# MyBodyShield — product assets

> 16 published assets for MyBodyShield (16 files incl. ad sizes): promo films, demos, documents, services, mockups, ads.

Source: https://burdenoff.com/products/mybodyshield/assets

## MyBodyShield — 2-minute promo film

- Product: MyBodyShield
- Category: Promo films
- Format: video, mp4, 2:00, 1920x1080
- File: https://assets.burdenoff.com/products/mybodyshield/promo/mybodyshield-promo-2min-1080p.mp4
- Captions: https://assets.burdenoff.com/products/mybodyshield/promo/mybodyshield-promo-2min-1080p.vtt
- Notes: https://assets.burdenoff.com/products/mybodyshield/promo/mybodyshield-promo-2min-1080p.md
- View: https://burdenoff.com/products?assets=mybodyshield&asset=mybodyshield-promo-2min-1080p
- Tags: promo, launch, training, nutrition, recovery, coaching, ai

Two-minute narrated promo film walking through MyBodyShield's training, nutrition, recovery, coach sharing and AI assistant in one health record.

### About

A narrated 1080p brand and product film. It opens on the problem (workouts, meals and sleep spread across apps, spreadsheets and screenshots), then introduces MyBodyShield as one record with chaptered sections: periodised training plans, calorie and macro targets with barcode logging, recovery logging with push / lighten / rest guidance, a "One connected record" diagram (Training, Meals, Body metrics, Recovery), per-category coach sharing, and an in-app AI assistant that knows the open screen. It closes on dashboard, goals and personal-record "Wins" imagery and a "Start free at MyBodyShield.com" call to action. Suitable for the product page hero, launch posts and sales intros.

### Transcript

[00:00] Your workouts live in one app, your meals live in another, and your sleep, nobody's
[00:06] really watching.
[00:11] Plans sit in a spreadsheet, progress in screenshots you text your coach, and recovery gets ignored
[00:16] until you burn out.
[00:21] Meet My Body Shield, your complete health and fitness platform, with nine pillars in
[00:26] one place.
[00:30] Build a periodized program with build, peek, and deload phases.
[00:34] Then run it live and log every set against the plan.
[00:41] Set calorie and macro targets from your goals.
[00:44] Scan a barcode or search the food database, and logging stays quick.
[00:51] Log sleep readiness, stress, and mood.
[00:54] Plain guidance tells you when to push, lighten up, or rest.
[01:00] Training meals, body metrics, and recovery feed one record, so a change in one area shows
[01:06] up right beside the others.
[01:11] Working with a coach, share workouts, metrics, and nutrition as separate switches.
[01:17] Turn any off anytime, and every change is recorded.
[01:24] Ask the assistant about the session on your screen.
[01:27] It knows what you have open, and only sees what you've allowed.
[01:34] Nine pillars in one app, 35 tools for the AI client you already use, and one action
[01:40] to export your whole record.
[01:45] Dashboard, progress, goals, the wins you actually earned.
[01:53] Your whole health in one place, and your data stays yours.
[01:56] Start free at MyBodyShield.com.

_Transcript generated automatically._

## MyBodyShield — Creating and updating fitness goals demo

- Product: MyBodyShield
- Category: Demos
- Format: video, webm, 0:51, 1918x932
- File: https://assets.burdenoff.com/products/mybodyshield/demos/mybodyshield-demo-creating-updating-fitness-goals.webm
- Notes: https://assets.burdenoff.com/products/mybodyshield/demos/mybodyshield-demo-creating-updating-fitness-goals.md
- View: https://burdenoff.com/products?assets=mybodyshield&asset=mybodyshield-demo-creating-updating-fitness-goals
- Tags: goals, progress, fitness, demo

Screen recording of creating a Strength goal in MyBodyShield's Goals module and updating its progress.

### About

This demo shows the Goals module of the MyBodyShield web app (dark theme). A new goal is created through the "New goal" dialog, then progress on it is updated from the Goals page, where summary cards show active goals, achieved goals and average progress. It is a silent screen recording. Useful for showing prospects how goal tracking works in the live product.

### Transcript

No spoken audio — screen recording.

### Walkthrough

1. (0:04) The "New goal" dialog is open ("Set a target across training, nutrition or body composition and track it to completion") with Title, Type, Baseline, Target, Unit, Target date and Description fields.
2. (0:13) Title "leg muscle" is entered and the Type dropdown is opened (Weight Loss, Muscle Gain, Strength, Endurance, Mobility, General Fitness).
3. (0:21–0:30) Type is set to Strength and baseline 25 / target 100 are entered, then the unit field is filled.
4. (0:38) Back on the Goals page: 2 active goals, 1 achieved, 42% average progress; the new "leg muscle" card sits at 0% next to two "Muscle gain" goals (83% and 100% achieved). "Update progress" is clicked on the new goal.
5. (0:47) After the update the "leg muscle" goal reads 93% (95 of 100) and average progress rises to 88%.

## MyBodyShield — Logging recovery scores and notes demo

- Product: MyBodyShield
- Category: Demos
- Format: video, webm, 0:53, 1918x932
- File: https://assets.burdenoff.com/products/mybodyshield/demos/mybodyshield-demo-logging-recovery-scores-notes.webm
- Notes: https://assets.burdenoff.com/products/mybodyshield/demos/mybodyshield-demo-logging-recovery-scores-notes.md
- View: https://burdenoff.com/products?assets=mybodyshield&asset=mybodyshield-demo-logging-recovery-scores-notes
- Tags: recovery, stress, mood, readiness, demo

Screen recording of logging Stress and Mood recovery entries with scores and notes in MyBodyShield's Recovery module.

### About

This demo shows the Recovery module of the MyBodyShield web app ("Sleep, readiness, soreness, stress & mood"). Two entries are logged through the "Log recovery" dialog, a 0–100 score per metric with optional notes, and they appear at the top of the recovery log. It is a silent screen recording. Useful for showing how recovery data sits next to training data in the live product.

### Transcript

No spoken audio — screen recording.

### Walkthrough

1. (0:04) Recovery page: latest readiness 87, average sleep 8 h, no mood logged yet; metric filter chips (All, Sleep, Readiness, Soreness, Stress, Mood) above an "All metrics trend" chart. "Log recovery" is clicked.
2. (0:13) The "Log recovery" dialog ("Capture how your body is recovering — one metric per entry"): metric Stress, score 50, a logged-at timestamp and a notes box.
3. (0:22) The trend chart is shown with a hover tooltip on an Oct 7, 2026 data point.
4. (0:31–0:39) A second entry: metric Mood, score 95, with a short note.
5. (0:48) The recovery log lists the new entries first: Stress 50 "not bad" and Mood 95 "awesome", followed by earlier Sleep 8 h and Readiness 87 / 68 entries.

## MyBodyShield — Product catalogue 2026

- Product: MyBodyShield
- Category: Documents
- Format: pdf, pdf, 47 pages
- File: https://assets.burdenoff.com/products/mybodyshield/docs/mybodyshield-brochure.pdf
- Notes: https://assets.burdenoff.com/products/mybodyshield/docs/mybodyshield-brochure.md
- View: https://burdenoff.com/products?assets=mybodyshield&asset=mybodyshield-brochure
- Tags: brochure, catalogue, pricing, security, ai

47-page landscape product catalogue covering who MyBodyShield is for, capabilities, AI, roles, architecture, security, pricing and comparisons.

### About

The 2026 product catalogue (brochure) for MyBodyShield, a pre-launch health and fitness platform that keeps workouts, training plans, nutrition, body metrics, recovery and coaching in one consent-scoped record. It is written for prospects, studio and wellness buyers and partners, and labels each capability as shipped, partial or planned. Landscape 16:9 slides with a dark cover and light content pages.

### Contents

- p1 Cover: "Health and fitness, unified"
- p2–4 01 The short version, why one record, in numbers
- p5 02 Who it is for (members, beginners, athletes, coaches, nutritionists, studios, corporate wellness)
- p6–7 03 What breaks today
- p8–9 04 What you get (goals, programmes, workouts, nutrition, body, recovery)
- p10–17 05 Put to work: sixteen scenarios
- p18–25 06 Built AI-native: principles, assistant capabilities, consent bounds, bring-your-own-key, the honest gap
- p26–27 07 Who does what (roles)
- p28–31 08 Under the hood: API, capabilities, standards, deployment
- p32–35 09 Security and trust, certification status
- p36–37 10 Front doors (live and roadmap clients)
- p38–40 11 Plans and billing
- p41–46 12 Why teams choose it, honest answers, alternatives
- p47 Start today: waitlist and contact links

## MyBodyShield — Partner cheat sheet

- Product: MyBodyShield
- Category: Documents
- Format: pdf, pdf, 1 pages
- File: https://assets.burdenoff.com/products/mybodyshield/docs/mybodyshield-cheat-sheet.pdf
- Notes: https://assets.burdenoff.com/products/mybodyshield/docs/mybodyshield-cheat-sheet.md
- View: https://burdenoff.com/products?assets=mybodyshield&asset=mybodyshield-cheat-sheet
- Tags: cheat-sheet, partner, sales, pricing

One-page A4 partner cheat sheet: pitch, ideal customer, capabilities, pricing, competitors, objections, commercials and links.

### About

A single A4 page for referral and reseller partners. It condenses MyBodyShield into a 30-second pitch ("one governed record for training, nutrition, body and recovery, with sharing members control"), the ideal customer (coaches, studios and corporate wellness teams with 50 to 1,000 members), pricing tiers, competitive positioning and how to hand over a lead. The footer carries partner contact details, a booking link and QR code.

### Contents

- Column 1: What it is, 30-second pitch, problem we solve, value proposition, ideal customer, who you are talking to, top use cases
- Column 2: Capabilities, pricing (Free $0; Starter $99/mo; Growth $399/mo; Business $999/mo; Enterprise from $12/active member/mo), competitive landscape (MyFitnessPal, WHOOP, Strong, Trainerize), why us, proof and credibility, demo, talking points
- Column 3: Objection handling, discovery questions, spot a good opportunity, how to introduce us, lead handoff, partner commercials (10–15% of first-year net subscription), useful links
- Footer: contact details and booking QR code

## MyBodyShield — Sales and partner playbook

- Product: MyBodyShield
- Category: Documents
- Format: pdf, pdf, 41 pages
- File: https://assets.burdenoff.com/products/mybodyshield/docs/mybodyshield-partner-playbook.pdf
- Notes: https://assets.burdenoff.com/products/mybodyshield/docs/mybodyshield-partner-playbook.md
- View: https://burdenoff.com/products?assets=mybodyshield&asset=mybodyshield-partner-playbook
- Tags: partner-playbook, sales, pricing, objections, mockups

41-page A4 sales and partner playbook: positioning, personas, use cases, capabilities, pricing, objections, referral commercials and a mockup appendix.

### About

The full sales and partner playbook for MyBodyShield, prepared by Burdenoff Consultancy Services Pvt. Ltd. It tells referral partners and resellers what the product is, who buys it, how to qualify and introduce a prospect, how pricing and commissions work, and how to answer hard questions honestly. It ends with a visual appendix of the product mockup screens.

### Contents

- p1 Cover
- p2 00 How to use this playbook
- p3–8 01 Product overview, 30-second pitch, problems, differentiators, geographies and buyer personas
- p9–13 08 Top use cases (13 scenarios)
- p14–17 09 Product capabilities (training, body and recovery, analytics and data ownership, governance)
- p18–19 10 Pricing, plans and add-ons
- p20–22 Competitive alternatives, why us, certification roadmap
- p23–24 14 Demo information and key messages
- p25–27 16 Objection handling (12 objections) and discovery questions
- p28–31 19 How to introduce us, lead registration, 21 partner / referral commercials and rules
- p32 23 Useful links and sales assets
- p33–40 24 Product mockups visual appendix (47 screens)
- p41 Back cover: next steps

## MyBodyShield — Services brochure

- Product: MyBodyShield
- Category: Services
- Format: pdf, pdf, 11 pages
- File: https://assets.burdenoff.com/products/mybodyshield/services/mybodyshield-services-brochure.pdf
- Notes: https://assets.burdenoff.com/products/mybodyshield/services/mybodyshield-services-brochure.md
- View: https://burdenoff.com/products?assets=mybodyshield&asset=mybodyshield-services-brochure
- Tags: services, consulting, implementation, migration, integrations, wearables, coaching, managed-operations, rbac, governance, health-data, training

Services catalogue for MyBodyShield: nine consulting, implementation, migration, integration, coaching, AI, managed-operations, governance and training services across two tracks, plus the Discover-Plan-Build-Operate engagement model.

### About

An 11-page landscape (720x405pt) services catalogue for MyBodyShield, styled to match the product catalogue: dark navy cover and divider pages, off-white content pages, teal and purple accents, and the catalogue's green illustrations. It covers every service listed on mybodyshield.com/services in two tracks. "Adopt MyBodyShield" covers consulting, migration, coaching operations, health intelligence and AI, governance and training. "Powered by MyBodyShield" covers done-for-you platform implementation, wearable/EHR/nutrition integrations and managed fitness-platform operations. It is written for gyms, studios and corporate-wellness teams weighing expert help. Pricing is on request: the brochure says "Contact us" and points readers to mybodyshield.com/contact and contact@mybodyshield.com.

### Contents

1. Cover: "Expert hands on MyBodyShield", with the three service principles
2. 01 How the services fit the product: overview of both tracks and their services
3. 02 Track one divider: Adopt MyBodyShield (services 2.1 to 2.6)
4. Adopt MyBodyShield, design it, move in, run coaching: 2.1 Wellness Program Consulting & Discovery, 2.2 Member Data Onboarding & Migration, 2.3 Coaching & Operations Enablement
5. Adopt MyBodyShield, data, governance, people: 2.4 Health Intelligence & AI Enablement, 2.5 Security, RBAC & Health-Data Governance, 2.6 Coach & Staff Training and Enablement
6. 03 Track two divider: Powered by MyBodyShield (services 3.1 to 3.3)
7. Powered by MyBodyShield: 3.1 Platform Implementation & Configuration, 3.2 Wearable, EHR & Nutrition Integrations, 3.3 Managed Fitness-Platform Operations
8. 03 Stand it up with us, or hand us operations: the two delivery modes
9. 04 How we engage: Discover, Plan, Build, Operate; engagement model; pricing (contact us); support and SLAs
10. 05 We leave your team able to run it without us: enablement and how to start
11. Contact: mybodyshield.com/contact, email, phone, services and features pages, company details

## MyBodyShield — Product mockups

- Product: MyBodyShield
- Category: Mockups
- Format: pdf, pdf, 45 pages
- File: https://assets.burdenoff.com/products/mybodyshield/mockups/mybodyshield-mockups.pdf
- Notes: https://assets.burdenoff.com/products/mybodyshield/mockups/mybodyshield-mockups.md
- View: https://burdenoff.com/products?assets=mybodyshield&asset=mybodyshield-mockups
- Tags: mockups, ui, dashboard, mobile, illustration

45-page image-only deck of MyBodyShield UI mockups (dashboard, nutrition, programmes, landing, mobile) and concept illustrations.

### About

A landscape, image-only PDF (no extractable text) with one full-page visual per page. It mixes high-fidelity dark-theme UI mockups of the MyBodyShield web and mobile apps with abstract 3D concept art used in marketing and the brochure. Useful as a visual reference for designers, sales decks and the website.

### Contents

Selected pages:
- p1 Web dashboard: active programmes, sessions this week, active goals, latest weight, recovery readiness, today's nutrition ring (1,840 / 2,300 kcal)
- p6 Nutrition: calorie ring, macro bars and today's meals (breakfast, lunch, snack)
- p13 "New program" dialog in a browser frame (Hypertrophy Block, Muscle Gain, Build phase, 8 weeks)
- p18 Mobile "Today" screen: calories, readiness and weight KPIs
- p21 Public landing page: "Your whole health, in one place", Join the Waitlist, launching in 2026
- p29, p37 Abstract green 3D concept illustrations (data waves, head-and-record orbit)
- p45 Isometric admin-board illustration (member groups, roles, billing and quotas)

## MyBodyShield — Ad image 01: Coach is on the list

- Product: MyBodyShield
- Category: Ads
- Format: image, png, 1080x1350
- File: https://assets.burdenoff.com/products/mybodyshield/ads/images/mybodyshield-ad-img-01-on-the-list.png
- Notes: https://assets.burdenoff.com/products/mybodyshield/ads/images/mybodyshield-ad-img-01-on-the-list.md
- View: https://burdenoff.com/products?assets=mybodyshield&asset=mybodyshield-ad-img-01-on-the-list
- Tags: ad, image, coach-consent, privacy, portrait

4:5 ad: a coach is let through the 'Workouts' door while Nutrition and Metrics stay closed, showing per-category coach sharing.

### About

Static social ad creative 01 from the MyBodyShield campaign, featuring the green pangolin mascot and the "Ask first." consent theme. Used for paid social and organic posts.

### Visual

Headline "Coach is on the list. For workouts." Body: "Share workouts with your coach. Keep nutrition and metrics private. Pause or end it anytime." A nightclub-style scene: the pangolin mascot with an "Ask first." badge holds a guest list at three doors labelled WORKOUTS, NUTRITION and METRICS; a coach is admitted at the workouts door while shady characters (a cookie, a smartwatch, a figure in a trench coat) wait outside. A "Coach's guest list" strip shows Workouts On, Nutrition Off, Metrics Off. CTA "Start free" and mybodyshield.com, "Free plan available. No credit card required to start".

## MyBodyShield — Ad image 02: Do not disturb

- Product: MyBodyShield
- Category: Ads
- Format: image, png, 1080x1920
- File: https://assets.burdenoff.com/products/mybodyshield/ads/images/mybodyshield-ad-img-02-do-not-disturb.png
- Notes: https://assets.burdenoff.com/products/mybodyshield/ads/images/mybodyshield-ad-img-02-do-not-disturb.md
- View: https://burdenoff.com/products?assets=mybodyshield&asset=mybodyshield-ad-img-02-do-not-disturb
- Tags: ad, image, recovery, sleep, vertical

9:16 story ad: the mascot hangs on a hotel door as a 'Shhh. Recovering.' sign, promoting recovery logging.

### About

Static social ad creative 02 from the MyBodyShield campaign, featuring the green pangolin mascot and the "Ask first." consent theme. Used for paid social and organic posts.

### Visual

Headline "Rest days count. Log them like they do." Body copy explains logging sleep, a 0–100 readiness score, soreness, stress and mood next to training. The curled-up pangolin mascot in a sleep mask hangs from a door handle on a "Shhh. Recovering." tag in a dim hotel corridor; a phone-style "Log recovery" card shows sleep 7.4 h and readiness 74, plus a sharing card (Workouts On, Nutrition Off, Metrics Off). A worried bathroom-scale character waits by a room-service tray. "Ask first." badge, "Start free" CTA and mybodyshield.com; fine print notes general fitness information, not medical advice.

## MyBodyShield — Ad image 03: Since 40,000 BC

- Product: MyBodyShield
- Category: Ads
- Format: image, png, 1200x628
- File: https://assets.burdenoff.com/products/mybodyshield/ads/images/mybodyshield-ad-img-03-since-40000-bc.png
- Notes: https://assets.burdenoff.com/products/mybodyshield/ads/images/mybodyshield-ad-img-03-since-40000-bc.md
- View: https://burdenoff.com/products?assets=mybodyshield&asset=mybodyshield-ad-img-03-since-40000-bc
- Tags: ad, image, training-plans, periodisation, landscape

1.91:1 link ad: cave-wall tally marks of failed Monday starts next to a Build / Peak / Deload plan grid, promoting multi-week programmes.

### About

Static social ad creative 03 from the MyBodyShield campaign, featuring the green pangolin mascot and the "Ask first." consent theme. Used for paid social and organic posts.

### Visual

Headline "Humans have been starting Monday for 40,000 years." Body: "Build a multi-week plan: build, peak, deload. Lay it out week by week. Then activate." A cave wall covered in crossed-out tally marks and a mammoth painting, with the pangolin mascot holding a torch beside a painted weekly grid split into Build, Peak and Deload, and a Draft to Activate control. Sharing chips (Workouts On, Nutrition Off, Metrics Off), "Ask first." badge, "Start free" CTA, mybodyshield.com and "Your whole health, in one place."

## MyBodyShield — Ad image 04: The only known photo

- Product: MyBodyShield
- Category: Ads
- Format: image, png, 1080x1350
- File: https://assets.burdenoff.com/products/mybodyshield/ads/images/mybodyshield-ad-img-04-the-only-known-photo.png
- Notes: https://assets.burdenoff.com/products/mybodyshield/ads/images/mybodyshield-ad-img-04-the-only-known-photo.md
- View: https://burdenoff.com/products?assets=mybodyshield&asset=mybodyshield-ad-img-04-the-only-known-photo
- Tags: ad, image, workout-logging, personal-records, portrait

4:5 ad styled as blurry trail-cam footage of a squat, promoting live set logging and personal-record toggles.

### About

Static social ad creative 04 from the MyBodyShield campaign, featuring the green pangolin mascot and the "Ask first." consent theme. Used for paid social and organic posts.

### Visual

Headline "Rare footage of my best squat. Number: unconfirmed." Body: "Start a live session and log every set. Beat a best? Flip the Personal record toggle. It lands in your training history." Night-vision trail-camera scene ("CAM 03, SUBJECT: SQUAT PR (UNCONFIRMED)") of a blurry lifter, with owls watching and the mascot holding a workout-session card: "Set 3: 8 x 80 kg", Personal record toggle on, "Log set". "Ask first." badge, "Start free" CTA and mybodyshield.com.

## MyBodyShield — Ad image 05: Made you a mixtape

- Product: MyBodyShield
- Category: Ads
- Format: image, png, 1080x1080
- File: https://assets.burdenoff.com/products/mybodyshield/ads/images/mybodyshield-ad-img-05-made-you-a-mixtape.png
- Notes: https://assets.burdenoff.com/products/mybodyshield/ads/images/mybodyshield-ad-img-05-made-you-a-mixtape.md
- View: https://burdenoff.com/products?assets=mybodyshield&asset=mybodyshield-ad-img-05-made-you-a-mixtape
- Tags: ad, image, training-plans, form-cues, square

1:1 ad: a handwritten 'Leg day' cassette liner card lists sets, reps, load and form cues, promoting plans that travel with you.

### About

Static social ad creative 05 from the MyBodyShield campaign, featuring the green pangolin mascot and the "Ask first." consent theme. Used for paid social and organic posts.

### Visual

Headline "Made you a mixtape. The liner notes are form cues." Body: "Plan sets, reps, load, rest, and your own form cues. Living room or full gym, your plan travels with you." A retro cassette liner card titled "Side A LEG DAY" lists goblet squat, split squat, Romanian deadlift and plank with sets, reps, weights, rest and handwritten cues ("knees out", "slow on the way down", "brace first"); the mascot wears headphones next to a cassette player and dumbbells. "Ask first." badge, "Start free" CTA, mybodyshield.com and "Your whole health, in one place."

## MyBodyShield — Ad video 01: Take me to your data

- Product: MyBodyShield
- Category: Ads
- Format: video, mp4, 0:32, 1080x1920
- File: https://assets.burdenoff.com/products/mybodyshield/ads/videos/mybodyshield-ad-video-01-take-me-to-your-data.mp4
- Captions: https://assets.burdenoff.com/products/mybodyshield/ads/videos/mybodyshield-ad-video-01-take-me-to-your-data.vtt
- Notes: https://assets.burdenoff.com/products/mybodyshield/ads/videos/mybodyshield-ad-video-01-take-me-to-your-data.md
- View: https://burdenoff.com/products?assets=mybodyshield&asset=mybodyshield-ad-video-01-take-me-to-your-data
- Tags: ad, video, privacy, data-ownership, vertical

Vertical 9:16 animated spot: aliens try to take and buy the mascot's sleep data, and MyBodyShield says it never sells your data.

### About

A 32-second vertical (1080x1920) animated ad about data privacy. Two aliens in a flying saucer beam down over a cornfield at night and demand the pangolin mascot's sleep data ("We require...", "Fine! Then we will BUY it!", "Then we will TRAIN OUR MODEL on it!"). The mascot curls into a ball behind an "Ask first." shield and a "We never sell your data." card. End card: MyBodyShield logo, "Your whole health, in one place." Built for Reels, Shorts and Stories.

### Transcript

[00:01] Attention, Earthling. We require your sleep and we will buy it.
[00:13] Ask first. Also, no.
[00:17] Then we will train our mark.
[00:19] Start free at MyBodyShield.com

_Transcript generated automatically._

## MyBodyShield — Ad video 02: The great scale debate

- Product: MyBodyShield
- Category: Ads
- Format: video, mp4, 0:40, 1080x1080
- File: https://assets.burdenoff.com/products/mybodyshield/ads/videos/mybodyshield-ad-video-02-the-great-scale-debate.mp4
- Captions: https://assets.burdenoff.com/products/mybodyshield/ads/videos/mybodyshield-ad-video-02-the-great-scale-debate.vtt
- Notes: https://assets.burdenoff.com/products/mybodyshield/ads/videos/mybodyshield-ad-video-02-the-great-scale-debate.md
- View: https://burdenoff.com/products?assets=mybodyshield&asset=mybodyshield-ad-video-02-the-great-scale-debate
- Tags: ad, video, body-metrics, weight-trend, square

Square animated spot: a moody bathroom scale loses a debate to the mascot, showing that weight trends beat daily readings.

### About

A 40-second square (1080x1080) animated ad set at a debating-society grand final. "Barry" the bathroom scale argues contradictory readings ("Monday, I said one thing...") and shows "Err" on its display, while the pangolin mascot rebuts that the scale lies on any given day but a trend never does, pointing to the MyBodyShield Progress chart (Weight, Body fat tabs). Closes on "Your whole health, in one place." with captions burned in. Built for feed placements.

### Transcript

[00:00] Grand final proposing Barry Monday
[00:03] I said one thing Tuesday something totally different and I stand by both
[00:10] I'm not that kind of scales then why are you here?
[00:15] Ask first
[00:18] Rebuttal the scale lies on any given day a trend never does I'm not lying. I'm moody
[00:26] Log weight body fat resting heart rate or measurements then watch the trend
[00:32] Your whole health in one place start free at my body shield calm

_Transcript generated automatically._

## MyBodyShield — Ad video 03: The lunch that got away

- Product: MyBodyShield
- Category: Ads
- Format: video, mp4, 0:48, 1920x1080
- File: https://assets.burdenoff.com/products/mybodyshield/ads/videos/mybodyshield-ad-video-03-the-lunch-that-got-away.mp4
- Captions: https://assets.burdenoff.com/products/mybodyshield/ads/videos/mybodyshield-ad-video-03-the-lunch-that-got-away.vtt
- Notes: https://assets.burdenoff.com/products/mybodyshield/ads/videos/mybodyshield-ad-video-03-the-lunch-that-got-away.md
- View: https://burdenoff.com/products?assets=mybodyshield&asset=mybodyshield-ad-video-03-the-lunch-that-got-away
- Tags: ad, video, nutrition, meal-logging, landscape

Landscape animated spot: Jules forgets to log lunch and tries to reconstruct it at night; logging at lunch fills the nutrition ring instead.

### About

A 48-second landscape (1920x1080) animated ad in a retro storybook style with "Fig." chapter labels. Jules eats a lovely lunch on a park bench without logging it ("Fig. 1 A lovely lunch"), then lies awake at 11:00 pm reconstructing it on an evidence board ("Fig. 2 Hindsight": "...did the soup have a hat?"). The pangolin mascot then shows MyBodyShield's Nutrition screen with a 640 / 2,300 kcal ring and protein, carb and fat bars: "Log it at lunch, and the ring fills." A footer notes "Illustrative numbers. General fitness information, not medical advice." End card with heartbeat line and "Your whole health, in one place." Built for YouTube and landscape feeds.

### Transcript

[00:01] This is Jules.
[00:03] Jules had a lovely lunch. Jules did not write it down. I'll remember.
[00:10] Two
[00:12] Sandwiches? Was there a muffin? Jules is now attempting a full reconstruction. Did the soup have a hat?
[00:24] Lunch! Logged! Your targets. You set them. Log it at lunch and the ring fills.
[00:30] No at lunch. Not in hindsight. Jules is sleeping on it. Not reconstructing it.
[00:40] Ask first. Start free at MyBodyShield.com

_Transcript generated automatically._