# MoveTheWheels — product assets

> 15 published assets for MoveTheWheels (15 files incl. ad sizes): promo films, demos, documents, services, mockups, ads.

Source: https://burdenoff.com/products/movethewheels/assets

## MoveTheWheels — 2-minute product promo (1080p)

- Product: MoveTheWheels
- Category: Promo films
- Format: video, mp4, 2:00, 1920x1080
- File: https://assets.burdenoff.com/products/movethewheels/promo/movethewheels-promo-2min-1080p.mp4
- Captions: https://assets.burdenoff.com/products/movethewheels/promo/movethewheels-promo-2min-1080p.vtt
- Notes: https://assets.burdenoff.com/products/movethewheels/promo/movethewheels-promo-2min-1080p.md
- View: https://burdenoff.com/products?assets=movethewheels&asset=movethewheels-promo-2min-1080p
- Tags: promo, launch, control-tower, routes, proof-of-delivery, ai-assistant

Narrated 2-minute promo film: from "where's the truck?" chaos to one control tower, multi-modal freight, route sequencing, warehouse-to-dispatch flow, electronic proof of delivery and a permission-bound AI assistant.

### About

A narrated 16:9 launch film for MoveTheWheels. It opens on scattered paperwork and the 4 pm "where's the truck?" call, then walks through numbered chapters (01 See, 02 Plan, 03 Deliver, 04 Ask) using polished UI mockups of the control tower, route planning, the mobile driver app and the AI assistant. It closes with headline numbers (87 named agent actions, four freight modes, 23 scenarios across seven areas) and the "Ready to move the wheels?" call to action. Made for landing pages, social channels and sales decks.

### Transcript

[00:00] Four o'clock, a customer's calling, where's the truck?
[00:04] And honestly, nobody knows.
[00:09] Orders live in one spreadsheet, the fleet lives in another,
[00:13] and routes get planned by hand
[00:15] while empty miles burn the budget.
[00:20] Meet MoveTheWheels, one logistics platform
[00:23] for shipments, fleets, and warehouses.
[00:27] Start at the control tower.
[00:29] Every shipment, vehicle, and ETA on one screen
[00:33] with exception alerts before a delay,
[00:35] turns into a phone call.
[00:40] Plan multi-leg freight across road, air, ocean, and rail
[00:44] with real rate calculation for every mode.
[00:49] Routes stop being guesswork.
[00:51] Sequence stops to cut miles and fuel,
[00:54] then dispatch drivers from one board,
[00:58] and the warehouse finally shares a spine with transport,
[01:02] receiving, put away, picking an inventory flow
[01:05] straight into dispatch.
[01:10] It's a mobile-ready web app,
[01:11] so drivers and dispatchers stay in sync,
[01:14] and every delivery closes with electronic proof.
[01:19] Ask the assistant from any screen.
[01:22] Connect your own agent, and it books, assigns, and tracks
[01:26] as you, never beyond your access.
[01:28] And every action leaves a receipt.
[01:34] By the numbers, 87 named agent actions, four freight modes,
[01:38] and 23 real scenarios across seven areas.
[01:45] Built for shippers, carriers, fleets,
[01:47] and operations teams, all working from one
[01:50] shared source of truth.
[01:54] Ready to move the wheels?
[01:55] Start free today at movethewheels.com.

## MoveTheWheels — Full platform walkthrough (screen recording)

- Product: MoveTheWheels
- Category: Demos
- Format: video, webm, 5:12, 1538x1258
- File: https://assets.burdenoff.com/products/movethewheels/demos/movethewheels-demo-full-walkthrough.webm
- Notes: https://assets.burdenoff.com/products/movethewheels/demos/movethewheels-demo-full-walkthrough.md
- View: https://burdenoff.com/products?assets=movethewheels&asset=movethewheels-demo-full-walkthrough
- Tags: walkthrough, screen-recording, warehouses, fleet, routes, orders

A 5-minute silent screen recording that tours the live MoveTheWheels app: dashboard, inventory and warehouses, fleet and drivers, route planning, and creating a delivery order end to end.

### About

A real-time screen capture of the MoveTheWheels web app in dark and light themes. It moves through the dashboard, inventory and warehouse setup, the fleet register and drivers list, route creation, and then builds a delivery order step by step. It is useful for sales engineers and partners who want to see the actual product UI rather than mockups. The recording has no narration.

### Transcript

No spoken audio — screen recording.

### Walkthrough

- **00:00–00:40** Dashboard (dark theme) with total orders, active deliveries, on-time %, revenue, an empty live map and recent activity; then Inventory overview and Products.
- **00:40–01:00** Edit Warehouse form (code, name, type, capacity, address) and the Warehouses list showing one Delhi cold-storage site.
- **01:00–01:30** Switch to light theme; Fleet > Vehicles list with six available trucks, then Drivers list with ratings, licence expiry and status.
- **01:30–02:20** Create Route: name, status, vehicle and driver, add a pickup and a delivery stop; the saved route page shows the stop sequence, a "suggested assignment" list of vehicles and drivers, and Optimize & start.
- **02:20–02:50** Orders list (one pending order), then the Create customer dialog launched from the order form.
- **02:50–04:40** Create Order wizard: customer and priority, a saved two-stop route that pre-fills pickup and delivery addresses (India, delivery in Delhi), shipment contents from the product catalogue with weight and dimensions, timing and handling, tracking reference and special instructions.
- **04:40–05:12** The new order detail page: order items, order timeline (Pending), assign driver and vehicle, documents and proof-of-delivery panels (not yet delivered).

## MoveTheWheels — Product catalogue (brochure)

- Product: MoveTheWheels
- Category: Documents
- Format: pdf, pdf, 37 pages
- File: https://assets.burdenoff.com/products/movethewheels/docs/movethewheels-brochure.pdf
- Notes: https://assets.burdenoff.com/products/movethewheels/docs/movethewheels-brochure.md
- View: https://burdenoff.com/products?assets=movethewheels&asset=movethewheels-brochure
- Tags: brochure, product-catalogue, logistics, pricing, security

37-page landscape product catalogue covering the one-record logistics spine, who it is for, use cases, the AI-native layer and its guardrails, architecture, security, plans and competitive positioning.

### About

The long-form product catalogue for MoveTheWheels, laid out as 16:9 slides. It explains the single record that runs from order through shipment, route, driver and proof of delivery; who the product is for (SMBs, e-commerce sellers, 3PLs, carriers, manufacturers); and what is shipped versus on the roadmap. It is aimed at prospects and partners who want the full story before a call.

### Contents

- p1 Cover — one control tower for orders, shipments, fleets and warehouses
- p2–3 01 The short version; what the shape of it means (one record, 4 modes, governance day 1, 6 pre-seeded roles)
- p4 02 Who it is for
- p5–6 03 What breaks today
- p7 04 What you get
- p8–11 05 Put to work (dispatch, fleet and warehouse floor; exceptions, reporting and capacity; integration, assistants and evidence)
- p12–20 06 Built AI-native (four pillars, what the AI can do, shipped vs roadmap, guardrails, 87 named agent actions, stated plainly)
- p21–22 07 Who does what
- p23–26 08 Under the hood (capability by area, open standards, deployment)
- p27–29 09 Security & trust
- p30 10 One product, many front doors
- p31–32 11 Plans and how the pricing works
- p33–36 12 Why teams choose it; hard questions; against the alternatives
- p37 Start today: join the waitlist before the 2026 launch, book a demo, links (movethewheels.com, /waitlist, /contact, docs)

## MoveTheWheels — Partner cheat sheet

- Product: MoveTheWheels
- Category: Documents
- Format: pdf, pdf, 1 pages
- File: https://assets.burdenoff.com/products/movethewheels/docs/movethewheels-cheat-sheet.pdf
- Notes: https://assets.burdenoff.com/products/movethewheels/docs/movethewheels-cheat-sheet.md
- View: https://burdenoff.com/products?assets=movethewheels&asset=movethewheels-cheat-sheet
- Tags: cheat-sheet, partners, sales, pricing, objections

One-page A4 partner cheat sheet: pitch, problems solved, ideal customer, personas, use cases, pricing tiers, competitors, objections and discovery questions.

### About

A dense single-page reference for referral and reseller partners. It condenses the playbook into a 30-second pitch, the ideal customer (mid-market, 50 to 500 vehicles, one to three warehouses, own drivers), buyer personas, top use cases, published pricing (Free, Starter $99, Growth $399, Business $999, Enterprise per vehicle), competitive one-liners against project44, FourKites, Manhattan Associates and Samsara, objection handling and how to introduce the product.

### Contents

- p1 What it is, 30-second pitch, problem, value proposition, ideal customer, personas, use cases, capabilities, pricing, competitive landscape, why us, proof, demo, talking points, objections, discovery questions, good-opportunity signals, how to introduce us

## MoveTheWheels — Sales & partner playbook

- Product: MoveTheWheels
- Category: Documents
- Format: pdf, pdf, 43 pages
- File: https://assets.burdenoff.com/products/movethewheels/docs/movethewheels-partner-playbook.pdf
- Notes: https://assets.burdenoff.com/products/movethewheels/docs/movethewheels-partner-playbook.md
- View: https://burdenoff.com/products?assets=movethewheels&asset=movethewheels-partner-playbook
- Tags: partner-playbook, sales, partners, referrals, mockups

43-page A4 sales and partner playbook in 24 sections, from product overview and pitch through pricing, objections, lead handoff and referral commercials, with a mockup appendix.

### About

The full enablement guide for Burdenoff partners selling or referring MoveTheWheels. It tells a partner how to qualify an opportunity in one conversation, what to say to each buyer persona, how pricing works, how to handle objections, and exactly how to hand over a lead and what they earn for it. It also sets out how current capabilities work today: route sequencing is deterministic, exception alerts are rule-based, and the carrier marketplace is in development.

### Contents

- p1 Cover; p2 How to use this playbook and contents
- 01 Product Overview · 02 One-Line Pitch · 03 30-Second Elevator Pitch · 04 Problem We Solve · 05 Value Proposition
- 06 Ideal Customer Profile · 07 Buyer Personas · 08 Top Use Cases · 09 Product Capabilities · 10 Pricing & Plans
- 11 Competitive Landscape · 12 Why Us / Differentiators · 13 Customer Proof & Credibility · 14 Demo Information · 15 Sales Talking Points
- 16 Objection Handling · 17 Discovery / Qualification Questions · 18 How to Identify a Good Opportunity · 19 How to Introduce Us
- 20 Lead Handoff Process · 21 Partner / Referral Commercials · 22 Contact Information · 23 Useful Links & Sales Assets
- 24 Product Mockups — Complete Visual Appendix (p24 onward)

## MoveTheWheels — Services catalogue

- Product: MoveTheWheels
- Category: Services
- Format: pdf, pdf, 10 pages
- File: https://assets.burdenoff.com/products/movethewheels/services/movethewheels-services-brochure.pdf
- Notes: https://assets.burdenoff.com/products/movethewheels/services/movethewheels-services-brochure.md
- View: https://burdenoff.com/products?assets=movethewheels&asset=movethewheels-services-brochure
- Tags: services, consulting, implementation, managed-operations, training

10-page services catalogue: Track one "Adopt MoveTheWheels" (eight consulting, implementation, integration, training, security and support services) and Track two "Powered by MoveTheWheels" (managed logistics operations).

### About

A 10-page catalogue of the services offered around MoveTheWheels. It explains the two ways Burdenoff helps a customer: implement and integrate the platform with them, or run the control tower for them as a managed service. It covers the engagement model (Discover, Plan, Implement, Operate) and enablement, and ends with contact details. Pricing is "scoped to your operation", with no list prices.

### Contents

- p1 Cover — Expert hands on your supply chain
- p2 01 How the services fit the platform
- p3 02 Track one — Adopt MoveTheWheels (index of services 2.1–2.8)
- p4 2.1 Consulting & network design, 2.2 Implementation & configuration, 2.3 Migration & onboarding
- p5 2.4 Integrations & carrier onboarding, 2.5 Training & enablement, 2.6 Team enablement & adoption
- p6 2.7 Security, compliance & governance, 2.8 Support & SLA plans, pricing
- p7 03 Track two — Powered by MoveTheWheels (3.1 Managed logistics operations)
- p8 04 How we engage (Discover, Plan, Implement, Operate)
- p9 05 Enablement: we leave your team able to run it
- p10 06 Get started — contact details

## MoveTheWheels — UI mockups

- Product: MoveTheWheels
- Category: Mockups
- Format: pdf, pdf, 30 pages
- File: https://assets.burdenoff.com/products/movethewheels/mockups/movethewheels-mockups.pdf
- Notes: https://assets.burdenoff.com/products/movethewheels/mockups/movethewheels-mockups.md
- View: https://burdenoff.com/products?assets=movethewheels&asset=movethewheels-mockups
- Tags: mockups, ui, control-tower, fleet, routes, warehouses

30 UI mockups of MoveTheWheels: control tower, orders, tracking, live map, exceptions, fleet, drivers, routes, warehouses, inventory, finance, mobile driver app and dark-theme AI agent screens.

### About

An image-only deck (no extractable text) of high-fidelity product mockups, mostly shown in a browser frame on a light background. Screens include the Control Tower dashboard, order list and order detail with status timeline, new-order form, shipment tracking, a Europe live map, exception alerts, fleet management, a vehicle detail page, the driver roster, a Bengaluru multi-stop route and the warehouse list.

### Contents

- p1 Control Tower dashboard · p2 Orders list · p3 Order ORD-2043 detail · p4 New order form
- p5 Shipment tracking · p6 Live map (Europe) · p7 Exception alerts · p8 Fleet management
- p9 Vehicle TRK-014 detail · p10 Drivers roster · p11 Route A, Bengaluru multi-stop · p12 Warehouses
- p13 Inventory · p14 Products · p15 Customer detail (Acme Corp) · p16 Marketplace of carriers · p17 Analytics · p18 Finance
- p19 Reports · p20 AI Assistant · p21 Settings & data import/export · p22 Mobile driver app (three phones) · p23 Files · p24 Control Tower (dark)
- p25–30 Dark-theme AI-native screens: Agent Access, Tracking board with assistant, AI Operations dispatch proposals, Control tower at-risk queue, Document reconciliation, Operation audit

## MoveTheWheels — Ad image 01: The Four Modes tour

- Product: MoveTheWheels
- Category: Ads
- Format: image, png, 1024x1536
- File: https://assets.burdenoff.com/products/movethewheels/ads/images/movethewheels-ad-img-01-the-four-modes-tour-2x3.png
- Notes: https://assets.burdenoff.com/products/movethewheels/ads/images/movethewheels-ad-img-01-the-four-modes-tour-2x3.md
- View: https://burdenoff.com/products?assets=movethewheels&asset=movethewheels-ad-img-01-the-four-modes-tour-2x3
- Tags: ad, static, multi-modal, road, air, ocean, rail

Rock-tour poster: a truck, plane, ship and train play a concert to sell multi-leg freight across road, ocean, rail and air with per-mode rates.

### About

Static social ad creative #01 from the MoveTheWheels campaign, in 2:3 format. Rock-tour poster: a truck, plane, ship and train play a concert to sell multi-leg freight across road, ocean, rail and air with per-mode rates. Intended for paid social and the website ad gallery.

### Visual

Retro screen-print style concert poster. Headline: "The Four Modes", subhead "One shipment. Four modes. Every leg on the setlist." Cartoon vehicles play drums and guitars on stage while the wheel mascot says "Let's move the wheels." A setlist lists Leg 1 Road (factory to the port), Leg 2 Ocean, Leg 3 Rail, Leg 4 Air, each tagged "Rate calculated per mode". Footer: "See every shipment. Move every wheel." and a "Get started free at movethewheels.com" button.

## MoveTheWheels — Ad image 02: It's a match

- Product: MoveTheWheels
- Category: Ads
- Format: image, png, 1024x1536
- File: https://assets.burdenoff.com/products/movethewheels/ads/images/movethewheels-ad-img-02-its-a-match-2x3.png
- Notes: https://assets.burdenoff.com/products/movethewheels/ads/images/movethewheels-ad-img-02-its-a-match-2x3.md
- View: https://burdenoff.com/products?assets=movethewheels&asset=movethewheels-ad-img-02-its-a-match-2x3
- Tags: ad, static, inventory, warehouse, orders, one-record

Dating-app parody where a warehouse and a truck match, selling orders, inventory and shipments on one record with no re-keying.

### About

Static social ad creative #02 from the MoveTheWheels campaign, in 2:3 format. Dating-app parody where a warehouse and a truck match, selling orders, inventory and shipments on one record with no re-keying. Intended for paid social and the website ad gallery.

### Visual

Pastel dating-app screen. Headline "It's a match" and "Finally, a warehouse and a truck that talk." Subcopy: orders, inventory, warehouses and shipments live on one record; no re-keying the same order twice. A smiling warehouse and a blue truck sit under a heart of boxes, each with a profile card ("Very organized. Knows exactly what's in Aisle 3, Bin 12" / "Always on the move"). Shared interests: Orders, Inventory, Stock movements, Shipments, Fleet. CTA "Get started free at movethewheels.com".

## MoveTheWheels — Ad image 03: The freight forecast

- Product: MoveTheWheels
- Category: Ads
- Format: image, png, 1536x1024
- File: https://assets.burdenoff.com/products/movethewheels/ads/images/movethewheels-ad-img-03-the-freight-forecast-3x2.png
- Notes: https://assets.burdenoff.com/products/movethewheels/ads/images/movethewheels-ad-img-03-the-freight-forecast-3x2.md
- View: https://burdenoff.com/products?assets=movethewheels&asset=movethewheels-ad-img-03-the-freight-forecast-3x2
- Tags: ad, static, control-tower, exceptions, late-loads, visibility

TV weather-forecast parody: the mascot presents a map of late loads, selling rule-based late-shipment flags in the control tower.

### About

Static social ad creative #03 from the MoveTheWheels campaign, in 3:2 format. TV weather-forecast parody: the mascot presents a map of late loads, selling rule-based late-shipment flags in the control tower. Intended for paid social and the website ad gallery.

### Visual

Landscape TV weather broadcast. The wheel mascot points at a glowing map with suns, storm phones and small trucks; a "Freight forecast" live badge and a "Current conditions" panel ("Late loads: flagged by rule"). Lower third: "Today: scattered late loads. Visibility: excellent." with the explanation that a shipment past its estimated delivery is flagged on the control tower. A news ticker repeats Orders, Shipments, Warehouses, Fleet. CTA "Get started free at movethewheels.com".

## MoveTheWheels — Ad image 04: The case of the missing POD

- Product: MoveTheWheels
- Category: Ads
- Format: image, png, 1024x1536
- File: https://assets.burdenoff.com/products/movethewheels/ads/images/movethewheels-ad-img-04-the-case-of-the-missing-pod-2x3.png
- Notes: https://assets.burdenoff.com/products/movethewheels/ads/images/movethewheels-ad-img-04-the-case-of-the-missing-pod-2x3.md
- View: https://burdenoff.com/products?assets=movethewheels&asset=movethewheels-ad-img-04-the-case-of-the-missing-pod-2x3
- Tags: ad, static, proof-of-delivery, pod, signature, photo

Film-noir detective scene: the missing proof of delivery is closed with signature, timestamp and photo attached to the shipment.

### About

Static social ad creative #04 from the MoveTheWheels campaign, in 2:3 format. Film-noir detective scene: the missing proof of delivery is closed with signature, timestamp and photo attached to the shipment. Intended for paid social and the website ad gallery.

### Visual

Clay-style noir office at 2:14 pm Tuesday. Headline "The case of the missing POD. Closed." A detective with a mug sits by an evidence board ("Signed by: ???", "Driver says he left it with Gary?"), while the wheel mascot with a magnifying glass holds up a "Proof captured" card with signature and "Delivered · Tue 2:14 pm". Body: "Proof of delivery with signature, timestamp and photo, captured at the door and attached to the shipment." CTA "Get started free at movethewheels.com".

## MoveTheWheels — Ad image 05: The permission heist

- Product: MoveTheWheels
- Category: Ads
- Format: image, png, 1024x1536
- File: https://assets.burdenoff.com/products/movethewheels/ads/images/movethewheels-ad-img-05-the-permission-heist-2x3.png
- Notes: https://assets.burdenoff.com/products/movethewheels/ads/images/movethewheels-ad-img-05-the-permission-heist-2x3.md
- View: https://burdenoff.com/products?assets=movethewheels&asset=movethewheels-ad-img-05-the-permission-heist-2x3
- Tags: ad, static, ai-assistant, permissions, audit, mcp

Heist parody: robot burglars fail to crack a vault, selling an AI assistant and MCP agents that act only within the user's permissions.

### About

Static social ad creative #05 from the MoveTheWheels campaign, in 2:3 format. Heist parody: robot burglars fail to crack a vault, selling an AI assistant and MCP agents that act only within the user's permissions. Intended for paid social and the website ad gallery.

### Visual

Dark cinematic poster. Headline "The AI tried a heist. Your permissions said no." Subhead "Your access is the AI's ceiling." Striped robot burglars dangle on ropes over a glowing vault grid while the wheel mascot in a guard cap says "Nice try."; a receipt unspools beside "Every action leaves a receipt." Credits line: "Starring 87 named actions · An assistant on every screen", "Rated A for audited". CTA "Get started free at movethewheels.com".

## MoveTheWheels — Ad video 01: Live from Loading Dock 3

- Product: MoveTheWheels
- Category: Ads
- Format: video, mp4, 0:58, 1080x1920
- File: https://assets.burdenoff.com/products/movethewheels/ads/videos/movethewheels-ad-video-01-live-from-loading-dock-3.mp4
- Captions: https://assets.burdenoff.com/products/movethewheels/ads/videos/movethewheels-ad-video-01-live-from-loading-dock-3.vtt
- Notes: https://assets.burdenoff.com/products/movethewheels/ads/videos/movethewheels-ad-video-01-live-from-loading-dock-3.md
- View: https://burdenoff.com/products?assets=movethewheels&asset=movethewheels-ad-video-01-live-from-loading-dock-3
- Tags: ad, video, vertical, shipment-tracking, proof-of-delivery, timeline

Sports-broadcast parody: commentators call one parcel through five checkpoints, from booking to signed, timestamped proof of delivery.

### About

A 9:16 animated spot styled as a live sports broadcast ("Dock 3 · Live"). Jack the parcel runs from Booked through Picked up, In transit and Out for delivery to Delivered, with a telestrator replay and a proof-of-delivery card (signature, timestamp, photo). The point: the shipper watches one timeline instead of phoning around. Ends on "One timeline for every shipment" and the Rollo mascot. Voice-over with music and on-screen captions; about 58 seconds, made for Reels, Shorts and TikTok.

### Transcript

[00:03] Welcome, folks, to the biggest delivery of the day.
[00:06] One parcel, five checkpoints, zero emails, hopefully.
[00:12] And it's booked.
[00:13] We are underway.
[00:15] Clean pickup.
[00:18] Beautiful hands.
[00:20] Watch the shipper here.
[00:26] She's not on the phone.
[00:27] She's just watching the timeline.
[00:30] Out for delivery.
[00:32] This crowd is on its feet.
[00:34] Signature.
[00:37] Time stamp.
[00:38] Photo.
[00:40] That is a confirmed delivery.
[00:42] Ready to move the wheels?
[00:50] Let's move the wheels.
[00:52] Get started free at movethewheels.com

## MoveTheWheels — Ad video 02: Planet Dispatch

- Product: MoveTheWheels
- Category: Ads
- Format: video, mp4, 0:58, 1080x1920
- File: https://assets.burdenoff.com/products/movethewheels/ads/videos/movethewheels-ad-video-02-planet-dispatch.mp4
- Captions: https://assets.burdenoff.com/products/movethewheels/ads/videos/movethewheels-ad-video-02-planet-dispatch.vtt
- Notes: https://assets.burdenoff.com/products/movethewheels/ads/videos/movethewheels-ad-video-02-planet-dispatch.md
- View: https://burdenoff.com/products?assets=movethewheels&asset=movethewheels-ad-video-02-planet-dispatch
- Tags: ad, video, vertical, dispatch, route-sequencing, drivers, fleet

Nature-documentary parody of the morning depot: dispatch moves from a magnet whiteboard to one-click stop sequencing with drivers, vehicles and routes in one place.

### About

A 9:16 animated spot narrated like a wildlife documentary at dawn in a truck depot ("The herd. Mostly box trucks."). The dispatch whiteboard loses a magnet, then MoveTheWheels assigns a driver, truck and route and sequences the stops on a map with one click ("No magic, just arithmetic"). The trucks roll out and Rollo the wheel mascot closes with the call to action. Voice-over with music and on-screen captions; about 58 seconds, made for Reels, Shorts and TikTok.

### Transcript

[00:00] Every morning in the depot, great sorting begins.
[00:05] The herd stirs, the drivers gather,
[00:08] and one question hangs in the cool air.
[00:10] Who goes where?
[00:12] For generations, the answer lived on a whiteboard,
[00:15] held up by magnets and memory.
[00:18] A magnet falls.
[00:20] Nature is cruel.
[00:22] But wait, something rolls this way.
[00:24] Here, drivers, vehicles and routes live in one place.
[00:28] A driver, a truck, a route.
[00:31] Click.
[00:32] One click to sequence your stops,
[00:34] and they fall into order.
[00:36] No magic, just arithmetic.
[00:38] The same result every time.
[00:40] And so, before the coffee has even cooled,
[00:43] the herd moves out.
[00:45] The elusive Rollo, rarely seen standing still.
[00:48] Ready to move the wheels?
[00:50] Let's move the wheels!
[00:52] Get started free at movethewheels.com

## MoveTheWheels — Ad video 03: The Museum of Lost Freight

- Product: MoveTheWheels
- Category: Ads
- Format: video, mp4, 0:58, 1080x1920
- File: https://assets.burdenoff.com/products/movethewheels/ads/videos/movethewheels-ad-video-03-the-museum-of-lost-freight.mp4
- Captions: https://assets.burdenoff.com/products/movethewheels/ads/videos/movethewheels-ad-video-03-the-museum-of-lost-freight.vtt
- Notes: https://assets.burdenoff.com/products/movethewheels/ads/videos/movethewheels-ad-video-03-the-museum-of-lost-freight.md
- View: https://burdenoff.com/products?assets=movethewheels&asset=movethewheels-ad-video-03-the-museum-of-lost-freight
- Tags: ad, video, vertical, one-platform, control-tower, legacy-tools

Audio-guide museum parody: exhibits of dry-erase dispatch boards, paper PODs and sticky-note islands give way to one platform and one record.

### About

A 9:16 animated spot framed as a museum audio tour ("Press 1 to begin"). Exhibits include "The whiteboard of dispatch" and "The sticky-note archipelago", with retired tools grumbling ("I had a system", "Darling, it was art"). The tour ends at a Control tower exhibit with Orders, Shipments and Routes on one screen ("One platform, one record") and a "Retired with honors" gallery. Voice-over with music and on-screen captions; about 58 seconds, made for Reels, Shorts and TikTok.

### Transcript

[00:00] Welcome to the Museum of Lost Freight.
[00:03] Press 1 to begin.
[00:05] Here, entire fleets were once planned in dry erase marker.
[00:10] I had a system.
[00:13] Proof of delivery, as it was once known.
[00:17] Darling, it was art.
[00:20] Orders, shipments, stock, each on its own little island.
[00:27] Where's my freight?
[00:29] It only ever asked one question.
[00:38] One platform, one record.
[00:40] Everything that moves, finally in the same room.
[00:46] Fine.
[00:47] It's nice.
[00:48] Ready to move the wheels?
[00:50] Press 2.
[00:51] Let's move the wheels.
[00:54] Get started free at movethewheels.com.
