# Healthy Bowl — product assets > 18 published assets for Healthy Bowl (18 files incl. ad sizes): promo films, demos, documents, services, mockups, ads. Source: https://burdenoff.com/products/healthybowl/assets ## HealthyBowl — 2-minute product promo (1080p) - Product: Healthy Bowl - Category: Promo films - Format: video, mp4, 2:00, 1920x1080 - File: https://assets.burdenoff.com/products/healthybowl/promo/healthybowl-promo-2min-1080p.mp4 - Captions: https://assets.burdenoff.com/products/healthybowl/promo/healthybowl-promo-2min-1080p.vtt - Notes: https://assets.burdenoff.com/products/healthybowl/promo/healthybowl-promo-2min-1080p.md - View: https://burdenoff.com/products?assets=healthybowl&asset=healthybowl-promo-2min-1080p - Tags: promo, brand-film, narrated, organic-farming, traceability, farm-store Two-minute narrated promo: Healthy Bowl as an organic food brand and a farm platform, covering satellite crop health, AI leaf diagnosis, offline capture, QR trace batches, organic audit reports and direct selling. ### About A two-minute narrated promo film (1920x1080, with voice-over and music) for Healthy Bowl. It opens with the brand idea, "Eat organic. Grow organic.", and the farm store (fresh produce, Worms of Gaia vermicompost, Silage Supreme cattle feed, farm visits at store.gethealthybowl.com), then turns to the platform that runs the farms: one workspace for crops, livestock, weather, money and compliance, satellite NDVI crop-health maps, 7-day forecasts and pest alerts, "Snap. Diagnose. Fix — organically." leaf-photo diagnosis, offline field capture, QR trace batches, an organic audit report ("A report, not a scramble.") and selling direct at a fair premium (+13%). It closes on the audience (farmers, FPOs, cooperatives, consultants, lenders), free-to-start pricing and gethealthybowl.com. ### Transcript Transcript generated automatically. Matching captions: `healthybowl-promo-2min-1080p.vtt`. [00:01] What if your food could tell you its story, where it grew, how it was grown, and who grew [00:08] it? [00:09] Meet Healthy Bowl, an organic food brand, and a smart farming platform. [00:16] Eat organic. [00:18] Grow organic. [00:20] We grow fresh produce on our own organic farms, pick up Worms of Gaia vermicompost, silage [00:26] supreme cattle feed, or come and walk the fields with us. [00:30] But here's the thing, the system that runs our farms, it's open to yours. [00:37] Most farm records are stuck in notebooks, spreadsheets, and endless WhatsApp threads. [00:42] Healthy Bowl brings it all into one workspace, crops, livestock, weather, money, and compliance. [00:48] Draw your fields on a satellite map, then watch crop health from above, before stress [00:53] has a chance to spread. [00:56] Seven day hyper local forecasts and pest risk alerts give you time to act, instead of react. [01:03] Spot a sick leaf? [01:05] Just snap a photo. [01:07] You'll get a ranked diagnosis with organic safe steps to fix it. [01:11] No signal out in the field? [01:14] Keep working. [01:15] It syncs the moment you're back. [01:17] Every harvest becomes a trace batch, with a QR code your buyer can scan from seed [01:22] lot to table. [01:25] Organic audits become a report, not a scramble, and you sell direct at a fair premium, where [01:30] the story buyers can verify. [01:34] It's built for farmers, FPOs, and cooperatives, consultants, and the lenders who back them. [01:41] Start free with one small farm, and step up to starter as you grow. [01:45] Priced for farm economics, not seats. [01:49] Healthy Bowl. [01:50] Eat well or grow well. [01:52] Get started free at gethealthybowl.com ## HealthyBowl — AI voice assistant on the Farm Dashboard (screen recording with audio) - Product: Healthy Bowl - Category: Demos - Format: video, mp4, 5:42, 2940x1912 - File: https://assets.burdenoff.com/products/healthybowl/demos/healthybowl-demo-ai-voice-assistant.mp4 - Captions: https://assets.burdenoff.com/products/healthybowl/demos/healthybowl-demo-ai-voice-assistant.vtt - Notes: https://assets.burdenoff.com/products/healthybowl/demos/healthybowl-demo-ai-voice-assistant.md - View: https://burdenoff.com/products?assets=healthybowl&asset=healthybowl-demo-ai-voice-assistant - Tags: demo, screen-recording, ai-assistant, voice, farm-dashboard, livestock 5:42 screen recording with audio of the HealthyBowl AI voice assistant answering spoken questions about crops, tasks and livestock health tracking from the Farm Dashboard, in read-only mode. ### About A full-screen recording with audio (5 min 42 s, 2940x1912, macOS Chrome) of the HealthyBowl web app's AI assistant panel, opened over the dark-theme Farm Dashboard (Main Farm; plan usage shows 1 active farm, 10 active fields, 3 active crops). An earlier typed request, "can you create a new task for me to water tomato", sits in the chat with the assistant explaining that it is in read-only mode. The rest is a spoken conversation in voice mode: the user asks what the assistant can do, which crops are listed, whether any tasks are pending, how livestock and health tracking work, and what livestock is registered, and the assistant answers aloud from the farm's live records (Arka Rakshak and Roma tomatoes, HD 2967 wheat for the rabi season, the cow Lakshmi). ### Transcript Transcript generated automatically. Matching captions: `healthybowl-demo-ai-voice-assistant.vtt`. [00:02] Hi, what can you do? I can help you manage your farm operations in HealthyBowl by answering questions about the platform and [00:23] Viewing your existing data. I can show you what crops fields livestock and marketplace listings [00:29] You currently have and explain how to use different features like soil health monitoring best management [00:35] weather tracking and government schemes, however, I'm currently in read only mode [00:41] So I can't create new records or make changes to your data. What would you like to know about your farm or the platform? [00:48] And what are the already listed crops? You currently have three crops listed in your farm [01:07] There are two tomato crops in Block A North Field, one Arka Rakshak variety [01:12] That's growing in the vegetative stage and one Roma variety that still in planning. You also have wheat variety HD [01:20] 2967 in the Paddock East field that's in the planning stage for the rabi season [01:27] You have 10 fields available total if you want to add more crops to other areas [01:32] Is there any pending tasks in my list based on my checks? [02:25] You currently have no pending advisory tasks in your task list [02:28] I check both your advisory tasks and there are none assigned to you at the moment [02:34] Your task list is currently empty. So there are no pending items that need your attention right now [02:40] Yeah, can you help me to manage my livestock? [02:45] How to do that? I can help you manage your livestock in HealthyBowl [03:02] The platform lets you track individual animals with details like breed weight health status and vaccinations [03:10] You can also record feeding schedules breeding information health checkups and treatments for each animal [03:17] To get started you would add your animals to the system with their basic information [03:21] Then use the health records feed records and breeding records to track their care over time [03:28] Would you like me to show you what livestock you currently have registered or do you want to know more about a specific aspect? [03:35] Like health tracking or feeding schedules. I [03:38] Would like to know more about the health tracking health tracking in HealthyBowl [03:55] Let's you maintain detailed medical records for each animal [03:59] You can record vaccinations with dates and types track health checkups and veterinary visits [04:04] Log any treatments or medications given and monitor vital signs like weight and body [04:11] Condition the system also lets you set up vaccination schedules and health reminders track breeding cycles and pregnancy status and record any health issues [04:20] or diseases [04:21] This helps you stay on top of preventive care and ensures you meet any regulatory requirements for your livestock [04:28] Would you like me to check what livestock you currently have registered so we can see how to set up health tracking for your animals? [04:36] Yes [04:44] Yes [04:45] You have eight cattle registered in your livestock system [05:10] Most of them are healthy, but one named withdrawal cow is currently under treatment [05:15] You have one cow called Lakshmi a Gir breed that has received two vaccinations and was born in March 2023 [05:24] The other animals appear to be test or demo entries [05:27] For health tracking you could start by updating vaccination records for the animals that show zero [05:33] Vaccinations and schedule checkups for those with no recent checkup dates ## HealthyBowl — Livestock breeding and milk production records (screen recording) - Product: Healthy Bowl - Category: Demos - Format: video, mp4, 2:42, 1720x1080 - File: https://assets.burdenoff.com/products/healthybowl/demos/healthybowl-demo-livestock-breeding-and-production-records.mp4 - Notes: https://assets.burdenoff.com/products/healthybowl/demos/healthybowl-demo-livestock-breeding-and-production-records.md - View: https://burdenoff.com/products?assets=healthybowl&asset=healthybowl-demo-livestock-breeding-and-production-records - Tags: demo, screen-recording, livestock, breeding, milk-production, dairy Silent 2:42 screen recording of the HealthyBowl web app: adding an artificial-insemination breeding record for Lakshmi and a 12.5-litre premium milk production record. ### About A silent screen recording (about 2 min 42 s, 1720x1080) of the HealthyBowl web app (app.gethealthybowl.com). It is the third part of the livestock walkthrough on the same farm: it fills in a breeding record and a milk production record for the cow Lakshmi. It shows dairy-specific record keeping. ### Transcript No spoken audio — screen recording. ### Walkthrough 1. **0:00–0:30 Add Breeding Record.** Female Lakshmi (TAG-001), male left unselected, breeding date 13/08/2026, method Natural, status Mated, with a Pregnancy Confirmed checkbox and an expected delivery date field. 2. **~0:40–1:05 Artificial insemination.** The method is changed to Artificial and the expected delivery date is set to 23/05/2027. A "Connection lost. Trying to reconnect..." toast shows at the bottom right. 3. **~1:15 Health Records.** The Health Records page (1 record, 1 under monitoring) with Lakshmi's checkup. 4. **~1:30–2:40 Add Production Record.** For Lakshmi: type Milk, quantity 12.5, unit liters, date 13/08/2026, quality changed from Standard to Premium (options Premium / Standard / Below Standard), notes "Morning milking"; the record is submitted as the clip ends. ## HealthyBowl — Livestock health, feed records and analytics (screen recording) - Product: Healthy Bowl - Category: Demos - Format: video, mp4, 2:56, 1720x1080 - File: https://assets.burdenoff.com/products/healthybowl/demos/healthybowl-demo-livestock-health-feed-records-and-analytics.mp4 - Notes: https://assets.burdenoff.com/products/healthybowl/demos/healthybowl-demo-livestock-health-feed-records-and-analytics.md - View: https://burdenoff.com/products?assets=healthybowl&asset=healthybowl-demo-livestock-health-feed-records-and-analytics - Tags: demo, screen-recording, livestock, health-records, feed-records, analytics Silent 3-minute screen recording of the HealthyBowl web app: saving a health checkup for Lakshmi, logging a Napier-grass feed record and viewing the Livestock Management dashboard. ### About A silent screen recording (about 2 min 56 s, 1720x1080) of the HealthyBowl web app (app.gethealthybowl.com). It continues the livestock walkthrough on the same farm as the registry demo: it completes a health record, adds a feed record and then shows the Health Records, Feed Management and Livestock Management screens with the resulting figures. It covers the day-to-day record keeping a dairy or mixed farm would do. ### Transcript No spoken audio — screen recording. ### Walkthrough 1. **0:00–0:50 Add Health Record.** For Lakshmi (TAG-001): type Checkup, condition Healthy, status Monitoring, notes "Body condition score 3.5/5. No signs of mastitis. Rumen fill normal. Grazing well.", veterinarian Dr. R. Venkatesan, date 13/08/2026. 2. **~1:05 Health Records.** The Health Records page shows Total Records 1, Active Treatments 0, Under Monitoring 1, Resolved 0, with Lakshmi's checkup listed (13 Aug 2026, Dr. R. Venkatesan) and Week / Month / Year / All filters. 3. **~1:20 Livestock analytics.** The livestock overview's analytics panels: fertility (conception rate, services per conception, calving interval), a services-and-conceptions chart, litter size, health status overview and Quick Actions. 4. **~1:40–2:20 Add Feed Record.** Animal TAG-001 Lakshmi, feed type Napier grass (green fodder), 25 kg, cost 280, date 13/08/2026, notes "Plus 4 kg concentrate, split morning and evening". 5. **~2:30 Feed Management.** Total Records 1, Daily Cost ₹280.00, Total Quantity 25 kg, Categories 1; the entry is listed as roughage. 6. **~2:50 Livestock Management.** The module dashboard: Total Animals 2, Health Issues 1, Est. Production Value ₹0.00, Est. Margin 0%, animal distribution (Cattle 2, 100%), Total Production (milk 0, eggs 0) and Growth / Feed charts (growth data still loading). ## HealthyBowl — Livestock registry, vaccinations and health records (screen recording) - Product: Healthy Bowl - Category: Demos - Format: video, mp4, 5:02, 4112x2580 - File: https://assets.burdenoff.com/products/healthybowl/demos/healthybowl-demo-livestock-registry-vaccinations-and-health-records.mp4 - Notes: https://assets.burdenoff.com/products/healthybowl/demos/healthybowl-demo-livestock-registry-vaccinations-and-health-records.md - View: https://burdenoff.com/products?assets=healthybowl&asset=healthybowl-demo-livestock-registry-vaccinations-and-health-records - Tags: demo, screen-recording, livestock, animal-registry, vaccinations, health-records Silent 5-minute screen recording of the HealthyBowl web app: registering a Gir cow (Lakshmi, TAG-001), scheduling an FMD vaccination and starting a health record on the livestock module. ### About A silent screen recording (about 5 min, captured at 4112x2580) of the HealthyBowl web app (app.gethealthybowl.com) in its light theme. It walks through the core of the livestock module on a small farm: adding an animal to the registry, scheduling a vaccination and opening a health record. ### Transcript No spoken audio — screen recording. ### Walkthrough 1. **0:00–0:50 Add New Animal.** The Add New Animal dialog is filled in: name Lakshmi, type Cattle, breed Gir, tag TAG-001, female, date of birth 14/03/2023, weight 385 kg, 2 vaccinations, health status Healthy, with an optional photo upload. 2. **~1:15 Animal Registry.** The registry shows Total Animals 2, Healthy 1, Under Treatment 1, Pregnant 0; rows for an animal "WD-TAG-..." (Cattle, Gir, 250 kg, under treatment) and TAG-001 Lakshmi (385 kg, 14 Mar 2023, healthy). 3. **~1:45 Vaccination Schedule (empty).** The Vaccination Schedule page with Overdue / Scheduled / Completed / Total cards, and a Vaccination Schedule Reference listing recommended vaccines for cattle (FMD, HS, BQ, Brucellosis, Anthrax), goats (PPR, ET, Goat Pox, FMD) and buffalo. An "Operation timeout" toast appears. 4. **~2:15 Schedule Vaccination.** Lakshmi (TAG-001) is scheduled for Foot and Mouth Disease (FMD) on 13/08/2026. 5. **~2:45 Scheduled.** "Vaccination scheduled successfully"; the table lists the FMD vaccination with veterinarian Dr. R. Venkatesan, status Scheduled (Next Due shows "Invalid Date"). 6. **~3:15 Livestock dashboard.** Scrolling the livestock overview: litter size and age at first calving, Health Status Overview (1 healthy, 1 in treatment), Quick Actions (Record Health Check, Schedule Vaccination, Update Feed Records, Breeding Management, View Production), Upcoming Vaccinations and Estimated Financials (₹0.00). 7. **~3:45–5:00 Add Health Record.** The Add Health Record dialog is filled for Lakshmi: type Checkup, condition Healthy, status Monitoring, notes "Body condition score 3.5/5. No signs of mastitis. Rumen fill normal. Grazing well." The clip ends before the record is saved. ## HealthyBowl — Product catalogue 2026 (brochure) - Product: Healthy Bowl - Category: Documents - Format: pdf, pdf, 44 pages - File: https://assets.burdenoff.com/products/healthybowl/docs/healthybowl-brochure.pdf - Notes: https://assets.burdenoff.com/products/healthybowl/docs/healthybowl-brochure.md - View: https://burdenoff.com/products?assets=healthybowl&asset=healthybowl-brochure - Tags: brochure, product-catalogue, organic-farming, traceability, ai, pricing 44-page landscape product catalogue for Healthy Bowl, the organic-first farm operating system: users, problems, nine domains, 16 jobs, AI features and limits, roles, architecture, security, plans and comparisons. ### About The 2026 product catalogue for Healthy Bowl (44 landscape 16:9 pages, dark navy design), subtitled "The organic-first farm operating system": one workspace that records the whole farm and turns that record into certification, credit, carbon evidence and a fair price. Published by Healthy Bowl Agro Foods Pvt. Ltd., Chennai; it states plainly that the product is pre-launch and joining by waitlist. Written for farmers, cooperatives, consultants and partners evaluating the platform in depth. ### Contents - p1 Cover - pp2–3 01 The short version (and in numbers) - pp4–5 02 Who it is for (organic farmers, agronomists, FPOs, buyers, lenders) - pp6–7 03 What breaks today - pp8–9 04 What you get: nine domains on one farm/field/crop spine - pp10–13 05 Put to work: sixteen jobs by role - pp14–22 06 Built AI-native: leaf-photo diagnosis, field health scores, approved-input rails, guardrails, what the AI does not do yet - pp23–24 07 Who does what: eight seeded role presets - pp25–29 08 Under the hood: architecture, capability by area, standards (GS1 etc.), deployment - pp30–33 09 Security & trust, stated plainly - pp34–35 10 One product, many front doors (web, mobile, SDKs, API) - pp36–37 11 Plans and where pricing actually stands - pp38–43 12 Why teams choose it, honest answers to hard questions, alternatives - p44 Start today ## HealthyBowl — Partner cheat sheet - Product: Healthy Bowl - Category: Documents - Format: pdf, pdf, 1 pages - File: https://assets.burdenoff.com/products/healthybowl/docs/healthybowl-cheat-sheet.pdf - Notes: https://assets.burdenoff.com/products/healthybowl/docs/healthybowl-cheat-sheet.md - View: https://burdenoff.com/products?assets=healthybowl&asset=healthybowl-cheat-sheet - Tags: cheat-sheet, partner, sales, pricing, objections One-page A4 partner cheat sheet: what Healthy Bowl is, 30-second pitch, problems, ideal customer, personas, use cases, capabilities, pricing, competitors, objections, discovery questions and contacts. ### About A one-page A4 partner cheat sheet for Healthy Bowl ("one record that runs the operation and proves it — to auditors, buyers and lenders alike"), designed for referral partners and resellers to keep at hand during a first conversation. Three columns with a terracotta header and a dark footer carrying the contact details and a booking QR code. ### Contents - **Column 1:** What it is, 30-second pitch, problem we solve, value proposition, ideal customer (certified or transitioning organic farms, 5–500 acres, cooperatives, exporters, mixed livestock; not large conventional row-crop farms), who you are talking to, top use cases. - **Column 2:** Capabilities, pricing (Free; Starter USD 149 / INR 5,999 / EUR 137 / GBP 119 per month; Professional 449 per month; Enterprise and Cooperative on request), competitive landscape (CropIn, TraceX, AgriWebb, DeHaat), why us, proof and credibility, demo, talking points. - **Column 3:** Objection handling, discovery questions, spotting a good opportunity, how to introduce us, lead handoff, partner commercials (10–15% of first-year collected subscription), useful links. - **Footer:** Vignesh T.V. (vignesh@burdenoff.com), Calendly booking link, burdenoff.com/products. ## HealthyBowl — Sales and partner playbook - Product: Healthy Bowl - Category: Documents - Format: pdf, pdf, 70 pages - File: https://assets.burdenoff.com/products/healthybowl/docs/healthybowl-partner-playbook.pdf - Notes: https://assets.burdenoff.com/products/healthybowl/docs/healthybowl-partner-playbook.md - View: https://burdenoff.com/products?assets=healthybowl&asset=healthybowl-partner-playbook - Tags: partner-playbook, sales, personas, use-cases, objections, mockups 70-page A4 sales and partner playbook: positioning, personas, 14 use-case scenarios, capabilities, pricing, competitors, objections, qualification, partner commercials and a 202-screen mockup appendix. ### About The Healthy Bowl sales and partner playbook (70 A4 pages), the long-form companion to the cheat sheet. It explains the product, who buys it and why, how to qualify and introduce a prospect, and how partners are paid under the standard Burdenoff partner programme. India is named as the home market. The last half is a visual appendix of the full mockup set. ### Contents - p1 Cover - p2 00 How to use this playbook (section index) - pp3–8 01–07 Product overview, one-line and 30-second pitch, problem, value proposition, ideal customer profile and geographies, buyer personas - pp9–15 08 Top use cases: 14 scenarios by role (livestock farmer, field worker offline, audit, export paperwork, crop profitability, direct selling, ...) - pp16–18 09 Product capabilities by area - pp19–20 10 Pricing & plans and add-ons - pp21–23 11–13 Competitive landscape, differentiators, proof and certification roadmap - pp24–28 14–18 Demo information, talking points, objection handling (11 objections), discovery questions, good-opportunity signals - pp29–33 19–23 How to introduce us, lead handoff, partner commercials, contact information, useful links and what can be shared - pp34–69 24 Product mockups — complete visual appendix (202 screens, grouped by area) - p70 Closing call to action ## HealthyBowl — Services brochure - Product: Healthy Bowl - Category: Services - Format: pdf, pdf, 11 pages - File: https://assets.burdenoff.com/products/healthybowl/services/healthybowl-services-brochure.pdf - Notes: https://assets.burdenoff.com/products/healthybowl/services/healthybowl-services-brochure.md - View: https://burdenoff.com/products?assets=healthybowl&asset=healthybowl-services-brochure - Tags: services, onboarding, organic-certification, agronomy, soil-testing, traceability, market-linkage, contract-farming, fpo, cooperatives, value-added, training, migration, configuration Services catalogue for Healthy Bowl: twelve onboarding, certification, agronomy, testing, traceability, market-linkage, managed-farming, FPO, value-added, training, migration and configuration services across two tracks, plus the Discover-Plan-Build-Operate engagement model. ### About An 11-page landscape (720x405pt) services catalogue for Healthy Bowl. It follows the product catalogue's look: dark navy cover and divider pages, off-white content pages, purple and teal accents, and the same type families. It covers all twelve services listed on gethealthybowl.com/services, split into the site's two tracks. "Get more from HealthyBowl" covers onboarding, traceability setup, FPO enablement, training, migration and configuration. "Powered by HealthyBowl" covers certification, agronomy, testing, market linkage, contract farming and value-added production, delivered as done-for-you work. The brochure is for organic farms, estates, FPOs and cooperatives. No prices are listed; readers are directed to gethealthybowl.com/contact and contact@gethealthybowl.com. ### Contents 1. Cover: "Expert hands on your organic operation" 2. 01 Services across seed to consumer: who the services are for, and an overview of both tracks 3. 02 Track one divider: Get more from HealthyBowl ("Go live without the guesswork") 4. Get set up: 2.1 Farm Digitization & Onboarding, 2.2 Farm-to-Table Traceability Setup, 2.3 FPO & Cooperative Enablement 5. Connect and own it: 2.4 Farmer Training & Capacity Building, 2.5 Integration & Migration, 2.6 Configuration & Reporting Setup 6. 03 Track two divider: Powered by HealthyBowl ("Certification that falls out of your daily records") 7. Certify, advise, test: 3.1 Organic Certification & Compliance, 3.2 Agronomy & Crop Advisory, 3.3 Soil, Water & Input Testing 8. Sell, grow, add value: 3.4 Market Linkage & Procurement, 3.5 Contract & Managed Farming, 3.6 Value-Added Product Development 9. 04 How we engage: Discover, Plan, Build, Operate; engagement model; pricing (contact us) 10. 05 A team that owns the platform: training and how to start 11. Contact: gethealthybowl.com/contact, email, services, use cases, app.gethealthybowl.com ## HealthyBowl — Product UI mockups (182 screens) - Product: Healthy Bowl - Category: Mockups - Format: pdf, pdf, 182 pages - File: https://assets.burdenoff.com/products/healthybowl/mockups/healthybowl-mockups.pdf - Notes: https://assets.burdenoff.com/products/healthybowl/mockups/healthybowl-mockups.md - View: https://burdenoff.com/products?assets=healthybowl&asset=healthybowl-mockups - Tags: mockups, ui, screens, traceability, iot, ai 182-page landscape set of Healthy Bowl UI mockups, one screen per page: traceability and QR trace portal, crop planning, certification, offline sync, livestock, NDVI, IoT probes, finance, marketplace, carbon and AI decision screens. ### About A 182-page landscape PDF (1200x670 pt pages) of Healthy Bowl product UI mockups, one full-bleed screen image per page and no text layer. It covers web and mobile screens for the platform's modules, mostly in the light green theme with some dark-theme AI screens. ### Contents - **pp1–3 Traceability:** QR codes and public trace portal (batch TRB-2026-0142, organic tomatoes from Green Valley Farm, Erode), batch detail with supply-chain journey, and a public mobile "Your food's journey" page. - **Other pages:** module areas also listed in the playbook appendix, such as crop planning, compliance and ICS certification, offline data capture and sync, distribution and wholesale, livestock withdrawal, NDVI and yield simulation, AI pest and disease detection, financial accounting, marketplace, CRM and storage, custom dashboards, weather early warning, IoT sensor ingestion (e.g. p91 Register Probe and threshold settings), GS1 trace ledger, carbon and MRV credits, insurance and schemes, terrace gardens, mandi prices, contract farming, video consultations and the learning hub; p41 shows Distribution Automation & Notifications settings. - **Closing pages:** AI and concept screens, e.g. the dark-theme AI Decisions "Treatment decision" screen where a suggestion is blocked by the approved-input rail (p182). ## HealthyBowl ad — "Leg day? Veg day." farm gym - Product: Healthy Bowl - Category: Ads - Format: image, png, 1024x1536 - File: https://assets.burdenoff.com/products/healthybowl/ads/images/healthybowl-ad-img-01-bowl-flex.png - Notes: https://assets.burdenoff.com/products/healthybowl/ads/images/healthybowl-ad-img-01-bowl-flex.md - View: https://burdenoff.com/products?assets=healthybowl&asset=healthybowl-ad-img-01-bowl-flex - Tags: ad, static-ad, farm-store, organic-produce, mascot, humor Portrait ad: the muscular Healthy Bowl mascot lifts a carrot-and-beetroot barbell at a "Farm Gym" with cheering vegetables, for produce grown on the brand's own organic farms. ### About A portrait (2:3) static ad for Healthy Bowl's own organic produce, playing on gym culture. ### Visual - **Headline:** "Leg day? Veg day." Subhead: "Food grown with organic & natural-farming practices on our own farms." - **Scene:** a 3D-rendered white bowl mascot with a green sweatband and big biceps lifts a barbell made of a carrot with two beetroot plates, in a sunny vegetable plot with palm trees and a tiled farmhouse; a wooden "FARM GYM" sign, and a tomato, pepper, cucumber, cauliflower and aubergine cheer it on. - **Footer card:** Healthy Bowl logo, "Flex your bowl." with a flexed-arm emoji, "Eat organic. Grow organic.", gethealthybowl.com button. ## HealthyBowl ad — Worms of Gaia, "the hardest-working band in farming" - Product: Healthy Bowl - Category: Ads - Format: image, png, 1024x1536 - File: https://assets.burdenoff.com/products/healthybowl/ads/images/healthybowl-ad-img-02-worms-of-gaia.png - Notes: https://assets.burdenoff.com/products/healthybowl/ads/images/healthybowl-ad-img-02-worms-of-gaia.md - View: https://burdenoff.com/products?assets=healthybowl&asset=healthybowl-ad-img-02-worms-of-gaia - Tags: ad, static-ad, farm-store, vermicompost, worms-of-gaia, humor Portrait ad for Worms of Gaia vermicompost: a band of rock-star earthworms plays on a soil stage while seedlings cheer, "The hardest-working band in farming." ### About A portrait (2:3) static ad for Worms of Gaia, the vermicompost sold in the Healthy Bowl farm store. ### Visual - **Headline:** "The hardest-working band in farming." - **Scene:** four earthworms in sunglasses and bandanas play guitar, bass, vocals and drums (bass drum reads "WORMS OF GAIA") on a stage of dark soil under spotlights, with a "vermicompost" amp and a sign "Live. Loud. Loamy."; a crowd of smiling seedlings holds up little lights, and the bowl mascot full of vegetables sits in front. - **Footer card:** "WORMS OF GAIA VERMICOMPOST", "Flex your bowl.", "Eat organic. Grow organic.", store.gethealthybowl.com button, "In stock now — organic soil input", gethealthybowl.com. ## HealthyBowl ad — "Her Moo-jesty eats Supreme" (Silage Supreme) - Product: Healthy Bowl - Category: Ads - Format: image, png, 1024x1024 - File: https://assets.burdenoff.com/products/healthybowl/ads/images/healthybowl-ad-img-03-silage-supreme.png - Notes: https://assets.burdenoff.com/products/healthybowl/ads/images/healthybowl-ad-img-03-silage-supreme.md - View: https://burdenoff.com/products?assets=healthybowl&asset=healthybowl-ad-img-03-silage-supreme - Tags: ad, static-ad, farm-store, cattle-feed, silage-supreme, humor Square ad for Silage Supreme cattle feed in the style of an old royal oil portrait: a crowned cow on a throne is served silage by a goat butler, "Fit for royalty." ### About A square (1:1) static ad for Silage Supreme, the cattle feed sold in the Healthy Bowl farm store. ### Visual - **Frame title:** "Her Moo-jesty eats Supreme." on a gilded picture frame; plaque "Silage Supreme · cattle feed". - **Scene:** an oil-painting-style portrait of a cow in a crown and ermine robe on a throne, holding an orb; a goat in a footman's coat serves a silver tray of silage; the bowl mascot in a little crown sits beside her; a palm-lined estate is visible through the window. - **Footer bar (green):** Healthy Bowl logo, "Flex your bowl.", "Eat organic. Grow organic.", "FIT FOR ROYALTY", store.gethealthybowl.com button. ## HealthyBowl ad — "Touch grass. Literally." free farm visit - Product: Healthy Bowl - Category: Ads - Format: image, png, 1024x1024 - File: https://assets.burdenoff.com/products/healthybowl/ads/images/healthybowl-ad-img-04-farm-visit.png - Notes: https://assets.burdenoff.com/products/healthybowl/ads/images/healthybowl-ad-img-04-farm-visit.md - View: https://burdenoff.com/products?assets=healthybowl&asset=healthybowl-ad-img-04-farm-visit - Tags: ad, static-ad, farm-visit, organic-farm, humor Square illustrated ad inviting city workers to book a free farm visit: an office worker lies in the grass by his laptop while a calf licks his face, "Touch grass. Literally." ### About A square (1:1) static ad promoting free visits to Healthy Bowl's organic farms. ### Visual - **Headline:** "Touch grass. Literally." Subhead: "Book a free farm visit." - **Scene:** a hand-drawn, comic-style rural landscape: a young man with an office lanyard lies blissfully on the grass, shoes off, laptop beside him with a seedling growing out of the keyboard; a calf licks his head; vegetable rows, coconut palms, an auto-rickshaw at the gate and the flexing bowl mascot waving from a fence post. - **Footer bar (green):** Healthy Bowl logo, "Flex your bowl.", "Eat organic. Grow organic.", "Book free · store.gethealthybowl.com", gethealthybowl.com button. ## HealthyBowl ad — "Where are your farm records?" four-panel comic - Product: Healthy Bowl - Category: Ads - Format: image, png, 1024x1536 - File: https://assets.burdenoff.com/products/healthybowl/ads/images/healthybowl-ad-img-05-farm-records.png - Notes: https://assets.burdenoff.com/products/healthybowl/ads/images/healthybowl-ad-img-05-farm-records.md - View: https://burdenoff.com/products?assets=healthybowl&asset=healthybowl-ad-img-05-farm-records - Tags: ad, static-ad, farm-records, platform, comic, humor Portrait four-panel comic ad for the Healthy Bowl platform: a farmer's records get eaten by a goat, lost in chats and washed away by the monsoon, until one app holds every field, crop and harvest. ### About A portrait (2:3) static ad for the Healthy Bowl farm platform rather than the farm store, drawn as a four-panel Indian comic strip. ### Visual - **Headline:** "Where are your farm records?" - **Panels:** (1) "The goat ate it." (a goat chews a paper ledger as the farmer clutches his head); (2) "Lost in the chats." (a phone with 500 unread forwarded messages); (3) "Monsoon happened." (papers wash away in the rain past a tractor); (4) "One record for every field, crop, input and harvest. Audit-ready." (the farmer smiles at the app on his phone, with the bowl mascot; the goat now looks sheepish). - **Banner:** "Your farm, in one place. (Goat-proof.)" - **Footer card:** Healthy Bowl logo, "Flex your bowl.", "Eat organic. Grow organic.", gethealthybowl.com button, badge "Free to start — works in your phone browser". ## HealthyBowl ad — "Seed to Bowl Workout" (vertical video) - Product: Healthy Bowl - Category: Ads - Format: video, mp4, 0:56, 1080x1920 - File: https://assets.burdenoff.com/products/healthybowl/ads/videos/healthybowl-ad-video-01-flex-your-bowl.mp4 - Captions: https://assets.burdenoff.com/products/healthybowl/ads/videos/healthybowl-ad-video-01-flex-your-bowl.vtt - Notes: https://assets.burdenoff.com/products/healthybowl/ads/videos/healthybowl-ad-video-01-flex-your-bowl.md - View: https://burdenoff.com/products?assets=healthybowl&asset=healthybowl-ad-video-01-flex-your-bowl - Tags: ad, video-ad, animated, vertical, farm-store, platform, mascot Animated 56-second vertical ad: Bowly the bowl mascot leads a retro-aerobics "Seed to Bowl Workout" with vegetable characters, ending on the farm store and the farm platform: "Flex your bowl." ### About An animated vertical (9:16) video ad with voices, music and burned-in captions, styled as a retro synthwave workout tape ("REC VOL.1"). Bowly, the Healthy Bowl mascot, leads four exercises (Seed Squats, Sun Salutations, Rain Reps, Harvest Hustle) with Carl the Carrot and other vegetable characters, each one a joke about how organic food is grown (three months underground, only as much water as the forecast says). It closes on "Two ways in": shop the farm store (Worms of Gaia vermicompost, Silage Supreme cattle feed, free farm visits) or run your own farm on Healthy Bowl, then the logo and "Eat organic. Grow organic." ### Transcript Transcript generated automatically. Matching captions: `healthybowl-ad-video-01-flex-your-bowl.vtt`. [00:00] All right, veggies, welcome to the seed to bowl workout. [00:04] Let's go. [00:05] Seed squats, down and sprout, down and sprout. [00:11] I've been underground for three months. [00:15] Sun salutations, reach for the sunshine, [00:18] photosynthesise. Rain reps. [00:24] Only as much as the forecast says you need. [00:28] Hydration is my love language. [00:30] Harvest hustle. [00:32] Grown with organic and natural farming practices [00:35] on our own farms. [00:36] Everybody in the bowl. [00:38] Two ways in. [00:40] Shop our farm store or run your whole farm on Healthy Bowl. [00:44] Now, flex your bowl. [00:48] Healthy Bowl. [00:49] Eat organic. [00:50] Grow organic. [00:52] gethealthybowl.com. ## HealthyBowl ad — "Dr. Leaf" hospital-drama parody (vertical video) - Product: Healthy Bowl - Category: Ads - Format: video, mp4, 0:56, 1080x1920 - File: https://assets.burdenoff.com/products/healthybowl/ads/videos/healthybowl-ad-video-02-dr-leaf.mp4 - Captions: https://assets.burdenoff.com/products/healthybowl/ads/videos/healthybowl-ad-video-02-dr-leaf.vtt - Notes: https://assets.burdenoff.com/products/healthybowl/ads/videos/healthybowl-ad-video-02-dr-leaf.md - View: https://burdenoff.com/products?assets=healthybowl&asset=healthybowl-ad-video-02-dr-leaf - Tags: ad, video-ad, animated, vertical, ai-pest-diagnosis, humor Animated 56-second vertical ad parodying a hospital drama ("Grey's Agronomy"): a spotted tomato leaf is scanned in the Healthy Bowl app, diagnosed with early blight and given organic-safe steps. ### About An animated vertical (9:16) video ad with voices, music and burned-in captions, parodying a TV hospital drama ("This season on Grey's Agronomy"). A tomato leaf covered in spots is photographed with the Healthy Bowl app; "Dr. Leaf" returns a ranked diagnosis for Tomato · Field 3 (1. Early blight, likely, source: AI model) with organic-safe steps (remove the spotted leaves, mulch the soil, try a neem spray), "Every answer labelled by source" and a "Log to Field 3 pest records" button. A 7-day pest-risk alert follows, the leaf recovers in the "Leaf Ward · Field 3" ("I feel crunchy again"), and it ends on the flexing bowl and "Eat organic. Grow organic." ### Transcript Transcript generated automatically. Matching captions: `healthybowl-ad-video-02-dr-leaf.vtt`. [00:00] Nurse! I'm seeing spots! [00:02] This season on Grey's Agronomy. [00:07] Stand back. I've got the Healthy Bowl app. [00:10] Is it serious, doc? [00:13] Dr Leaf will see you now. [00:16] Your likely diagnosis ranked... [00:19] Number one, early blight. [00:21] Organic safe steps. [00:23] Remove the spotted leaves, mulch the soil, [00:26] try a neem spray. [00:29] And every answer is labeled by its source. [00:32] Breaking news. Pest risk rising after rain. [00:36] Seven day alert. We're on it. [00:39] I feel crunchy again. [00:42] That's what I'm talking about. [00:44] Flex your bowl. [00:46] Healthy Bowl! [00:48] Eat organic. Grow organic. [00:51] gethealthybowl.com. ## HealthyBowl ad — Worms of Gaia underground concert (vertical video) - Product: Healthy Bowl - Category: Ads - Format: video, mp4, 0:52, 1080x1920 - File: https://assets.burdenoff.com/products/healthybowl/ads/videos/healthybowl-ad-video-03-worm-concert.mp4 - Captions: https://assets.burdenoff.com/products/healthybowl/ads/videos/healthybowl-ad-video-03-worm-concert.vtt - Notes: https://assets.burdenoff.com/products/healthybowl/ads/videos/healthybowl-ad-video-03-worm-concert.md - View: https://burdenoff.com/products?assets=healthybowl&asset=healthybowl-ad-video-03-worm-concert - Tags: ad, video-ad, animated, vertical, farm-store, vermicompost, silage-supreme Animated 52-second vertical ad: the Worms of Gaia worm band plays "live from deep underground" to revive cracked soil, with Silage Supreme the cow on drums and free farm visits as the encore. ### About An animated vertical (9:16) video ad with voices, music and burned-in captions, staged as a rock concert "Live from deep underground". The Worms of Gaia worm band plays for every tired, cracked patch of soil; a "Soil level" meter fills to max as a Worms of Gaia vermicompost bag drops and plants sprout. Silage Supreme, a cow in a headband, joins on drums ("Moo! One, two, three, four!"), free farm visits are announced, Bowly crowd-surfs, and it ends on the Healthy Bowl logo, "Eat organic. Grow organic." and gethealthybowl.com. ### Transcript Transcript generated automatically. Matching captions: `healthybowl-ad-video-03-worm-concert.vtt`. [00:01] Are you ready to dig? [00:03] Live from deep underground, it's Worms of Gaia. [00:08] This one's for every tired, cracked patch of soil [00:11] out there. [00:12] Worms of Gaia vermicompost, organic soil food made by worms [00:21] who really dig their job. [00:23] And on drums, the cattle feed, Silage Supreme. [00:28] Moo! [00:29] One, two, three, four. [00:32] Plus free farm visits. [00:34] Come see the show live. [00:37] Bowly's going in. [00:38] Flex your bowl. [00:42] Healthy Bowl. [00:44] Eat organic. [00:45] Grow organic. [00:46] gethealthybowl.com.