fired on. [01:44] Built for operators, commercial teams, and compliance, everyone works from one version [01:49] of the truth. [01:53] Unify your resource operations. [01:55] Start on the free plan at TheGlobalFuel.com. ## TheGlobalFuel — Add reserve estimate demo - Product: TheGlobalFuel - Category: Demos - Format: video, webm, 1:47, 1852x1080 - File: https://assets.burdenoff.com/products/theglobalfuel/demos/theglobalfuel-demo-add-reserve-estimate.webm - Notes: https://assets.burdenoff.com/products/theglobalfuel/demos/theglobalfuel-demo-add-reserve-estimate.md - View: https://burdenoff.com/products?assets=theglobalfuel&asset=theglobalfuel-demo-add-reserve-estimate - Tags: reserves, spe-prms, assets, demo, screen-recording Screen recording of adding a contingent reserve estimate of 16,500 m3 to an asset in TheGlobalFuel and viewing it on the Reserves page and asset detail. ### About Silent screen recording of the Reserves module. A user books a recoverable reserves figure for an asset as of a valuation date, choosing an SPE-PRMS category (here Contingent), recoverable volume, unit, recovery factor and methodology. The Reserves page then shows estimate counts, total recoverable volume and average recovery factor, filterable by asset and category. For reserves managers. ### Transcript No spoken audio — screen recording. ### Walkthrough - 0:00–0:50 — Add reserve estimate dialog: asset "E2E QA Test Asset 2024", category Contingent, as-of date 09/28/2026, recoverable 16,500 m3, recovery factor 0.64, methodology Volumetric, a note. - 1:02 — Reserves page filtered to that asset: 1 estimate, 16,500 m3, 64% recovery factor. - 1:20 — Unfiltered: 2 estimates (one Proved 2,400,000 bbl, one Contingent), category filter tabs Proved/Probable/Possible/Contingent/Prospective. - 1:38 — Asset detail page with its Reserves tab. ## TheGlobalFuel — Asset lifecycle demo - Product: TheGlobalFuel - Category: Demos - Format: video, webm, 1:48, 1852x1080 - File: https://assets.burdenoff.com/products/theglobalfuel/demos/theglobalfuel-demo-asset-lifecycle.webm - Notes: https://assets.burdenoff.com/products/theglobalfuel/demos/theglobalfuel-demo-asset-lifecycle.md - View: https://burdenoff.com/products?assets=theglobalfuel&asset=theglobalfuel-demo-asset-lifecycle - Tags: assets, asset-registry, lifecycle, demo, screen-recording Screen recording of creating a coal mine asset in TheGlobalFuel, opening its detail page and moving it through lifecycle statuses to Retired. ### About Silent screen recording of the asset registry. A user creates a new resource asset (name, code, commodity, kind, status, location, coordinates, capacity, working interest, discovery date, area, reservoir type), opens the asset detail page, and changes its lifecycle status from Development through Decommissioning to Retired. The dashboard then reflects the change in its assets-by-lifecycle and commodity portfolio panels. For operations managers. ### Transcript No spoken audio — screen recording. ### Walkthrough - 0:00–0:50 — New asset dialog: "E2E QA Test Asset 2025", code E2E-QA-2026-03, commodity Coal, kind Mine, status Development, location, latitude/longitude, 12,000 capacity per day, 47.5% working interest, field discovery date. - 1:03 — Asset detail page with capacity, working interest, commodity, coordinates, asset details and a location map. - 1:21 — Status changed via the header dropdown (Decommissioning, then Retired). - 1:38 — Dashboard shows the commodity portfolio (Coal, Natural Gas, Crude Oil), assets by lifecycle and emissions by scope. ## TheGlobalFuel — Compliance certification demo - Product: TheGlobalFuel - Category: Demos - Format: video, webm, 1:22, 1852x1080 - File: https://assets.burdenoff.com/products/theglobalfuel/demos/theglobalfuel-demo-compliance-certification.webm - Notes: https://assets.burdenoff.com/products/theglobalfuel/demos/theglobalfuel-demo-compliance-certification.md - View: https://burdenoff.com/products?assets=theglobalfuel&asset=theglobalfuel-demo-compliance-certification - Tags: compliance, permits, certifications, demo, screen-recording Screen recording of registering a "Block 8 extraction licence" certification with evidence in TheGlobalFuel and opening it from the Compliance register. ### About Silent screen recording of the TheGlobalFuel web app (dark theme) showing how a compliance officer registers a permit or licence against an asset. The New certification dialog is filled in, an evidence file is uploaded, and the new record appears in the Compliance register with its status, authority, certificate number and expiry. Useful for sales calls and onboarding for compliance and ESG users. ### Transcript No spoken audio — screen recording. ### Walkthrough - 0:00–0:45 — New certification dialog: title "Block 8 extraction licence", category Environmental Permit, asset "E2E QA Asset 1", issuing authority "Ministry of petroleum", certificate number, issued and expiry dates. - 0:45–0:55 — An evidence document is attached and uploads to 100%, then Create certification is clicked. - 1:00 — The Compliance page shows summary tiles (total, approved, pending, expired/expiring with an "Action needed" flag) and the certification list with status filters. - 1:10–1:22 — The new certification is opened in a detail panel showing status, authority, dates, the evidence link, tags and a Discussion thread where a comment is typed. ## TheGlobalFuel — Create inventory lot demo - Product: TheGlobalFuel - Category: Demos - Format: video, webm, 1:11, 1852x1080 - File: https://assets.burdenoff.com/products/theglobalfuel/demos/theglobalfuel-demo-create-inventory-lot.webm - Notes: https://assets.burdenoff.com/products/theglobalfuel/demos/theglobalfuel-demo-create-inventory-lot.md - View: https://burdenoff.com/products?assets=theglobalfuel&asset=theglobalfuel-demo-create-inventory-lot - Tags: inventory, lots, commodities, demo, screen-recording Screen recording of creating an inventory lot of 1,200,000 bbl attributed to a producing asset in TheGlobalFuel and filtering the Inventory page by status. ### About Silent screen recording of the Inventory module. A user registers an on-hand quantity of a commodity as a lot, optionally attributed to the producing asset, with grade, unit value, currency, production date and location. The Inventory page then shows lot count, on-hand quantity and inventory value. For logistics coordinators and commercial planners. ### Transcript No spoken audio — screen recording. ### Walkthrough - 0:00–0:40 — New inventory lot dialog: lot code, commodity, producing asset "E2E QA Asset 1", quantity 1,200,000 bbl, grade 3.22, unit value, USD, produced-at date, location "Tank Farm 3". - 0:41 — Create lot is clicked. - 0:53 — Inventory page shows 2 lots, 1,200,000 bbl on hand and $99,120,000 inventory value, with the new lot marked Available next to a Consumed lot. - 1:05 — Status filter tabs (Available, Reserved, In transit, Consumed, Written off) are clicked; the Available view for the filtered selection shows an empty state. ## TheGlobalFuel — Record emissions demo - Product: TheGlobalFuel - Category: Demos - Format: video, webm, 1:22, 1852x1080 - File: https://assets.burdenoff.com/products/theglobalfuel/demos/theglobalfuel-demo-record-emissions.webm - Notes: https://assets.burdenoff.com/products/theglobalfuel/demos/theglobalfuel-demo-record-emissions.md - View: https://burdenoff.com/products?assets=theglobalfuel&asset=theglobalfuel-demo-record-emissions - Tags: emissions, esg, scope-1, scope-2, demo, screen-recording Screen recording of logging a Scope 2 emission of 1,600 t CO2e against an asset in TheGlobalFuel and filtering the Emissions page by scope. ### About Silent screen recording of the Emissions module. A sustainability user opens the Record emission dialog, picks a scope, enters a CO2e figure for a reporting period attributed to an asset, and adds source and methodology. The Emissions page then updates its scope donut and totals. Aimed at ESG and sustainability buyers. ### Transcript No spoken audio — screen recording. ### Walkthrough - 0:00–0:30 — Record emission dialog: scope chosen from Scope 1/2/3, 1,600 t CO2e entered, asset "E2E QA Asset 1" selected. - 0:30–0:50 — Period start and end dates set; source "flaring" and methodology "IPCC" typed; Record emission clicked. - 1:00 — Emissions page shows a scope donut (2.8K t total), tiles for total, Scope 1, Scope 2 and Scope 3, and the list with the new unverified Scope 2 row next to a verified Scope 1 row. - 1:15 — The list is filtered to Scope 2 only. ## TheGlobalFuel — Record production demo - Product: TheGlobalFuel - Category: Demos - Format: video, webm, 1:12, 1852x1080 - File: https://assets.burdenoff.com/products/theglobalfuel/demos/theglobalfuel-demo-record-production.webm - Notes: https://assets.burdenoff.com/products/theglobalfuel/demos/theglobalfuel-demo-record-production.md - View: https://burdenoff.com/products?assets=theglobalfuel&asset=theglobalfuel-demo-record-production - Tags: production, assets, downtime, demo, screen-recording Screen recording of logging a 114,500 bbl production period against an asset in TheGlobalFuel and viewing it on the asset and Production pages. ### About Silent screen recording of production capture. Starting from the dashboard, a user opens an asset, records a production period (dates, volume, unit, grade, downtime, source, notes), and the record appears on the asset's Production tab and in the cross-asset Production page with volume and downtime totals. For operations managers. ### Transcript No spoken audio — screen recording. ### Walkthrough - 0:00 — Dashboard with commodity portfolio and lifecycle panels. - 0:18–0:35 — Record production dialog for "E2E QA Test Asset 2025": period Sep 28–29 2026, volume 114,500 barrels, grade, downtime 0 h, source "Manual QA". - 0:42 — The asset's Production tab lists the new record. - 1:06 — Production page shows 115,000 bbl total, 0 h downtime and 2 records across assets. ## TheGlobalFuel — Product catalogue (brochure) - Product: TheGlobalFuel - Category: Documents - Format: pdf, pdf, 37 pages - File: https://assets.burdenoff.com/products/theglobalfuel/docs/theglobalfuel-brochure.pdf - Notes: https://assets.burdenoff.com/products/theglobalfuel/docs/theglobalfuel-brochure.md - View: https://burdenoff.com/products?assets=theglobalfuel&asset=theglobalfuel-brochure - Tags: brochure, catalogue, sales 37-page landscape 2026 product catalogue covering who TheGlobalFuel is for, problems it solves, building blocks, use cases, AI approach, roles, architecture, security, plans and competitive position. ### About Landscape (16:9) product catalogue for prospects and partners, titled "TheGlobalFuel — Product Catalogue · 2026" for energy, minerals and natural resources. It notes that the product is pre-launch, holds no completed third-party certification, and that the plan tiers are the planned launch configuration. ### Contents - p1 Cover - p2–4 01 The short version; a patchwork and what replaces it; two deliberate choices (multi-commodity, headless) - p5 02 Who it is for (oil and gas, mining, renewables and more) - p6–8 03 What breaks today - p9–10 04 What you get (building blocks) - p11–14 05 Put to work: scenarios for operations, commercial and sustainability leads - p15–20 06 Built AI-native: permission-first design, four pillars, shipped vs roadmap, reach and numbers - p21–22 07 Who does what (six seeded roles) - p23–26 08 Under the hood: federated GraphQL model, capability by area, standards and integrations, deployment - p27–29 09 Security & trust; certification stated plainly - p30 10 One product, many front doors - p31–32 11 Plans (Free $0, Starter $99/mo, Growth $399/mo, Business $999/mo, Enterprise per managed asset) and how pricing works - p33–36 12 Why teams choose it, honest answers, alternatives - p37 Start today ## TheGlobalFuel — Partner cheat sheet - Product: TheGlobalFuel - Category: Documents - Format: pdf, pdf, 1 pages - File: https://assets.burdenoff.com/products/theglobalfuel/docs/theglobalfuel-cheat-sheet.pdf - Notes: https://assets.burdenoff.com/products/theglobalfuel/docs/theglobalfuel-cheat-sheet.md - View: https://burdenoff.com/products?assets=theglobalfuel&asset=theglobalfuel-cheat-sheet - Tags: cheat-sheet, partners, sales One-page A4 partner cheat sheet for TheGlobalFuel with pitch, problems, ideal customer, personas, use cases, pricing, competitors, objections and demo info. ### About Single-page A4 reference for referral partners and sellers: what TheGlobalFuel is ("one governed record for every well, mine, field and site"), a 30-second pitch, and the facts needed to qualify a lead. ### Contents - What it is, 30-second pitch, problem we solve, value proposition - Ideal customer (mid-market operators, 50–1,000 staff) and who is not a fit - Personas: Operations Director, Commercial Manager, Compliance Officer, Enterprise Architect - Top use cases and capabilities (asset registry through GraphQL API) - Pricing: Free, Starter $99/mo, Growth $399/mo, Business $999/mo, Enterprise from $45 per managed asset/mo - Competitive landscape (Enverus, Quorum, SAP S/4HANA, Enablon), why us, proof and credibility - Demo, talking points, objection handling ## TheGlobalFuel — Sales & partner playbook - Product: TheGlobalFuel - Category: Documents - Format: pdf, pdf, 35 pages - File: https://assets.burdenoff.com/products/theglobalfuel/docs/theglobalfuel-partner-playbook.pdf - Notes: https://assets.burdenoff.com/products/theglobalfuel/docs/theglobalfuel-partner-playbook.md - View: https://burdenoff.com/products?assets=theglobalfuel&asset=theglobalfuel-partner-playbook - Tags: partner-playbook, partners, sales 35-page A4 sales and partner playbook for TheGlobalFuel: positioning, pitch, personas, 14 use cases, capabilities with status, pricing, competitors, demo, objections, commissions and a mockup appendix. ### About Long-form A4 playbook for sales staff and referral partners. It explains the product and market, how to pitch and qualify, how to introduce Burdenoff, how deal registration and partner commissions work, and closes with a visual appendix of the product mockups. ### Contents - p1–2 Cover; 00 How to use this playbook - p3–7 01 Product overview; 03 30-second pitch; problems and who feels them; geographies and regional pricing bands - p8 Personas (e.g. compliance officer) - p9–14 08 Top use cases (14 scenarios) - p15–16 09 Product capabilities (shipped / part-built / planned) and AI in the workflow - p17–20 10 Pricing & plans, add-ons, alternatives, priced by portfolio - p21–22 14 Demo information - p23–25 16 Objection handling (12 objections) and discovery questions - p26–29 19 How to introduce us; registering an opportunity; 21 partner/referral commercials and rules - p30 Sales assets - p31–34 24 Product mockups — complete visual appendix (27 screens) - p35 Closing page ## TheGlobalFuel — Services brochure - Product: TheGlobalFuel - Category: Services - Format: pdf, pdf, 11 pages - File: https://assets.burdenoff.com/products/theglobalfuel/services/theglobalfuel-services-brochure.pdf - Notes: https://assets.burdenoff.com/products/theglobalfuel/services/theglobalfuel-services-brochure.md - View: https://burdenoff.com/products?assets=theglobalfuel&asset=theglobalfuel-services-brochure - Tags: services, consulting, implementation, migration, integrations, api, logistics, analytics, esg, compliance, managed-operations, training Services catalogue for TheGlobalFuel: nine strategy, migration, logistics, analytics, ESG, training, implementation, API-integration and managed-operations services across two tracks, plus the Discover-Plan-Build-Operate engagement model. ### About An 11-page landscape (720x405pt) services catalogue for TheGlobalFuel, styled to match the product catalogue: dark navy cover and divider pages, off-white content pages, purple and teal accents, and photography from the website. It covers every service listed on theglobalfuel.com/services in two tracks. "Improve your TheGlobalFuel" covers strategy and architecture, migration, logistics, analytics, ESG governance and training. "Powered by TheGlobalFuel" covers done-for-you implementation, API integrations and managed resource operations. It is written for operations, commercial and engineering leaders at energy, mining and resource companies who are weighing expert help. The brochure lists no prices and sends readers to theglobalfuel.com/contact and contact@theglobalfuel.com. ### Contents 1. Cover: "Expert hands on TheGlobalFuel", with the three service principles 2. 01 Services across the resource lifecycle: overview of both tracks and their services 3. 02 Track one divider: Improve your TheGlobalFuel ("We leave your team able to run it") 4. Model, move, flow: 2.1 Resource Strategy & Architecture, 2.2 Migration & Data Onboarding, 2.3 Logistics & Supply-Chain Enablement 5. Measure, govern, enable: 2.4 Analytics & Forecasting Enablement, 2.5 ESG, Compliance & Governance, 2.6 Training & Team Enablement 6. 03 Track two divider: Powered by TheGlobalFuel ("We set it up with you") 7. Powered by TheGlobalFuel: 3.1 Implementation & Operations Build, 3.2 Integrations & API Connections, 3.3 Managed Resource Operations 8. Or hand us the control room: managed operations, plus Support & SLAs 9. 04 How we engage: Discover, Plan, Build, Operate; engagement model; pricing (contact us) 10. 05 We leave your team able to run it without us: enablement, governance and how to start 11. Contact: theglobalfuel.com/contact, email, phone, services page, app.theglobalfuel.com ## TheGlobalFuel — UI mockups - Product: TheGlobalFuel - Category: Mockups - Format: pdf, pdf, 25 pages - File: https://assets.burdenoff.com/products/theglobalfuel/mockups/theglobalfuel-mockups.pdf - Notes: https://assets.burdenoff.com/products/theglobalfuel/mockups/theglobalfuel-mockups.md - View: https://burdenoff.com/products?assets=theglobalfuel&asset=theglobalfuel-mockups - Tags: mockups, ui, design 25-page 16:9 PDF of TheGlobalFuel UI design mockups, one screen per page, from the dashboard and asset registry to AI assistant and roadmap agent screens. ### About Image-only PDF (no extractable text) of TheGlobalFuel product UI designs on a dark green theme, one screen per page at 1200x675 pt. Pages 1–19 show the core product (dashboard, registry, operations, landing page and mobile views) with sample data such as Rumaila North Field and Ghawar Oil Field; pages 20–25 show AI screens in a "Pilbara Operations" workspace, several tagged "Roadmap preview — not shipped". Useful for showing prospects the product before a live demo. ### Contents Screen order follows the product-screen list in the partner playbook appendix: 1. Dashboard overview 2. Asset registry list 3. Asset detail 4. Production capture 5. Reserve estimates 6. Offtake contracts list 7. Contract detail with shipments 8. Shipments and logistics 9. Inventory lots 10. Emissions / ESG 11. Compliance certifications 12. Create asset dialog 13. Schedule shipment dialog 14. Compliance evidence upload 15. Operational analytics 16. Multi-commodity portfolio 17. Chain of custody / provenance 18. Landing hero 19. Mobile app views 20. AI assistant in context 21. AI alerts rule engine 22. AI agents over MCP 23. AI decision engine (roadmap) 24. AI provenance graph reasoning 25. AI autonomous ops loop (roadmap) ## TheGlobalFuel — Ad image 01: No marker pen (4:5) - Product: TheGlobalFuel - Category: Ads - Format: image, png, 1080x1350 - File: https://assets.burdenoff.com/products/theglobalfuel/ads/images/theglobalfuel-ad-img-01-no-marker-pen.png - Other sizes: https://assets.burdenoff.com/products/theglobalfuel/ads/images/theglobalfuel-ad-img-01-no-marker-pen-9x16.png - Notes: https://assets.burdenoff.com/products/theglobalfuel/ads/images/theglobalfuel-ad-img-01-no-marker-pen.md - View: https://burdenoff.com/products?assets=theglobalfuel&asset=theglobalfuel-ad-img-01-no-marker-pen - Tags: ad, image-ad, slice-anywhere, contracts, offtake 4:5 static ad, headline "Nobody has to repaint the thermometer.", showing a hand-painted fundraising thermometer board on a school fence with the dried-out marker pen nobody needs, about delivered volumes rolling into the contract total. ### About 4:5 feed (Meta, Instagram, LinkedIn mobile) variant of still 01 from the "Slice Anywhere" campaign. Art plate generated with Gemini 3 Pro Image and composited with brand layers (Core Column, Cora, CTA). ### Visual Shows a hand-painted fundraising thermometer board ("OFFTAKE: PHASE ONE") cable-tied to a school fence, with a dried-out marker pen on the footpath and Cora the core sample beside the Core Column with the CONTRACT band lit. Headline: "Nobody has to repaint the thermometer." Subline: "Delivered volumes roll into the contract total. No marker pen." CTA pill "Start free → theglobalfuel.com" and the chip "Slice anywhere. Same story." ## TheGlobalFuel — Ad image 02: The Custody Line (4:5) - Product: TheGlobalFuel - Category: Ads - Format: image, png, 1080x1350 - File: https://assets.burdenoff.com/products/theglobalfuel/ads/images/theglobalfuel-ad-img-02-custody-line.png - Other sizes: https://assets.burdenoff.com/products/theglobalfuel/ads/images/theglobalfuel-ad-img-02-custody-line-9x16.png - Notes: https://assets.burdenoff.com/products/theglobalfuel/ads/images/theglobalfuel-ad-img-02-custody-line.md - View: https://burdenoff.com/products?assets=theglobalfuel&asset=theglobalfuel-ad-img-02-custody-line - Tags: ad, image-ad, slice-anywhere, chain-of-custody, provenance 4:5 static ad, headline "Every stop is on the record.", showing a metro-map "Custody Line" poster running from asset to certificate, about every chain-of-custody stop being on the record. ### About 4:5 feed (Meta, Instagram, LinkedIn mobile) variant of still 02 from the "Slice Anywhere" campaign. Art plate generated with Gemini 3 Pro Image and composited with brand layers (Core Column, Cora, CTA). ### Visual Shows a metro-map style "The Custody Line" poster on a tiled platform wall with stops Asset, Production, Lot, Shipment, Delivery and Certificate, with the CUSTODY band lit on the Core Column. Headline: "Every stop is on the record." Subline: "Asset to certificate. One line. Every barrel and tonne, entered at its stop." CTA "Get started → theglobalfuel.com"; footer "Slice anywhere. Same story." ## TheGlobalFuel — Ad image 03: Whose plate (4:5) - Product: TheGlobalFuel - Category: Ads - Format: image, png, 1080x1350 - File: https://assets.burdenoff.com/products/theglobalfuel/ads/images/theglobalfuel-ad-img-03-whose-plate.png - Notes: https://assets.burdenoff.com/products/theglobalfuel/ads/images/theglobalfuel-ad-img-03-whose-plate.md - View: https://burdenoff.com/products?assets=theglobalfuel&asset=theglobalfuel-ad-img-03-whose-plate - Tags: ad, image-ad, slice-anywhere, shipments, logistics 4:5 static ad, headline "Know which plate is yours.", showing a conveyor-belt plate bar of model trucks, trains, barges and vessels, about tracking every shipment on one record. ### About 4:5 feed (Meta, Instagram, LinkedIn mobile) variant of still 03 from the "Slice Anywhere" campaign. Art plate generated with Gemini 3 Pro Image and composited with brand layers (Core Column, Cora, CTA). ### Visual Shows a conveyor-belt plate bar carrying model cargo (truck, rail wagon, pipeline, barge, vessel) with status flags and lot tags, a sticky note reading "was it the blue one?", and Cora on a stool with the SHIPMENT band lit. Headline: "Know which plate is yours." Subline: "Truck, rail, pipeline, barge, vessel. Origin, destination, volume, status, all on one record." CTA "Start free → theglobalfuel.com". ## TheGlobalFuel — Ad image 05: Bring your own socket (4:5) - Product: TheGlobalFuel - Category: Ads - Format: image, png, 1080x1350 - File: https://assets.burdenoff.com/products/theglobalfuel/ads/images/theglobalfuel-ad-img-05-bring-your-own-socket.png - Other sizes: https://assets.burdenoff.com/products/theglobalfuel/ads/images/theglobalfuel-ad-img-05-bring-your-own-socket-9x16.png - Notes: https://assets.burdenoff.com/products/theglobalfuel/ads/images/theglobalfuel-ad-img-05-bring-your-own-socket.md - View: https://burdenoff.com/products?assets=theglobalfuel&asset=theglobalfuel-ad-img-05-bring-your-own-socket - Tags: ad, image-ad, slice-anywhere, api, headless 4:5 static ad, headline "Headless by design. Bring your own socket.", showing an open socket-set case with sockets labelled Dashboard, Report, Assistant, Portal, Widget and an empty "Your own" slot, about the headless API. ### About 4:5 feed (Meta, Instagram, LinkedIn mobile) variant of still 05 from the "Slice Anywhere" campaign. Art plate generated with Gemini 3 Pro Image and composited with brand layers (Core Column, Cora, CTA). ### Visual Shows an open socket-set case whose ratchet handle carries the seven Core Column bands, with sockets labelled DASHBOARD, REPORT, ASSISTANT, PORTAL and WIDGET and an empty slot labelled YOUR OWN. Headline: "Headless by design. Bring your own socket." Subline: "An API-first record. Build the front end you want." CTA "Start free → theglobalfuel.com"; chip "Slice anywhere. Same story." ## TheGlobalFuel — Ad video 01: DEZ. FULL PART. - Product: TheGlobalFuel - Category: Ads - Format: video, mp4, 0:49, 1920x1080 - File: https://assets.burdenoff.com/products/theglobalfuel/ads/videos/theglobalfuel-ad-video-01-dez-full-part.mp4 - Captions: https://assets.burdenoff.com/products/theglobalfuel/ads/videos/theglobalfuel-ad-video-01-dez-full-part.vtt - Notes: https://assets.burdenoff.com/products/theglobalfuel/ads/videos/theglobalfuel-ad-video-01-dez-full-part.md - View: https://burdenoff.com/products?assets=theglobalfuel&asset=theglobalfuel-ad-video-01-dez-full-part - Tags: ad, video-ad, animated, slice-anywhere, reserves Animated 49-second ad styled as a 90s skate-video "full part", in which a skater lands tricks over the record and Cora the core sample says "Slice anywhere. Same story." ### About Code-drawn animated spot from the "Slice Anywhere" campaign, styled as a hand-inked 90s skate-zine edit over a breakbeat. The skater DEZ lands a trick over the reserves register and a replay shows the same landing from several angles, each a slice through the same record. Speech is sparse: an off-screen filmer, then Cora the core sample (the campaign mascot) with the catchphrase, then the CTA. End card: "Start free", theglobalfuel.com, "One record, all the way down." For social video placements. ### Transcript [00:24] Dude. Nobody has ever landed quarter-end clean. [00:37] Slice anywhere. Same story. [00:42] Start free. TheGlobalFuel.com. ## TheGlobalFuel — Ad video 02: Goodnight, Site Office - Product: TheGlobalFuel - Category: Ads - Format: video, mp4, 0:57, 1920x1080 - File: https://assets.burdenoff.com/products/theglobalfuel/ads/videos/theglobalfuel-ad-video-02-goodnight-site-office.mp4 - Captions: https://assets.burdenoff.com/products/theglobalfuel/ads/videos/theglobalfuel-ad-video-02-goodnight-site-office.vtt - Notes: https://assets.burdenoff.com/products/theglobalfuel/ads/videos/theglobalfuel-ad-video-02-goodnight-site-office.md - View: https://burdenoff.com/products?assets=theglobalfuel&asset=theglobalfuel-ad-video-02-goodnight-site-office - Tags: ad, video-ad, animated, slice-anywhere, compliance, permits Animated 57-second bedtime picture-book read-aloud in which a site office says goodnight to its asset, lot, shipment and permit, with the permit alert explaining itself. ### About Code-drawn animated spot from the "Slice Anywhere" campaign, told as a bedtime picture-book read-aloud over felt piano and cello. At 11 p.m. someone is still hunting for a permit; the narration says goodnight to each linked record (asset, lot, shipment), the expiring permit raises an alert that says why, evidence is attached, and access keys sit with the right people. Cora delivers the catchphrase before the CTA. For social video placements. ### Transcript [00:00] It was 11 p.m. and somebody was still looking for a permit. [00:05] Good night, asset. [00:08] Good night, lot. [00:11] Good night, shipment, wherever you got to. [00:15] The permit would not lie down. [00:18] Good night, permit, expiring soon. [00:22] Your alert will say why. [00:25] In plain words, good night, evidence attached with care. [00:33] Good night, keys. [00:35] Held by the right hands only. [00:38] And the whole site office was quiet. [00:41] Slice anywhere. Same story. [00:45] Good night, site office. [00:47] Get started. TheGlobalFuel.com. ## TheGlobalFuel — Ad video 03: Where Is The Kettle (moving day) - Product: TheGlobalFuel - Category: Ads - Format: video, mp4, 0:56, 1920x1080 - File: https://assets.burdenoff.com/products/theglobalfuel/ads/videos/theglobalfuel-ad-video-03-moving-day.mp4 - Captions: https://assets.burdenoff.com/products/theglobalfuel/ads/videos/theglobalfuel-ad-video-03-moving-day.vtt - Notes: https://assets.burdenoff.com/products/theglobalfuel/ads/videos/theglobalfuel-ad-video-03-moving-day.md - View: https://burdenoff.com/products?assets=theglobalfuel&asset=theglobalfuel-ad-video-03-moving-day - Tags: ad, video-ad, animated, slice-anywhere, inventory, production Animated 56-second moving-day cartoon about a lost kettle in boxes marked MISC, comparing labelled boxes to asset, production and lot records that say what, where and which grade. ### About Code-drawn kinetic geometric-cartoon spot from the "Slice Anywhere" campaign with a funk ukulele bed. Two people moving house cannot find the kettle among boxes labelled MISC and KITCHEN??; the scene shifts to a yard where a stockpile, storage tank, well pad and solar array each carry a record card saying what it is, where it is, what it made and its grade ("the kettle problem"). Cora closes with the catchphrase and the CTA "Start free, theglobalfuel.com". For social video placements. ### Transcript [00:00] Where is the kettle? [00:01] It's in a kitchen box. [00:04] Kitchen, kitchen, misc, misc, open. [00:08] Pasta? [00:09] That one's the lamp. [00:11] It says what it is. [00:15] And where it lives. [00:17] And how fancy it is. [00:20] Why are we in a yard? [00:22] Same labels. [00:25] It says what it made. [00:27] And when it took a break. [00:30] Which pile? Which tank? [00:33] Which grade? [00:34] It's the kettle problem. [00:39] Try? [00:40] Kettle. [00:45] Slice anywhere. [00:47] Same story. [00:48] Start free. [00:49] TheGlobalFuel.com.