# LabsOfScience — product assets

> 19 published assets for LabsOfScience (19 files incl. ad sizes): promo films, demos, documents, services, mockups, ads.

Source: https://burdenoff.com/products/labsofscience/assets

## LabsOfScience — 2-minute product promo (1080p)

- Product: LabsOfScience
- Category: Promo films
- Format: video, mp4, 2:00, 1920x1080
- File: https://assets.burdenoff.com/products/labsofscience/promo/labsofscience-promo-2min-1080p.mp4
- Captions: https://assets.burdenoff.com/products/labsofscience/promo/labsofscience-promo-2min-1080p.vtt
- Notes: https://assets.burdenoff.com/products/labsofscience/promo/labsofscience-promo-2min-1080p.md
- View: https://burdenoff.com/products?assets=labsofscience&asset=labsofscience-promo-2min-1080p
- Tags: promo, reproducibility, overview

Two-minute narrated promo: one governed research record linking experiments, notebook, protocols, datasets and pipelines, so every result can be traced back.

### About
A two-minute narrated product film with motion graphics and product UI. It opens on the reviewer's question ("which data and which method made this?") and the usual lab problems: "final_final" dataset copies, analysis that only runs on one laptop, and protocols that live in people's heads. It then walks through the platform: experiments and runs, signed and witnessed notebook entries, frozen protocols, immutable dataset versions, pinned pipelines, instrument booking, inventory alerts and the AI assistant. It ends with the free plan and the call to action "Start free at labsofscience.com". Suitable for the website hero, social posts and the opening of a sales meeting.

### Transcript
[00:00] A reviewer points at your figure which data and which method made this.
[00:07] Datasets multiply into final, final copies.
[00:11] The analysis only runs on one laptop, and protocols live in people's heads.
[00:18] Meet LabsOfScience, the science and discovery platform,
[00:22] one governed research record,
[00:26] design an experiment with its variables and conditions,
[00:29] register every run and capture results against the original plan.
[00:35] Every notebook entry links to its run, then gets signed and witnessed even from a phone.
[00:43] Protocols freeze when you publish them.
[00:46] Dataset versions are immutable and checksummed,
[00:49] so a new version never rewrites an old one.
[00:52] Analysis pipelines pin their inputs, parameters and environment
[00:57] so a colleague or reviewer can rerun them to the same answer.
[01:01] So any result traces back through its pipeline run,
[01:06] dataset version, experiment and frozen protocol.
[01:10] That's the answer for your reviewer.
[01:12] At the bench, instrument bookings reject overlaps automatically
[01:19] and inventory warns you before a reagent runs out.
[01:24] The assistant reads the experiment you have opened,
[01:27] ask for a method and it drafts a protocol only a human can publish.
[01:34] The free plan covers 5,000 experiment records,
[01:37] 20,000 runs a month and 500 analysis pipelines.
[01:42] Experiments, notebook, datasets, pipelines,
[01:48] all on one reproducible record your whole team shares.
[01:53] Make every result one you can reproduce.
[01:55] Start free at labsofscience.com.

## LabsOfScience — Create an experiment and complete a run

- Product: LabsOfScience
- Category: Demos
- Format: video, mp4, 5:38, 1336x720
- File: https://assets.burdenoff.com/products/labsofscience/demos/labsofscience-demo-create-complete-experiment-run.mp4
- Notes: https://assets.burdenoff.com/products/labsofscience/demos/labsofscience-demo-create-complete-experiment-run.md
- View: https://burdenoff.com/products?assets=labsofscience&asset=labsofscience-demo-create-complete-experiment-run
- Tags: experiments, runs, demo

Screen recording: create an experiment in a project, start run #1 and complete it with JSON observations.

### About
Silent screen recording of the LabsOfScience web app. A user creates the experiment "JAM-8715 Recording Trial" under the project "JAM-8715 Salinity Demonstration", starts run #1 and completes it with structured observations. Useful for sales demos and onboarding material that explains the experiment lifecycle (Design, Running, Analysis, Complete).

### Transcript
No spoken audio — screen recording.

### Walkthrough
- 00:28 The "New experiment" dialog is open: project, title, hypothesis, description and published protocol fields.
- 01:24 The experiment detail page for "JAM-8715 Recording Trial" shows the lifecycle tracker at Design, the AI read panel ("Recommend next run") and Provenance.
- 03:17 The "Complete run #1" dialog: outcome Succeeded, observations entered as JSON (`conductivity_training_units: 2.2, salt_percent: 1`).
- 04:13 to 05:09 The runs table lists run #1 as SUCCEEDED (7 Oct 2026, 6:40 to 6:42 pm), and the linked protocol "JAM-8715 Standard Salinity Assay" (version 1, 3 materials) appears under Linked items.

## LabsOfScience — Create and publish a research protocol

- Product: LabsOfScience
- Category: Demos
- Format: video, webm, 4:17, 1366x736
- File: https://assets.burdenoff.com/products/labsofscience/demos/labsofscience-demo-create-publish-research-protocol.webm
- Notes: https://assets.burdenoff.com/products/labsofscience/demos/labsofscience-demo-create-publish-research-protocol.md
- View: https://burdenoff.com/products?assets=labsofscience&asset=labsofscience-demo-create-publish-research-protocol
- Tags: protocols, versioning, demo

Screen recording: create a protocol with materials and safety notes, add two steps, and publish it as v1.

### About
Silent screen recording of the Protocols module. A user creates the protocol "JAM-8715 Recording Method" with a summary, an estimated time, materials and safety notes. They add a preparation step and a measurement step, then publish it so the version freezes. It shows how LabsOfScience turns a lab method into a versioned, reusable record.

### Transcript
No spoken audio — screen recording.

### Walkthrough
- 00:21 The "New protocol" dialog is empty (name, summary, estimated minutes, materials, safety notes).
- 01:04 The form is filled in: "JAM-8715 Recording Method", "Prepare and measure synthetic saline training samples", 15 minutes.
- 01:47 The protocol overview shows status DRAFT and v1, materials water, salt and labeled vial, and no steps yet.
- 02:29 Step 1 is added: PREPARATION, 10 min, marked Critical ("Prepare a labeled training saline sample").
- 03:12 Step 2 is added: MEASUREMENT, 5 min ("Measure and record the sample's conductivity").
- 03:55 The Protocols list shows "JAM-8715 Recording Method" v1 as PUBLISHED next to "JAM-8715 Standard Salinity Assay".

## LabsOfScience — Link a notebook entry to an experiment run

- Product: LabsOfScience
- Category: Demos
- Format: video, mp4, 2:18, 1336x720
- File: https://assets.burdenoff.com/products/labsofscience/demos/labsofscience-demo-link-notebook-entry-experiment.mp4
- Notes: https://assets.burdenoff.com/products/labsofscience/demos/labsofscience-demo-link-notebook-entry-experiment.md
- View: https://burdenoff.com/products?assets=labsofscience&asset=labsofscience-demo-link-notebook-entry-experiment
- Tags: notebook, eln, experiments, demo

Screen recording: create a lab notebook entry linked to a project, experiment and run, then open it ready to sign.

### About
Silent screen recording of the electronic lab notebook. A user creates a notebook entry and links it to the project "JAM-8715 Salinity Demonstration", the experiment "JAM-8715 Recording Trial" and run #1, then writes the observation. The new entry opens in draft, ready to be signed. It shows that notebook records are tied to the exact run they describe.

### Transcript
No spoken audio — screen recording.

### Walkthrough
- 00:11 The "New notebook entry" dialog opens with project, experiment (optional), run (optional), title, body and a sensitive-data warning.
- 00:34 The project "JAM-8715 Salinity Demonstration" is selected.
- 00:57 The experiment "JAM-8715 Recording Trial" and run #1 are selected, and the title is set to "JAM-8715 Recording Trial Bench Note".
- 01:20 The body reads "Run #1 used a training sample and recorded a conductivity reading of 2.2 training units", and the entry is created.
- 01:43 The Lab notebook list shows the new entry as DRAFT.
- 02:06 The entry detail page shows status DRAFT, the author, a link to the experiment, the run ID and a Sign button.

## LabsOfScience — New project, experiment and first run

- Product: LabsOfScience
- Category: Demos
- Format: video, webm, 3:23, 1920x1080
- File: https://assets.burdenoff.com/products/labsofscience/demos/labsofscience-demo-new-project-experiment-and-run.webm
- Notes: https://assets.burdenoff.com/products/labsofscience/demos/labsofscience-demo-new-project-experiment-and-run.md
- View: https://burdenoff.com/products?assets=labsofscience&asset=labsofscience-demo-new-project-experiment-and-run
- Tags: projects, experiments, runs, demo

Screen recording: create the project "Potassium Chlorate", design the experiment "Enzyme activity vs temperature" and complete run #1.

### About
Silent screen recording of the full start-to-first-result path on app.labsofscience.com. A user creates the project "Potassium Chlorate" and designs the experiment "Enzyme activity vs temperature", with a hypothesis, a description and JSON variables. They then start and complete run #1.

### Transcript
No spoken audio — screen recording.

### Walkthrough
- 00:16 The "New project" dialog: name "Potassium Chlorate", code, field, status Planning, visibility Workspace and dates.
- 00:50 The "New experiment" dialog opens for the project.
- 01:24 The experiment is filled in: title "Enzyme activity vs temperature", hypothesis "Catalase activity peaks near 37°C and drops sharply above 50°C", description "Measure O2 release from H2O2 breakdown at 5 temperatures; 3 replicates each".
- 01:58 The experiment page shows 0 runs, with a Start run button.
- 02:32 The "Complete run #1" dialog: outcome Succeeded, observations `{"o2_ml_per_min": 4.8, "replicate_cv": 0.06}`.
- 03:06 The experiment is in the Analysis stage, with the provenance chain from experiment to project and JSON variables (replicates 3, temperatures 20 to 55°C).

## LabsOfScience — Restock an inventory item

- Product: LabsOfScience
- Category: Demos
- Format: video, webm, 1:38, 1366x736
- File: https://assets.burdenoff.com/products/labsofscience/demos/labsofscience-demo-restock-inventory-update-stock.webm
- Notes: https://assets.burdenoff.com/products/labsofscience/demos/labsofscience-demo-restock-inventory-update-stock.md
- View: https://burdenoff.com/products?assets=labsofscience&asset=labsofscience-demo-restock-inventory-update-stock
- Tags: inventory, reagents, demo

Screen recording: open a low-stock reagent and apply a +10 mL stock adjustment, which moves it from LOW to IN STOCK.

### About
Silent screen recording of the lab inventory module. Starting from the Workspaces dashboard, the user opens the reagent "JAM-8715 Training Saline", which is flagged LOW at 10 mL against a 12 mL reorder level. They apply a signed +10 mL stock adjustment, and the status updates to IN STOCK at 20 mL. It shows reagent tracking with a location, lot number, expiry date and an append-only stock ledger.

### Transcript
No spoken audio — screen recording.

### Walkthrough
- 00:08 The Workspaces Dashboard (2 workspaces, 2 projects, quick actions).
- 00:24 The inventory item "JAM-8715 Training Saline": status LOW, 10 mL, reorder level 12 mL, location Demo bench / Shelf A, lot JAM8715, expires 31 Dec 2027.
- 00:40 The "Adjust stock" dialog opens (current 10 mL, reorder level 12 mL).
- 00:57 A delta of +10 mL is entered, and the new quantity preview shows 20 mL.
- 01:13 to 01:30 The item overview now shows IN STOCK at 20 mL.

## LabsOfScience — Product catalogue 2026

- Product: LabsOfScience
- Category: Documents
- Format: pdf, pdf, 30 pages
- File: https://assets.burdenoff.com/products/labsofscience/docs/labsofscience-brochure.pdf
- Notes: https://assets.burdenoff.com/products/labsofscience/docs/labsofscience-brochure.md
- View: https://burdenoff.com/products?assets=labsofscience&asset=labsofscience-brochure
- Tags: brochure, catalogue, pricing, security

30-page landscape product catalogue: problems, features, roles, AI layer, architecture, security, plans and competitive positioning.

### About
The full LabsOfScience product catalogue ("A research operating system"), a 30-slide landscape PDF for prospects and partners. It explains the single connected research record, who the product is for, what it ships today and what is only designed, and how it is priced.

### Contents
- p1 Cover: Product Catalogue 2026
- p2-3 01 The short version, the product in four figures
- p4 02 Who it is for
- p5-7 03 What breaks today (where the record fails)
- p8 04 What you get (projects, experiments, notebook, protocols, datasets, pipelines, inventory)
- p9-10 05 Put to work (role-based scenarios)
- p11-17 06 Built AI-native (what is shipped, what is designed but not built, guardrails, numbers)
- p18 07 Who does what (six seeded research roles)
- p19-21 08 Under the hood (federated GraphQL, open standards)
- p22-23 09 Security & trust
- p24 10 One product, many front doors
- p25-26 11 Plans (academic and commercial seat bands, pre-launch pricing notes)
- p27-29 12 Why teams choose it, hard questions, alternatives
- p30 Start today

## LabsOfScience — Partner cheat sheet

- Product: LabsOfScience
- Category: Documents
- Format: pdf, pdf, 1 pages
- File: https://assets.burdenoff.com/products/labsofscience/docs/labsofscience-cheat-sheet.pdf
- Notes: https://assets.burdenoff.com/products/labsofscience/docs/labsofscience-cheat-sheet.md
- View: https://burdenoff.com/products?assets=labsofscience&asset=labsofscience-cheat-sheet
- Tags: cheat-sheet, partners, sales

One-page A4 partner cheat sheet: pitch, problems, ideal customer, pricing, competitors, objections and referral commercials.

### About
A single A4 page that a referral partner can read before a call. It summarises what LabsOfScience is, the 30-second pitch, the problems it solves and the ideal customer (research groups, core facilities and R&D teams; not regulated labs that need a validated system today). It also covers buyer personas, top use cases, capabilities, published pricing (Free, then Lab at $1,250/yr academic up to Institution and Enterprise), competitors (Benchling, LabArchives, SciNote, Quartzy), objection handling, discovery questions and partner commercials (10-15% of first-year revenue).

### Contents
- p1 What it is, 30-second pitch, problems, value proposition, ideal customer, personas, use cases, capabilities, pricing, competitive landscape, why us, proof, demo, talking points, objections, discovery questions, qualifying signals, introduction script, lead handoff, partner commercials, useful links

## LabsOfScience — Sales & partner playbook

- Product: LabsOfScience
- Category: Documents
- Format: pdf, pdf, 38 pages
- File: https://assets.burdenoff.com/products/labsofscience/docs/labsofscience-partner-playbook.pdf
- Notes: https://assets.burdenoff.com/products/labsofscience/docs/labsofscience-partner-playbook.md
- View: https://burdenoff.com/products?assets=labsofscience&asset=labsofscience-partner-playbook
- Tags: partner-playbook, sales, partners

38-page A4 sales and partner playbook: positioning, segments, personas, 12 use cases, capabilities, pricing, demo script, objections, commercials and a mockup appendix.

### About
The full sales and partner playbook for LabsOfScience, an A4 PDF for referral partners and resellers. It covers positioning, the target segments and buyer personas, twelve use-case scenarios, product capabilities marked by shipped status, pricing, competitors, the security posture, a demo script, objection handling, discovery questions, how to introduce and register an opportunity, and partner commercials. It closes with a visual appendix of product mockups.

### Contents
- p1 Cover
- p2 00 How to use this playbook
- p3-8 01-07 Product overview, elevator pitch, problems, differentiators, segments, personas
- p9-12 08 Top use cases (12 scenarios)
- p13-15 09 Product capabilities (including surfaces, AI and integrations)
- p16-18 10 Pricing & plans, add-ons, alternatives
- p19-20 Why us, security posture
- p21-22 14 Demo information
- p23-24 16 Objection handling (12 objections)
- p25-26 Discovery questions, qualification signals
- p27-28 19 How to introduce us, registering an opportunity
- p29-30 21 Partner / referral commercials and rules
- p31 23 Useful links & sales assets
- p32-37 24 Product mockups (visual appendix)
- p38 Closing call to action

## LabsOfScience — Services brochure

- Product: LabsOfScience
- Category: Services
- Format: pdf, pdf, 11 pages
- File: https://assets.burdenoff.com/products/labsofscience/services/labsofscience-services-brochure.pdf
- Notes: https://assets.burdenoff.com/products/labsofscience/services/labsofscience-services-brochure.md
- View: https://burdenoff.com/products?assets=labsofscience&asset=labsofscience-services-brochure
- Tags: services, consulting, implementation, migration, eln, reproducibility, pipelines, integrations, api, ai-enablement, rbac, compliance, managed-operations, training

Services catalogue for LabsOfScience: nine consulting, implementation, migration, reproducibility, integration, AI, security, operations and training services across two tracks, plus the Discover-Plan-Set up-Operate engagement model.

### About

An 11-page landscape (720x405pt) services catalogue for LabsOfScience, in the same visual style as the product catalogue: dark navy cover and divider pages, off-white content pages, purple and teal accents, the flask logo, and product illustrations. It covers every service listed on labsofscience.com/services in the site's two tracks. "Improve your LabsOfScience" is consulting, migration, reproducibility, AI enablement, security and training on the customer's own workspace. "Powered by LabsOfScience" is done-for-you implementation, integrations and managed research operations. It is written for PIs, lab managers and research-platform teams who are deciding whether to bring in expert help. Pricing is available on request: the brochure says "Contact us" and points readers to labsofscience.com/contact, contact@labsofscience.com and +91-7358445777.

### Contents

1. Cover: "Expert hands on LabsOfScience", with the three service principles (grounded in the product, RBAC & audit throughout, headless & API-first)
2. 01 How the services fit the product: overview of both tracks and their services
3. 02 Track one divider: Improve your LabsOfScience (services 2.1 to 2.6)
4. Improve your LabsOfScience, model it and move in: 2.1 Research Platform Consulting & Architecture, 2.2 Migration from Spreadsheets & Legacy ELNs, 2.3 Reproducibility & Pipeline Enablement
5. Improve your LabsOfScience, govern it and make it stick: 2.4 Discovery Intelligence & AI Enablement, 2.5 Security, RBAC & Compliance, 2.6 Training & Team Enablement
6. 03 Track two divider: Powered by LabsOfScience ("We set it up with you")
7. Powered by LabsOfScience: 3.1 Implementation & Lab Onboarding, 3.2 Integrations & Headless Extensibility, 3.3 Managed Research Operations
8. 04 Set it up with us, or hand us the operations: the two ways to work
9. 05 How we engage: Discover, Plan, Set up, Operate; engagement model; pricing (contact us); support tiers
10. 06 We leave your team able to run it without us: enablement and how to start
11. Contact: labsofscience.com/contact, email, phone, services page, app.labsofscience.com

## LabsOfScience — UI mockups

- Product: LabsOfScience
- Category: Mockups
- Format: pdf, pdf, 37 pages
- File: https://assets.burdenoff.com/products/labsofscience/mockups/labsofscience-mockups.pdf
- Notes: https://assets.burdenoff.com/products/labsofscience/mockups/labsofscience-mockups.md
- View: https://burdenoff.com/products?assets=labsofscience&asset=labsofscience-mockups
- Tags: mockups, ui, design

37 full-page UI mockups of the LabsOfScience web and mobile app, from the dashboard to AI operations.

### About
An image-only PDF with one 16:9 page per screen of the LabsOfScience design set. It covers the web app (dark theme) and two mobile screens, and is useful for website imagery, pitch decks and design reviews. There is no title page and no text layer.

### Contents
- p1 Workspace overview dashboard
- p2-4 Projects list, project detail (CRISPR Off-Target Screen), new project dialog
- p5-7 Experiments list, experiment detail (gRNA efficiency panel), complete-run dialog
- p8-10 Lab notebook list, signed notebook entry, new notebook entry
- p11-13 Protocols list, protocol detail (Western Blot), add protocol step
- p14-16 Datasets list, dataset versions, add dataset version
- p17-19 Pipelines, run pipeline dialog, pipeline run details
- p20-24 Inventory, adjust stock, instruments, instrument detail, instrument booking
- p25-28 Provenance chain, global search, research analytics, experiment discussion
- p29-30 Mobile: projects list, signed notebook entry with attachments and Sign / Witness actions
- p31-37 AI screens: research assistant in context, AI agent confirmation, AI operations and decision ledger, AI-proposed protocol, AI-proposed run, assistant on protocols, scheduled loop

## LabsOfScience ad — The data were cleaned. Twice. Differently.

- Product: LabsOfScience
- Category: Ads
- Format: image, png, 1080x1080
- File: https://assets.burdenoff.com/products/labsofscience/ads/images/labsofscience-ad-img-01-unexpected-item.png
- Notes: https://assets.burdenoff.com/products/labsofscience/ads/images/labsofscience-ad-img-01-unexpected-item.md
- View: https://burdenoff.com/products?assets=labsofscience&asset=labsofscience-ad-img-01-unexpected-item
- Tags: ad, static, datasets, versioning

Static ad (1:1): The data were cleaned. Twice. Differently. Every dataset version is numbered, checksummed, and never overwritten.

### About
Static ad from the "Science, on the record." campaign, in 1:1 format. A lab mishap headline is answered by a taped "METHODS" note that shows how LabsOfScience records it properly. For paid social and display.

### Visual
- Headline: "The data were cleaned. Twice. Differently."
- Scene: A self-checkout screen reads "Unexpected item in the dataset area. Did somebody clean the data?" (Nobody / Everybody), with the flask mascot beside it.
- Methods note: "Dataset version 3 was analyzed, as described. Every dataset version is numbered, checksummed, and never overwritten."
- CTA: "Get started free" button, labsofscience.com; logo with the tagline "Science, on the record."

## LabsOfScience ad — The methods were filled in later.

- Product: LabsOfScience
- Category: Ads
- Format: image, png, 1080x1350
- File: https://assets.burdenoff.com/products/labsofscience/ads/images/labsofscience-ad-img-02-fill-in-the-methods.png
- Notes: https://assets.burdenoff.com/products/labsofscience/ads/images/labsofscience-ad-img-02-fill-in-the-methods.md
- View: https://burdenoff.com/products?assets=labsofscience&asset=labsofscience-ad-img-02-fill-in-the-methods
- Tags: ad, static, protocols, versioning

Static ad (4:5): The methods were filled in later. Publish a protocol and that version freezes. Edits start a new one.

### About
Static ad from the "Science, on the record." campaign, in 4:5 format. A lab mishap headline is answered by a taped "METHODS" note that shows how LabsOfScience records it properly. For paid social and display.

### Visual
- Headline: "The methods were filled in later."
- Scene: A fill-in-the-blanks "METHODS" word-game card ("Cells were incubated at ___ for ___ and mixed confidently. For details, ask someone who was there"), with the flask mascot.
- Methods note: "Cells were incubated per protocol v2, step 4, as described. Publish a protocol and that version freezes. Edits start a new one."
- CTA: "Get started free" button, labsofscience.com; logo with the tagline "Science, on the record."

## LabsOfScience ad — The confocal was booked from 2 to 4. And from 3 to 5.

- Product: LabsOfScience
- Category: Ads
- Format: image, png, 1200x628
- File: https://assets.burdenoff.com/products/labsofscience/ads/images/labsofscience-ad-img-03-from-3-to-5.png
- Notes: https://assets.burdenoff.com/products/labsofscience/ads/images/labsofscience-ad-img-03-from-3-to-5.md
- View: https://burdenoff.com/products?assets=labsofscience&asset=labsofscience-ad-img-03-from-3-to-5
- Tags: ad, static, instruments, booking

Static ad (1.91:1): The confocal was booked from 2 to 4. And from 3 to 5. Instrument bookings can't overlap. An overlapping booking is rejected.

### About
Static ad from the "Science, on the record." campaign, in 1.91:1 format. A lab mishap headline is answered by a taped "METHODS" note that shows how LabsOfScience records it properly. For paid social and display.

### Visual
- Headline: "The confocal was booked from 2 to 4. And from 3 to 5."
- Scene: Two overlapping petri dishes labelled 2:00-4:00 p.m. and 3:00-5:00 p.m., where the overlap (3:00-4:00 p.m.) is captioned "Both arrived."
- Methods note: "Imaging was performed from 2 to 4 p.m., as described. Instrument bookings can't overlap. An overlapping booking is rejected."
- CTA: "Get started free" button, labsofscience.com; logo with the tagline "Science, on the record."

## LabsOfScience ad — The entry was witnessed by the author, in a mustache.

- Product: LabsOfScience
- Category: Ads
- Format: image, png, 1080x1350
- File: https://assets.burdenoff.com/products/labsofscience/ads/images/labsofscience-ad-img-04-in-a-mustache.png
- Notes: https://assets.burdenoff.com/products/labsofscience/ads/images/labsofscience-ad-img-04-in-a-mustache.md
- View: https://burdenoff.com/products?assets=labsofscience&asset=labsofscience-ad-img-04-in-a-mustache
- Tags: ad, static, notebook, signing

Static ad (4:5): The entry was witnessed by the author, in a mustache. Sign a notebook entry and it locks. You can't witness your own.

### About
Static ad from the "Science, on the record." campaign, in 4:5 format. A lab mishap headline is answered by a taped "METHODS" note that shows how LabsOfScience records it properly. For paid social and display.

### Visual
- Headline: "The entry was witnessed by the author, in a mustache."
- Scene: A carnival face-in-hole board with "The author" and "The witness", where the witness is the same face with a fake mustache, and the flask mascot on a stool.
- Methods note: "The entry was witnessed by a colleague, as described. Sign a notebook entry and it locks. You can't witness your own."
- CTA: "Get started free" button, labsofscience.com; logo with the tagline "Science, on the record."

## LabsOfScience ad — The mass was recorded. On a glove.

- Product: LabsOfScience
- Category: Ads
- Format: image, png, 1080x1920
- File: https://assets.burdenoff.com/products/labsofscience/ads/images/labsofscience-ad-img-05-on-a-glove.png
- Notes: https://assets.burdenoff.com/products/labsofscience/ads/images/labsofscience-ad-img-05-on-a-glove.md
- View: https://burdenoff.com/products?assets=labsofscience&asset=labsofscience-ad-img-05-on-a-glove
- Tags: ad, static, notebook, eln

Static ad (9:16): The mass was recorded. On a glove. Notebook entries are tied to the project, experiment, and run, with files attached.

### About
Static ad from the "Science, on the record." campaign, in 9:16 format. A lab mishap headline is answered by a taped "METHODS" note that shows how LabsOfScience records it properly. For paid social and display.

### Visual
- Headline: "The mass was recorded. On a glove."
- Scene: A "USED GLOVES" bin with a note "also: Tuesday's data", and the flask mascot on a stool.
- Methods note: "The mass was recorded in the notebook, as described. Notebook entries are tied to the project, experiment, and run, with files attached."
- CTA: "Get started free" button, labsofscience.com; logo with the tagline "Science, on the record."

## LabsOfScience ad — "Run 3, take 3"

- Product: LabsOfScience
- Category: Ads
- Format: video, mp4, 0:48, 1080x1920
- File: https://assets.burdenoff.com/products/labsofscience/ads/videos/labsofscience-ad-video-01-run-3-take-3.mp4
- Captions: https://assets.burdenoff.com/products/labsofscience/ads/videos/labsofscience-ad-video-01-run-3-take-3.vtt
- Notes: https://assets.burdenoff.com/products/labsofscience/ads/videos/labsofscience-ad-video-01-run-3-take-3.md
- View: https://burdenoff.com/products?assets=labsofscience&asset=labsofscience-ad-video-01-run-3-take-3
- Tags: ad, runs, numbering, vertical

Vertical 9:16 spot: a film-set clapperboard keeps restarting "Run 3"; in LabsOfScience every run gets the next number automatically.

### About
A 48-second vertical (1080x1920) animated spot set on a film set, starring the LabsOfScience flask mascot. Run 3 is shot, re-shot and re-labelled until nobody knows which "Run 3" is which. The resolution: LabsOfScience numbers every run automatically, so Run 4 is just Run 4. It ends on "Get started free at labsofscience.com". Built for Reels, Shorts and TikTok placements.

### Transcript
[00:00] Experiment 12. Run 3. Action.
[00:03] Run 3 was performed.
[00:05] Cut. Bubble in the well. Door again.
[00:08] Run 3 was then performed again. It was also called Run 3.
[00:13] Good. Print Run 3. Which Run 3?
[00:18] A third Run 3 was performed. Its relationship to the others was not established.
[00:24] In LabsOfScience, every run gets the next number automatically.
[00:28] Nobody chalks it.
[00:31] So Run 4 is just Run 4?
[00:34] It is. As described. Get started free at labsofscience.com.

## LabsOfScience ad — "Sample 4 (new)"

- Product: LabsOfScience
- Category: Ads
- Format: video, mp4, 0:54, 1920x1080
- File: https://assets.burdenoff.com/products/labsofscience/ads/videos/labsofscience-ad-video-02-sample-4-new.mp4
- Captions: https://assets.burdenoff.com/products/labsofscience/ads/videos/labsofscience-ad-video-02-sample-4-new.vtt
- Notes: https://assets.burdenoff.com/products/labsofscience/ads/videos/labsofscience-ad-video-02-sample-4-new.md
- View: https://burdenoff.com/products?assets=labsofscience&asset=labsofscience-ad-video-02-sample-4-new
- Tags: ad, inventory, samples, landscape

Landscape 16:9 silent-film-style spot: an unlabelled tube "Sample 4 (new)" finds its identity through an inventory record with location, lot and expiry.

### About
A 54-second landscape (1920x1080) spot styled as a black-and-white silent film watched by the flask mascot in a cinema. A tube labelled "Sample 4 (new)" in permanent marker wonders who it is ("Once, I had a name", "They do not know me"), until the inventory record identifies it: Lot 2291, freezer 2, shelf 3, expires March 2027. The message is that LabsOfScience records inventory items with a location, a lot number and an expiry date. Most of the first 24 seconds is carried by on-screen intertitles, not voice-over.

### Transcript
[00:23] The inventory record was consulted.
[00:26] Lot 2291, freezer 2, shelf 3, expires March 2027.
[00:33] In LabsOfScience, inventory items are recorded with a location, a lot number, and an expiry
[00:38] date.
[00:47] As described!
[00:49] Get started free at labsofscience.com

The first 24 seconds are told through on-screen intertitles ("Once, I had a name.", "Am I \"Sample 4\"?", "They do not know me.", "...I have a lot number."), so they are not in the transcript.

## LabsOfScience ad — "Fetch"

- Product: LabsOfScience
- Category: Ads
- Format: video, mp4, 0:50, 1080x1080
- File: https://assets.burdenoff.com/products/labsofscience/ads/videos/labsofscience-ad-video-03-fetch.mp4
- Captions: https://assets.burdenoff.com/products/labsofscience/ads/videos/labsofscience-ad-video-03-fetch.vtt
- Notes: https://assets.burdenoff.com/products/labsofscience/ads/videos/labsofscience-ad-video-03-fetch.md
- View: https://burdenoff.com/products?assets=labsofscience&asset=labsofscience-ad-video-03-fetch
- Tags: ad, datasets, pipelines, square

Square 1:1 spot: a dog asked to fetch "the dataset the analysis used" brings back shoes and a laptop; LabsOfScience pipeline runs record the exact dataset version.

### About
A 50-second square (1080x1080) animated spot set in a park. The narrator asks a dog to fetch the dataset the analysis used, and gets a shoe, a second shoe and an unplugged laptop. The fix: in LabsOfScience every pipeline run records the exact dataset version it ran on (version 5), so the right thing comes back. It ends on "Get started free at labsofscience.com". Built for feed placements.

### Transcript
[00:00] Fetch the dataset the one the analysis used the dataset was requested a shoe was retrieved
[00:07] the dataset a
[00:09] Second shoe was retrieved. It was in use at the time a
[00:13] Laptop was retrieved. It worked only when plugged in it was no longer plugged in
[00:19] Good effort the control group remained seated
[00:23] In LabsOfScience every pipeline run records the exact dataset version it ran on
[00:30] version 5
[00:31] fetch a
[00:33] Ball was requested a ball was retrieved
[00:37] The shoe was returned
[00:39] as described
[00:44] Get started free at labsofscience.com