# PlanMagnet — product assets

> 14 published assets for PlanMagnet (15 files incl. ad sizes): promo films, documents, services, mockups, ads.

Source: https://burdenoff.com/products/planmagnet/assets

## PlanMagnet — 2-minute product promo

- Product: PlanMagnet
- Category: Promo films
- Format: video, mp4, 2:00, 1920x1080
- File: https://assets.burdenoff.com/products/planmagnet/promo/planmagnet-promo-2min-1080p.mp4
- Captions: https://assets.burdenoff.com/products/planmagnet/promo/planmagnet-promo-2min-1080p.vtt
- Notes: https://assets.burdenoff.com/products/planmagnet/promo/planmagnet-promo-2min-1080p.md
- View: https://burdenoff.com/products?assets=planmagnet&asset=planmagnet-promo-2min-1080p
- Tags: promo, product-overview, roadmaps, sprints, ai, mcp, okrs, voiceover

Two-minute narrated motion-graphics promo covering roadmaps, boards and sprints, AI backlog breakdown with an audit ledger, the MCP server, delivery dashboards, OKRs, automation and governance.

### About

A 120-second, 1920x1080 product promo for PlanMagnet with a voiceover and dark-blue animated title cards and UI renders. It opens on the problem (roadmap and real work drift apart across separate tools), introduces PlanMagnet as one workspace to plan, build and ship, then walks through the main capability areas before ending on "One source of truth" and a planmagnet.com call to action.

### Transcript

Transcript generated automatically. Captions are available as a same-name .vtt file.

- [00:00] By Week 2, your roadmap and your real work stop agreeing.
- [00:04] Nobody decided that.
- [00:08] The roadmap lives in one tool, tickets in another,
- [00:11] the spec in a third, and the metrics sit in a spreadsheet.
- [00:17] Meet PlanMagnet.
- [00:19] One workspace to plan, build, and ship.
- [00:25] Group initiatives by quarter, theme, or objective.
- [00:29] Each links to the epics and tasks that deliver it,
- [00:32] so the roadmap moves when the work does.
- [00:37] Run sprints on Kanban or Scrum boards with swim lanes and WIP limits,
- [00:41] then close out with a clean burn down.
- [00:44] Paste a feature request, and AI drafts a reviewable backlog.
- [00:50] It only suggests.
- [00:52] Nothing lands until you confirm it.
- [00:54] Every AI call leaves a permanent record,
- [01:00] the model, the timing, and whether it worked,
- [01:03] and it only sees what you can see.
- [01:06] Already use an agent?
- [01:10] The MCP server hands it 155 typed planning tools across 18 areas,
- [01:16] plus 32 worked scenarios to start from.
- [01:22] Dashboards draw from the real work,
- [01:24] velocity, cycle time, throughput, and cumulative flow,
- [01:28] so you can defend a timeline with evidence.
- [01:31] Set OKRs that roll up from delivery,
- [01:36] build no-code rules that route work and escalate stale items,
- [01:40] then govern it with roles and a full audit trail,
- [01:43] product, engineering, leadership.
- [01:49] Finally, one source of truth.
- [01:52] Stop stitching tools together.
- [01:56] Start free at planmagnet.com.

### Walkthrough

- 0:00-0:17: Problem setup. Title card "By week two... the roadmap and the work drift apart" over an office scene with floating board cards.
- 0:17-0:25: Logo reveal: "PlanMagnet — Product & project management platform — Roadmaps, backlogs, sprints, docs and delivery metrics in one place."
- 0:25-0:44: Roadmap initiatives linked to epics; "Boards that fit your process" with To Do / In Progress / Done columns.
- 0:44-0:54: "02 — AI breakdown: A paragraph in. A backlog out." with a UI render of the AI breakdown screen (paste a feature request, get typed, checked work-item suggestions).
- 0:54-1:06: "AI you can audit — every request writes one permanent line": Model / Timing / Outcome feeding an "AI run ledger", "Permission-checked".
- 1:06-1:22: MCP server for external agents (155 typed tools across 18 areas, 32 worked scenarios).
- 1:22-1:31: "03 — Delivery insights: Delivery on data" with velocity and cumulative-flow chart renders.
- 1:31-1:46: "Goals, rules and governance": 1 OKRs (key results roll up from the work), 2 Automation (when this happens, do that), 3 Governance (RBAC roles and a full audit trail).
- 1:46-2:00: "Plan, build, ship — One source of truth" with glass panels in a light tunnel, then the start-free CTA.

## PlanMagnet — Product catalogue (brochure)

- Product: PlanMagnet
- Category: Documents
- Format: pdf, pdf, 52 pages
- File: https://assets.burdenoff.com/products/planmagnet/docs/planmagnet-brochure.pdf
- Notes: https://assets.burdenoff.com/products/planmagnet/docs/planmagnet-brochure.md
- View: https://burdenoff.com/products?assets=planmagnet&asset=planmagnet-brochure
- Tags: brochure, product-catalogue, roadmaps, sprints, ai, security, pricing, landscape

52-page landscape product catalogue (2026) covering what PlanMagnet is, who it is for, capabilities, use scenarios, the AI features with live/planned status, roles, architecture, security, surfaces, pricing and competitive positioning.

### About

The PlanMagnet product catalogue, a 52-page 16:9 slide-style PDF (720x405 pt) titled "PlanMagnet — Product Catalogue · 2026". It is written for prospective buyers (heads of product, engineering leaders, delivery and portfolio leads) and explains the product in long form. It states plainly that PlanMagnet is pre-launch: use scenarios are illustrative, not customer stories, and each AI capability is labelled live, in progress or planned. The design alternates dark navy section openers with light cream content pages using numbered section labels and card grids.

### Contents

- p1 Cover: "Product and project delivery in one workspace"; tagline "The roadmap, the backlog and the sprint that ships it are the same records, in one place."; topic chips Roadmaps, Boards and sprints, Feedback inbox, Releases, Delivery operations.
- 01 The short version (p2-3): one workspace where plan and work are the same records; "The promise, in numbers": 1 connected data model, 5 trackers with import and export (Jira, Linear, Asana, GitHub, Trello), 21 governed resource types, free viewers on every tier.
- 02 Who it is for (p4): product teams, engineering teams, delivery leaders and executives, digital agencies, consulting firms, distributed / remote-first teams.
- 03 What breaks today (p5-6): roadmap and work in different tools, scattered feedback, outgrowing simple trackers, delivery ops sold as add-ons, decisions lost in chat, undefendable dates, migration lock-in, all-or-nothing access.
- 04 What you get (p7-9): roadmaps/initiatives/milestones, boards/sprints/backlogs, work items and dependencies, feedback inbox and competitive context, versioned releases, risk register and quality gates, portfolios and programmes, budgets/expenses/timesheets, rules/templates/custom fields.
- 05 Put to work (p10-15): role-based illustrative scenarios (head of product, scrum master, product owner, engineer, product manager, release manager, portfolio lead, delivery lead, programme manager, finance-facing lead, operations lead, engineering manager, workspace admin).
- 06 Built AI-native (p16-26): four structural commitments (one data model, suggests but never writes, etc.); what is live (work-item breakdown from a pasted feature request; append-only AI call record), in progress (reading the call record back), and planned (at-risk sweep, delivery forecast, thread summaries, feedback de-duplication); guardrails (no unreviewed writes, keys resolved at call time, workspace scoping); reachable via the MCP server (155 typed tools across 18 areas) and GraphQL API; an explicit "What is not built yet" page.
- 07 Who does what (p27-29): six roles seeded per workspace with per-resource levels (e.g. Product Manager, Delivery Contributor).
- 08 Under the hood (p30-34): multi-tenant platform, domain model, migration, automation, open standards (federated GraphQL, MCP, SAML SSO, SCIM), deployment options (multi-tenant cloud, regional hosting, dedicated / self-host for Enterprise).
- 09 Security & trust (p35-38): encryption, row-level tenant isolation, seeded role catalogue, gated approvals, audit; "Stated plainly": no SOC 2 or ISO 27001 certification today.
- 10 One product, many front doors (p39-41): web workspace, GraphQL API (live), MCP agent server, CLI and Node/Python SDKs (early), desktop and mobile apps (planned).
- 11 Plans (p42-44): Free $0 (up to 10 editors, 3 projects), Pro $9/editor/mo ($7.50 annual), Business $16/editor/mo ($13 annual), Enterprise from $26/editor/mo; per-editor billing with free viewers; four regional price bands; prices marked as pre-launch planning figures.
- 12 Why teams choose it (p45-51): differentiators, "Honest answers to hard questions" (pre-launch risk, missing spec editor and objectives framework, speed), positioning against enterprise agile trackers, lightweight trackers, roadmap suites and feedback-to-roadmap platforms.
- p52 Start today: join the waitlist (planmagnet.com/waitlist), import a real project, run one sprint; links to use-cases, AI, security and docs pages.

## PlanMagnet — Partner cheat sheet

- Product: PlanMagnet
- Category: Documents
- Format: pdf, pdf, 1 pages
- File: https://assets.burdenoff.com/products/planmagnet/docs/planmagnet-cheat-sheet.pdf
- Notes: https://assets.burdenoff.com/products/planmagnet/docs/planmagnet-cheat-sheet.md
- View: https://burdenoff.com/products?assets=planmagnet&asset=planmagnet-cheat-sheet
- Tags: cheat-sheet, partner, sales, pricing, objection-handling, one-pager

One-page A4 partner cheat sheet summarising PlanMagnet's pitch, ideal customer, personas, capabilities, pricing, competitors, objections, discovery questions, lead handoff and partner commission.

### About

A single-page A4 (595x842 pt) quick-reference sheet for sales and referral partners, titled "PlanMagnet — Partner Cheat Sheet". It condenses the partner playbook into dense labelled blocks so a partner can qualify and introduce a prospect in one conversation. Contact details and the booking link point to Vignesh T.V. at Burdenoff.

### Contents

Single page, in labelled blocks:

- Header: PlanMagnet, "one workspace where the roadmap, the backlog, the sprint and the release are the same data"; chips Roadmaps, Sprints & boards, Feedback inbox, Releases, Delivery-ops.
- What it is / 30-second pitch / Problem we solve / Value proposition: plan and work as the same records; product plus engineering in one purchase; free unlimited viewers with per-editor pricing; two-way migration from five trackers.
- Ideal customer: software product and engineering teams of 15-200 people already running sprints and a separate roadmap. Not a fit: non-software teams, or buyers requiring certification before signing.
- Who you are talking to: Head of Product, VP Engineering, Delivery lead, Agency ops lead, each with an opening question.
- Top use cases and capabilities (connected roadmaps, Kanban and Scrum, feedback inbox, versioned releases, portfolios, risk and quality gates, budgets and timesheets, no-code automation, two-way tracker sync).
- Pricing: Free $0; Pro $9/editor/mo or $7.50 annual; Business $16 or $13 annual; Enterprise from $26/editor/mo.
- Competitive landscape: Jira, Linear, Aha!, Productboard, one line each.
- Why us, proof and credibility, demo, talking points.
- Objection handling: "We already run Jira", "Do you have SOC 2?" (not yet), "You are a small company".
- Discovery questions, signs of a good / poor opportunity, how to introduce us (a one-line intro).
- Lead handoff (email Vignesh with company, contact, editor count and current tools) and partner commercials (10-15% of first-year net subscription; up to 15% reseller margin).
- Useful links (planmagnet.com, app.planmagnet.com, docs.planmagnet.com, /use-cases, /pricing), contact Vignesh T.V. (vignesh@burdenoff.com, +91-7358445777), 1-1 booking link with QR code, burdenoff.com/products.

## PlanMagnet — Sales & partner playbook

- Product: PlanMagnet
- Category: Documents
- Format: pdf, pdf, 38 pages
- File: https://assets.burdenoff.com/products/planmagnet/docs/planmagnet-partner-playbook.pdf
- Notes: https://assets.burdenoff.com/products/planmagnet/docs/planmagnet-partner-playbook.md
- View: https://burdenoff.com/products?assets=planmagnet&asset=planmagnet-partner-playbook
- Tags: partner-playbook, partner, sales, personas, pricing, objection-handling, commissions

38-page A4 sales and partner playbook: product overview, pitches, problems, value proposition, ICP, buyer personas, 13 use cases, capabilities, pricing, competitors, objections, qualification, lead handoff, partner commercials and a mockup appendix.

### About

The PlanMagnet "Sales & Partner Playbook", a 38-page A4 portrait PDF prepared by Burdenoff Consultancy Services Pvt. Ltd. for referral partners, resellers and consultants. It explains what the product is, which prospects to pursue, how to pitch and handle objections, and how leads, registration and commissions work. It repeatedly tells partners not to oversell: use cases are labelled illustrative and capabilities are marked shipped or not.

### Contents

- p1 Cover: "Sales & Partner Playbook — PlanMagnet", one-line description, topic chips, QR code to a 1-1 booking link.
- p2 How to use this playbook, with a numbered table of contents (sections 01-24).
- 01-03 Product overview, one-line pitch and 30-second elevator pitch (p3-4), with technical and business-buyer variants.
- 04 Problem we solve (p4-5): roadmap/tracker drift, four subscriptions for one workflow, hand-assembled status reports, scattered feedback, one-way migrations, stakeholder seat costs, governance added late.
- 05 Value proposition (p5-6) and 06 Ideal customer profile (p6-7), including geographies with four regional price bands and not-a-fit signals.
- 07 Buyer personas (p7-8): Head of Product / VP Product, VP Engineering / CTO, delivery lead / PMO, Scrum master / engineering manager, agency ops lead, workspace administrator.
- 08 Top use cases (p9-13): 13 illustrative scenarios with UI screenshots (situation / what happens with PlanMagnet / outcome).
- 09 Product capabilities (p14-17): planning and roadmaps, execution, product management, delivery operations, insight and reporting, AI and agent surface (one live AI decision; MCP server).
- 10 Pricing & plans (p18-19): Free, Pro, Business, Enterprise per-editor pricing; add-ons (e.g. 20 guest editors $89/mo, support retainer $4,000/mo); regional bands; education, non-profit, startup and open-source discounts.
- 11 Competitive landscape (p20): Aha! Roadmaps, Productboard, Jira, Linear and others, with where they are strong and where PlanMagnet wins.
- 12-15 Why us / differentiators, proof and credibility, demo information, talking points (p21-24).
- 16 Objection handling (p25-26): 11 objections with answers and concessions.
- 17-18 Discovery / qualification questions and how to identify a good opportunity (p27).
- 19-20 How to introduce us (sample email and message) and lead handoff process (p28-29): register before anything else, qualification, joint call.
- 21 Partner / referral commercials (p30-31): referral 10%, PMO consulting 12%, implementation and reseller tiers, 90-day registration protection, rules.
- 22-23 Contact information and useful links (p31-32).
- 24 Product mockups — complete visual appendix (p33-37): thumbnails of 31 screens (26 product screens including six AI screens, plus five industry examples: construction, HR workforce, legal, science research, SaaS).
- p38 Back cover: "Found someone who needs PlanMagnet?" referral call to action.

## PlanMagnet — Services brochure

- Product: PlanMagnet
- Category: Services
- Format: pdf, pdf, 18 pages
- File: https://assets.burdenoff.com/products/planmagnet/services/planmagnet-services-brochure.pdf
- Notes: https://assets.burdenoff.com/products/planmagnet/services/planmagnet-services-brochure.md
- View: https://burdenoff.com/products?assets=planmagnet&asset=planmagnet-services-brochure
- Tags: services, consulting, project-management, implementation, migration, integrations, agile, managed-pmo, governance, training

Services catalogue for PlanMagnet: nine consulting, implementation, migration, integration, enablement, managed-PMO, governance and training services in two tracks, plus how engagements run.

### About

An 18-page landscape (16:9) services catalogue for PlanMagnet, styled to match the product catalogue. It covers the services listed on planmagnet.com/services in two tracks. "Get more from PlanMagnet" is help with adopting the platform. "Powered by PlanMagnet" is done-for-you delivery-management work the team carries out using the product: rollouts, integrations and an embedded PMO. The audience is product, engineering and delivery leads deciding whether to bring in expert help with a PlanMagnet rollout or a move off another tracker. Services pricing is available on request through the contact page.

### Contents

1. Cover: PlanMagnet Services
2. 01 Expert hands on PlanMagnet: overview and the two service tracks
3. 02 What we do: all nine services at a glance
4. 03 Track: Get more from PlanMagnet (divider)
5. Process Consulting & Workspace Design
6. Migration from Jira, Trello, Asana & more
7. Agile & Delivery Enablement
8. Insights & AI Enablement
9. Security, RBAC & Governance
10. Training & Team Enablement
11. 04 Track: Powered by PlanMagnet (divider)
12. Implementation & Rollout
13. Integrations & Developer Platform
14. Managed PMO & Operations
15. 05 Two ways to work with us: set it up with you, or hand us the PMO
16. 06 How we engage: Discover, Plan, Build, Operate
17. 07 Enablement & support: handover enablement, support & SLAs, pricing (contact us)
18. Let's scope what you need: contact page (planmagnet.com/contact, contact@planmagnet.com, +91-7358445777, app.planmagnet.com)

## PlanMagnet — Product UI mockups

- Product: PlanMagnet
- Category: Mockups
- Format: pdf, pdf, 26 pages
- File: https://assets.burdenoff.com/products/planmagnet/mockups/planmagnet-mockups.pdf
- Notes: https://assets.burdenoff.com/products/planmagnet/mockups/planmagnet-mockups.md
- View: https://burdenoff.com/products?assets=planmagnet&asset=planmagnet-mockups
- Tags: mockups, ui, screenshots, ai, mcp, dashboard

26-page set of PlanMagnet UI screens: 20 screenshots of the web app's main modules and create forms followed by six designed AI feature mockups (work-item breakdown, delivery forecast, at-risk sweep, feedback de-duplication, AI run ledger, MCP agent access).

### About

A 26-page landscape PDF (1080x675 pt), one full-page UI image per page. Pages 1-20 are screenshots of the PlanMagnet web app in dark theme, covering the main modules and their create forms. Pages 21-26 are designed mockups of the AI features, populated with sample data for an "Acme Product Org". The partner playbook's visual appendix uses the same screens.

### Contents

- p1 Dashboard.
- p2 Projects.
- p3 Tasks / Task Board.
- p4 Sprints / Start Sprint.
- p5 Products: stat tiles Total Products, Active Features, Releases, Roadmaps (all 0).
- p6 Roadmaps: "0 roadmaps across all products", type/visibility filters, empty.
- p7 Releases: status tabs (All, Draft, Planning, In Progress, Ready, Released, Cancelled), empty.
- p8 Features: stat tiles and status filters, empty.
- p9 Milestones: empty.
- p10 Planning Sessions: empty.
- p11 Reports: Total / Scheduled / Run Today tiles, empty.
- p12 Team Overview: no teams or members.
- p13 Analytics Dashboard: work items, story points, sprint velocity, task distribution, project health (all empty / 0).
- p14 Create Project form (name, key, description, methodology Scrum, start/end dates).
- p15 Create Task form (title, description, project, priority, type, story points, sprint, due date, labels).
- p16 Create Roadmap form (name, description, type timeline, visibility private).
- p17 New Feature form (title, description, status, effort estimate, tags, business value 0-100).
- p18 Active Projects: empty.
- p19 Create Report form (name, description, type velocity, project, schedule weekly).
- p20 Invite Team Member form (email, role, department, team).
- p21 Tasks / AI breakdown: a pasted SAML/SSO feature request on the left; six suggested work items with type, priority and estimate on the right; "Suggestions only — nothing is saved until you confirm"; "Create 4 work items".
- p22 Analytics / Delivery forecast (AI-assisted): average velocity 32 pts, cycle time 3.4 d, scope remaining 148 pts; "Likely delivery: 14 Sep – 28 Sep 2026", confidence medium; velocity by sprint.
- p23 Sprints / Risk sweep: "At-risk work" with seven flagged items, each with a stated reason (blocked, stale, over-committed).
- p24 Products / Features / Duplicate review: "Suggested duplicate cluster" for enterprise identity-provider sign-in (4 requests, similarity scores), merge controls.
- p25 AI Operations / Activity: runs 128, success rate 96.1%, avg latency 1.9 s, tokens 412K; agent-run table with provider/model, tokens, latency and status, one expanded failed parse.
- p26 Integrations / Agent access (MCP): connection settings (`npx planmagnet-mcp --http --port 7801`), agent status, available tool groups with counts, warning that destructive tools are not confirmation-gated.

## PlanMagnet — Ad: Basically physics

- Product: PlanMagnet
- Category: Ads
- Format: image, png, 1080x1080
- File: https://assets.burdenoff.com/products/planmagnet/ads/images/planmagnet-ad-img-01-basically-physics.png
- Notes: https://assets.burdenoff.com/products/planmagnet/ads/images/planmagnet-ad-img-01-basically-physics.md
- View: https://burdenoff.com/products?assets=planmagnet&asset=planmagnet-ad-img-01-basically-physics
- Tags: ad, static, kanban, scrum, wip-limits, boards, square

Square ad styled as a physics textbook page: work items line up into To do / In progress / Done columns around the PlanMagnet magnet mascot.

### About

Square (1:1) static ad creative for PlanMagnet's Kanban and Scrum boards. It frames board columns, swimlanes and WIP limits as a joke about magnetism, laid out like a page from a physics textbook. Intended for social feeds.

### Visual

- Layout: cream textbook page with a running header "Chapter 4 · Attraction" and page number "117"; PlanMagnet logo top left.
- Headline: "4.2 Work items align. It's basically physics." ("basically physics" in blue gradient).
- Main illustration: iron-filing style field lines drawn up by the blue horseshoe-magnet mascot (with paper clips hanging from it) into three columns labelled "To do", "In progress 2 / 3" and "Done", each holding paper cards; one card is drifting between columns and one slot is a dashed placeholder.
- Inset photo, "Fig. 1. Work items left to their own devices." shows scattered filings with sticky notes and graph paper.
- Side copy: "Kanban and Scrum boards with your own columns, swimlanes and WIP limits." and "Fig. 2. The same work items near a PlanMagnet board. Note the WIP limit."
- Footer: CTA button "Start free → planmagnet.com" and a "Plans stick here." tagline badge with the mascot.

## PlanMagnet — Ad: Magnet fishing for the roadmap

- Product: PlanMagnet
- Category: Ads
- Format: image, png, 1080x1350
- File: https://assets.burdenoff.com/products/planmagnet/ads/images/planmagnet-ad-img-02-magnet-fishing-roadmap.png
- Notes: https://assets.burdenoff.com/products/planmagnet/ads/images/planmagnet-ad-img-02-magnet-fishing-roadmap.md
- View: https://burdenoff.com/products?assets=planmagnet&asset=planmagnet-ad-img-02-magnet-fishing-roadmap
- Tags: ad, static, roadmaps, backlog, sprints, portrait

Portrait 4:5 ad: a person magnet-fishing in a canal pulls up the PlanMagnet mascot covered in an old roadmap file, under the headline "Went magnet fishing for the roadmap."

### About

Portrait (4:5) static ad creative about roadmaps getting lost across tools. It uses a photoreal magnet-fishing scene with the PlanMagnet mascot to pitch roadmaps, backlog and sprints in one workspace. Intended for social feeds.

### Visual

- Headline: "Went magnet fishing for the roadmap." ("the roadmap" in blue gradient), with sub-copy "Roadmaps, backlog and sprints in one workspace. No dredging required."
- Scene: grey day by a canal with a brick arch bridge; a woman in a yellow raincoat and boots strains on a rope next to a metal bucket of soggy papers.
- The dripping blue horseshoe-magnet mascot is hauled out of the water wearing weeds, a padlock, sticky notes and spreadsheet printouts, plus a luggage tag reading "roadmap_q3_final_v7.pptx". A speech bubble from the mascot says "Not you."
- Footer: "Plans stick here." badge and CTA "Start free → planmagnet.com"; PlanMagnet logo chip top left.

## PlanMagnet — Ad: Just looking? That's free.

- Product: PlanMagnet
- Category: Ads
- Format: image, png, 1080x1920
- File: https://assets.burdenoff.com/products/planmagnet/ads/images/planmagnet-ad-img-03-just-looking.png
- Notes: https://assets.burdenoff.com/products/planmagnet/ads/images/planmagnet-ad-img-03-just-looking.md
- View: https://burdenoff.com/products?assets=planmagnet&asset=planmagnet-ad-img-03-just-looking
- Tags: ad, static, pricing, free-viewers, story, vertical

Vertical 9:16 ad about free viewer seats: people look into a lit shop window where the mascot displays a board tagged "Viewers free".

### About

Vertical (9:16) static ad creative for story / reel placements. It promotes PlanMagnet's pricing model, in which viewers and commenters are free on every plan and only editors are paid seats.

### Visual

- Headline: "Just looking? That's free." with sub-copy "Viewers and commenters are free on every plan. You pay per editor."
- Scene: a rainy night street; three people (one holding a small dog) seen from behind, looking into a glowing blue shop window.
- In the window: "Look all you like." above a white three-column board on a plinth; the mascot (with a stapler on its head) gestures toward the board, which carries a price tag reading "Viewers free".
- Footer: CTA "Start free → planmagnet.com", PlanMagnet logo chip and "Plans stick here." badge.

## PlanMagnet — Ad: Five teams. Five norths. One portfolio. (16:9)

- Product: PlanMagnet
- Category: Ads
- Format: image, png, 1920x1080
- File: https://assets.burdenoff.com/products/planmagnet/ads/images/planmagnet-ad-img-04-five-teams-five-norths.png
- Other sizes: https://assets.burdenoff.com/products/planmagnet/ads/images/planmagnet-ad-img-04-five-teams-five-norths-1200x628.png
- Notes: https://assets.burdenoff.com/products/planmagnet/ads/images/planmagnet-ad-img-04-five-teams-five-norths.md
- View: https://burdenoff.com/products?assets=planmagnet&asset=planmagnet-ad-img-04-five-teams-five-norths
- Tags: ad, static, portfolios, multi-team, landscape, master

Landscape 16:9 ad: five compasses labelled Design, Backend, Platform, Data and Growth point different ways around the mascot, next to a pinned "Smoother onboarding" portfolio card.

### About

Landscape (16:9, 1920x1080) static ad creative for PlanMagnet portfolios. It shows several teams' projects organised under a single portfolio. This is the master version of creative 04; a 1200x628 link-ad crop is kept as planmagnet-ad-img-04-five-teams-five-norths-1200x628.png.

### Visual

- Left panel (dark wood): PlanMagnet logo, headline "Five teams. Five norths. One portfolio." ("One portfolio." in blue gradient), sub-copy "Organize every team's projects under one portfolio." and CTA "Start free → planmagnet.com".
- Right: an aged map with five brass pocket compasses tagged "Design", "Backend", "Platform", "Data" and "Growth", each needle pointing a different way (the Data needle is spinning). The mascot stands in the middle holding a blue flag and a drafting compass.
- A dotted line leads to pinned paper cards: "Portfolio · 5 projects — Smoother onboarding" listing Signup redesign (Design), Invite API (Backend), Faster first load (Platform), Welcome emails (Growth), Activation funnel (Data); plus task cards "PM-204 Trim the invite flow — In progress" and "PM-211 Add a sample project — To do".
- "Plans stick here." badge bottom right.

## PlanMagnet — Ad: Timesheets shouldn't be poetry

- Product: PlanMagnet
- Category: Ads
- Format: image, png, 1080x1350
- File: https://assets.burdenoff.com/products/planmagnet/ads/images/planmagnet-ad-img-05-timesheet-poetry.png
- Notes: https://assets.burdenoff.com/products/planmagnet/ads/images/planmagnet-ad-img-05-timesheet-poetry.md
- View: https://burdenoff.com/products?assets=planmagnet&asset=planmagnet-ad-img-05-timesheet-poetry
- Tags: ad, static, timesheets, time-tracking, approvals, portrait

Portrait 4:5 ad: fridge-magnet poetry on a filing cabinet ("what did i do on tuesday...") contrasted with a structured, approved time entry held by the mascot.

### About

Portrait (4:5) static ad creative for PlanMagnet time tracking and timesheet approval. It contrasts vague, from-memory time reports with time logged against a task and then approved. Intended for social feeds.

### Visual

- Headline: "Timesheets shouldn't be poetry." ("poetry" in blue gradient), sub-copy "Log time against the task. Submit. Approve."
- Scene: a beige office filing cabinet in warm sidelight, wall clock top right.
- Top drawer: magnetic-poetry word tiles reading "what / did i / do / on tuesday / something / with the api / probably / three hours? / ish".
- Middle drawer: the mascot hangs from the drawer handle (binder clip on its head) beside tidy tiles "tue / PM-142 / login fix / 3h" and "submitted / ✓ approved" (green).
- Footer: CTA "Start free → planmagnet.com", "Plans stick here." badge, PlanMagnet logo chip top left.

## PlanMagnet — Ad video: Drive-thru sprint planning

- Product: PlanMagnet
- Category: Ads
- Format: video, mp4, 0:52, 1080x1920
- File: https://assets.burdenoff.com/products/planmagnet/ads/videos/planmagnet-ad-video-01-drive-thru-sprint-planning.mp4
- Captions: https://assets.burdenoff.com/products/planmagnet/ads/videos/planmagnet-ad-video-01-drive-thru-sprint-planning.vtt
- Notes: https://assets.burdenoff.com/products/planmagnet/ads/videos/planmagnet-ad-video-01-drive-thru-sprint-planning.md
- View: https://burdenoff.com/products?assets=planmagnet&asset=planmagnet-ad-video-01-drive-thru-sprint-planning
- Tags: ad, video-ad, vertical, sprints, sprint-planning, velocity, animated

Animated 52-second vertical ad: a car of teammates orders a confused sprint at a "Sprint Planning" drive-thru until the PlanMagnet mascot at the pickup window says "Let's just use the board."

### About

A 52-second vertical (1080x1920) animated video ad with voice acting, for story / reel placements. A team in a yellow car pulls up to a night-time "Sprint Planning" drive-thru and orders a muddled sprint (stories, a roadmap deck, "???" points, a large spreadsheet, Q3 or Q4). The PlanMagnet magnet mascot at the pickup window replaces the order with a real sprint board, a WIP limit and a velocity chart, then the spot ends on the "Plans stick here." end card.

### Transcript

Transcript generated automatically. Captions are available as a same-name .vtt file.

- [00:00] Welcome to Sprint Planning. What can I get you?
- [00:02] Hi. Uh, five stories, please.
- [00:05] My sheet says eight.
- [00:06] The deck said three epics?
- [00:08] Okay. One roadmap, slides.
- [00:11] Two question marks.
- [00:13] And a large spreadsheet.
- [00:14] Sorry. Was that Q3 or Q4?
- [00:18] Q3! Wait, definitely Q4!
- [00:20] Or the Sprint?
- [00:22] Hi. Let's just use the board.
- [00:27] Not you.
- [00:29] Okay. These four.
- [00:31] Any side quest?
- [00:35] Kitchen's at its WIP limit.
- [00:38] Would you like a velocity chart with that?
- [00:41] Yes.
- [00:45] Plans stick here. Start free at planmagnet.com.

### Walkthrough

- 0:00-0:10: The car arrives with a "Q4 ideas" sign on the roof; a passenger holds a "5 stories" note. The drive-thru menu board "Sprint Planning — open late" lists Roadmap deck 8 pts, Backlog unsorted 13 pts, Mystery epic ? pts, Spreadsheet large 21 pts, Status meeting 1 hr. "Drive-thru open till the sprint ends."
- 0:10-0:20: The order screen fills with "1x Roadmap (slides?)", "2x ???", "1x Spreadsheet, large", "Total: ??? pts"; the intercom speaker glitches ("Sorry, was that Q3...").
- 0:20-0:30: At the "Pickup" window the mascot appears: "Hi. Let's just use the board."
- 0:30-0:40: The menu board becomes a PlanMagnet "Sprint planning" screen: backlog cards (Login bug, Dark mode, Signup flow, Billing page, Rate limits, Onboarding, Empty states, Profile page) and an empty "Sprint 14" with a "Start sprint" button; "Okay. These four." Then a "Sprint 14 — active" board with In progress capped at 3/3 (WIP limit), planmagnet.com banner.
- 0:40-0:45: A "Velocity — Last 3 sprints" chart (Sprint 11-14: 18, 21, 20, now) appears; "...Yes?"; the mascot hands over the bag.
- 0:45-0:52: End card: PlanMagnet logo, "Plans stick here.", "Start free → planmagnet.com", mascot next to a small three-column board.

## PlanMagnet — Ad video: Magna save (pinball)

- Product: PlanMagnet
- Category: Ads
- Format: video, mp4, 0:48, 1080x1920
- File: https://assets.burdenoff.com/products/planmagnet/ads/videos/planmagnet-ad-video-02-magna-save.mp4
- Captions: https://assets.burdenoff.com/products/planmagnet/ads/videos/planmagnet-ad-video-02-magna-save.vtt
- Notes: https://assets.burdenoff.com/products/planmagnet/ads/videos/planmagnet-ad-video-02-magna-save.md
- View: https://burdenoff.com/products?assets=planmagnet&asset=planmagnet-ad-video-02-magna-save
- Tags: ad, video-ad, vertical, my-work, focus, tasks, animated

Animated 48-second vertical ad: a worker plays a "The 9 to 5" pinball machine of distractions until the mascot "magnet saves" the ball and opens a focused My Work view for task PM-317.

### About

A 48-second vertical (1080x1920) animated video ad for story / reel placements, with a short voice track. The workday is shown as a pinball machine called "The 9 to 5" (1 player, 31 tabs) whose bumpers are distractions. When the ball heads for the "Lost in the tabs" drain, the PlanMagnet mascot catches it ("Magnet save") and the backglass becomes PlanMagnet's My Work view, showing everything assigned to the person in one place.

### Transcript

Transcript generated automatically. Captions are available as a same-name .vtt file.

- [00:00] Ball one, fix the login bug, context switch, multi-question, tilt.
- [00:13] All saved.
- [00:19] Gotcha.
- [00:20] Everything assigned to you in one view.
- [00:31] Not you.
- [00:37] Extra focus.
- [00:38] Okay. What's next?
- [00:42] Plans stick here. Start free at planmagnet.com.

### Walkthrough

- 0:00-0:12: Seen from behind, a person in a yellow jumper and pink headphones plays the machine. Backglass: "Ball 1 · PM-317 — Quick question +500" then "Multi-question!" as the score climbs. Bumpers read "Where's the spec?", "Tab 14 of 31", "Quick question?", "v7_final.xlsx", "Who has this?". On-screen line: "Fix the login bug."
- 0:12-0:19: The display flashes "Tilt" and the ball rolls toward the "Lost in the tabs" drain.
- 0:19-0:25: The mascot leaps from the "Magnet save" lane and catches the ball: "Gotcha." Backglass reads "Magnet save".
- 0:25-0:37: Backglass "Task open — PM-317"; the playfield becomes a PlanMagnet "My Work" panel (2 assigned to you, Due today 1): "PM-317 Fix login on Safari", High, You, Today, with linked doc "Login flow spec" and a comment "Repro steps are in the spec."
- 0:37-0:42: "Extra focus": the item moves to In progress, showing Severity High (custom field), linked doc, comment, and history "Status To do → In progress".
- 0:42-0:48: End card: "Plans stick here.", "Start free → planmagnet.com".

## PlanMagnet — Ad video: The quarterly summit

- Product: PlanMagnet
- Category: Ads
- Format: video, mp4, 0:57, 1080x1920
- File: https://assets.burdenoff.com/products/planmagnet/ads/videos/planmagnet-ad-video-03-the-quarterly-summit.mp4
- Captions: https://assets.burdenoff.com/products/planmagnet/ads/videos/planmagnet-ad-video-03-the-quarterly-summit.vtt
- Notes: https://assets.burdenoff.com/products/planmagnet/ads/videos/planmagnet-ad-video-03-the-quarterly-summit.md
- View: https://burdenoff.com/products?assets=planmagnet&asset=planmagnet-ad-video-03-the-quarterly-summit
- Tags: ad, video-ad, vertical, reporting, budgets, free-viewers, leadership, animated

Animated 57-second vertical ad: a quarterly leadership/engineering summit run like a UN session with an interpreter booth, resolved by "one shared screen" showing delivery metrics and planned-vs-spent budgets.

### About

A 57-second vertical (1080x1920) animated video ad with voice acting, for story / reel placements. A quarterly review is staged as a diplomatic summit: leadership and engineering sit at a round table and an interpreter ("Priya (PM)") in "Booth 1 · Interpretation" translates between them. The questions (what did we spend, which deck has the numbers) end in a "diplomatic incident" until the interpreter requests one shared screen. PlanMagnet's metrics, budget view and free viewer seats are then shown.

### Transcript

Transcript generated automatically. Captions are available as a same-name .vtt file.

- [00:00] She would like to know everything.
- [00:04] Translation, it has started.
- [00:08] The numbers are in a spreadsheet.
- [00:13] Some of them.
- [00:19] Diplomatic incident. Interpreter requests
- [00:25] one shared screen. Not you.
- [00:33] Going to go ship something.
- [00:51] Plans stick here. Start free at planmagnet.com.

### Walkthrough

- 0:00-0:08: The interpreter booth ("Leadership ↔ Engineering"): "Interpreter · Priya (PM) — She would like to know..."
- 0:08-0:19: The summit table with delegates, flags (a pie-chart flag and a "{ }" code flag), spreadsheets and a "Q3" folder. Caption questions: "What did we spend?", "Engineering manager — Which deck are the disasters in?"
- 0:19-0:27: The interpreter, buried in paper, holds up a sign: "Interpreter requests: one shared screen. planmagnet.com".
- 0:27-0:40: The PlanMagnet mascot takes the table with a headset; metric tiles appear ("18 items / week", "Cycle time 3.2 days" with a bar chart).
- 0:40-0:48: "Planned vs. spent, per project": Budget panel for project "Billing v2" (Planned $120,000, Spent $71,814, 60% of planned) and expenses: Design contractor $38,000, Cloud hosting $19,400, Security review $10,400, Payment test accounts $6,500.
- 0:48-0:51: A delegate wears a "Viewer — free" badge: "Viewers and commenters are free on every plan."
- 0:51-0:57: End card: "Plans stick here.", "Start free → planmagnet.com".