# IntelWatchtower — product assets

> 18 published assets for IntelWatchtower (26 files incl. ad sizes): promo films, demos, documents, services, mockups, ads.

Source: https://burdenoff.com/products/intelwatchtower/assets

## IntelWatchtower — 2-minute product promo (1080p)

- Product: IntelWatchtower
- Category: Promo films
- Format: video, mp4, 2:00, 1920x1080
- File: https://assets.burdenoff.com/products/intelwatchtower/promo/intelwatchtower-promo-2min-1080p.mp4
- Captions: https://assets.burdenoff.com/products/intelwatchtower/promo/intelwatchtower-promo-2min-1080p.vtt
- Notes: https://assets.burdenoff.com/products/intelwatchtower/promo/intelwatchtower-promo-2min-1080p.md
- View: https://burdenoff.com/products?assets=intelwatchtower&asset=intelwatchtower-promo-2min-1080p
- Tags: promo, product-film, voiceover, all-source-intelligence, common-operating-picture, assistant

Two-minute narrated product film: IntelWatchtower as the all-source intelligence platform, from fused feeds and entity resolution to a live common operating picture, tasking loop, classification and the Ask the Watchtower assistant.

### About

A 2-minute (120 s, 1920x1080) narrated product film with music. It opens on "Intelligence trapped in silos", introduces IntelWatchtower as the "All-source intelligence platform — One secure, current picture", then walks through the capabilities over polished UI renders: many sources feeding one entity model, fusion and entity resolution ("Built on the links"), a live common operating picture with shared map, live alerts and mission status, cyber detection in the same picture, the requirement → task → collect → answered loop, classification labels, workspace-scoped RBAC and an immutable audit trail, and the context-aware assistant. It closes on "Ready for one intelligence picture?" and a call to create a workspace at intelwatchtower.com.

### Transcript

[00:00] The threat was in the reporting all along, split across a dozen tools that never agree.
[00:05] Feeds sit in separate inboxes. Command and analysts see different pictures.
[00:11] Audit comes last.
[00:15] This is Intel Watch Tower, the all-source intelligence platform, one secure current picture for the whole mission.
[00:22] Bring OSINT, geospatial, sensor, and partner feeds into one tasked pipeline.
[00:29] Everything arrives normalized, deduplicated, and tagged.
[00:33] Fusion correlates OSINT, geowint, cyber, and sensor reporting against one entity model.
[00:42] You get a single assessment with provenance intact.
[00:45] Resolve entities, see every indicator and observation linked as you record it, and stop stitching exports together by hand.
[00:56] Commanders get a real-time common operating picture.
[01:00] Map, entities, alerts, and mission status fused into current reality.
[01:08] Cyber detection lives in the same picture.
[01:11] Telemetry comes in, detection logic runs, and prioritized alerts land ready to triage.
[01:19] Requirements become tasks, tasks drive collection, and every question is tracked until it's answered.
[01:26] Classification labels sit on every record.
[01:29] Workspace-scoped RBAC covers every operation, and an immutable audit trail shows who saw what.
[01:35] Need an answer fast?
[01:39] Ask the Watchtower. The assistant knows what you have open and answers from your live workspace.
[01:45] Missions, cases, reports, one picture.
[01:50] Ready for one intelligence picture?
[01:51] Intel Watchtower is available now with a free tier to start.
[01:55] Create a workspace at intelwatchtower.com.

### Walkthrough

- **Problem:** dim desk with laptops, "Intelligence trapped in silos".
- **Title card:** IntelWatchtower logo, "All-source intelligence platform", "One secure, current picture".
- **Collect:** "Many sources. One picture. A common entity and event model", with source chips (OSINT and others) flowing in.
- **Analyze:** "Built on the links" with an entity page for "Threat Actor Cobalt" (threat score 82), "Entity resolution" and "Indicators and observations, linked".
- **Command:** "A live common operating picture" over a world map with critical markers and a tracked-entities list, callouts "Shared map", "Live alerts", "Mission status".
- **Tasking:** "A requirements-and-tasking loop": Requirement → Task → Collect → Answered.
- **Assistant:** entity "MV KESTREL SPUR" (vessel, threat 72) with the IntelWatchtower Assistant panel summarising what is known; "Ask the Watchtower".
- **End card:** "Ready for one intelligence picture?" and the intelwatchtower.com call to action.

## IntelWatchtower — Indicators, observations and alerts walkthrough (screen recording)

- Product: IntelWatchtower
- Category: Demos
- Format: video, webm, 4:21, 1920x896
- File: https://assets.burdenoff.com/products/intelwatchtower/demos/intelwatchtower-demo-crud-indicators-alerts-observations.webm
- Notes: https://assets.burdenoff.com/products/intelwatchtower/demos/intelwatchtower-demo-crud-indicators-alerts-observations.md
- View: https://burdenoff.com/products?assets=intelwatchtower&asset=intelwatchtower-demo-crud-indicators-alerts-observations
- Tags: demo, screen-recording, indicators, observations, alerts, triage, crud

Silent 4-minute screen recording of the IntelWatchtower web app: creating an indicator, recording a field observation, raising an alert and escalating it to a case.

### About

A silent screen recording (about 4 min 21 s, 1920x896) of the IntelWatchtower web app in its dark theme, exercising create/read/update flows for three cyber and collection record types: Indicators, Observations and Alerts. It shows the indicator types the product supports, the observation form (source, entity, task, coordinates and a JSON payload), and the alert triage queue with its open, triaged, escalated and resolved states.

### Transcript

No spoken audio — screen recording.

### Walkthrough

1. **~0:13 New indicator.** The "New indicator" modal is open with the Type dropdown expanded: Ip Address, Domain, Url, File Hash, Email, Geo Coordinate, Signature, Behavior, with a Confidence selector and an optional Entity link.
2. **~0:39 Indicators list.** The Indicators page ("Observables & indicators of compromise — IPs, hashes, domains, signatures & behaviours") is filtered to Inactive and shows a URL indicator with Moderate confidence linked to entity "Western", state Archived; a toast reads "Indicator created."
3. **~1:05 Observations list.** "The collection feed — raw field observations reported from sources, tasks and sensors", with Source / Entity / Task filters and two existing observations from a Demo OSINT News Feed.
4. **~1:31–2:23 Record observation.** The "Record observation" modal is filled in: source "anti", summary "observes irregular activity", observed-at date and time, classification, entity "Demo Suspicious Node", a task picker, latitude/longitude (23.456, 46.89) and a JSON payload.
5. **~2:49 Alerts queue.** The Alerts triage queue (filters for Open, Triaged, Escalated, Resolved, False positive, Suppressed, plus severity and classification) lists "suspicious info" (Critical, Secret), "unusual hike" (High, Secret) and a resolved demo alert.
6. **~3:16 Escalate to case.** The "Escalate to case" dialog for "suspicious info" asks for a target case.
7. **~3:42–4:08 Alert detail.** The queue now shows "suspicious info" as Escalated; its detail panel shows Critical / Escalated / Secret badges, indicator 23.45.67 (Ip Address), origin "Raised by an analyst", and a status track Open → Triaged → Escalated → Resolved with Triage and Escalate-to-case buttons.

## IntelWatchtower — Missions, cases and entities walkthrough (screen recording)

- Product: IntelWatchtower
- Category: Demos
- Format: video, webm, 5:51, 1920x896
- File: https://assets.burdenoff.com/products/intelwatchtower/demos/intelwatchtower-demo-crud-missions-cases-entities.webm
- Notes: https://assets.burdenoff.com/products/intelwatchtower/demos/intelwatchtower-demo-crud-missions-cases-entities.md
- View: https://burdenoff.com/products?assets=intelwatchtower&asset=intelwatchtower-demo-crud-missions-cases-entities
- Tags: demo, screen-recording, missions, cases, entities, journal, link-analysis, crud

Silent 6-minute screen recording of IntelWatchtower: creating a mission and moving its lifecycle, opening a case with a journal entry, and building an entity with an indicator, an alert and a linked entity.

### About

A silent screen recording (about 5 min 51 s, 1920x896) of the IntelWatchtower web app covering the operational records: Missions (with a Planning → Ready → Active → Completed lifecycle), investigation Cases (with priority, classification and a journal of decisions and evidence) and Entities (people, organisations or objects of interest with confidence, threat score and coordinates). It ends with an entity profile showing its threat score, indicators, alerts and relationships.

### Transcript

No spoken audio — screen recording.

### Walkthrough

1. **~0:17 New mission.** The "New mission" form: name "northern sun", codename, objective, classification, start and end dates, tags.
2. **~0:53 Mission detail.** "northern sun" (Confidential) opens in Planning, with objective, classification, start Sep 22 2026, end Oct 10 2026, a four-step Lifecycle panel and Cases / Reports tabs; toast "Mission "northern sun" created."
3. **~1:28 Mission aborted.** The mission status is changed to Aborted; the lifecycle panel notes it was "Diverted from the standard pipeline" and toast "Mission status updated to Aborted".
4. **~2:03 New case.** The "New case" form: title "Case-4", reference 678, summary, priority Routine, classification, optional mission, tags.
5. **~2:38 Journal entry.** "Add journal entry" with kind Decision, entry text and an optional evidence file (image, PDF or audio).
6. **~3:13 Cases list.** The Cases page (Open, Active, Review, Closed, Archived filters) lists Case-1 to Case-4 with priority (Immediate, Priority), classification (Secret, Top Secret, Confidential) and status.
7. **~3:48 New entity.** "New entity" for a Person named "mayhem" with alias, description, confidence (Low / Moderate / High / Confirmed), classification, threat 0–100 and coordinates.
8. **~4:23 Add indicator.** An IP-address indicator (23.45.67) is attached to the entity.
9. **~4:58 Raise alert.** "Raise alert" against mayhem: title "suspicious info", severity Critical, classification Secret, indicator picker listing the new IP indicator.
10. **~5:33 Entity profile.** The mayhem profile (Person, Secret, High) with threat score 87, coordinates 12.4000, 56.8000, actions Edit entity / Add indicator / Raise alert / Link entity, and a Relationships tab showing a link to "Western" (Facility) as LOCATED AT; toast "Entities linked."

## IntelWatchtower — Reports and sources flow (screen recording)

- Product: IntelWatchtower
- Category: Demos
- Format: video, mp4, 4:21, 1542x720
- File: https://assets.burdenoff.com/products/intelwatchtower/demos/intelwatchtower-demo-reports-and-sources-flow.mp4
- Notes: https://assets.burdenoff.com/products/intelwatchtower/demos/intelwatchtower-demo-reports-and-sources-flow.md
- View: https://burdenoff.com/products?assets=intelwatchtower&asset=intelwatchtower-demo-reports-and-sources-flow
- Tags: demo, screen-recording, reports, sources, feeds, collection, jam

Silent 4-minute screen recording of IntelWatchtower: drafting and releasing an intelligence report, registering a collection source and attaching a data feed to it.

### About

A silent screen recording (about 4 min 21 s, 1542x720) of the IntelWatchtower web app covering two modules: Reports (drafting an intelligence product, releasing it to its recipients and viewing its status) and Sources (registering a collection source with discipline, status, reliability, classification and region, then attaching a data feed). It ends on the Sources list, which covers HUMINT, SIGINT, GEOINT, OSINT, IMINT, MASINT and CYBER disciplines.

### Transcript

No spoken audio — screen recording.

### Walkthrough

1. **~0:13–0:39 New report.** The "New report" form ("Draft an intelligence product and optionally attach the rendered file"): title "About Mayhem", type (Sitrep, then Assessment), summary "Assessing Mayhem", body, classification, mission, case, tags and an optional rendered PDF or image.
2. **~1:05 Release.** A confirmation dialog: "Release this report? This intelligence product will be marked released to its intended recipients."
3. **~1:31 Report detail.** "About Mayhem" shows Assessment / Recalled / Confidential badges, summary, body and a Released date of Sep 21, 2026.
4. **~1:57–2:23 New source.** "Register a collection source and set its discipline & reliability": name "signals", codename, discipline (HUMINT, then GEOINT), status (Provisioning, then Degraded), reliability 89, classification Secret, region, description "detects fraud".
5. **~2:50 Add feed.** "Add feed — Connect a data feed to signals" with name, endpoint, format (NMEA / JSON) and status.
6. **~3:16 Source detail.** The source's Feeds tab shows 1 total feed, 1 connected, 0 stale or in error, and a "signal url" feed card marked Connected with a Record ingest button; toast "Feed added."
7. **~3:42–4:08 Sources list.** "Collection sources across HUMINT, SIGINT, GEOINT, OSINT, IMINT, MASINT & CYBER disciplines" lists signals (GEOINT, Degraded, reliability 89), anti (HUMINT, Offline), rad (SIGINT, Degraded) and a Demo OSINT News Feed (Active).

## IntelWatchtower — Requirements, collection tasks and common operating picture (screen recording)

- Product: IntelWatchtower
- Category: Demos
- Format: video, webm, 3:36, 1920x896
- File: https://assets.burdenoff.com/products/intelwatchtower/demos/intelwatchtower-demo-requirements-tasks-common-operating-picture.webm
- Notes: https://assets.burdenoff.com/products/intelwatchtower/demos/intelwatchtower-demo-requirements-tasks-common-operating-picture.md
- View: https://burdenoff.com/products?assets=intelwatchtower&asset=intelwatchtower-demo-requirements-tasks-common-operating-picture
- Tags: demo, screen-recording, requirements, tasking, collection, common-operating-picture, map

Silent 3.5-minute screen recording of IntelWatchtower's collection loop: creating a requirement, dispatching a collection task against it, and viewing the Common Operating Picture plot.

### About

A silent screen recording (about 3 min 36 s, 1920x896) of the IntelWatchtower web app showing the requirements-and-tasking loop: a collection requirement is created, a task is dispatched to a source against that requirement, and the requirement card moves to Tasked. It finishes on the Common Operating Picture, a coordinate plot of tracked entities and observations with type, classification and time filters.

### Transcript

No spoken audio — screen recording.

### Walkthrough

1. **~0:11 Collection tasks.** The Collection Tasks page ("Tasking dispatched to collection sources — track from pending through collection to completion") with status filters (Pending, Dispatched, Collecting, Completed, Failed, Cancelled) shows one failed and one completed task.
2. **~0:32–0:54 New requirement.** "Define an intelligence requirement to drive collection tasking": title "custom req", description, priority Routine, classification Confidential, due date 10/02/2026 and a mission picker (No mission / northern sun / Xyz).
3. **~1:16–1:37 New task.** "Dispatch a collection task to a source, optionally against a requirement": source "anti", requirement "custom req", instructions and a start/end window, then Dispatch task.
4. **~1:59–2:20 Task list.** The new task "custom inst" appears as Dispatched alongside the earlier failed and completed tasks.
5. **~2:42 Collection requirements.** Requirement cards ("Intelligence requirements (PIRs/EEIs) — from draft through tasking to satisfaction"): "custom req" is Tasked (Routine, Confidential, due Oct 2 2026) and "Demo: Identify suspicious infrastructure" is Satisfied, each with its tasks and a Manage tasking link.
6. **~3:04–3:25 Common Operating Picture.** A coordinate plot (circles are entities, diamonds are observations) with filters for Person / Facility / Network Node, classification and time window, and a Tracked points list (mayhem, Demo Suspicious Node and Western flagged Top Threat, plus two observations); the Network Node filter narrows it to three points.

## IntelWatchtower — Product catalogue (brochure)

- Product: IntelWatchtower
- Category: Documents
- Format: pdf, pdf, 28 pages
- File: https://assets.burdenoff.com/products/intelwatchtower/docs/intelwatchtower-brochure.pdf
- Notes: https://assets.burdenoff.com/products/intelwatchtower/docs/intelwatchtower-brochure.md
- View: https://burdenoff.com/products?assets=intelwatchtower&asset=intelwatchtower-brochure
- Tags: brochure, product-catalogue, sales, pricing, security, roles, ai

28-page landscape product catalogue: who IntelWatchtower is for, the problems it fixes, record types, workflows, AI features and guardrails, roles, architecture, security, plans and positioning.

### About

The IntelWatchtower product catalogue for 2026, a 28-page landscape deck (720x405pt) for prospects and partners. It explains the product as "the all-source intelligence platform" covering the whole intelligence cycle, describes the people it serves (analysts and fusion cells, security operations, collection managers, investigators, commanders), the friction it removes, its record types and workflows, what the AI assistant does today and how it is kept within permissions, the six seeded roles, deployment options, security and classification, and published plans from a $0 Free tier to Enterprise per-seat pricing. It also sets out the product's current availability and compliance position.

### Contents

1. Cover: Product catalogue 2026, "The all-source intelligence platform"
2. 01 The short version
3. 02 Who it is for
4. 03 What breaks today
5. 03 Where the picture fails
6. 03 Where the system around it fails
7. 04 What you get: record types (sources and sensors and more)
8. 05 Put to work (section divider)
9. 05 Collection and tasking (collection manager)
10. 05 Fusion and detection (fusion analyst)
11. 05 Casework and command (investigator)
12. 06 Built AI-native
13. 06 Four design commitments
14. 06 What the AI does today
15. 06 What keeps it in bounds
16. 07 Who does what (director, collection manager, analysts)
17. 07 Who does what (threat analyst, watch officer, governance auditor)
18. 08 Under the hood
19. 08 Standards and integrations (OpenID Connect, OAuth 2.0 and others)
20. 08 How it deploys
21. 09 Security and trust: classification on every record
22. Stated plainly: pre-launch, no certification claimed yet
23. 10 One product, many front doors
24. 11 Plans: Free $0, Starter $99/mo, Growth $399/mo, Business $999/mo, Enterprise from $12/seat
25. 12 Why teams choose it
26. 12 Honest answers to hard questions
27. 12 Where it sits against the alternatives
28. Start today: prove it on a real workflow (waitlist)

## IntelWatchtower — Partner cheat sheet

- Product: IntelWatchtower
- Category: Documents
- Format: pdf, pdf, 1 pages
- File: https://assets.burdenoff.com/products/intelwatchtower/docs/intelwatchtower-cheat-sheet.pdf
- Notes: https://assets.burdenoff.com/products/intelwatchtower/docs/intelwatchtower-cheat-sheet.md
- View: https://burdenoff.com/products?assets=intelwatchtower&asset=intelwatchtower-cheat-sheet
- Tags: cheat-sheet, partner, sales, one-pager, pricing, objections

One-page A4 partner cheat sheet: what IntelWatchtower is, the 30-second pitch, problems, ideal customer, buyer personas, use cases, pricing, competitors and objection handling.

### About

A single A4 page (595x842pt) for partners and resellers who need the IntelWatchtower story at a glance. It summarises the product as an all-source intelligence platform (collection, fusion, cyber triage, cases and reporting in one workspace with classification and audit built in) and packs the 30-second pitch, problems solved, value proposition, ideal customer (analyst cells, SOCs, investigation units and fusion teams of five to two hundred), the four buyer personas, top use cases, capabilities, published pricing, competitive notes against Palantir Gotham, Recorded Future, IBM i2 and ThreatConnect, talking points and objection handling.

### Contents

Single page, in blocks:
- Header: IntelWatchtower, "one accountable picture, from collection requirement to released report"; pillars All-source fusion, Collection tasking, Cyber triage, Case files, Classified by default
- What it is; 30-second pitch; Problem we solve; Value proposition
- Ideal customer (and who is not a fit); Who you are talking to (director, SOC lead, collection manager, investigator)
- Top use cases; Capabilities
- Pricing: Free $0, Starter $99/mo, Growth $399/mo, Business $999/mo, Enterprise from $12/seat/mo
- Competitive landscape; Why us; Proof and credibility; Demo; Talking points; Objection handling

## IntelWatchtower — Sales and partner playbook

- Product: IntelWatchtower
- Category: Documents
- Format: pdf, pdf, 39 pages
- File: https://assets.burdenoff.com/products/intelwatchtower/docs/intelwatchtower-partner-playbook.pdf
- Notes: https://assets.burdenoff.com/products/intelwatchtower/docs/intelwatchtower-partner-playbook.md
- View: https://burdenoff.com/products?assets=intelwatchtower&asset=intelwatchtower-partner-playbook
- Tags: partner-playbook, sales, partner, pricing, objections, use-cases, mockups, commissions

39-page A4 sales and partner playbook: overview, pitch, buyers, 12 use cases, capability status, pricing and add-ons, competitors, demo guidance, objection handling, referral commercials and a 44-screen mockup appendix.

### About

The IntelWatchtower sales and partner playbook, 39 A4 pages (595x842pt), written for referral partners and resellers. It covers how to spot an opportunity, the product overview and 30-second elevator pitch, buyer pains and segments, twelve use-case scenarios, which capabilities are shipped versus in progress or on the roadmap, plan pricing and add-on packs, competitive positioning (including ThreatConnect and other intelligence platforms), demo guidance, eleven objections with spoken responses, qualification questions, how to introduce the company, and partner commission rules (paid on collected net revenue, registration required before introduction). The last third is a visual appendix of all 44 product mockup screens, including industry examples.

### Contents

1. Cover: Sales & partner playbook
2. 00 How to use this playbook
3. 01 Product overview
4. 03 30-second elevator pitch
5–6. Buyer pains; the whole cycle in one thread
7–8. Segments and buyer roles (what they want)
9–12. 08 Top use cases (12 scenarios)
13–15. 09 Product capabilities (shipped, in progress, roadmap), cyber detection, platform and integrations
16–17. 10 Pricing and plans; add-on packs
18–20. Competitive alternatives; why we win; six seeded roles
21–22. 14 Demo information
23–25. 16 Objection handling (11 objections); qualification questions
26–27. 19 How to introduce us; registering an opportunity
28–29. 21 Partner / referral commercials; the rules that matter
30. 23 Useful links and sales assets
31–38. 24 Product mockups: complete visual appendix (44 screens, including banking, energy, government, insurance and telecom examples)
39. Back cover: "Found someone who needs IntelWatchtower?"

## IntelWatchtower — Services brochure

- Product: IntelWatchtower
- Category: Services
- Format: pdf, pdf, 11 pages
- File: https://assets.burdenoff.com/products/intelwatchtower/services/intelwatchtower-services-brochure.pdf
- Notes: https://assets.burdenoff.com/products/intelwatchtower/services/intelwatchtower-services-brochure.md
- View: https://burdenoff.com/products?assets=intelwatchtower&asset=intelwatchtower-services-brochure
- Tags: services, consulting, implementation, deployment, migration, integrations, api, operations, analytics, ai, managed-operations, rbac, governance, training

Services catalogue for IntelWatchtower: nine consulting, migration, operations, analytics/AI, governance, training, deployment, integration and managed mission operations services across two tracks, plus the Discover-Plan-Configure-Operate engagement model.

### About

An 11-page landscape (720x405pt) services catalogue for IntelWatchtower. It follows the product catalogue's design: dark navy cover, divider and contact pages, off-white and white content pages, purple and teal accents, and the website's own service illustrations. It covers every service on intelwatchtower.com/services in two tracks. "Adopt IntelWatchtower" covers consulting, migration, workflow enablement, analytics and AI enablement, security and governance, and training. "Powered by IntelWatchtower" covers done-for-you deployment, integrations and managed mission operations. It notes roadmap items, such as need-to-know compartmentation shipping later on the Enterprise roadmap. It is aimed at intelligence, security and operations leaders weighing expert help with adopting or running the platform. Pricing is available on request via intelwatchtower.com/contact and contact@intelwatchtower.com.

### Contents

1. Cover: "Expert hands on IntelWatchtower", with the three service principles
2. 01 How the services fit the product: overview of both tracks and their services
3. 02 Track one divider: Adopt IntelWatchtower (service index, "We leave your team able to run it without us")
4. Adopt IntelWatchtower, design, migrate, operate: 2.1 Intelligence Consulting & Architecture, 2.2 Migration & Onboarding from Legacy Tooling, 2.3 Operations & Workflow Enablement
5. Adopt IntelWatchtower, analyse, govern, enable: 2.4 Analytics & AI Enablement, 2.5 Security, RBAC & Governance, 2.6 Training & Team Enablement
6. 03 Track two divider: Powered by IntelWatchtower ("We set it up with you")
7. Powered by IntelWatchtower: 3.1 Implementation & Deployment, 3.2 Integrations & API Extensibility, 3.3 Managed Mission Operations
8. Two ways to work with us: "We set it up with you" vs "Or hand us the watch" (managed mission operations)
9. 04 How we engage: Discover, Plan, Configure, Operate; engagement model; pricing (contact us)
10. 05 We leave your team able to run it without us: enablement, support and SLAs, how to start
11. Contact: intelwatchtower.com/contact, email, phone, services and features pages, company address

## IntelWatchtower — UI mockups deck

- Product: IntelWatchtower
- Category: Mockups
- Format: pdf, pdf, 34 pages
- File: https://assets.burdenoff.com/products/intelwatchtower/mockups/intelwatchtower-mockups.pdf
- Notes: https://assets.burdenoff.com/products/intelwatchtower/mockups/intelwatchtower-mockups.md
- View: https://burdenoff.com/products?assets=intelwatchtower&asset=intelwatchtower-mockups
- Tags: mockups, ui, screens, dark-theme, mobile, assistant, common-operating-picture

34-page deck of full-bleed IntelWatchtower UI mockups: overview dashboard, marketing page, common operating picture, sources, requirements, tasks, entities, alerts, missions, cases, reports, mobile and AI screens.

### About

A 34-page deck of mostly landscape pages (about 1200x675pt, with pages 22 and 23 in portrait for the phone mockups) holding one full-bleed UI mockup per page. The screens are in the product's dark theme with classification banners (for example SECRET // NOFORN) and cover the core product: the Watchtower overview dashboard, a marketing landing page, the common operating picture world map, the source registry and a source detail, collection requirements and tasks, observations, tracked entities and an entity profile with threat score, indicators, the alerts queue and triage modal, missions, investigation cases and case journal, intelligence reports, two phone mockups, a light-theme dashboard, feed health, an entity page with the assistant, an auto-raised alert queue, link analysis, an AI report draft and threat-score proposal, a shift-handover view and the MCP agent console. These match screens 001–034 of the mockup appendix in the partner playbook; the ten industry-specific screens (035–044) are not in this deck.

### Contents

One mockup per page:
1. Watchtower overview dashboard
2. Marketing landing page ("One current, accountable intelligence picture")
3. Common operating picture (world map)
4–6. Sources list, source detail (SIGINT-Station-Bravo), register source
7–8. Collection requirements, collection tasks
9. Record observation
10–11. Tracked entities, entity detail (Threat Actor Cobalt, score 82)
12. Indicators
13–14. Alerts queue, triage alert modal
15–16. Missions, mission detail (Operation Nightwatch)
17–19. Investigation cases, case detail (Cobalt infrastructure), add journal entry
20–21. Intelligence reports, report detail (Eastern Sector SITREP)
22–23. Mobile overview, mobile alert (phone mockups)
24. Light-theme dashboard
25–27. Feed health, collection task complete, raise alert modal
28. Entity with assistant context (MV KESTREL SPUR)
29. Auto-raised alert provenance (alerts triage queue)
30. Link analysis graph
31–32. AI report draft, AI threat-score proposal (preview)
33. Watch-loop shift handover
34. AI agent access (MCP) console

## IntelWatchtower ad — "C and V would like a word" (square)

- Product: IntelWatchtower
- Category: Ads
- Format: image, png, 1024x1024
- File: https://assets.burdenoff.com/products/intelwatchtower/ads/images/intelwatchtower-ad-img-01-c-and-v-1x1.png
- Other sizes: https://assets.burdenoff.com/products/intelwatchtower/ads/images/intelwatchtower-ad-img-01-c-and-v-1x1-1080.png
- Notes: https://assets.burdenoff.com/products/intelwatchtower/ads/images/intelwatchtower-ad-img-01-c-and-v-1x1.md
- View: https://burdenoff.com/products?assets=intelwatchtower&asset=intelwatchtower-ad-img-01-c-and-v-1x1
- Tags: ad, static-ad, 1x1, square, assistant, intsum, copy-paste, humor

Square ad: the copy and paste keys, bandaged and retired, want a word; the assistant drafts the first INTSUM from the case file so analysts paste once.

### About

A square (1024x1024) static ad about the assistant drafting a first intelligence summary (INTSUM) from a case file, so analysts stop copying and pasting between tools. A 1080x1080 variant of the same creative is in this folder. Part of the "From the Night Desk" campaign featuring the owl mascot (Nox) and the line "Worth both eyes. Fewer tabs. More judgment."

### Visual

- **Headline:** "C and V would like a word." Sub: "The assistant drafts a first INTSUM from your case file. You paste it once, edit it, classify it and release it yourself." Small print: "Down to one paste. Drafting can be delegated; publishing cannot."
- **Scene:** close-up of a dark laptop keyboard at night with plasters over the C and V keys, a thank-you card ("Thank you for 14 years of service") and the owl mascot holding a tiny cake.
- **Corner tag:** "From the Night Desk · No. 01", "TABS · 41 → 1".
- **CTA:** "Give them the afternoon off.", "Get started free", intelwatchtower.com, "Live now · Free tier to start", "The assistant uses AI credits · see pricing".

## IntelWatchtower ad — "Five tickets. One coat." (landscape)

- Product: IntelWatchtower
- Category: Ads
- Format: image, png, 1536x1024
- File: https://assets.burdenoff.com/products/intelwatchtower/ads/images/intelwatchtower-ad-img-02-five-tickets-one-coat-3x2.png
- Other sizes: https://assets.burdenoff.com/products/intelwatchtower/ads/images/intelwatchtower-ad-img-02-five-tickets-one-coat-3x2-2x.png
- Notes: https://assets.burdenoff.com/products/intelwatchtower/ads/images/intelwatchtower-ad-img-02-five-tickets-one-coat-3x2.md
- View: https://burdenoff.com/products?assets=intelwatchtower&asset=intelwatchtower-ad-img-02-five-tickets-one-coat-3x2
- Tags: ad, static-ad, 3x2, landscape, entity-resolution, aliases, humor

Landscape ad on entity resolution: a cloakroom with five differently spelled tickets for one coat, as one tracked entity keeps every alias.

### About

A landscape (1536x1024, 3:2) static ad about entity resolution: one tracked entity record keeps all the misspellings and aliases, plus the linked indicators and alerts. A 2x (3072x2048) export of the same creative is in this folder. Part of the "From the Night Desk" campaign featuring the owl mascot (Nox) and the line "Worth both eyes. Fewer tabs. More judgment."

### Visual

- **Headline:** "Five tickets. One coat." Sub: "Tracked entities keep every alias, and the indicators and alerts behind them, in one record, linked as you write."
- **Scene:** a cloakroom attendant smiles across a counter holding one coat and five claim tickets labelled "BLUE KETTLE", "Blu Kettle", "BLUEKETTLE LTD", "Blue Kettel", "the kettle one?". A card reads "ENT-0117 · Tracked entity · Blue Kettle Supplies Ltd (fictional) · aliases 4 · confidence CONFIRMED · Indicators 3 · Alerts 1". The owl mascot sits on the counter.
- **Footer:** IntelWatchtower logo, "Check it in once.", "Get started free", intelwatchtower.com, "Live now · Free tier to start"; "Worth both eyes. Fewer tabs. More judgment."; "From the Night Desk · No. 02".

## IntelWatchtower ad — "Same numbers. Four very different paintings." (landscape)

- Product: IntelWatchtower
- Category: Ads
- Format: image, png, 1536x1024
- File: https://assets.burdenoff.com/products/intelwatchtower/ads/images/intelwatchtower-ad-img-03-same-numbers-3x2.png
- Other sizes: https://assets.burdenoff.com/products/intelwatchtower/ads/images/intelwatchtower-ad-img-03-same-numbers-3x2-2x.png
- Notes: https://assets.burdenoff.com/products/intelwatchtower/ads/images/intelwatchtower-ad-img-03-same-numbers-3x2.md
- View: https://burdenoff.com/products?assets=intelwatchtower&asset=intelwatchtower-ad-img-03-same-numbers-3x2
- Tags: ad, static-ad, 3x2, landscape, overview, dashboard, single-source-of-truth, humor

Landscape ad: four painters render the same numbers four ways from spreadsheets, inbox, chat and whiteboard, while the IntelWatchtower Overview gives everyone one picture.

### About

A landscape (1536x1024, 3:2) static ad about the shared Overview dashboard as a single picture for the whole team. A 2x (3072x2048) export of the same creative is in this folder. Part of the "From the Night Desk" campaign featuring the owl mascot (Nox) and the line "Worth both eyes. Fewer tabs. More judgment."

### Visual

- **Headline:** "Same numbers. Four very different paintings." Sub: "On the Overview, everyone reads from the same picture: KPIs, severity, discipline and status, and the triage queue."
- **Scene:** four people in a bright studio stand at easels; their canvases (a sunset, a horse, a paint splatter, a sailing boat) are labelled "Painted from Spreadsheet v7", "Inbox", "Chat thread", "Whiteboard photo". A fifth easel holds the IntelWatchtower Overview dashboard, labelled "Overview — everyone reads from the same picture", with the owl mascot on top. A card on the floor: "Kit contents: One Overview for the whole team."
- **Top right:** "TABS · 41 → 1", "Paint it once.", "Get started free", intelwatchtower.com, "Live now · Free tier to start".
- **Footer:** IntelWatchtower logo; "Worth both eyes. Fewer tabs. More judgment."; "From the Night Desk · No. 03".

## IntelWatchtower ad — "No red string required" (portrait)

- Product: IntelWatchtower
- Category: Ads
- Format: image, png, 1024x1536
- File: https://assets.burdenoff.com/products/intelwatchtower/ads/images/intelwatchtower-ad-img-04-see-also-2x3.png
- Other sizes: https://assets.burdenoff.com/products/intelwatchtower/ads/images/intelwatchtower-ad-img-04-see-also-9x16.png
- Notes: https://assets.burdenoff.com/products/intelwatchtower/ads/images/intelwatchtower-ad-img-04-see-also-2x3.md
- View: https://burdenoff.com/products?assets=intelwatchtower&asset=intelwatchtower-ad-img-04-see-also-2x3
- Tags: ad, static-ad, 2x3, portrait, linked-records, search, card-catalogue

Portrait ad: a library card-catalogue drawer shows an observation card whose "see also" links to its source, entity, indicator and case, linked when saved.

### About

A portrait (1024x1536, 2:3) static ad about automatic linking: every record links to its related records the moment it is saved, so there is no need for a conspiracy-board red string. The headline is "No red string required." A 9:16 story version is in this folder. Part of the "From the Night Desk" campaign featuring the owl mascot (Nox) and the line "Worth both eyes. Fewer tabs. More judgment."

### Visual

- **Headline:** "No red string required." Sub: "Every record you save links to the ones it belongs with. Then search the lot."
- **Scene:** an open wooden card-catalogue drawer in a dim archive. The front card reads "OBS-2231 · Observation · saved 02:47 · Source: SRC-12 (reliability-scored)" with a "SEE ALSO" list (SRC-12 collection source, ENT-0117 Blue Kettle Supplies (fictional), IND-0117 indicator, CASE-0042 open case) and "Linked when saved." A tab behind it reads "Spreadsheets: see also other spreadsheets". The owl mascot pops out of the drawer.
- **Footer:** "Look it up at intelwatchtower.com", "Get started free", "Live now · Free tier to start"; "Worth both eyes. Fewer tabs. More judgment."; "From the Night Desk · No. 04".

## IntelWatchtower ad — "Free to a good home: 41 browser tabs" (portrait)

- Product: IntelWatchtower
- Category: Ads
- Format: image, png, 1080x1620
- File: https://assets.burdenoff.com/products/intelwatchtower/ads/images/intelwatchtower-ad-img-05-free-to-a-good-home-2x3.png
- Other sizes: https://assets.burdenoff.com/products/intelwatchtower/ads/images/intelwatchtower-ad-img-05-free-to-a-good-home-9x16.png
- Notes: https://assets.burdenoff.com/products/intelwatchtower/ads/images/intelwatchtower-ad-img-05-free-to-a-good-home-2x3.md
- View: https://burdenoff.com/products?assets=intelwatchtower&asset=intelwatchtower-ad-img-05-free-to-a-good-home-2x3
- Tags: ad, static-ad, 2x3, portrait, tab-overload, noticeboard, humor

Portrait ad styled as a pet-rehoming notice offering a litter of 41 browser tabs, because the analyst is moving to one platform in the browser.

### About

A portrait (1080x1620, 2:3) static ad about tool and tab sprawl: an analyst rehoming 41 browser tabs because everything now lives in one platform. A 9:16 story version is in this folder. Part of the "From the Night Desk" campaign featuring the owl mascot (Nox) and the line "Worth both eyes. Fewer tabs. More judgment."

### Visual

- **Poster (handwritten style):** "FREE TO A GOOD HOME — a litter of 41 browser tabs", a drawing of a laundry basket full of little tab-shaped creatures "x41", and "Moving to one platform, right in my browser. Tabs are friendly, used to late nights, and answer to 'which version is current?'. Not house-trained. Must go together."
- **Scene:** the notice is pinned to a grey felt noticeboard with push pins, with tear-off strips along the bottom edge; the owl mascot sits on top of the notice.
- **Footer:** IntelWatchtower logo, "Take a tab.", "Get started free", intelwatchtower.com, "Live now · Free tier to start"; "Worth both eyes. Fewer tabs. More judgment."; "From the Night Desk · No. 05".

## IntelWatchtower ad — "The Corner" (landscape video)

- Product: IntelWatchtower
- Category: Ads
- Format: video, mp4, 0:43, 1920x1080
- File: https://assets.burdenoff.com/products/intelwatchtower/ads/videos/intelwatchtower-ad-video-01-the-corner.mp4
- Other sizes: https://assets.burdenoff.com/products/intelwatchtower/ads/videos/intelwatchtower-ad-video-01-the-corner-9x16.mp4
- Captions: https://assets.burdenoff.com/products/intelwatchtower/ads/videos/intelwatchtower-ad-video-01-the-corner.vtt
- Notes: https://assets.burdenoff.com/products/intelwatchtower/ads/videos/intelwatchtower-ad-video-01-the-corner.md
- View: https://burdenoff.com/products?assets=intelwatchtower&asset=intelwatchtower-ad-video-01-the-corner
- Tags: ad, video-ad, landscape, 16x9, night-desk, alerts, triage, animation

43-second animated ad: a night-shift analyst saves an observation about a supplier invoice and IntelWatchtower raises an alert explaining exactly which indicator fired.

### About

A 43-second 16:9 landscape animated ad in a flat cartoon style, episode No. 06 of the "From the Night Desk" series. A team of night-shift analysts is buried in 41 tabs; one records an observation about a suspicious supplier invoice, and IntelWatchtower immediately raises an alert that says which indicator fired (a lookalike supplier domain), so the team can triage it together. It ends on the IntelWatchtower end card with "Fewer tabs. More judgment." and a free-tier call to action. A vertical 9:16 cut of the same spot is in this folder.

### Transcript

[00:00] Come on... come on... come on.
[00:04] Aww.
[00:05] Two pixels.
[00:06] Every night.
[00:09] Right.
[00:10] Back to my 41 tabs.
[00:12] Supplier invoice.
[00:14] Funny looking domain.
[00:16] Saved.
[00:18] Worth both eyes.
[00:21] It tells you what fired.
[00:23] So we can argue with it.
[00:25] Then let's triage it.
[00:27] Ask the Watchtower.
[00:37] Get started free at IntelWatchtower.com

Transcript generated automatically from the audio.

### Walkthrough

- **Opening:** "From the Night Desk · No. 06". Three analysts at a night-shift desk, a corkboard with sticky notes ("coffee?", "SRC-12 ok", "shift: night", "41 tabs (!)"). One mutters "Come on..."; a close-up of a 2 px gap; "Every night."
- **The tabs:** a laptop with dozens of tabs ("TABS · 41") open on intelwatchtower.com at CASE-0042 › New observation; source "SRC-12 Supplier mailbox · reliability-scored"; the analyst types "Supplier invoice" and saves.
- **The alert:** the owl mascot appears; the Overview triage queue shows "ALT-0009 Raised when OBS-2231 was saved — fired: IND-0117 'lookalike supplier domain'", with Triage and Escalate buttons; the tab counter drops to 1.
- **Payoff:** "It tells you what fired." The alert is escalated; "(Nobody looked up.)"
- **End card:** owl mascot, IntelWatchtower logo, "Fewer tabs. More judgment.", "The all-source intelligence platform.", "Get started free", intelwatchtower.com, "Live now · Free tier to start".

## IntelWatchtower ad — "Operators are not standing by" (landscape video)

- Product: IntelWatchtower
- Category: Ads
- Format: video, mp4, 0:48, 1920x1080
- File: https://assets.burdenoff.com/products/intelwatchtower/ads/videos/intelwatchtower-ad-video-02-operators-are-not-standing-by.mp4
- Other sizes: https://assets.burdenoff.com/products/intelwatchtower/ads/videos/intelwatchtower-ad-video-02-operators-are-not-standing-by-9x16.mp4
- Captions: https://assets.burdenoff.com/products/intelwatchtower/ads/videos/intelwatchtower-ad-video-02-operators-are-not-standing-by.vtt
- Notes: https://assets.burdenoff.com/products/intelwatchtower/ads/videos/intelwatchtower-ad-video-02-operators-are-not-standing-by.md
- View: https://burdenoff.com/products?assets=intelwatchtower&asset=intelwatchtower-ad-video-02-operators-are-not-standing-by
- Tags: ad, video-ad, landscape, 16x9, infomercial-parody, assistant, self-serve, animation

48-second infomercial-parody ad: before and after split screen, 41 tabs versus one website whose assistant knows which case is open; no operators, just self-serve sign-up.

### About

A 48-second 16:9 landscape animated ad that parodies late-night TV infomercials ("Does this happen to you?", "But wait, there's more!"), episode No. 07 of "From the Night Desk". A before-and-after split screen contrasts an analyst buried in 41 tabs with IntelWatchtower, whose assistant knows which case or mission is open. The joke lands on the self-serve model: there are no operators and no extra gadgets, it is one platform and you just sign up. A vertical 9:16 cut of the same spot is in this folder.

### Transcript

[00:00] Does this happen to you?
[00:02] 41 tabs. Five spreadsheets that disagree. There has to be a better way.
[00:08] It really does.
[00:10] Introducing...
[00:11] Just the website.
[00:14] What's linked to this case?
[00:17] It even knows which case you have open. That part's true.
[00:23] Worth both eyes.
[00:25] Operators are standing by. There are no operators. You just sign up.
[00:31] But wait! There's more!
[00:34] There isn't. It's one platform.
[00:37] Order in the next 10 minutes.
[00:40] Or whenever. It's self-serve.
[00:42] Get started free at IntelWatchtower.com

Transcript generated automatically from the audio.

### Walkthrough

- **Format:** a split-screen infomercial parody, "From the Night Desk · No. 07": BEFORE (an analyst buried under a pile of browser windows labelled "ask Sol?", "Tuesday?", "CASE-0042", "CASE-0024", "the blue one") and AFTER (the owl mascot on a turntable).
- **Pitch:** starbursts "41 tabs!", "Ugh!", "Ta-da!": "Introducing... just the website."
- **Assistant:** the AFTER panel shows CASE-0042 "Lookalike supplier domain" (Open, 6 evidence items, 12 observations, 14 custody-log entries) with the Assistant panel "Knows: CASE-0042, answering as Ren"; then MISSION-07 "Supplier watch" (2 open cases, 3 new alerts, 12 sources, 1 report). Captions "What's linked to this case?", "That part's true."
- **Parody beats:** "Operators are standing by!" with a "Call now!" starburst; "But wait, there's more!"; "Order in the next ten minutes...". The AFTER panel shows "Free tier to start", intelwatchtower.com and the plan row Free / Starter / Growth / Business, "Assistant uses AI credits · see pricing". The tab counter goes from 41 to 1.
- **End card:** IntelWatchtower logo, "Fewer tabs. More judgment.", "Get started free", intelwatchtower.com, "Live now · Free tier to start".

## IntelWatchtower ad — "The Forty-One Tab Affair" (landscape video)

- Product: IntelWatchtower
- Category: Ads
- Format: video, mp4, 0:55, 1920x1080
- File: https://assets.burdenoff.com/products/intelwatchtower/ads/videos/intelwatchtower-ad-video-03-the-forty-one-tab-affair.mp4
- Other sizes: https://assets.burdenoff.com/products/intelwatchtower/ads/videos/intelwatchtower-ad-video-03-the-forty-one-tab-affair-9x16.mp4
- Captions: https://assets.burdenoff.com/products/intelwatchtower/ads/videos/intelwatchtower-ad-video-03-the-forty-one-tab-affair.vtt
- Notes: https://assets.burdenoff.com/products/intelwatchtower/ads/videos/intelwatchtower-ad-video-03-the-forty-one-tab-affair.md
- View: https://burdenoff.com/products?assets=intelwatchtower&asset=intelwatchtower-ad-video-03-the-forty-one-tab-affair
- Tags: ad, video-ad, landscape, 16x9, film-credits, security, audit-trail, encryption, classification, motion-graphics

55-second motion-graphics ad styled as film opening credits: "The Forty-One Tab Affair" presents IntelWatchtower's audit trail, encryption at rest and classification labels as cast, continuity, wardrobe and costume.

### About

A 55-second 16:9 landscape typographic motion-graphics ad, episode No. 08 of "From the Night Desk", styled as the opening credits of a film called "The Forty-One Tab Affair". Each credit doubles as a security feature: continuity is the immutable audit trail, wardrobe is AES-256-GCM encryption at rest for observations, costume labels are classification on every record, and it was "filmed entirely in your browser". It is aimed at security-minded buyers and ends on the standard free-tier end card. A vertical 9:16 cut of the same spot is in this folder.

### Transcript

[00:24] Worth both eyes.
[00:46] Ask the Watchtower.
[00:51] Get started free at IntelWatchtower.com

The spot is mostly music; the only spoken lines are the three above. Transcript generated automatically from the audio.

### Walkthrough

- **Title card:** "The Forty-One Tab Affair", "From the Night Desk · No. 08", with the owl mascot on a plinth.
- **Credits-style feature cards:** "Starring 41 Tabs" (a long row of browser tabs); "Introducing Nox" (the owl mascot); "Continuity: An immutable audit trail" (audit log for CASE-0042: who, what, where, which fields, e.g. "02:41 ren edited OBS-2231 location"); "Wardrobe: AES-256-GCM — observations encrypted at rest" (three garment bags labelled OBS-2231 to OBS-2233), "An intelwatchtower.com production"; "Costume labels: Classification on every record (yours to configure)" (Observation, Entity and Case cards with workspace labels Internal and Restricted); "Filmed entirely in your browser".
- **End card:** IntelWatchtower logo, "Fewer tabs. More judgment.", "The all-source intelligence platform.", "Get started free", intelwatchtower.com, "Live now · Free tier to start".