# HookMovies — product assets > 20 published assets for HookMovies (20 files incl. ad sizes): promo films, demos, documents, services, mockups, ads. Source: https://burdenoff.com/products/hookmovies/assets ## HookMovies — 2-minute product promo (1080p) - Product: HookMovies - Category: Promo films - Format: video, mp4, 2:00, 1920x1080 - File: https://assets.burdenoff.com/products/hookmovies/promo/hookmovies-promo-2min-1080p.mp4 - Captions: https://assets.burdenoff.com/products/hookmovies/promo/hookmovies-promo-2min-1080p.vtt - Notes: https://assets.burdenoff.com/products/hookmovies/promo/hookmovies-promo-2min-1080p.md - View: https://burdenoff.com/products?assets=hookmovies&asset=hookmovies-promo-2min-1080p - Tags: promo, launch, multilingual, rights, casting, streaming Two-minute narrated launch film: language-first discovery and an AI concierge for viewers, plus casting, rights windows and monetisation for creators. ### About Narrated 2-minute brand and product film for HookMovies. It opens on the problem (endless scrolling, films in your own language that are hard to find, creators with no path to an audience) and then walks through the product: language as a first-class filter, personalised rails, the AI concierge that checks rights and plan before answering, adaptive playback with subtitles, the studio side (financing, casting, production tracking, publishing), rights modelled by territory x window x mode with conflict detection, and the monetisation mix. On-screen chapters include "Lost in the grid", "Language first", "Idea to audience", "Rights without spreadsheets" and "Live premieres". It ends with the call to action to create a free account at hookmovies.com. For website hero sections, launch posts and partner intros. ### Transcript _Transcript generated automatically._ [00:00] You scroll for 20 minutes, then you rewatch something old. [00:07] Great films in your language are impossible to find. [00:10] And the people who make them? [00:12] They finish a film with no clear path to an audience or income. [00:18] Hook movies, every film, every language, [00:21] as one global network for audiences and filmmakers. [00:28] Language is a first-class filter wherever you live. [00:32] Personalized rails and faceted brows [00:34] put regional and indie films on equal footing with blockbusters. [00:40] Or just ask the AI concierge for something uplifting. [00:43] 90 minutes, not in English. [00:45] It checks your rights and plan before it answers. [00:48] Then press play. [00:52] Adaptive streaming with subtitles and audio tracks, [00:55] offline downloads and resume on any device. [01:01] For creators, it's one network from idea to audience. [01:05] Financing, casting, production tracking, [01:08] then publishing to the global catalog. [01:10] Post a role, run auditions and score talent on the casting marketplace. [01:17] Rights are modeled by territory, window and monetization mode [01:24] with conflict detection. [01:26] So what viewers see always follows the deals that exist. [01:30] Then earn your way. [01:34] Add supported, subscription share, rent or buy, [01:37] live pay-per-view and fan tips, all on a transparent royalty ledger. [01:41] Tamil, Korean, Spanish, indie shorts, [01:48] live premieres, one global network. [01:51] The curtain is up. [01:55] Create a free account at Hookmovies.com. ## HookMovies — Create a catalogue title demo - Product: HookMovies - Category: Demos - Format: video, webm, 1:52, 1836x960 - File: https://assets.burdenoff.com/products/hookmovies/demos/hookmovies-demo-create-title.webm - Notes: https://assets.burdenoff.com/products/hookmovies/demos/hookmovies-demo-create-title.md - View: https://burdenoff.com/products?assets=hookmovies&asset=hookmovies-demo-create-title - Tags: catalog, titles, create-title, artwork, publishing, demo Screen recording of adding a new movie title (Kungfu Panda) in HookMovies and uploading its poster and backdrop artwork. ### About This demo walks through adding a title to the HookMovies catalogue from the New Title form: title, type, studio, synopsis, genres, tags, language, origin country, certification, release year and runtime, plus the AI-generated-content disclosure checkbox. After the title is created, its detail page is shown with the Artwork & Media panel, where poster and backdrop images are uploaded, and the title sits In Review in the publication workflow. It is a silent screen recording of the HookMovies web app in its dark theme. The title entered is Kungfu Panda (2008). Useful for showing studios and distributors how catalogue entries are created. ### Transcript No spoken audio — screen recording. ### Walkthrough 1. (0:00–0:06) The HookMovies home dashboard shows counters (1 title, 0 productions, 0 open auditions, 0 reviews, 0 studios, 0 people), a Recently Added list (The Avengers, PUBLISHED) and Explore Modules cards; Titles is opened from the sidebar. 2. (~0:17) The New Title form ("Add a new entry to the catalog") shows Title, Type (Movie), Studio (No studio), Synopsis, Genres, Tags, Original Language, Origin Country, Certification, Release Year, Runtime and a "This title contains AI-generated or AI-altered content" checkbox. 3. (~0:28–0:39) The title "Kungfu Panda" and a synopsis are entered, then genres "Animation, Comedy" and tag "Anime". 4. (~0:50–1:02) Language en, country US, certification PG, release year 2008 and runtime 92 minutes are filled in, and Create Title is clicked. 5. (~1:13) The new title page shows Movie, 2008, 92 min, en, US, PG with the synopsis; the Artwork & Media panel has Poster, Backdrop, Trailer and Video master slots; the Watch panel says "You are not entitled to watch this title. Grant an entitlement or add a rights window to enable playback."; Publication shows In Review with an Archive Title button; Details lists year, runtime, language, country and certification. 6. (~1:24) Poster and backdrop images are uploading. 7. (~1:35) The title header now shows the backdrop banner and poster, both marked as set. 8. (~1:46) Further down the page, the Reviews section ("No reviews yet — Reviews from verified viewers will appear here.") and the Clips section (with Add clip) are shown. ## HookMovies — Creator publishing flow demo (studio, title, people, credits) - Product: HookMovies - Category: Demos - Format: video, mp4, 3:59, 1460x720 - File: https://assets.burdenoff.com/products/hookmovies/demos/hookmovies-demo-creator-publishing-flow.mp4 - Notes: https://assets.burdenoff.com/products/hookmovies/demos/hookmovies-demo-creator-publishing-flow.md - View: https://burdenoff.com/products?assets=hookmovies&asset=hookmovies-demo-creator-publishing-flow - Tags: creator, studios, catalog, titles, people, credits, publishing, demo Screen recording of a creator setting up a studio, adding a title under it, adding a person to the cast directory and crediting them on the title in HookMovies. ### About This demo is an end-to-end creator flow in HookMovies: a studio record is created, a new title is added and attributed to that studio, a person is added to the People (cast and crew) directory, and that person is credited on the title's Cast & Crew section with a role, character name and billing order. It is a silent screen recording of the HookMovies web app in its dark theme. Useful for showing independent creators and studios how they publish a title with its credits. ### Transcript No spoken audio — screen recording. ### Walkthrough 1. (0:00–0:12) Catalog > Studios ("Studios, channels, networks & distributors") opens the Create Studio form (Name, Country, Website, Description); an existing studio card, Burdenoff Pictures (IN), is listed below. 2. (~0:36) The studio is filled in as "Your studio name", country IN, website https://yourdomain.com/, and a description is being added before Create Studio. 3. (~1:00) Catalog > Titles shows the five published titles, and New Title is clicked. 4. (~1:24–1:48) The New Title form is filled: title "your movie tilte", type Movie, studio "Your studio name" (Burdenoff Pictures is also offered in the Studio dropdown), synopsis "your movie description", genres Drama, Thriller, tags Top-Rated, Series, language en, country IN, certification PG, and a release year. 5. (~2:11) The created title page shows artwork upload slots, Details (2026, 114 min, en, IN, PG), genres and tags, an empty Cast & Crew section ("No credits recorded yet") with Add credit, and an Episodes section. 6. (~2:35–2:59) Catalog > People ("Cast & crew directory", linked to Artistrybase portfolios) opens the Add Person form; an existing person, Shinra, is listed, and a person "tengen" is added, known for Dancing, primary language en, with a short biography. 7. (~3:23) Back on the title, Add credit opens a form to search people, pick the person (tengen — Dancing), choose a role (Actor), set a character name ("your example") and a billing order (1). 8. (~3:45) Cast & Crew now shows 1 credit: tengen as "your example", Actor. 9. (~3:52–3:59) The title header reads "your movie tilte" (Movie · Your studio name, DRAFT badge, Publication In Review), and Catalog > Titles lists it as IN REVIEW alongside the five published titles. ## HookMovies — Discover and filter titles demo - Product: HookMovies - Category: Demos - Format: video, mp4, 1:05, 1376x720 - File: https://assets.burdenoff.com/products/hookmovies/demos/hookmovies-demo-discover-titles.mp4 - Notes: https://assets.burdenoff.com/products/hookmovies/demos/hookmovies-demo-discover-titles.md - View: https://burdenoff.com/products?assets=hookmovies&asset=hookmovies-demo-discover-titles - Tags: discovery, catalog, browse, search, filters, demo Screen recording of the HookMovies browse page and Catalog > Titles, searching by name and filtering titles by type and status. ### About This demo shows how titles are found in HookMovies: the viewer-facing Browse page with its featured hero banner (Squid Game) and New & Notable row, then the Catalog > Titles grid, where titles are searched by name and filtered by type and publication status. It is a silent screen recording of the HookMovies web app in its dark theme. The sample catalogue holds five published titles (Squid Game, Master, Bleach, Kungfu Panda, The Avengers). Useful for showing prospects how a studio's catalogue is browsed and filtered. ### Transcript No spoken audio — screen recording. ### Walkthrough 1. (0:00–0:03) The HookMovies home dashboard (5 titles, Recently Added list, Explore Modules) is shown and Catalog is clicked in the sidebar. 2. (~0:04–0:11) The Browse page opens with a search bar ("Search movies, series, anime & more...") and a featured hero for Squid Game (Series, 2021, MA, Drama/Thriller) with Play, More info and Add to List buttons and the note "Sign-in or entitlement required to play"; the New & Notable row below shows Squid Game, Master, Bleach, Kungfu Panda and The Avengers, followed by Movies, Series and Anime rows grouped by type and a "Browse the full catalog" link. 3. (~0:16) Catalog > Titles opens ("The single source of truth for everything streamable in this workspace"); typing "maste" in the search box triggers "Loading catalog...". 4. (~0:23–0:29) With the search cleared the grid shows "5 titles in the catalog", each card badged PUBLISHED with type, year and runtime (e.g. Squid Game, Series, 2021, 1300 min; Master, Movie, 2021, 177 min). 5. (~0:36) The Type filter is set to Series and the catalogue reloads. 6. (~0:42) With Type set to Anime the grid narrows to "1 title match your filters": Bleach (Anime, 2004). 7. (~0:49–0:55) Type is reset to Any Type and the Status filter is set to Draft, which shows the empty state "No titles found — No titles match these filters yet. Create your first title." with a New Title button. 8. (~1:02) Status is set back to Any Status and all five published titles return. ## HookMovies — Create a production and post a casting role demo - Product: HookMovies - Category: Demos - Format: video, webm, 2:51, 1834x904 - File: https://assets.burdenoff.com/products/hookmovies/demos/hookmovies-demo-production-and-casting-role.webm - Notes: https://assets.burdenoff.com/products/hookmovies/demos/hookmovies-demo-production-and-casting-role.md - View: https://burdenoff.com/products?assets=hookmovies&asset=hookmovies-demo-production-and-casting-role - Tags: productions, casting, auditions, post-role, lifecycle, demo Screen recording of creating a production in HookMovies and posting an open casting role for it on the Auditions board. ### About This demo shows the production and casting side of HookMovies: a new production is created with logline, synopsis, budget, currency, studio, dates and tags, its page shows the Advance Lifecycle stepper (Development, Greenlit, In Production, Post Production, Released), and a casting call is posted from it with role name, description, pay, location, language, submission deadline and a minor-safeguards flag. The role then appears as an open card on the Auditions board. It is a silent screen recording of the HookMovies web app in its dark theme. Useful for showing studios and producers how productions and casting calls are set up. ### Transcript No spoken audio — screen recording. ### Walkthrough 1. (0:00–0:09) Productions > New opens the New Production form ("Start a project in the production pipeline") with Title, Logline, Synopsis, Budget, Currency, Studio, Start Date, End Date and Tags. 2. (~0:26) Title "your title", logline "one line about your title" and synopsis "Short desc about your title" are entered. 3. (~0:43–1:00) Budget 10,000,000 USD, studio "Your studio name" and dates 10/28/2026 to 10/30/2026 are set, then Create Production is clicked. 4. (~1:17) The production page shows the Advance Lifecycle stepper (Development current, then Greenlit, In Production, Post Production, Released) with Move to Greenlit / Shelved buttons, the synopsis, a Facts card (budget $10,000,000.00, USD, 28 Oct 2026 to 30 Oct 2026), tags Sci-fi and Thriller, and an empty Open Auditions / Casting panel with Post Role. 5. (~1:34–1:51) The Post a Role form ("Create a casting call attached to a production") is filled: production "your title", role name "Main Lead (the role you need)", description "The person should be 6ft tall etc....". 6. (~2:08–2:25) Pay 3,000,000 USD, location South Africa, language en and submission deadline 10/15/2026 are set, and "This role is for a minor (extra safeguards apply)" is ticked before Post Role. 7. (~2:42) The Auditions board ("Casting & talent marketplace", filters Any Status / Open / Reviewing / Callbacks / Closed / Cancelled) shows the new OPEN role card ($3,000,000.00, South Africa, en, deadline 15 Oct 2026) next to an existing Main Lead role for Project cataclysm. ## HookMovies — Apply to a casting role (submit audition) demo - Product: HookMovies - Category: Demos - Format: video, mp4, 0:45, 1460x720 - File: https://assets.burdenoff.com/products/hookmovies/demos/hookmovies-demo-submit-audition.mp4 - Notes: https://assets.burdenoff.com/products/hookmovies/demos/hookmovies-demo-submit-audition.md - View: https://burdenoff.com/products?assets=hookmovies&asset=hookmovies-demo-submit-audition - Tags: auditions, casting, talent, self-tape, apply, demo Screen recording of a talent applying to an open casting role in HookMovies with a cover note and optional self-tape upload. ### About This demo shows the talent side of HookMovies casting: an open role is opened from the Auditions board and an application is submitted through the "Apply for this role" panel with a cover note and an optional self-tape video upload. The role page also shows the role description, pay, location, language, deadline and the Applicants list that the casting team reviews. It is a silent screen recording of the HookMovies web app in its dark theme. Useful for showing how actors and talent apply for auditions. ### Transcript No spoken audio — screen recording. ### Walkthrough 1. (0:00–0:02) The HookMovies dashboard shows 6 titles, 2 productions, 2 open auditions, 3 reviews, 2 studios and 2 people, with "your movie tilte" In Review at the top of Recently Added. 2. (~0:07) The Auditions board lists two OPEN roles: "Main Lead (the role you need)" ($3,000,000.00, South Africa, deadline 15 Oct 2026) and "Main Lead" for Project cataclysm (2000000.00 RU, India, deadline 20 Oct 2026). 3. (~0:11–0:16) The first role opens: Role Description, Details (pay, location, language, deadline), an empty Applicants list ("No applications yet") and the Apply for this role panel with a cover note, optional self-tape upload and Submit Application. 4. (~0:20–0:34) The cover note "I am 6ft tall with the perfect frame" is typed. 5. (~0:38) The pointer passes over the optional "Upload self-tape video" control. 6. (~0:43) Submit Application is clicked ("Submitting..."); the panel confirms "Your application has been submitted" and the Applicants list now shows 1 applicant (an anonymised applicant ID, SUBMITTED, Unrated) with the cover note and a 5-star rating control for the casting team. ## HookMovies — Write and view a title review demo - Product: HookMovies - Category: Demos - Format: video, webm, 1:13, 1836x960 - File: https://assets.burdenoff.com/products/hookmovies/demos/hookmovies-demo-write-title-review.webm - Notes: https://assets.burdenoff.com/products/hookmovies/demos/hookmovies-demo-write-title-review.md - View: https://burdenoff.com/products?assets=hookmovies&asset=hookmovies-demo-write-title-review - Tags: reviews, ratings, engagement, viewer, demo Screen recording of writing a scored review for Squid Game in HookMovies and seeing it appear on the reviews list and the title page. ### About This demo covers audience reviews in HookMovies: a review with a 1–10 score and written text is published from Engagement > Reviews, the aggregate score and star distribution update, and the review then appears on the title's public page under Reviews. It is a silent screen recording of the HookMovies web app in its dark theme. The review is for Squid Game, alongside earlier reviews for Master and Kungfu Panda. Useful for showing how ratings and reviews work for viewers and moderators. ### Transcript No spoken audio — screen recording. ### Walkthrough 1. (0:00–0:04) The HookMovies dashboard shows 5 titles and 2 reviews, with Recently Added listing Squid Game, Master, Bleach, Kungfu Panda and The Avengers (all PUBLISHED); Reviews is opened from the sidebar. 2. (~0:11) Engagement > Reviews ("Ratings & audience reviews") opens with a Write a Review form (Title, Score 1–10, Review text, "This review contains spoilers" checkbox, Publish Review) above an aggregate of 9.5/10 from 2 reviews with a star-band distribution. 3. (~0:18–0:40) Squid Game is selected, the score is set to 9 and the text "This series is very interesting. Enjoyed a lot while watching this." is typed. 4. (~0:47) Publish Review is clicked and the button shows "Publishing...". 5. (~0:55) The aggregate updates to 9.3/10 from 3 reviews, and the list shows the new Squid Game review (9/10, PUBLISHED, Helpful 0, "just now") above earlier reviews for Master (10/10) and Kungfu Panda (9/10). 6. (~1:02) The Browse page with the Squid Game hero is opened and More info is clicked. 7. (~1:09) On the Squid Game title page (Where to watch, Add to List, synopsis), the Reviews section shows the new 9/10 review. ## HookMovies — Product catalogue (brochure) - Product: HookMovies - Category: Documents - Format: pdf, pdf, 29 pages - File: https://assets.burdenoff.com/products/hookmovies/docs/hookmovies-brochure.pdf - Notes: https://assets.burdenoff.com/products/hookmovies/docs/hookmovies-brochure.md - View: https://burdenoff.com/products?assets=hookmovies&asset=hookmovies-brochure - Tags: brochure, catalogue, sales, pre-launch 29-page 16:9 product catalogue: the viewer and studio sides, rights and entitlements, the AI concierge, architecture, security, plans and competitive position. ### About The HookMovies product catalogue (2026), a 29-page landscape deck for prospects and partners. It presents HookMovies as one network for both halves of film, where viewers find and watch work in their own language and studios cast, license, publish and get paid, with availability derived from rights windows rather than toggled. It is explicitly pre-launch: every capability is marked shipped, in progress or planned, and it says streaming playback and payouts are not built yet. Use it as the main leave-behind after a first call. ### Contents - p1 Cover — the global creative-media network - p2 01 The short version - p3 02 Four things to know - p4 03 Who it is for - p5-6 04-05 What breaks today - p7 06 What you get - p8-10 07-09 Put to work: watching side, making side, rights and agents - p11-15 10-14 Built AI-native: pillars, what the AI does today, guardrails, what it does not do yet - p16 15 Who does what (six workspace roles) - p17-18 16-17 Under the hood; capability by area - p19 18 Standards and integrations - p20 19 How it deploys - p21-22 20-21 Security and trust; what is not certified - p23 22 One product, many front doors - p24-25 23-24 Plans and packaging notes - p26 25 Why teams choose it - p27 26 Honest answers to hard questions - p28 27 Where it sits against the alternatives - p29 Start today — waitlist / contact ## HookMovies — Partner cheat sheet - Product: HookMovies - Category: Documents - Format: pdf, pdf, 1 pages - File: https://assets.burdenoff.com/products/hookmovies/docs/hookmovies-cheat-sheet.pdf - Notes: https://assets.burdenoff.com/products/hookmovies/docs/hookmovies-cheat-sheet.md - View: https://burdenoff.com/products?assets=hookmovies&asset=hookmovies-cheat-sheet - Tags: cheat-sheet, partners, sales, one-pager One-page A4 partner cheat sheet: pitch, ICP, personas, use cases, pricing (Free, Pro $49/mo), competitors, objections and qualification signals. ### About Single A4 page that summarises how to sell HookMovies to independent studios, channels, distributors and casting teams (10 to 200 titles). It is meant for referral partners who need the essentials on one sheet before a call. It states plainly that the product is pre-launch with no streaming or payments yet. ### Contents - What it is / 30-second pitch - Problem we solve / value proposition - Ideal customer and who you are talking to (studio head, rights manager, casting director, channel operator) - Top use cases and capabilities - Pricing: Free $0, Pro $49/mo, Creator free to publish, other tiers contact us - Competitive landscape (Netflix, YouTube, Backstage, StudioBinder) and why us - Proof and credibility, demo, talking points - Objection handling and discovery questions - Spotting a good opportunity, how to introduce us ## HookMovies — Sales & partner playbook - Product: HookMovies - Category: Documents - Format: pdf, pdf, 42 pages - File: https://assets.burdenoff.com/products/hookmovies/docs/hookmovies-partner-playbook.pdf - Notes: https://assets.burdenoff.com/products/hookmovies/docs/hookmovies-partner-playbook.md - View: https://burdenoff.com/products?assets=hookmovies&asset=hookmovies-partner-playbook - Tags: partner-playbook, partners, sales, referral 42-page A4 sales and partner playbook: pitch, personas, pricing, objections, lead handoff, referral commercials and a full mockup appendix. ### About A 42-page A4 playbook from Burdenoff Consultancy Services for resellers and referral partners. It explains what HookMovies is (a catalogue and discovery service, production and casting back office, and rights and distribution engine for independent studios, channels and distributors), how to qualify and open a conversation, how to handle objections honestly (pre-launch, no protected streaming or payments yet), how to hand over a lead and what partners earn. It closes with a visual appendix of product mockups. ### Contents - 00 How to use this playbook - 01 Product overview - 02-03 One-line and 30-second pitch - 04-05 Problem we solve; value proposition - 06-08 Ideal customer profile, buyer personas, top use cases - 09 Product capabilities - 10 Pricing and plans - 11-13 Competitive landscape, differentiators, proof and credibility - 14-15 Demo information; sales talking points - 16-18 Objection handling, discovery questions, identifying a good opportunity - 19-22 How to introduce us, lead handoff, partner/referral commercials, contact - 23 Useful links and sales assets - 24 Product mockups — complete visual appendix ## HookMovies — Services catalogue (brochure) - Product: HookMovies - Category: Services - Format: pdf, pdf, 10 pages - File: https://assets.burdenoff.com/products/hookmovies/services/hookmovies-services-brochure.pdf - Notes: https://assets.burdenoff.com/products/hookmovies/services/hookmovies-services-brochure.md - View: https://burdenoff.com/products?assets=hookmovies&asset=hookmovies-services-brochure - Tags: services, brochure, catalog-onboarding, localization, fast, rights, managed-operations 10-page 16:9 services catalogue: nine HookMovies services across two tracks (Get more from HookMovies, Powered by HookMovies), the engagement model and how to start. ### About A branded services catalogue built from the HookMovies website's /services page, styled to match the product catalogue (16:9, dark navy cover and dividers, light content pages). It covers the nine services HookMovies offers around the platform: catalog onboarding, localization, rights and monetization setup, channel and FAST programming, audience growth, production-ops, trust and safety, advertising, and creator and studio enablement. Each service lists its description and deliverables as published on the site. It is for studios, channels, distributors and partners scoping help with adopting or operating HookMovies. Pricing is not published; the brochure directs readers to contact the team. ### Contents 1. Cover: "Expert hands on HookMovies" 2. What we do: the two service tracks at a glance 3. Track one divider: Get more from HookMovies (with "We bring your catalog online with you") 4. Track one services: Catalog Onboarding & Ingestion; Rights, Windows & Monetization Setup; Production-Ops Enablement 5. Track one services: Trust, Safety & Compliance; Creator & Studio Enablement 6. Track two divider: Powered by HookMovies (with managed studio & channel ops) 7. Track two services: Localization (Subtitles & Dubbing); Channel & FAST Programming; Audience Growth & Discovery Tuning; Advertising & Sponsorship Setup 8. How we engage: Discover, Plan, Build, Operate; engagement model and pricing (contact us) 9. We leave your team able to run it without us; how to start 10. Contact: hookmovies.com/contact, contact@hookmovies.com, partner program, app.hookmovies.com ## HookMovies — Product UI mockups - Product: HookMovies - Category: Mockups - Format: pdf, pdf, 41 pages - File: https://assets.burdenoff.com/products/hookmovies/mockups/hookmovies-mockups.pdf - Notes: https://assets.burdenoff.com/products/hookmovies/mockups/hookmovies-mockups.md - View: https://burdenoff.com/products?assets=hookmovies&asset=hookmovies-mockups - Tags: mockups, ui, screens, product 41-page image-only deck of HookMovies UI mockups: viewer home, title pages, player, checkout, profiles, studio back office, casting, rights, analytics, AI concierge and mobile. ### About A 41-page landscape (1200x670 pt) deck with one full-bleed UI mockup per page and no text layer. It covers the viewer experience (home rails such as "Trending in Tamil", title detail, player with subtitle menu, a watch-options sheet with free-with-ads, rent, buy and Premium, ratings and reviews, "Who's watching?" profiles, linear/FAST channel guide, language onboarding "What languages do you watch in?", TV and mobile layouts) and the studio side (Studio Overview dashboard, catalog, new-title form, studios, people, productions board, auditions marketplace and applicant scoring, rights and distribution, entitlements, analytics and revenue, publishing and localisation, moderation, developer/agent tool surface and the AI Assurance evaluation set). Use it for demos, decks and sales conversations. ### Contents Roughly in page order (one screen per page, no text layer): - Viewer: home rails, browse with language filters, concierge chat, title page, player with subtitle menu, watch options (free with ads / rent / buy / Premium) - Viewer: ratings and reviews, lists, Hooks short clips, 24/7 linear channel guide, "Who's watching?" profiles - Studio: overview dashboard, catalog, title detail, new-title form, studios, people - Studio: productions board, production detail, auditions marketplace, applicant scoring, rights and distribution, entitlements - Studio: analytics and revenue, publishing and localisation, moderation, developer tools - Surfaces: mobile app, TV home, marketing landing page, talent profile, language onboarding - AI: concierge in browse, agent tool surface, AI Assurance evaluation set ## HookMovies — Ad image 01: Hand up (4:5) - Product: HookMovies - Category: Ads - Format: image, png, 1080x1350 - File: https://assets.burdenoff.com/products/hookmovies/ads/images/hookmovies-ad-img-01-hand-up.png - Notes: https://assets.burdenoff.com/products/hookmovies/ads/images/hookmovies-ad-img-01-hand-up.md - View: https://burdenoff.com/products?assets=hookmovies&asset=hookmovies-ad-img-01-hand-up - Tags: ad, image, concierge, 4x5 4:5 static: friends on a sofa, one with a hand up, headline "Somebody on this sofa has a question." ### About Static ad of friends on a sofa, one with a hand raised, headlined "Somebody on this sofa has a question.", promoting the HookMovies concierge that answers questions live in the browser. Part of HookMovies' five-image static set built around a "Pause." moment-in-a-film motif with a playback scrubber. Portrait 4:5 cut for mobile in-feed placements on Instagram and Facebook. ### Visual Photo of four friends on a sofa watching a laptop, one raising a hand, under a "Pause." overlay and a "00:00:00 · not started" scrubber. Headline: "Somebody on this sofa has a question." Body: "Type it. The HookMovies concierge answers live in your browser. Today it matches words in titles, and says so." Footer: mascot, HookMovies logo, Get started free, hookmovies.com, "Free plan. No credit card required." ## HookMovies — Ad image 02: Mid-sentence (1:1) - Product: HookMovies - Category: Ads - Format: image, png, 1080x1080 - File: https://assets.burdenoff.com/products/hookmovies/ads/images/hookmovies-ad-img-02-mid-sentence.png - Notes: https://assets.burdenoff.com/products/hookmovies/ads/images/hookmovies-ad-img-02-mid-sentence.md - View: https://burdenoff.com/products?assets=hookmovies&asset=hookmovies-ad-img-02-mid-sentence - Tags: ad, image, concierge, streaming-answers, 1x1 1:1 static: scissors cut a concierge answer mid-sentence, headline "Stop it mid-sen". ### About Static ad with scissors snipping a streaming concierge answer, headlined with the deliberately cut-off "Stop it mid-sen", promoting the ability to stop a live concierge answer once you have what you need. Part of HookMovies' five-image static set built around a "Pause." moment-in-a-film motif with a playback scrubber. Square 1:1 cut for in-feed placements (Instagram, Facebook and LinkedIn feeds). ### Visual Square creative with a "Pause." tag and the deliberately truncated headline "Stop it mid-sen". A pair of scissors snips a concierge chat bubble ("...I searched titles containing that word, and the next one I found is th"), with a "stopped · mid-sentence" scrubber. Body: "The HookMovies concierge answers live, and the answer streams in. Got what you need? Stop it. It won't mind." Footer with logo, Get started free and hookmovies.com. ## HookMovies — Ad image 03: Needs more dog (4:5) - Product: HookMovies - Category: Ads - Format: image, png, 1080x1350 - File: https://assets.burdenoff.com/products/hookmovies/ads/images/hookmovies-ad-img-03-needs-more-dog.png - Notes: https://assets.burdenoff.com/products/hookmovies/ads/images/hookmovies-ad-img-03-needs-more-dog.md - View: https://burdenoff.com/products?assets=hookmovies&asset=hookmovies-ad-img-03-needs-more-dog - Tags: ad, image, reviews, ratings, 4x5 4:5 static: a dog nose reaching for a row of popcorn, headline "Seven out of ten. Needs more dog." promoting ratings and reviews. ### About Static ad of a dog's snout reaching for a row of popcorn, headlined "Seven out of ten. Needs more dog.", promoting 1-10 ratings, short reviews and private, unlisted or public watchlists. Part of HookMovies' five-image static set built around a "Pause." moment-in-a-film motif with a playback scrubber. Portrait 4:5 cut for mobile in-feed placements on Instagram and Facebook. ### Visual Top-down shot of a row of popcorn on a dark sofa cushion with a dog's snout at the end, under a "Pause." tag and a "the end · one review in" scrubber. Headline: "Seven out of ten. Needs more dog." Body: "Rate a title from 1 to 10 and add a short review. Keep your watchlist private, unlisted or public." Footer with logo, Get started free and hookmovies.com. ## HookMovies — Ad image 04: INT. Sock drawer - day (1.91:1) - Product: HookMovies - Category: Ads - Format: image, png, 1200x628 - File: https://assets.burdenoff.com/products/hookmovies/ads/images/hookmovies-ad-img-04-int-sock-drawer-day.png - Notes: https://assets.burdenoff.com/products/hookmovies/ads/images/hookmovies-ad-img-04-int-sock-drawer-day.md - View: https://burdenoff.com/products?assets=hookmovies&asset=hookmovies-ad-img-04-int-sock-drawer-day - Tags: ad, image, catalog, creators, 1.91x1, landscape 1.91:1 landscape static: a hard drive hidden in a sock drawer, headline "Finished the film. Filed it under socks." promoting catalogue pages for creators. ### About Static ad of a hard drive hidden in a sock drawer, headlined "Finished the film. Filed it under socks.", aimed at independent creators and promoting studio registration and title catalogue pages with cast and crew credits. Part of HookMovies' five-image static set built around a "Pause." moment-in-a-film motif with a playback scrubber. Landscape 1.91:1 (1200x628) cut for link ads on LinkedIn and Facebook and for display placements. ### Visual Landscape (1200x628) creative. Left: a hard drive tucked in a sock drawer with a "Pause. 00:00:00 · no page yet" bar, a catalog-page wireframe card (Studio, Synopsis, Genres, Language, Credits) and the slug line "INT. SOCK DRAWER - DAY". Right: headline "Finished the film. Filed it under socks." Body: "The film can stay in the drawer. Its catalog page shouldn't. Register your studio, create the title, credit your cast and crew." Logo, Get started free, hookmovies.com. ## HookMovies — Ad image 05: The horse is in post (9:16) - Product: HookMovies - Category: Ads - Format: image, png, 1080x1920 - File: https://assets.burdenoff.com/products/hookmovies/ads/images/hookmovies-ad-img-05-the-horse-is-in-post.png - Notes: https://assets.burdenoff.com/products/hookmovies/ads/images/hookmovies-ad-img-05-the-horse-is-in-post.md - View: https://burdenoff.com/products?assets=hookmovies&asset=hookmovies-ad-img-05-the-horse-is-in-post - Tags: ad, image, production, lifecycle, 9x16, story 9:16 story static: a foley artist with coconut shells, headline "In post-production, the horse is two coconuts." promoting production lifecycle tracking. ### About Story ad of a foley artist making horse hooves with coconut shells, headlined "In post-production, the horse is two coconuts.", promoting production lifecycle tracking from Development to Released. Part of HookMovies' five-image static set built around a "Pause." moment-in-a-film motif with a playback scrubber. Vertical 9:16 cut for full-screen Stories, Reels, TikTok and Shorts placements. ### Visual Vertical (1080x1920) story creative. Headline: "In post-production, the horse is two coconuts." Photo of a foley artist kneeling over a gravel tray with coconut halves, caption "(horse, galloping)" and a "Pause." tag. Below, a five-stage tracker (Development, Greenlit, In production, Post-production, Released) with Post-production highlighted. Body: "Start a production on HookMovies and move it from Development to Released. Five stages, each called what it is." Footer: "For everyone who watches, makes & sells film", Get started free, hookmovies.com. ## HookMovies — Ad video 01: Movie night with commentary - Product: HookMovies - Category: Ads - Format: video, mp4, 0:50, 1920x1080 - File: https://assets.burdenoff.com/products/hookmovies/ads/videos/hookmovies-ad-video-01-movie-night-with-commentary.mp4 - Captions: https://assets.burdenoff.com/products/hookmovies/ads/videos/hookmovies-ad-video-01-movie-night-with-commentary.vtt - Notes: https://assets.burdenoff.com/products/hookmovies/ads/videos/hookmovies-ad-video-01-movie-night-with-commentary.md - View: https://burdenoff.com/products?assets=hookmovies&asset=hookmovies-ad-video-01-movie-night-with-commentary - Tags: ad, video, concierge, 16x9, animated Animated 16:9 spot: a couple bicker through a paused movie night while the HookMovies concierge refuses to say yes to a title it could not check. ### About Animated 16:9 ad (about 50 s) in the "Pause before play" campaign. Two characters on a beanbag argue in a half-unpacked flat with a "Pause." scrubber overlay; one asks the HookMovies concierge whether "the wedding one" can be watched there, and it answers that it could not check that one so it will not say yes. The point is that the concierge only asserts availability it has verified. End card: HookMovies logo, "Pause before play. A concierge that checks.", Get started free at hookmovies.com. ### Transcript _Transcript generated automatically._ [00:00] Pause. It is paused. Good. Look at your face. [00:04] Numb time? I've been ready since Tuesday. Me. Choosing the spot. I chose the spot. I carried the beanbag. [00:11] I was dragged. This is me. Asking. I said ask. You said oomph. Press play. [00:19] No, wait. I can wait. Pause. [00:22] I couldn't check that one, so I won't say yes. And how it looked. [00:28] Wedding. In the title. It won't say yes till it's checked. First thing we've agreed on. Play. [00:34] So no wedding one? And then we watched. We unpacked. Wait. [00:40] Hook movies. Get started free at hookmovies.com ## HookMovies — Ad video 02: Reading opposite - Product: HookMovies - Category: Ads - Format: video, mp4, 0:48, 1080x1920 - File: https://assets.burdenoff.com/products/hookmovies/ads/videos/hookmovies-ad-video-02-reading-opposite.mp4 - Captions: https://assets.burdenoff.com/products/hookmovies/ads/videos/hookmovies-ad-video-02-reading-opposite.vtt - Notes: https://assets.burdenoff.com/products/hookmovies/ads/videos/hookmovies-ad-video-02-reading-opposite.md - View: https://burdenoff.com/products?assets=hookmovies&asset=hookmovies-ad-video-02-reading-opposite - Tags: ad, video, casting, auditions, 9x16, animated Animated 9:16 spot about casting: self-tapes read opposite a stand-in, scored by people, while the assistant declines to score auditions itself. ### About Animated vertical (9:16) ad, about 48 s, for the casting side of HookMovies. A self-tape scene in a wheat field ("I waited at that bus stop all summer") is read by different actors, including a mum reading opposite, while two viewers on a beanbag watch the tapes and pause. A "Your role - 3 self-tapes in" tag and an assistant panel reading "Scoring an audition stays with people. I can't do that one." show that casting decisions stay human. End card: "Pause before play. Post the role. People decide." and Get started free at hookmovies.com. ### Transcript _Transcript generated automatically._ [00:00] I waited at that bus stop all summer. [00:03] Then why did you never write? [00:06] Because you never asked me to. [00:08] Was I good? [00:09] I sent the role to three actors, I know. [00:12] Then why did you never text? [00:14] Nobody writes. [00:15] Because you never asked. [00:18] I'd have rung. [00:20] You're lying. [00:22] Because you never asked me to. [00:24] The cat's good. [00:25] Go back. The mum. [00:27] Never write. [00:27] Pause. [00:29] School them for me. [00:32] Worth a try. [00:34] And find out who the mum is. [00:36] Can we press play? [00:38] She was mid-word. [00:42] Hook Movies. [00:43] Get started free at Hookmovies.com. ## HookMovies — Ad video 03: Lights on the third floor - Product: HookMovies - Category: Ads - Format: video, mp4, 0:42, 1080x1080 - File: https://assets.burdenoff.com/products/hookmovies/ads/videos/hookmovies-ad-video-03-lights-on-third-floor.mp4 - Captions: https://assets.burdenoff.com/products/hookmovies/ads/videos/hookmovies-ad-video-03-lights-on-third-floor.vtt - Notes: https://assets.burdenoff.com/products/hookmovies/ads/videos/hookmovies-ad-video-03-lights-on-third-floor.md - View: https://burdenoff.com/products?assets=hookmovies&asset=hookmovies-ad-video-03-lights-on-third-floor - Tags: ad, video, rights, territories, windows, 1x1, animated Animated 1:1 spot: an apartment block where each floor is a territory with its own dates, explaining rights windows and derived availability. ### About Animated square (1:1) ad, about 42 s, explaining rights windows. A viewer asks whether a title is on yet; the apartment block opposite becomes a map where every floor is a territory with its own dates, with WHEN, WHERE and HOW (monetisation mode) axes. Windows light up floor by floor, and the concierge answers "Not here. No active window." for her floor. Headline: "Set the windows. The answers follow." End card: "Pause before play." and Get started free at hookmovies.com. ### Transcript _Transcript generated automatically._ [00:00] Is it on here yet? It was on yesterday. [00:03] Upstairs can watch it. [00:05] Every floor is a territory with its own dates. [00:08] Where? When? [00:10] How? Third floor. [00:12] On. Till the end of the month. [00:15] Top floor. Not yet. [00:17] Third floor. Good floor. [00:19] Can I watch it here or not? [00:21] Pause. Not here. No active window. [00:25] That one's mine. [00:27] Play. [00:29] So the answer just follows. [00:31] From the windows. Best bit. [00:33] Hook Movies. Get started free at hookmovies.com.