# TheCulturePost — product assets > 18 published assets for TheCulturePost (20 files incl. ad sizes): promo films, demos, documents, services, mockups, ads. Source: https://burdenoff.com/products/theculturepost/assets ## TheCulturePost — 2-minute promo film - Product: TheCulturePost - Category: Promo films - Format: video, mp4, 2:00, 1920x1080 - File: https://assets.burdenoff.com/products/theculturepost/promo/theculturepost-promo-2min-1080p.mp4 - Captions: https://assets.burdenoff.com/products/theculturepost/promo/theculturepost-promo-2min-1080p.vtt - Notes: https://assets.burdenoff.com/products/theculturepost/promo/theculturepost-promo-2min-1080p.md - View: https://burdenoff.com/products?assets=theculturepost&asset=theculturepost-promo-2min-1080p - Tags: promo, culture, heritage, citations, oral-history, ai Narrated two-minute launch film: citation-backed stories, interactive timelines, a heritage archive, moderated dialogue and source-grounded AI. ### About A narrated 2-minute (1920x1080) launch film for TheCulturePost. It opens on the problem of unsourced, sensational culture content online, then walks through the product: stories where every claim links to a citation with a verification status, interactive timelines, the three movements (discover, discuss, contribute), the Heritage Archive for oral histories, manuscripts and artefacts with provenance and access levels, moderated cross-tradition discussion, and an AI that answers only from a story's numbered citations with editor sign-off. It closes on governed spaces for museums, schools and faith organisations and the call to action "Start free at theculturepost.com". ### Transcript [00:00] Every tradition carries a story, but online those stories often arrive sensational, stripped of context and unsourced. [00:10] Readers can't tell a verified claim from opinion. [00:13] Conversations across faiths turn combative, and oral histories fade before anyone records them. [00:19] This is TheCulturePost. [00:23] Culture, religion, values and history thoughtfully explored. [00:27] Every published claim links to a citation, and each source shows its verification status [00:35] so you can see how strong the evidence really is. [00:40] Walk history as it unfolded. [00:42] Interactive timelines place festivals, texts and turning points in context across centuries. [00:48] It works in three movements. [00:51] Discover stories by tradition, region and era. [00:55] Discuss them in moderated threads. [00:57] Then contribute and help preserve what matters. [01:00] Record an elder's memory before it fades. [01:05] The Heritage Archive keeps oral histories, manuscripts and artefacts with provenance, rights and access levels. [01:12] Ask what light symbolises in your tradition, and hear from others with care. [01:19] Visible norms and gentle moderation keep dialogue thoughtful. [01:23] The AI answers from the story and its numbered citations, nothing else. [01:30] No citations, no answer. [01:32] And every result is a proposal an editor approves. [01:35] Museums, schools and faith organisations can run a governed space of their own, with roles, single sign-on and managed collections. [01:45] Stories, timelines, archives, dialogue. [01:51] Explore our shared heritage. [01:55] Start free at theculturepost.com ## TheCulturePost — Add a citation to a story demo - Product: TheCulturePost - Category: Demos - Format: video, mp4, 2:06, 1460x720 - File: https://assets.burdenoff.com/products/theculturepost/demos/theculturepost-demo-add-citation-to-story.mp4 - Notes: https://assets.burdenoff.com/products/theculturepost/demos/theculturepost-demo-add-citation-to-story.md - View: https://burdenoff.com/products?assets=theculturepost&asset=theculturepost-demo-add-citation-to-story - Tags: citations, sources, provenance, oral-history, editorial, demo Screen recording of adding an oral-history interview citation, with excerpt and provenance, to a TheCulturePost story and moving the story from Idea to Draft. ### About This demo shows TheCulturePost's citation-first editor. Starting from the story "The Suitcase Generation: What My Grandmother Packed in 1964" (created in the create-topic-and-story demo), the user adds its first source: a family oral-history interview with date, author, excerpt and provenance. New sources start as Unverified. The user then opens the Editorial tab and moves the story from Idea to Draft. It is a silent screen recording of the TheCulturePost web app (dark theme) with a browser screen-recorder toolbar visible. In the sequence it sits between the create-topic-and-story demo and the verify-story-citation demo. ### Transcript No spoken audio — screen recording. ### Walkthrough 1. (0:00–0:06) The story page is open on the Citations tab ("Verifiable sources that ground this story"), which is empty: "No citations yet". The story is an Article in the Idea state under the topic Migration and Memory. The user clicks "Add citation". 2. (0:10–0:20) In the "Add citation" dialog ("Ground this story in the record with a verifiable source") the title "Oral history — grandmother's 1964 Jaffna departure (family recording)" is typed. Source type defaults to Web. 3. (0:30–0:45) Source type is changed to Interview, the published-on date is set to 07/24/2024, and the author is entered as "Family oral history (author's grandmother)". 4. (0:57–1:10) The publisher field is started and then left empty. The excerpt is entered: "She said the hardest choice was between the recipe book and a photograph of her parents." 5. (1:22–1:37) Provenance is filled in: "Recorded by the author, 2024; private family collection; shared with permission". The optional "Upload source scan" field is left empty, and a note says new sources start as Unverified and are reviewed for accuracy, relevance and cultural sensitivity before verification. The user clicks "Add citation". 6. (1:44–1:47) The Citations tab now shows the Interview card with the excerpt, provenance and a Verification picker (Corroborated, Disputed, Retracted, Unverified), plus a legend explaining each state. The tab counter reads "Citations 1". 7. (1:55) On the Editorial tab the lifecycle stepper (Idea, Draft, In Review, Published) shows the story at Idea. 8. (2:00–2:06) The story moves to Draft: the stepper marks Idea done, and the action becomes "Send to Review". The citations table below lists the source as Interview, added Oct 11, 2026, status Unverified, with a Verify menu. ## TheCulturePost — Create a topic and a story demo - Product: TheCulturePost - Category: Demos - Format: video, webm, 3:14, 1834x904 - File: https://assets.burdenoff.com/products/theculturepost/demos/theculturepost-demo-create-topic-and-story.webm - Notes: https://assets.burdenoff.com/products/theculturepost/demos/theculturepost-demo-create-topic-and-story.md - View: https://burdenoff.com/products?assets=theculturepost&asset=theculturepost-demo-create-topic-and-story - Tags: topics, stories, editorial, migration, demo Screen recording of curating a featured "Migration and Memory" topic in TheCulturePost and drafting a story under it with summary, body, language and tags. ### About This demo shows the two first steps of TheCulturePost's editorial flow. A curator creates a featured topic, "Migration and Memory" (category Migration And Diaspora, tradition Tamil), then drafts the article "The Suitcase Generation: What My Grandmother Packed in 1964" and files it under that topic. It is a silent screen recording of the TheCulturePost web app (dark theme) with a browser screen-recorder toolbar visible at the bottom of the frame. It is the first of four demos that follow the same story: next come add-citation-to-story, verify-story-citation and review-and-publish-story. ### Transcript No spoken audio — screen recording. ### Walkthrough 1. (0:00–0:35) The "Curate a topic" dialog ("Topics gather stories around a shared subject across culture, faith, history and heritage") is filled in. Name is "Migration and Memory", and the URL slug fills in automatically as `migration-and-memory`. Category is "Migration And Diaspora" and tradition is "Tamil". The description reads "How families carry language, recipes, and rituals across borders — and what changes, what survives, and what gets reinvented." "Feature this topic" is switched on so it appears on the home page. 2. (0:42) After "Create topic", the topic page shows "Migration and Memory" with Featured, Migration And Diaspora and Tamil badges, Unfeature / Edit / Archive / New story actions, and "Stories in this topic 0". 3. (0:49) The Stories page (filters All, Featured, Published, In Review, Draft, Idea, Archived, plus a topic picker) is empty: "No stories yet — Draft the first story — it enters the editorial lifecycle you can publish from." The user clicks "New story". 4. (1:02–1:30) The new-story form shows a cover image drop zone (16:9, min 1200x675) and fields for title, URL slug, format, reading time, topic, summary, body, languages and tags. The title "The Suitcase Generation: What My Grandmother Packed in 1964" is entered and the slug fills in automatically. Format stays "Article", reading time is set to 6 minutes, and the topic is "Migration and Memory". 5. (1:44) The summary is added (143/200 characters): "A Ceylon Tamil family leaves Jaffna with two suitcases. Decades later, their granddaughter opens one and finds out what 'home' actually weighs." 6. (1:58) A 515-character body is pasted in. It begins "When the ship left Jaffna in 1964, my grandmother was allowed two suitcases…" 7. (2:26–2:54) The language is set to English and the tags #migration, #tamil, #oral-history and #diaspora are added. Then the user clicks "Create story". 8. (3:07) The new story's page first shows "Story not found — This story may have been archived, or you may not have access" with a Retry button. 9. (3:13) After Retry, the story page loads. It shows the title, summary, Article / Idea / Migration and Memory badges, "By You · 6 min read · English", Save / Share / Edit actions, and Reading / Citations 0 / Editorial tabs. The body text, the four tags and an empty Citations panel ("No citations yet — Add verifiable sources to ground this story in the record") appear below. ## TheCulturePost — Verify a citation and publish a story demo - Product: TheCulturePost - Category: Demos - Format: video, webm, 0:47, 1834x904 - File: https://assets.burdenoff.com/products/theculturepost/demos/theculturepost-demo-review-and-publish-story.webm - Notes: https://assets.burdenoff.com/products/theculturepost/demos/theculturepost-demo-review-and-publish-story.md - View: https://burdenoff.com/products?assets=theculturepost&asset=theculturepost-demo-review-and-publish-story - Tags: citations, verification, editorial, publishing, demo Screen recording of marking an oral-history citation as Corroborated and moving a TheCulturePost story from In Review to Published through the editorial lifecycle. ### About This demo continues from the add-citation and verify-story-citation demos and is the last step in the story sequence. The story "The Suitcase Generation: What My Grandmother Packed in 1964" is In Review with one citation, which gets verified before an editor publishes the story from the Editorial tab. It shows TheCulturePost's citation-first model in action: each source has a verification state and provenance, and stories move through Idea, Draft, In Review and Published. It is a silent screen recording of the TheCulturePost web app (dark theme) with a browser screen-recorder toolbar visible at the bottom of the frame. ### Transcript No spoken audio — screen recording. ### Walkthrough 1. (0:00–0:03) On the Citations tab ("Verifiable sources that ground this story"), the single citation is shown. It is an Interview: "Oral history — grandmother's 1964 Jaffna departure (family recording)", a family oral history dated Jul 24, 2024, quoting "She said the hardest choice was between the recipe book and a photograph of her parents." Its provenance reads "Recorded by the author, 2024; private family collection; shared with permission". The verification state is set to "Corroborated". A legend below explains the four states: Corroborated, Disputed, Retracted and Unverified. 2. (0:08) The Editorial tab shows the Editorial lifecycle stepper (Idea, Draft, In Review, Published) with Idea and Draft done and In Review current. It offers "Publish" and "Send back to Draft" buttons and the note "Reviewed with fact and sensitivity care before publishing." The citations table below lists the source with status Corroborated and a Verify menu. 3. (0:13) The user clicks "Publish" and the buttons go to a busy state. 4. (0:18–0:23) The page briefly shows "Story not found" with a Retry button and a "Something went wrong. Please try again." toast. 5. (0:29–0:34) After Retry, the story loads with a "Published" badge. All four lifecycle steps are complete and the only action left is "Archive". 6. (0:38–0:42) Back on the Stories list, the "In Review" filter is selected and is now empty ("No stories match these filters"). 7. (0:44–0:46) With the "Published" filter selected, the story card appears: Article · Published · Migration And Diaspora, "By You · 6 min read · English · just now". ## TheCulturePost — View and verify a story citation demo - Product: TheCulturePost - Category: Demos - Format: video, mp4, 0:30, 1460x720 - File: https://assets.burdenoff.com/products/theculturepost/demos/theculturepost-demo-verify-story-citation.mp4 - Notes: https://assets.burdenoff.com/products/theculturepost/demos/theculturepost-demo-verify-story-citation.md - View: https://burdenoff.com/products?assets=theculturepost&asset=theculturepost-demo-verify-story-citation - Tags: citations, verification, editorial, demo Screen recording of opening an In Review TheCulturePost story, viewing its oral-history citation and changing its verification state from Unverified to Corroborated. ### About This short demo shows how an editor checks and verifies a source. From the workspace dashboard the user opens the In Review story "The Suitcase Generation: What My Grandmother Packed in 1964", reads it with its inline citation, and on the Citations tab changes the oral-history source from Unverified to Corroborated. It follows the add-citation demo and leads into the review-and-publish demo. It is a silent screen recording of the TheCulturePost web app (dark theme) with a browser screen-recorder toolbar visible. ### Transcript No spoken audio — screen recording. ### Walkthrough 1. (0:00–0:02) The Workspaces Dashboard greets the user by name with counts for workspaces, projects, groups and recent activity, plus quick actions and project lists. 2. (0:04–0:07) The Stories page (All filter) shows one card: the story, marked In Review, under Migration And Diaspora, "By You · 6 min read · English · 2 mins ago". The user opens it. 3. (0:10–0:13) The Reading tab shows the story body, its four tags, a Citations section with the Interview source marked Unverified and quick verification icons, and an empty "Linked discussions" section. 4. (0:16–0:19) On the Citations tab the source card shows the excerpt, provenance and the Verification picker with Unverified selected, above the legend for the four states. 5. (0:22–0:28) The user clicks "Corroborated". A spinner shows briefly, then Corroborated is highlighted green. ## TheCulturePost — Product catalogue (brochure) - Product: TheCulturePost - Category: Documents - Format: pdf, pdf, 45 pages - File: https://assets.burdenoff.com/products/theculturepost/docs/theculturepost-brochure.pdf - Notes: https://assets.burdenoff.com/products/theculturepost/docs/theculturepost-brochure.md - View: https://burdenoff.com/products?assets=theculturepost&asset=theculturepost-brochure - Tags: brochure, catalogue, culture, heritage, pricing, ai, security 45-page landscape product catalogue: problem, audiences, building blocks, sixteen scenarios, grounded AI, roles, architecture, security, plans and FAQs. ### About The full TheCulturePost product catalogue (2026, landscape 16:9 slides). It describes a citation-first editorial workspace, a provenance-aware heritage archive, oral histories, moderated dialogue and citation-grounded AI, and states that the product is pre-launch (waitlist open for 2026, no customers claimed). Written for prospects such as museums, archives, universities, faith bodies and community groups, and for partners who need the complete story. ### Contents - p1 Cover - p2–4 01 The short version, the problem, what holds it together - p5–6 02 Who it is for (readers and makers; custodians and institutions) - p7–10 03 What breaks today (sourcing, memory, sacred material, AI and fragmentation) - p11–13 04 What you get: nine building blocks - p14–16 05 Put to work: sixteen scenarios - p17–24 06 Built AI-native: rules, grounded tasks, constraints, ledger, reach, known gaps - p25–26 07 Who does what: editorial and custodial roles - p27–30 08 Under the hood: API, capabilities, standards, deployment - p31–34 09 Security and trust, including three known permission-model gaps - p35–36 10 Front doors (available and on the roadmap) - p37–38 11 Plans and regional pricing bands - p39–44 12 Why teams choose it, hard questions, comparison with alternatives - p45 Start today ## TheCulturePost — Partner cheat sheet - Product: TheCulturePost - Category: Documents - Format: pdf, pdf, 1 pages - File: https://assets.burdenoff.com/products/theculturepost/docs/theculturepost-cheat-sheet.pdf - Notes: https://assets.burdenoff.com/products/theculturepost/docs/theculturepost-cheat-sheet.md - View: https://burdenoff.com/products?assets=theculturepost&asset=theculturepost-cheat-sheet - Tags: cheat-sheet, partner, sales, pricing One-page A4 partner cheat sheet: pitch, problem, ICP, personas, use cases, pricing (Free to $499/mo), competitors, objections. ### About A single A4 page for partners to read before a meeting. It summarises what TheCulturePost is, a 30-second pitch, the problems it solves, value proposition, ideal customer (museums, archives, universities, faith bodies, community groups) and poor fits, buyer personas, top use cases, capabilities, pricing (Free, Starter $39/mo, Growth $149/mo, Business $499/mo, Enterprise from $8/contributor/mo list), competitors (Europeana, StoryCorps, Omeka, Atlas Obscura), talking points and objection handling. It notes that the product does not yet have reference customers or SOC 2. ### Contents - p1 What it is, pitch, problem, value, ICP, personas, use cases, capabilities, pricing, competition, why us, proof, demo, talking points, objections, discovery questions ## TheCulturePost — Sales and partner playbook - Product: TheCulturePost - Category: Documents - Format: pdf, pdf, 40 pages - File: https://assets.burdenoff.com/products/theculturepost/docs/theculturepost-partner-playbook.pdf - Notes: https://assets.burdenoff.com/products/theculturepost/docs/theculturepost-partner-playbook.md - View: https://burdenoff.com/products?assets=theculturepost&asset=theculturepost-partner-playbook - Tags: partner-playbook, sales, partner, pricing, commercials 40-page A4 sales and partner playbook: pitch, ICP, personas, scenarios, pricing, competition, objections, qualification, lead handoff, commissions and a mockup appendix. ### About The long-form sales and partner playbook for TheCulturePost, prepared by Burdenoff Consultancy Services. It is meant to be read before a serious conversation with a prospect and covers everything from the one-line pitch to referral commercials and lead handoff. It asks partners to state in-progress and planned capabilities honestly. Ends with a visual appendix of the product screens. ### Contents - p1 Cover - p2 00 How to use this playbook, contents - p3–5 01–05 Product overview, one-line and 30-second pitch, problem, value proposition - p6–8 06–07 Ideal customer profile, buyer personas - p9–15 08 Top use cases (thirteen scenarios) - p16–19 09 Product capabilities - p20 10 Pricing and plans (add-on packs continue on p21) - p21–22 11–12 Competitive landscape, why us - p23–24 13 Customer proof and credibility - p25–26 14–15 Demo information, sales talking points - p27 16 Objection handling - p28 17 Discovery / qualification questions - p29–30 18 How to identify a good opportunity - p31–35 19–23 How to introduce us, lead handoff, partner commercials, contacts, useful links - p36–39 24 Product mockups: visual appendix (29 screens) - p40 Closing page ## TheCulturePost — Services brochure - Product: TheCulturePost - Category: Services - Format: pdf, pdf, 11 pages - File: https://assets.burdenoff.com/products/theculturepost/services/theculturepost-services-brochure.pdf - Notes: https://assets.burdenoff.com/products/theculturepost/services/theculturepost-services-brochure.md - View: https://burdenoff.com/products?assets=theculturepost&asset=theculturepost-services-brochure - Tags: services, heritage, strategy, implementation, migration, training, curation, governance, rights, support, managed-operations, integrations Services catalogue for TheCulturePost: nine strategy, implementation, migration, training, curation, governance, support, managed-operations and integration services across two tracks, plus the Discover-Plan-Build-Operate engagement model. ### About An 11-page landscape (720x405pt) services catalogue for TheCulturePost. It matches the product catalogue: dark navy cover and divider pages, off-white and white content pages, purple and teal accents, and the catalogue's own illustrations and photography. It covers every service listed on theculturepost.com/services in two tracks. "Improve your TheCulturePost" covers strategy, implementation, migration, training, curation, governance and support for the customer's own space. "Powered by TheCulturePost" covers managed editorial and archive operations and integrations delivered on the platform. It is written for museums, archives, universities, faith organisations and community groups deciding whether to bring in expert help. Pricing is on request; the brochure points readers to theculturepost.com/contact and contact@theculturepost.com. ### Contents 1. Cover: "Expert hands on TheCulturePost", with the three service principles 2. 01 What we do: overview of both tracks and their services 3. 02 Track one divider: Improve your TheCulturePost ("We set it up with you") 4. Plan and stand it up: 2.1 Heritage Strategy & Consulting, 2.2 Implementation & Content Migration, 2.3 Migration & Onboarding from Existing Tools 5. Enable your team: 2.4 Training for Contributors & Editors, 2.5 Curation & Discovery Enablement 6. Govern and sustain it: 2.6 Governance, Rights & Privacy, 2.7 Support, SLA & Stewardship 7. 03 Track two divider: Powered by TheCulturePost ("Or hand us the desk") 8. Powered by TheCulturePost: 3.1 Managed Editorial & Archive Operations, 3.2 Integrations & Interoperability 9. 04 How we engage: Discover, Plan, Build, Operate; engagement model; pricing (contact us) 10. 05 We leave your team able to run it without us: enablement and how to start 11. Contact: theculturepost.com/contact, email, phone, services page, app.theculturepost.com ## TheCulturePost — Product UI mockups - Product: TheCulturePost - Category: Mockups - Format: pdf, pdf, 26 pages - File: https://assets.burdenoff.com/products/theculturepost/mockups/theculturepost-mockups.pdf - Notes: https://assets.burdenoff.com/products/theculturepost/mockups/theculturepost-mockups.md - View: https://burdenoff.com/products?assets=theculturepost&asset=theculturepost-mockups - Tags: mockups, ui, screens, archive, discussion, ai 26-page deck of TheCulturePost UI mockups: home, stories, citations, editorial lifecycle, topics, timeline, discussions, archive, oral histories, governance, mobile and AI screens. ### About Image-only PDF (no text layer) with one product screen per 16:9 page, for use in sales conversations and on the product page. Light-theme screens show the reader and contributor experience; the later dark-theme screens show the workspace console for an institution ("Chennai Heritage Trust") with grounded-AI features. ### Contents - p1 Home dashboard ("Culture, religion, values & history — told with care") - p2–3 Stories list and story detail with citations panel - p4 Editorial lifecycle and citation verification for a story - p5 Citations — verifiable sources - p6 Draft a story dialog - p7–8 Topics and topic detail (Silk Road Exchanges) - p9 Timeline of history - p10–11 Discussions list and discussion detail - p12–13 Archive collections and artifacts - p14 Oral histories - p15–16 Collection detail and archive item (merchant ledger fragment) - p17 Record an oral history dialog - p18 Governance and editorial dashboard - p19 Mobile (stories and discussion) - p20 AI evidence summary on a story - p21 Governance AI run review - p22 Related-traditions finder with access-level filtering - p23 Oral-history transcript clean-up proposal - p24 Reader assistant chat - p25 MCP / agent tools console - p26 Grounded explanation with "not enough in the sources" state ## TheCulturePost — Ad image 01: The good morning forward (4:5) - Product: TheCulturePost - Category: Ads - Format: image, png, 1080x1350 - File: https://assets.burdenoff.com/products/theculturepost/ads/images/theculturepost-ad-img-01-good-morning-forward-4x5.png - Other sizes: https://assets.burdenoff.com/products/theculturepost/ads/images/theculturepost-ad-img-01-good-morning-forward-9x16.png - Notes: https://assets.burdenoff.com/products/theculturepost/ads/images/theculturepost-ad-img-01-good-morning-forward-4x5.md - View: https://burdenoff.com/products?assets=theculturepost&asset=theculturepost-ad-img-01-good-morning-forward-4x5 - Tags: ad, image, citations, misinformation A forwarded 'Good morning!' message claims seagulls invented the sandwich; TheCulturePost asks for the source. ### About Static social ad creative for TheCulturePost, part of the five-creative 'Ooh. Source?' campaign built around the book mascot asking for sources. ### Visual FIG. 01 — a sparkly forwarded 'Good morning!' card ('Did you know? Seagulls invented the sandwich. Share before they delete this!!!', marked Unverified) over a seagull holding a sandwich among roses. The mascot asks 'Ooh. Source?'. Headline: "Good morning to everyone except unsourced claims." Sub: "On TheCulturePost, every claim links to a source." Footnote: "[1] Seagull, interviewed. Declined to comment. Kept the sandwich." CTA: Follow the footnote at theculturepost.com. ## TheCulturePost — Ad image 02: The clickbait spoon (4:5) - Product: TheCulturePost - Category: Ads - Format: image, png, 1080x1350 - File: https://assets.burdenoff.com/products/theculturepost/ads/images/theculturepost-ad-img-02-clickbait-spoon-4x5.png - Notes: https://assets.burdenoff.com/products/theculturepost/ads/images/theculturepost-ad-img-02-clickbait-spoon-4x5.md - View: https://burdenoff.com/products?assets=theculturepost&asset=theculturepost-ad-img-02-clickbait-spoon-4x5 - Tags: ad, image, editorial-review, citations Clickbait-thumbnail parody ('Historians hate this one spoon') contrasted with a sourced, reviewed story. ### About Static social ad creative for TheCulturePost, part of the five-creative 'Ooh. Source?' campaign built around the book mascot asking for sources. ### Visual FIG. 02 — top half is a mock YouTube thumbnail: a shocked face, 'HISTORIANS HATE THIS ONE SPOON' and a red-circled spoon with an arrow. Bottom half: "No red arrows. Just footnotes." with a story card 'The long, quiet life of the everyday spoon' showing two Corroborated citations and Fact review / Sensitivity review ticks. Sub: "Drafts get fact and sensitivity review before they publish." Footnote: "[1] Historians were not consulted. The spoon was." CTA: Start free at theculturepost.com. ## TheCulturePost — Ad image 03: Care label (4:5) - Product: TheCulturePost - Category: Ads - Format: image, png, 1080x1350 - File: https://assets.burdenoff.com/products/theculturepost/ads/images/theculturepost-ad-img-03-care-label-4x5.png - Notes: https://assets.burdenoff.com/products/theculturepost/ads/images/theculturepost-ad-img-03-care-label-4x5.md - View: https://burdenoff.com/products?assets=theculturepost&asset=theculturepost-ad-img-03-care-label-4x5 - Tags: ad, image, oral-history, access-levels A grandpa's sweater with a '100% Grandpa' care label sells oral-history preservation with access levels. ### About Static social ad creative for TheCulturePost, part of the five-creative 'Ooh. Source?' campaign built around the book mascot asking for sources. ### Visual FIG. 03 — headline "Handle with care. Preserve before it fades." Sub: "Upload the recording. Add the transcript. Choose who can hear it." A knitted sweater on a hanger carries a care label: '100% GRANDPA. Retell gently. Do not exaggerate above 40°. Cite before forwarding.' with Public / Community / Restricted / Embargoed icons. Mascot: 'Ooh. Best source.' Footnote: "[1] Do not tumble dry. Do not iron out the good bits." CTA: Start free at theculturepost.com. ## TheCulturePost — Ad image 04: Trail rules (1:1) - Product: TheCulturePost - Category: Ads - Format: image, png, 1080x1080 - File: https://assets.burdenoff.com/products/theculturepost/ads/images/theculturepost-ad-img-04-trail-rules-1x1.png - Other sizes: https://assets.burdenoff.com/products/theculturepost/ads/images/theculturepost-ad-img-04-trail-rules-9x16.png - Notes: https://assets.burdenoff.com/products/theculturepost/ads/images/theculturepost-ad-img-04-trail-rules-1x1.md - View: https://burdenoff.com/products?assets=theculturepost&asset=theculturepost-ad-img-04-trail-rules-1x1 - Tags: ad, image, discussion, moderation Forest trail sign 'Please do not feed the trolls' promotes threaded discussion with pinned context and visible norms. ### About Static social ad creative for TheCulturePost, part of the five-creative 'Ooh. Source?' campaign built around the book mascot asking for sources. ### Visual FIG. 04 — headline "Understand, not argue." Sub: "Threaded conversation with pinned context and visible norms." Two people chat on a bench in a forest beside a wooden sign: 'PLEASE DO NOT FEED THE TROLLS — Trail rules: Bring curiosity. Pack out your ALL CAPS. Say where you're speaking from. Leave the pinned context as you found it.' A squirrel sits on the sign. Footnote: "[1] Source: the squirrel. Has read the rules. Be like the squirrel." CTA: Explore at theculturepost.com. ## TheCulturePost — Ad image 05: The fish that grew (4:5) - Product: TheCulturePost - Category: Ads - Format: image, png, 1080x1350 - File: https://assets.burdenoff.com/products/theculturepost/ads/images/theculturepost-ad-img-05-the-fish-that-grew-4x5.png - Notes: https://assets.burdenoff.com/products/theculturepost/ads/images/theculturepost-ad-img-05-the-fish-that-grew-4x5.md - View: https://burdenoff.com/products?assets=theculturepost&asset=theculturepost-ad-img-05-the-fish-that-grew-4x5 - Tags: ad, image, citations, verification A staircase of mounted fish, each retelling bigger, sells inline citations tied to claims. ### About Static social ad creative for TheCulturePost, part of the five-creative 'Ooh. Source?' campaign built around the book mascot asking for sources. ### Visual FIG. 05 — headline "Every fish story adds a foot. Add a footnote." Sub: "Inline citations and footnotes tied to the claims they support." Mounted fish grow larger up a staircase: '1971 · as told by Grandma', 'as retold by Dad', 'as retold by your cousin', 'as retold at a wedding', 'shared 300 times' (Disputed). A small framed photo is marked Corroborated. Footnote: "[1] Photo, 1971: one fish, roughly sandwich-sized." CTA: Follow the footnote at theculturepost.com. ## TheCulturePost — Ad video 01: Unboxing the shoebox - Product: TheCulturePost - Category: Ads - Format: video, mp4, 0:57, 1920x1080 - File: https://assets.burdenoff.com/products/theculturepost/ads/videos/theculturepost-ad-video-01-unboxing-shoebox.mp4 - Captions: https://assets.burdenoff.com/products/theculturepost/ads/videos/theculturepost-ad-video-01-unboxing-shoebox.vtt - Notes: https://assets.burdenoff.com/products/theculturepost/ads/videos/theculturepost-ad-video-01-unboxing-shoebox.md - View: https://burdenoff.com/products?assets=theculturepost&asset=theculturepost-ad-video-01-unboxing-shoebox - Tags: ad, video, oral-history, archive, access-levels Animated unboxing-parody spot: a family shoebox of photos, letters and a cassette becomes an oral history with access levels in TheCulturePost. ### About A 57-second animated 16:9 ad styled as an unboxing video. Hands open a "DO NOT THROW OUT" shoebox and review each item (a photo marked "??? 1971", a coffee-stained letter, a cassette) while TheCulturePost book mascot asks "Ooh. Source?". The cassette's side B plays a grandfather's memory ("The night we arrived. Two suitcases, one umbrella..."), which is then uploaded as an oral history with narrator, language, transcript and Public / Community / Restricted / Embargoed access options. It ends on "Stories you can trace. Start free at theculturepost.com. Preserve before it fades." Burned-in captions are on screen. ### Transcript [00:00] Okay, today we unbox this. Packaging. One rubber band. Original. Sent. Strong attic notes. [00:08] Oh, hi! Huge fan of boxes. Why is there a book? Ooh. Source? No idea. Great hat, though. [00:18] Gorgeous. Coffee-stained. [00:21] Ninety-nine point nine. The hits all the time. [00:26] Classic. [00:28] The night we arrived. Two suitcases, one umbrella, and your grandmother laughing at me. [00:36] Upload the recording. Add the transcript. Choose who can hear it. [00:40] My poetry phase? Embargoed. Forever. [00:44] Ooh. Best source. [00:47] Preserve before it fades. Start free at theculturepost.com. ## TheCulturePost — Ad video 02: The confident guess (trailer) - Product: TheCulturePost - Category: Ads - Format: video, mp4, 0:58, 1920x1080 - File: https://assets.burdenoff.com/products/theculturepost/ads/videos/theculturepost-ad-video-02-confident-guess-trailer.mp4 - Captions: https://assets.burdenoff.com/products/theculturepost/ads/videos/theculturepost-ad-video-02-confident-guess-trailer.vtt - Notes: https://assets.burdenoff.com/products/theculturepost/ads/videos/theculturepost-ad-video-02-confident-guess-trailer.md - View: https://burdenoff.com/products?assets=theculturepost&asset=theculturepost-ad-video-02-confident-guess-trailer - Tags: ad, video, citations, verification, ai Movie-trailer parody: an overconfident chatbot with zero sources meets TheCulturePost, where every claim links to a source and gets a verification status. ### About A 58-second animated 16:9 ad in the style of a movie trailer ("One chatbot. Zero sources."). A sunglasses-wearing speech-bubble character answers every question with "Easy. Trust me." until TheCulturePost mascot asks "Ooh. Source?". The spot then shows a story where each cited claim carries a status (Unverified, Corroborated, Disputed, Retracted) and drafts go through fact and sensitivity review. The chatbot drops its sunglasses and goes off to find a source. End card: "Stories you can trace. Follow the footnote at theculturepost.com." Captions are burned in. ### Transcript [00:04] instant answers. [00:06] Easy. A guy named Steve. [00:07] Easy. Space. Easy. [00:09] Trust me, I'm never wrong. [00:11] I'm just early. [00:13] He has never once checked. [00:22] Ooh. Source? [00:24] On TheCulturePost, [00:28] every claim links to a source. [00:31] And every cited claim gets a status. [00:34] Drafts get fact and sensitivity review [00:39] before they publish. [00:41] I'll go find a source. [00:45] The model said so [00:46] is not provenance. ## TheCulturePost — Ad video 03: Lo-fi footnotes - Product: TheCulturePost - Category: Ads - Format: video, mp4, 0:49, 1920x1080 - File: https://assets.burdenoff.com/products/theculturepost/ads/videos/theculturepost-ad-video-03-lofi-footnotes.mp4 - Captions: https://assets.burdenoff.com/products/theculturepost/ads/videos/theculturepost-ad-video-03-lofi-footnotes.vtt - Notes: https://assets.burdenoff.com/products/theculturepost/ads/videos/theculturepost-ad-video-03-lofi-footnotes.md - View: https://burdenoff.com/products?assets=theculturepost&asset=theculturepost-ad-video-03-lofi-footnotes - Tags: ad, video, discussion, moderation, discovery Lo-fi livestream parody: browsing stories by tradition, then a noisy chat calms down under threaded discussion with pinned context. ### About A 49-second animated 16:9 ad styled as a "lo-fi footnotes to read & relax to" livestream. The screen shows TheCulturePost browsing stories by tradition, region, era and theme and saving one, while the stream chat descends into "WRONG / ACTUALLY / WELL ACTUALLY" spam. A threaded discussion with a pinned context note ("two families, two versions of the same bedtime story") and perspective-tagged replies calms things down; an unsourced "SOURCE: TRUST ME" gets flagged as Unverified. End card: "Understand, not argue. Stories you can trace. Explore at theculturepost.com." Mostly music with short voiceover lines. ### Transcript [00:04] Find stories by tradition, region, era, and theme. [00:08] Save one for later. [00:22] Source? [00:27] Threaded conversation with pinned context. [00:30] Replies can carry the perspective they speak from. [00:43] Understand, not argue. [00:45] Explore at theculturepost.com.