# HeadshotMarketing — product assets

> 16 published assets for HeadshotMarketing (30 files incl. ad sizes): promo films, demos, documents, services, mockups, ads.

Source: https://burdenoff.com/products/headshotmarketing/assets

## HeadshotMarketing — Product promo film (2 min)

- Product: HeadshotMarketing
- Category: Promo films
- Format: video, mp4, 2:00, 1920x1080
- File: https://assets.burdenoff.com/products/headshotmarketing/promo/headshotmarketing-promo-2min-1080p.mp4
- Captions: https://assets.burdenoff.com/products/headshotmarketing/promo/headshotmarketing-promo-2min-1080p.vtt
- Notes: https://assets.burdenoff.com/products/headshotmarketing/promo/headshotmarketing-promo-2min-1080p.md
- View: https://burdenoff.com/products?assets=headshotmarketing&asset=headshotmarketing-promo-2min-1080p
- Tags: promo, product-film, campaigns, crm, attribution, ai

Two-minute narrated product film presenting HeadshotMarketing as one marketing command centre: shared customer data, campaign orchestration, journeys, attribution, built-in CRM and AI with cost receipts.

### About

A two-minute narrated promo film (1920x1080, H.264, with voice-over and music) for HeadshotMarketing. It opens on the problem of marketing spread across separate tools, introduces the product as a "unified marketing command center", and walks through the dashboard, multi-channel campaign orchestration, the journey/automation builder, attribution, the built-in CRM, and AI tools that log tokens, time and cost per run. It closes on "One platform" and a call to start free at headshotmarketing.com.

### Transcript

Transcript generated automatically.

[00:01] Your campaigns are everywhere. Your data isn't anywhere. And nobody can say which one made money.
[00:10] Campaigns, CRMs, social ads, and analytics all live in separate tools.
[00:14] Data's siloed, journeys break at every seam, and attribution is guesswork.
[00:22] Meet Headshot Marketing, the unified marketing command center, without the tool sprawl.
[00:30] Every module shares the same customer data, so one dashboard shows revenue,
[00:35] spend and channel performance. Design a campaign once, then orchestrate it across email,
[00:43] social, paid ads, and events from one visual canvas.
[00:49] Drag and drop triggers, conditions, and delays into journeys that run themselves across email,
[00:55] SMS, and web. Email, social, ads, and events all land in one record,
[01:03] so multi-touch attribution connects every touchpoint to revenue you can defend.
[01:08] The built-in CRM gives you a full customer view, behavioral lead scoring,
[01:17] and a pipeline that ties marketing straight to revenue.
[01:23] And the AI leaves a receipt. Every generation is a saved run, with its tokens, time, and cost,
[01:29] and every draft lands tagged in your content library.
[01:36] Nine AI capabilities are shipped, two are in progress, and three are on the roadmap,
[01:41] labeled, honestly, enterprise teams, agencies, growing teams.
[01:49] One platform instead of a stack.
[01:54] Run marketing from one command center. Start free at headshotmarketing.com.

### Walkthrough

1. **~0:07** — Dark title card over a man looking at screens: "Campaigns everywhere / Which one made money?"
2. **~0:22** — The HeadshotMarketing logo mark on a dark purple background.
3. **~0:37** — "One command center": the product dashboard (Total Revenue $284,910, ROAS 4.2x, Conversions 3,847, revenue and spend by channel, conversion funnel) with callouts "Shared customer data", "Revenue & spend", "Channel performance".
4. **~0:52** — "02 — Automation / Build journeys once, run them forever" with a workflow-builder screen; bullets "Triggers & conditions", "Delays & branching".
5. **~1:07** — "Attribution that holds up — Every channel, one customer record": Email, Social, Ads and Events lines converging on a "Shared customer record" node.
6. **~1:22** — "04 — AI with receipts": the AI Tools screen (11 tools, 248 generations, 96,412 tokens).
7. **~1:37** — "AI, honestly labelled" with a tile "9 — AI capabilities shipped".
8. **~1:52** — "Not a stack of point tools / One platform" over an isometric collage of product screens.

## HeadshotMarketing — CRM demo

- Product: HeadshotMarketing
- Category: Demos
- Format: video, webm, 2:39, 1920x1080
- File: https://assets.burdenoff.com/products/headshotmarketing/demos/headshotmarketing-demo-crm.webm
- Notes: https://assets.burdenoff.com/products/headshotmarketing/demos/headshotmarketing-demo-crm.md
- View: https://burdenoff.com/products?assets=headshotmarketing&asset=headshotmarketing-demo-crm
- Tags: crm, contacts, deals, pipeline, demo

Silent screen recording: creating a sales pipeline, adding a contact and a deal in the HeadshotMarketing CRM, and seeing the deal on the pipeline board.

### About

A silent 2.5-minute screen recording of the CRM module in the HeadshotMarketing web app (app.headshotmarketing.com, workspace "team's Organization / team's Workspace / Default Project"). It shows a new deal pipeline being created, a contact being added, a deal being created against that contact, and the deal appearing on the pipeline board. It is aimed at marketing and sales teams evaluating the built-in CRM.

### Transcript

No spoken audio — screen recording.

### Walkthrough

1. **~0:09** — "New pipeline" dialog over the CRM pipeline page: pipeline name and description fields, and six default stages (Lead In, Qualified, Proposal, Negotiation, Won, Lost) with "Add stage" and "Create pipeline" buttons.
2. **~0:29** — CRM overview page ("Manage contacts, deals, and customer relationships"): tabs Overview / Contacts / Leads / Pipeline, a "Suggested next steps" card (Add a contact, Create a deal, Review the pipeline) and stat tiles (Total Contacts 1, Qualified 0, Pipeline Value $0, Won Deals 0).
3. **~0:49** — Empty "Create Contact" form: first and last name, email, phone, company, title, status, tags and notes.
4. **~1:09** — The form being filled in (first name "ram", email, phone, company "Burdenoff").
5. **~1:29** — Form with last name "shan", title and status "Qualified"; a validation message "First and last name are required." is visible at the bottom from an earlier save attempt.
6. **~1:49** — "Create Deal" form: deal name "Burdenoff enterprise", deal value, pipeline "Q4 Sales", contact, company, stage "Lead In", expected close date and probability 20%.
7. **~2:09** — Deal form completed: value 9, contact "ram shan - Burdenoff", close date 10/29/2026, description "test deal".
8. **~2:29** — Pipeline board: Total Pipeline $9, Open Pipeline $9, Won This Period $0; columns Prospecting, Qualification, Proposal, Negotiation, Closed Won, Closed Lost, with the "Burdenoff enterprise" card ($9, 20% probability) in Prospecting, and a "Manage pipelines" section listing "Q4 Sales".

## HeadshotMarketing — Landing page builder demo

- Product: HeadshotMarketing
- Category: Demos
- Format: video, webm, 1:40, 1920x1080
- File: https://assets.burdenoff.com/products/headshotmarketing/demos/headshotmarketing-demo-landing-page-builder.webm
- Notes: https://assets.burdenoff.com/products/headshotmarketing/demos/headshotmarketing-demo-landing-page-builder.md
- View: https://burdenoff.com/products?assets=headshotmarketing&asset=headshotmarketing-demo-landing-page-builder
- Tags: landing-pages, page-builder, publishing, demo

Silent screen recording: building a landing page from section blocks in the HeadshotMarketing Page Builder, editing the hero, and opening the published page.

### About

A silent 100-second screen recording of the Page Builder module in the HeadshotMarketing web app (app.headshotmarketing.com). Starting from the dashboard, it shows a landing page being assembled from section blocks, the hero headline and style being edited, and the published page opened in a new tab. It is aimed at marketers who build campaign landing pages.

### Transcript

No spoken audio — screen recording.

### Walkthrough

1. **~0:06** — HeadshotMarketing dashboard ("Your marketing performance at a glance") with a "Suggested next steps" card (Launch a campaign, Run paid ads, Review analytics) and the module sidebar (Campaigns, Social Media, Ads, Influencers, Analytics, CRM, Automation, Content, Events, SEO, Page Builder).
2. **~0:18** — Landing Page editor: a "Section blocks" palette (Hero, Features, Testimonial, Pricing, CTA, Form, Footer, Image, Video, Header, FAQ), a canvas with Desktop / Tablet / Mobile toggles showing a lead capture form and a three-card features row, and a "No block selected" properties panel.
3. **~0:31** — A Pricing section ("Simple, transparent pricing", Starter / Growth / Scale plans) is added under a hero reading "Your headline goes here"; the Pricing properties panel is open.
4. **~0:44** — The Hero block is selected and its headline field is edited to "Test Launch".
5. **~0:56** — Full "Landing Page Builder" page with Back, Preview, Save and Publish buttons; the canvas shows the "Test Launch" hero and an Image block's properties.
6. **~1:09** — Hero headline changed to "Headshotmarketing".
7. **~1:21** — Hero Style tab: accent colour swatches, vertical spacing slider and alignment; the hero now reads "Headshotmarketing / The last marketing platform you'll ever need" with a purple "Get started" button.
8. **~1:33** — The published page opened in a new tab at headshotmarketing.com/lp/landing-page-…: hero headline and subheading, followed by plain "Features" and "Pricing" headings.

## HeadshotMarketing — Product catalogue (brochure)

- Product: HeadshotMarketing
- Category: Documents
- Format: pdf, pdf, 39 pages
- File: https://assets.burdenoff.com/products/headshotmarketing/docs/headshotmarketing-brochure.pdf
- Notes: https://assets.burdenoff.com/products/headshotmarketing/docs/headshotmarketing-brochure.md
- View: https://burdenoff.com/products?assets=headshotmarketing&asset=headshotmarketing-brochure
- Tags: brochure, product-catalogue, pricing, security, ai, roadmap

39-page landscape product catalogue: who HeadshotMarketing is for, the problems it addresses, modules, AI design, roles, architecture, security, access points, plans and competitive positioning, with roadmap items marked.

### About

The HeadshotMarketing product catalogue for 2026 ("Marketing and sales command centre"), a 39-page landscape (16:9) PDF with dark navy and cream page designs and illustrative product renders. It describes the platform as one set of records shared by campaigns, CRM, social, ads, content, SEO, events and reporting. It states plainly that the product is pre-launch and in waitlist mode, and marks features as live, partial or roadmap (for example the workflow execution engine, direct social/ad-network delivery and multi-touch attribution are roadmap). It is meant for prospects and partners who want the full picture rather than a one-page summary.

### Contents

- **p1 Cover** — "HeadshotMarketing: one platform where campaigns, the customer record, the automation and the reporting finally share the same data." Pre-launch / waitlist note.
- **p2–4 01 The short version** — the problem of a stack of disconnected tools; "Stop reconciling your marketing stack. Run it."; one set of records; in numbers: one customer record, 9 AI drafting formats, 6 built-in roles, launching in 2026.
- **p5–6 02 Who it is for** — SMBs, mid-market marketing teams, agencies, revenue/sales operations, content and SEO leads, developer-led teams, enterprise and multi-brand organisations.
- **p7–9 03 What breaks today / The friction, and the fix** — duplicate customer records, launches assembled five times, untrusted attribution, unrepeatable campaigns; governance problems (unpriced AI usage, everyone has the same access, agency clients not separated, tooling that fights technical teams) and the corresponding fixes.
- **p10–12 04 What you get** — campaigns, CRM (contacts, leads, deals, pipelines), audiences/segments, automation (builder exists, engine on roadmap), content library and page builder, social and paid channels, influencer and event marketing, SEO keywords and live page audits, reporting.
- **p13–15 05 Put to work** — role scenarios: marketing manager, demand generation lead, social media manager, performance marketer, revenue operations lead, digital marketing specialist (live page audit).
- **p16–21 06 Built AI-native** — AI that "leaves a receipt for every draft": shared tool library, every run stored with tokens, duration and cost, permissions and workspace boundaries; "Stated plainly": drafts today come from a built-in deterministic engine, not a frontier model.
- **p22–23 07 Who does what** — the six seeded roles (marketing director, campaign manager, content strategist, channel manager, revenue manager, marketing analyst) plus organisation/billing administrator, and what each is denied.
- **p24–27 08 Under the hood** — shared platform architecture, capability by area (GraphQL API, data model, events, access control, tenancy, i18n), standards and integrations, deployment options (managed multi-tenant, dedicated, self-hosted, regional residency, agency workspaces, evaluation workspace).
- **p28–30 09 Security & trust** — inherited platform controls, what is enforced and what is not, and a plain statement that there is no SOC 2, ISO 27001 or completed penetration test yet.
- **p31–32 10 One product, many front doors** — web app, public API, MCP server, marketing site, docs, editor and browser extensions, CLI/SDKs, desktop and mobile apps, each labelled live / in progress / planned.
- **p33–35 11 Plans** — Free, Starter, Growth ($129/mo or $99/mo annual), Business ($299/mo or $239/mo annual), Enterprise (from $0.40/contact/mo, $0.30 annual at 100K+); add-ons, regional pricing, pooled resources, behaviour at limits.
- **p36–38 12 Why teams choose it** — differentiators, "Honest answers to hard questions" (pre-launch risk, automation engine, AI copy, SOC 2) and positioning against all-in-one inbound suites, email/automation specialists, social management tools and point SEO tools.
- **p39 Start today** — waitlist, features, use cases and AI pages on headshotmarketing.com, contact@headshotmarketing.com.

## HeadshotMarketing — Partner cheat sheet

- Product: HeadshotMarketing
- Category: Documents
- Format: pdf, pdf, 1 pages
- File: https://assets.burdenoff.com/products/headshotmarketing/docs/headshotmarketing-cheat-sheet.pdf
- Notes: https://assets.burdenoff.com/products/headshotmarketing/docs/headshotmarketing-cheat-sheet.md
- View: https://burdenoff.com/products?assets=headshotmarketing&asset=headshotmarketing-cheat-sheet
- Tags: cheat-sheet, partners, sales, pricing, objections

One-page A4 partner cheat sheet: what HeadshotMarketing is, pitch, problems, ideal customer, use cases, pricing, competitors, objection handling, discovery questions and contact details.

### About

A single A4 page that condenses the partner playbook for referral and reseller partners. It summarises what the product is (marketing and sales platform: campaigns, CRM, social, ads, influencer, events, SEO and reporting on one record), the pitch, who to sell to and who not to, pricing, competitive notes and how to hand over a lead. It is candid about gaps (e.g. "Automation and sending are roadmap"; "Is automation as good?" — "No. Workflow engine is roadmap; say so first"). Contact details for Vignesh T.V. and a QR code for booking a call are included.

### Contents

Single page, laid out in labelled blocks:

- **Header** — "One marketing command centre for teams tired of paying five vendors to keep one customer record in five different places"; tags Campaigns + CRM, Social/ads/influencer, SEO + landing pages, Governed AI, Agency workspaces.
- **What it is / 30-second pitch / Problem we solve / Value proposition** — one data model, priced on contacts not seats, influencer/events/SEO included, governance and roles on every plan.
- **Ideal customer** — teams or agencies paying for four or more marketing tools; not a fit: photography buyers, email-sending-only needs, solo creators.
- **Who you are talking to** — marketing lead, marketing ops, agency founder, content lead, each with a hook question.
- **Top use cases and capabilities** — campaign orchestration, unified CRM, pipelines, social calendar, ad management, influencer, events, SEO audits, landing pages, governed AI tools.
- **Pricing** — Free $0; Starter $49/mo ($39 annual); Growth $129/mo ($99 annual); Business $299/mo ($239 annual); Enterprise from $0.40/contact/mo ($0.30 annual at 100K+); no onboarding fee.
- **Competitive landscape** — HubSpot, ActiveCampaign, Mailchimp, Brevo, each with a one-line contrast.
- **Why us / Proof / Demo / Talking points / Objection handling / Discovery questions / Spot a good opportunity** (including red flags: wants headshots or photography; certification required before signature).
- **How to introduce us / Lead handoff / Partner commercials** — register first, then email Vignesh; 10–15% first-year commission, up to 15% reseller margin.
- **Useful links and contact** — headshotmarketing.com, /pricing, /vs, /use-cases, app.headshotmarketing.com; vignesh@burdenoff.com, phone, Calendly link with QR code; burdenoff.com/products.

## HeadshotMarketing — Sales & partner playbook

- Product: HeadshotMarketing
- Category: Documents
- Format: pdf, pdf, 40 pages
- File: https://assets.burdenoff.com/products/headshotmarketing/docs/headshotmarketing-partner-playbook.pdf
- Notes: https://assets.burdenoff.com/products/headshotmarketing/docs/headshotmarketing-partner-playbook.md
- View: https://burdenoff.com/products?assets=headshotmarketing&asset=headshotmarketing-partner-playbook
- Tags: partner-playbook, partners, sales, personas, pricing, objections, commissions

40-page A4 sales and partner playbook: pitch, problems, value proposition, ideal customer and personas, 14 use cases, capability status, pricing, competitors, demo guidance, objections, qualification, commissions and a mockup appendix.

### About

A 40-page portrait A4 playbook for referral partners and resellers of HeadshotMarketing, prepared by Burdenoff Consultancy Services Pvt. Ltd. It explains how to spot and qualify an opportunity, what to say to each buyer persona, which use cases to show, how the product is priced, where it is weaker than competitors, and how partners are paid. Capability tables give an explicit live / in progress / planned status for each item so partners can answer hard questions honestly. The final section reproduces the product mockup screens as a visual appendix.

### Contents

- **p1 Cover** — "Sales & Partner Playbook — HeadshotMarketing"; prepared by Burdenoff Consultancy Services; Calendly booking link and QR code.
- **p2 00 How to use this playbook** — reading paths for "in a hurry", "before a meeting" and "handing over a lead"; table of contents (24 sections).
- **p3 01 Product overview** — what it is, where it stands today (pre-launch, waitlist), how customers get it (cloud sign-up, enterprise agreements), access points.
- **p4 02–03 One-line and 30-second pitch.**
- **p4–5 04 Problem we solve** — one customer five copies, nobody trusts attribution, influencer work in a spreadsheet, rising renewal quotes, SEO and landing pages needing two more vendors, ungoverned AI, agencies running a login per client.
- **p5–6 05 Value proposition** — one data model, contact-based pricing, channels incumbents do not carry, governance from day one, an agent/API surface, published roadmap status.
- **p6–7 06 Ideal customer profile** — segments with typical size and buying reasons, geographies and price bands, and "not a fit" cases.
- **p8 07 Buyer personas** — marketing leader/CMO, marketing operations lead, agency founder, content/social/brand lead, sales or revenue lead.
- **p9–15 08 Top use cases** — 14 scenarios with product screenshots (multi-channel launch, campaign templates, one customer record, pipeline, social calendar, paid campaigns, influencer programmes, events, SEO page audit, landing pages, AI drafting with cost, AI agent, monthly reporting, agent access).
- **p16–18 09 Product capabilities** — capability groups with status tags (campaign orchestration, CRM, channels, content and AI tooling, analytics, governance, developer and agent surfaces).
- **p19–20 10 Pricing & plans** — plan table with regional bands, add-ons (extra contacts, campaigns, sends, SEO keywords, storage, AI Pro, analytics retention, support hours) and pricing talking points.
- **p20–22 11–12 Competitive landscape / Why us** — HubSpot, ActiveCampaign, Mailchimp, Brevo and others: where they are strong and where HeadshotMarketing wins.
- **p23–24 13–15 Customer proof, demo information, sales talking points** — how to get a demo and a ten-minute demo structure.
- **p25–26 16 Objection handling** — 12 objections in the prospect's words, including "We need SOC 2 before we can sign anything".
- **p27–28 17–18 Discovery questions and how to identify a good opportunity** — strong signals vs. reasons to walk away.
- **p29–30 19–20 How to introduce us and lead handoff** — register the opportunity with vignesh@burdenoff.com before introducing.
- **p31–32 21 Partner / referral commercials** — five programme types, commission on collected net revenue, 90-day registration protection.
- **p33 22–23 Contact information and useful links.**
- **p34–39 24 Product mockups — complete visual appendix** — 40 screens (36 product screens plus industry examples: creator sponsorship deal desk, influencer deliverables and disclosure tracker, donor retention journeys).
- **p40 Back cover** — "Found someone who needs HeadshotMarketing?" call to action.

## HeadshotMarketing — Services brochure

- Product: HeadshotMarketing
- Category: Services
- Format: pdf, pdf, 11 pages
- File: https://assets.burdenoff.com/products/headshotmarketing/services/headshotmarketing-services-brochure.pdf
- Notes: https://assets.burdenoff.com/products/headshotmarketing/services/headshotmarketing-services-brochure.md
- View: https://burdenoff.com/products?assets=headshotmarketing&asset=headshotmarketing-services-brochure
- Tags: services, consulting, implementation, migration, integrations, managed-marketing-operations, governance, training

Eleven-page services catalogue for HeadshotMarketing: nine consulting, implementation and managed-operations services in two tracks, the engagement loop, and how to start.

### About

A landscape (720x405pt) services catalogue for HeadshotMarketing, with a dark navy cover and closing page, off-white content pages, a grotesk/serif/mono type system and the violet aperture mark. It covers nine services, split into the two tracks "Improve your HeadshotMarketing" (adoption: consulting, migration, enablement, governance, training) and "Powered by HeadshotMarketing" (done-for-you: workspace setup, integrations, managed marketing operations). Each service shows its description and deliverables. It is aimed at marketing leaders, RevOps teams and agencies deciding how to adopt or outsource the platform. Pricing is given as "Contact us".

### Contents

1. Cover: Marketing Services & Consulting, with the two tracks
2. 01 Expert hands on HeadshotMarketing: overview of how the services relate to the product (Track A / Track B)
3. 02 What we do: index of the nine services by track
4. 03 Improve your HeadshotMarketing: Marketing Strategy & Platform Consulting; Migration & Stack Consolidation
5. 03 Improve your HeadshotMarketing: Marketing Operations Enablement; AI & Attribution Enablement
6. 03 Improve your HeadshotMarketing: Security, RBAC & Governance; Training & Team Enablement
7. 04 Powered by HeadshotMarketing: Implementation & Workspace Setup; Integrations & API Enablement
8. 04 Powered by HeadshotMarketing: Managed Marketing Operations, plus the two ways to work ("We build it with you" / "Hand us the plan")
9. 05 A clear path from intent to impact: the Discover, Plan, Build, Operate engagement loop
10. 06 We leave your team able to run it without us: enablement, plus Support & SLAs
11. Let's scope what you need: contact (headshotmarketing.com/contact, contact@headshotmarketing.com), pricing "Contact us"

## HeadshotMarketing — UI mockups

- Product: HeadshotMarketing
- Category: Mockups
- Format: pdf, pdf, 36 pages
- File: https://assets.burdenoff.com/products/headshotmarketing/mockups/headshotmarketing-mockups.pdf
- Notes: https://assets.burdenoff.com/products/headshotmarketing/mockups/headshotmarketing-mockups.md
- View: https://burdenoff.com/products?assets=headshotmarketing&asset=headshotmarketing-mockups
- Tags: mockups, ui-design, dark-theme, dashboard, crm, campaigns

36-page image-only PDF of HeadshotMarketing UI mockups in a dark theme: dashboard, campaigns, social, ads, influencers, analytics, CRM, automation, content, AI tools, events, SEO and page builder.

### About

A 36-page landscape PDF (1200x670 pt pages) containing one rendered UI design per page and no extractable text. All screens use a dark navy theme with blue/purple accents, the "HM HeadshotMarketing" logo, a left module sidebar and an Organization/Workspace switcher. Some pages are design-spec boards with annotations ("Left sidebar", "Top bar", "Dark theme", "1440px width", colour hex codes). Sample data is illustrative. It is useful for showing prospects and partners what the product is designed to look like. The partner playbook's appendix refers to the same design set.

### Contents

Page-by-page screens, in order:

1. Dashboard (revenue, ROAS, conversions, revenue and spend by channel, conversion funnel)
2. Campaigns list (budget, active campaigns, conversions, average ROAS, campaign cards)
3. Create Campaign form with design-spec colour annotations
4. Campaign detail "Q3 Product Launch" (performance over time, channel breakdown)
5. Content Calendar (July 2026, posts per platform)
6. Compose Post with phone preview
7. Social — Connected Accounts (LinkedIn, Instagram, X, Facebook, YouTube, TikTok) with layout annotations
8. Ad Campaigns table (Google Ads, Meta, LinkedIn)
9. Create Ad Campaign wizard with reach estimate
10. Ad Creatives grid with A/B tests
11. Audiences with demographics and criteria
12. Discover Influencers
13. Influencer Relationships
14. Analytics (revenue and ROAS by channel, attribution, top campaigns)
15. Reports builder with annotations
16. CRM Contacts
17. CRM Sales Pipeline board
18. CRM Leads with score distribution
19. Automation Workflows list
20. Workflow Builder (form submitted → email → condition → wait/SMS)
21. Content Library
22. AI Content Tools
23. Asset Library
24. Events list
25. Create Event with event page preview and annotations
26. SEO keyword rankings and SEO score
27. Landing page builder ("Product Launch LP")
28. Content editor with SEO panel and AI Assist
29. Campaign Templates with annotations
30. Public marketing landing page ("The all-in-one marketing platform")
31. AI Tools — choose a tool / Ad Copy Generator (workspace "Meridian Growth / Marketing")
32. AI Tools — execution history with tokens and cost per run
33. SEO Tools — site audit result (score 68, ranked findings)
34. Automation — Agent access (MCP server, tool groups, guardrails)
35. CRM Leads with lead-score explanation panel
36. Ads — Optimization proposals (overnight analysis with Approve / Dismiss)

## HeadshotMarketing — Ad image 01: Photo booth, four exposures (1:1)

- Product: HeadshotMarketing
- Category: Ads
- Format: image, png, 1080x1080
- File: https://assets.burdenoff.com/products/headshotmarketing/ads/images/headshotmarketing-ad-img-01-photo-booth-four-exposures-1x1.png
- Other sizes: https://assets.burdenoff.com/products/headshotmarketing/ads/images/headshotmarketing-ad-img-01-photo-booth-four-exposures-4x5.png, https://assets.burdenoff.com/products/headshotmarketing/ads/images/headshotmarketing-ad-img-01-photo-booth-four-exposures-9x16.png
- Notes: https://assets.burdenoff.com/products/headshotmarketing/ads/images/headshotmarketing-ad-img-01-photo-booth-four-exposures-1x1.md
- View: https://burdenoff.com/products?assets=headshotmarketing&asset=headshotmarketing-ad-img-01-photo-booth-four-exposures-1x1
- Tags: ad, static-ad, campaigns, templates, multi-channel

Static ad: a four-frame photo-booth strip of a woman going from calm to overwhelmed to calm with the mascot, headline "Your launch week, in four exposures."

### About

Static social ad for multi-channel campaign planning. A photo-booth strip tells the story of a launch week in four frames, ending with the HeadshotMarketing mascot helping. The message is that email, social, paid ads and events can be planned on one campaign canvas starting from a template. This square version is the master creative; the other aspect-ratio variants are `headshotmarketing-ad-img-01-photo-booth-four-exposures-4x5.png`, `headshotmarketing-ad-img-01-photo-booth-four-exposures-9x16.png`.

### Visual

A photographic, light-toned scene: a numbered four-frame photo-booth strip lying on a pale wooden table with a cup of coffee in the corner. Frame 1: a curly-haired woman in glasses smiling behind a laptop. Frame 2: the same woman juggling two laptops with a phone in her mouth. Frame 3: her face covered in sticky notes, surrounded by flying papers and several screens. Frame 4: calm again at a laptop, with the purple HeadshotMarketing mascot (an app-icon character with spider-like legs) peeking into the frame.

- Logo: HeadshotMarketing (top left)
- Headline: "Your launch week, in four exposures." ("four exposures" in purple)
- Body: "Email, social, paid ads and events, planned on one campaign canvas. Start from a template."
- Mascot speech bubble: "Everybody in the shot!"
- Status pill: "Live · Free plan available"
- CTA button: "Get started free → headshotmarketing.com"

## HeadshotMarketing — Ad image 02: Tabloid, spotted (1:1)

- Product: HeadshotMarketing
- Category: Ads
- Format: image, png, 1080x1080
- File: https://assets.burdenoff.com/products/headshotmarketing/ads/images/headshotmarketing-ad-img-02-tabloid-spotted-1x1.png
- Other sizes: https://assets.burdenoff.com/products/headshotmarketing/ads/images/headshotmarketing-ad-img-02-tabloid-spotted-4x5.png, https://assets.burdenoff.com/products/headshotmarketing/ads/images/headshotmarketing-ad-img-02-tabloid-spotted-9x16.png
- Notes: https://assets.burdenoff.com/products/headshotmarketing/ads/images/headshotmarketing-ad-img-02-tabloid-spotted-1x1.md
- View: https://burdenoff.com/products?assets=headshotmarketing&asset=headshotmarketing-ad-img-02-tabloid-spotted-1x1
- Tags: ad, static-ad, influencer-marketing, creators, crm

Static ad styled as a tabloid cover "SNAPPED — The Influencer Issue": three creators (and a cat in sunglasses) on a night street with status tags, headline "Spotted: four creators, one list, zero spreadsheets."

### About

Static social ad for the built-in influencer marketing module. It imitates a celebrity tabloid cover where creators are "spotted", using relationship status tags (Outreach, Negotiating, Content in review, Delivered) to show creator programmes tracked in one list instead of spreadsheets. This square version is the master creative; the other aspect-ratio variants are `headshotmarketing-ad-img-02-tabloid-spotted-4x5.png`, `headshotmarketing-ad-img-02-tabloid-spotted-9x16.png`.

### Visual

A photographic night street scene with bokeh lights and a lamp post: three young adults (one with a ring light and phone, one in a beanie, one in an apron waving a whisk) laugh at the camera; a cat wearing sunglasses peeks from a tote bag. A purple masthead bar reads "SNAPPED", with the HeadshotMarketing mascot hanging from the masthead. Floating status tags read "Outreach", "Negotiating", "Content in review" and "✓ Delivered". An orange starburst reads "Exclusive: the built-in influencer CRM".

- Logo: HeadshotMarketing, with "THE INFLUENCER ISSUE"
- Masthead: "SNAPPED"
- Cover lines: "Who's delivering what, and when it's due"; "The DM thread that finally retired"
- Headline: "Spotted: four creators, one list, zero spreadsheets." ("one list" in orange)
- Body: "Find creators, track every relationship and deliverable, and see it all next to the campaign."
- Mascot speech bubble: "Everybody in the shot!"
- Status pill: "Live · Free plan available"
- CTA button: "Get started free → headshotmarketing.com"

## HeadshotMarketing — Ad image 03: Flat pack, some assembly (1:1)

- Product: HeadshotMarketing
- Category: Ads
- Format: image, png, 1080x1080
- File: https://assets.burdenoff.com/products/headshotmarketing/ads/images/headshotmarketing-ad-img-03-flat-pack-some-assembly-1x1.png
- Other sizes: https://assets.burdenoff.com/products/headshotmarketing/ads/images/headshotmarketing-ad-img-03-flat-pack-some-assembly-4x5.png, https://assets.burdenoff.com/products/headshotmarketing/ads/images/headshotmarketing-ad-img-03-flat-pack-some-assembly-9x16.png, https://assets.burdenoff.com/products/headshotmarketing/ads/images/headshotmarketing-ad-img-03-flat-pack-some-assembly-1200x628.png
- Notes: https://assets.burdenoff.com/products/headshotmarketing/ads/images/headshotmarketing-ad-img-03-flat-pack-some-assembly-1x1.md
- View: https://burdenoff.com/products?assets=headshotmarketing&asset=headshotmarketing-ad-img-03-flat-pack-some-assembly-1x1
- Tags: ad, static-ad, landing-pages, page-builder

Static ad in a line-drawn flat-pack instruction style: "Step 47 of 212" with 340 parts versus "Step 1 of 1" with the mascot. Headline "Landing pages. Some assembly not required."

### About

Static ad for the landing page builder. It parodies flat-pack furniture instructions: building a page the hard way takes 212 steps and hundreds of parts, while the HeadshotMarketing version is "Step 1 of 1" with "Parts: 0, Tools: 1". The message is that landing pages are built by drag and drop next to the campaign they belong to. This creative has four size variants, including a 1200x628 link-ad size. This square version is the master creative; the other aspect-ratio variants are `headshotmarketing-ad-img-03-flat-pack-some-assembly-1200x628.png`, `headshotmarketing-ad-img-03-flat-pack-some-assembly-4x5.png`, `headshotmarketing-ad-img-03-flat-pack-some-assembly-9x16.png`.

### Visual

Black line illustration on a cream background with purple accents, in two panels. Left: "47 — Step of 212", lettered blocks (A–L), an exploded wireframe of a web page, a bag of parts marked "×340", and a confused stick figure reading an instruction sheet. Right: "1 — Step of 1", a "PARTS: 0 / TOOLS: 1" stamp, the purple HeadshotMarketing mascot pushing a block into a finished page wireframe, and a relaxed stick figure with a coffee giving a thumbs up.

- Logo: HeadshotMarketing
- Headline: "Landing pages. Some assembly not required." ("not required." in purple)
- Body: "Drag and drop a landing page together, right next to the campaign it belongs to."
- Mascot speech bubble: "Everybody in the shot!"
- Status pill: "Live · Free plan available"
- CTA button: "Get started free → headshotmarketing.com"

## HeadshotMarketing — Ad image 04: Eye chart, eye test (1:1)

- Product: HeadshotMarketing
- Category: Ads
- Format: image, png, 1080x1080
- File: https://assets.burdenoff.com/products/headshotmarketing/ads/images/headshotmarketing-ad-img-04-eye-chart-eye-test-1x1.png
- Other sizes: https://assets.burdenoff.com/products/headshotmarketing/ads/images/headshotmarketing-ad-img-04-eye-chart-eye-test-4x5.png, https://assets.burdenoff.com/products/headshotmarketing/ads/images/headshotmarketing-ad-img-04-eye-chart-eye-test-9x16.png
- Notes: https://assets.burdenoff.com/products/headshotmarketing/ads/images/headshotmarketing-ad-img-04-eye-chart-eye-test-1x1.md
- View: https://burdenoff.com/products?assets=headshotmarketing&asset=headshotmarketing-ad-img-04-eye-chart-eye-test-1x1
- Tags: ad, static-ad, seo, site-audit

Static ad: an optometrist eye chart reading SEO / Performance / Accessibility / Best practices with the mascot behind a phoropter. Headline "Can your website pass the eye test?"

### About

Static ad for the live-page SEO audit feature. An eye test is used as the metaphor: the chart lists the four audit sub-scores, and a sample audit card shows a ranked fix list. The message is that a live page can be audited for four sub-scores with a ranked list of what to fix first. This square version is the master creative; the other aspect-ratio variants are `headshotmarketing-ad-img-04-eye-chart-eye-test-4x5.png`, `headshotmarketing-ad-img-04-eye-chart-eye-test-9x16.png`.

### Visual

A 3D-rendered scene with a pale green panelled wall and a wooden counter. An illuminated eye chart reads, in decreasing size, "SEO", "PERFORMANCE", "ACCESSIBILITY", "BEST PRACTICES" and "this is where your visitors gave up". The purple HeadshotMarketing mascot looks through a brass-and-black phoropter (eye-testing device). A white card is labelled "Live-page SEO audit — 4 sub-scores · Ranked fix list" with three items each tagged "SAMPLE": 1 Add a meta description, 2 Add alt text to 3 images, 3 Shorten the page title.

- Logo: HeadshotMarketing
- Headline: "Can your website pass the eye test?" ("eye test?" in purple)
- Body: "Audit your live page. Get four sub-scores and a ranked list of what to fix first."
- Mascot speech bubble: "Everybody in the shot!"
- CTA button: "Get started free → headshotmarketing.com"
- No "Live · Free plan available" pill on this creative.

## HeadshotMarketing — Ad image 05: Fortune machine, no crystal ball (1:1)

- Product: HeadshotMarketing
- Category: Ads
- Format: image, png, 1080x1080
- File: https://assets.burdenoff.com/products/headshotmarketing/ads/images/headshotmarketing-ad-img-05-fortune-machine-no-crystal-ball-1x1.png
- Other sizes: https://assets.burdenoff.com/products/headshotmarketing/ads/images/headshotmarketing-ad-img-05-fortune-machine-no-crystal-ball-4x5.png, https://assets.burdenoff.com/products/headshotmarketing/ads/images/headshotmarketing-ad-img-05-fortune-machine-no-crystal-ball-9x16.png
- Notes: https://assets.burdenoff.com/products/headshotmarketing/ads/images/headshotmarketing-ad-img-05-fortune-machine-no-crystal-ball-1x1.md
- View: https://burdenoff.com/products?assets=headshotmarketing&asset=headshotmarketing-ad-img-05-fortune-machine-no-crystal-ball-1x1
- Tags: ad, static-ad, ai, ai-cost, governance

Static ad: a seaside fortune-teller machine with the mascot and a crystal ball printing an "AI RUN" receipt with tokens, time and cost. Headline "No fortunes told. Just a receipt."

### About

Static ad for the AI tools and their run logging. It uses an arcade fortune-teller machine on a pier: instead of a fortune it prints a receipt for an AI run. The message is that every AI draft is logged with its tokens, time and cost, including failed runs. This square version is the master creative; the other aspect-ratio variants are `headshotmarketing-ad-img-05-fortune-machine-no-crystal-ball-4x5.png`, `headshotmarketing-ad-img-05-fortune-machine-no-crystal-ball-9x16.png`.

### Visual

A 3D-rendered purple and gold fortune-teller cabinet with a light-bulb arch stands on a wooden pier at sunset, with people walking by the railing and a pier pavilion in the background. Inside the glass, the HeadshotMarketing mascot sits behind a crystal ball between purple curtains. A paper receipt curls out of the slot reading "AI RUN — Ad headline draft — tokens 1,284 — time 2.1 s — cost $0.003 — run by: you — ✓ saved to library", stamped "EXAMPLE".

- Logo: HeadshotMarketing
- Headline: "No fortunes told. Just a receipt." ("Just a receipt." in purple)
- Body: "Every AI draft is logged with its tokens, time and cost. Even the ones that failed."
- Mascot speech bubble: "Everybody in the shot!"
- Status pill: "Live · Free plan available"
- CTA button: "Get started free → headshotmarketing.com"

## HeadshotMarketing — Ad video 01: Darkroom, developing leads (16:9)

- Product: HeadshotMarketing
- Category: Ads
- Format: video, mp4, 0:43, 1920x1080
- File: https://assets.burdenoff.com/products/headshotmarketing/ads/videos/headshotmarketing-ad-video-01-darkroom-developing-leads.mp4
- Other sizes: https://assets.burdenoff.com/products/headshotmarketing/ads/videos/headshotmarketing-ad-video-01-darkroom-developing-leads-9x16.mp4
- Captions: https://assets.burdenoff.com/products/headshotmarketing/ads/videos/headshotmarketing-ad-video-01-darkroom-developing-leads.vtt
- Notes: https://assets.burdenoff.com/products/headshotmarketing/ads/videos/headshotmarketing-ad-video-01-darkroom-developing-leads.md
- View: https://burdenoff.com/products?assets=headshotmarketing&asset=headshotmarketing-ad-video-01-darkroom-developing-leads
- Tags: ad, video-ad, crm, pipeline, deals

Animated ad set in a photo darkroom: the mascot "develops" contact cards and hangs deals on a pipeline line. "Contacts, leads, deals and a pipeline board. Built in."

### About

An animated video ad for the built-in CRM. The scene is a red-lit photographic darkroom: the HeadshotMarketing mascot (a purple app-icon character on spider-like legs) develops prints in trays labelled Developer / Stop bath / Fixer, the prints turn out to be contact cards, and the cards are then pegged as deals on a drying line with stage labels New / Qualified / Proposal / Won. It ends on an end card. Voice-over and burned-in captions; sample names and values are used ("values: sample"). Landscape 16:9 (1920x1080) cut, 43.0 seconds; the vertical counterpart is `headshotmarketing-ad-video-01-darkroom-developing-leads-9x16.mp4`.

### Transcript

Transcript generated automatically.

[00:00] Shh, we're developing leads.
[00:05] These are our leads.
[00:06] Somewhere.
[00:07] Contacts first.
[00:08] Needs become deals.
[00:09] Now we hang them on the pipeline.
[00:15] Be blind.
[00:16] Every deal.
[00:22] Every stage.
[00:23] Hold still.
[00:29] Built-in CRM.
[00:30] Start free at headshotmarketing.com.

### Walkthrough

1. **~0:03** — Mascot in a developing tray labelled "1 · Developer"; caption "Shh. We're developing leads."
2. **~0:08** — A woman in glasses with a lanyard stands at the trays under a red safelight; the mascot holds a stack of papers.
3. **~0:13** — Tray "1 · Developer" shows six contact cards (Priya Natarajan / Northwind Bakery, Sam Okafor / Okafor Tiles, Lena Brandt / Brandt Studio, Marco Ruiz / Ruiz Cycles, Aiko Tanaka / Tanaka Tea Co., Dev Shah / Shah Dental).
4. **~0:19** — In the "2 · Stop bath" tray a print reads "HeadshotMarketing / headshotmarketing.com"; caption "Ooh. That one came out nice."
5. **~0:24** — Deal cards with values ($4,800, $7,500, $12,000, $3,400, $950) pegged on lines under the headings Qualified / Proposal / Won; caption "Now we hang them on the pipeline."
6. **~0:30** — Same pipeline line with a "New" column added; caption "Every deal, every stage."
7. **~0:35** — Camera viewfinder corners frame the pipeline; caption "Everybody in the shot!"
8. **~0:40** — End card: HeadshotMarketing logo, "Get started free →", headshotmarketing.com, "Live · Free plan available"; side text "Contacts, leads, deals and a pipeline board. Built in."

## HeadshotMarketing — Ad video 02: Cabin safety, tool sprawl (16:9)

- Product: HeadshotMarketing
- Category: Ads
- Format: video, mp4, 0:51, 1920x1080
- File: https://assets.burdenoff.com/products/headshotmarketing/ads/videos/headshotmarketing-ad-video-02-cabin-safety-tool-sprawl.mp4
- Other sizes: https://assets.burdenoff.com/products/headshotmarketing/ads/videos/headshotmarketing-ad-video-02-cabin-safety-tool-sprawl-9x16.mp4
- Captions: https://assets.burdenoff.com/products/headshotmarketing/ads/videos/headshotmarketing-ad-video-02-cabin-safety-tool-sprawl.vtt
- Notes: https://assets.burdenoff.com/products/headshotmarketing/ads/videos/headshotmarketing-ad-video-02-cabin-safety-tool-sprawl.md
- View: https://burdenoff.com/products?assets=headshotmarketing&asset=headshotmarketing-ad-video-02-cabin-safety-tool-sprawl
- Tags: ad, video-ad, agencies, client-workspaces, roles, permissions

Animated ad styled as an airline safety briefing: separate client workspaces, roles dropping from the overhead panel, and "No onboarding fees". "Roles and separate client workspaces. Built in."

### About

An animated video ad aimed at agencies, styled as an in-flight safety briefing ("welcome aboard your marketing stack"). Cartoon passengers sit in purple seats, the HeadshotMarketing mascot acts as the cabin crew, a safety card explains "One shared space for every client", role badges drop from the overhead panel, and a life vest is labelled "No onboarding fees". It ends on an end card. Voice-over and burned-in captions. Landscape 16:9 (1920x1080) cut, 50.8 seconds; the vertical counterpart is `headshotmarketing-ad-video-02-cabin-safety-tool-sprawl-9x16.mp4`.

### Transcript

Transcript generated automatically.

[00:00] Good morning, and welcome aboard your marketing stack.
[00:03] Please direct your attention to the bug
[00:05] at the front of the cabin.
[00:06] Your workspace fastens like this.
[00:09] Every client gets a separate workspace.
[00:12] Other clients can't see in.
[00:14] In the unlikely event that someone opens
[00:16] the wrong client's campaign, relax.
[00:20] It isn't in their workspace.
[00:22] In-flight entertainment is on the screen in front of you.
[00:25] Should permissions be needed,
[00:27] roles will drop from the panel above.
[00:31] Buying fits.
[00:32] Please secure your own role before assisting others.
[00:35] Your nearest exit from the other 11 tabs is here.
[00:39] Pull the tab to inflate.
[00:40] No onboarding fees.
[00:43] Everybody in the shot.
[00:46] Get started free at headshotmarketing.com.

### Walkthrough

1. **~0:03** — Aircraft cabin with five colourful blob-like passengers and the mascot on a service cart; overhead bins tagged with file names; caption "your marketing stack."
2. **~0:10** — Close-up of the passengers and the mascot at the front of the cabin.
3. **~0:16** — Safety card "Your marketing stack — Client workspaces: One shared space for every client" showing Client A and Client B seats; caption "In the unlikely event that someone".
4. **~0:22** — Close-up of a seat-back screen (in-flight entertainment).
5. **~0:29** — Passengers grouped under "Client A" and "Client B" labels with role icons (edit, view, key); caption "roles will drop from the panel above."
6. **~0:35** — Passengers holding small dashboards; caption "before assisting others."
7. **~0:41** — The mascot holds a yellow life vest tagged "No onboarding fees"; caption "No onboarding fees."
8. **~0:48** — End card: HeadshotMarketing, "Get started free →", headshotmarketing.com, "Live · Free plan available"; side text "Roles and separate client workspaces. Built in."

## HeadshotMarketing — Ad video 03: Slide night, revenue and ROAS (16:9)

- Product: HeadshotMarketing
- Category: Ads
- Format: video, mp4, 0:48, 1920x1080
- File: https://assets.burdenoff.com/products/headshotmarketing/ads/videos/headshotmarketing-ad-video-03-slide-night-revenue-roas.mp4
- Other sizes: https://assets.burdenoff.com/products/headshotmarketing/ads/videos/headshotmarketing-ad-video-03-slide-night-revenue-roas-9x16.mp4
- Captions: https://assets.burdenoff.com/products/headshotmarketing/ads/videos/headshotmarketing-ad-video-03-slide-night-revenue-roas.vtt
- Notes: https://assets.burdenoff.com/products/headshotmarketing/ads/videos/headshotmarketing-ad-video-03-slide-night-revenue-roas.md
- View: https://burdenoff.com/products?assets=headshotmarketing&asset=headshotmarketing-ad-video-03-slide-night-revenue-roas
- Tags: ad, video-ad, analytics, roas, revenue, campaigns

Animated ad set at a family slide night: holiday-style campaign slides give way to a revenue and ROAS view per campaign. "Revenue and ROAS for every campaign. One view."

### About

An animated video ad for campaign reporting. A family sits on a sofa while a man shows "Our Summer Campaign" on a slide projector; when asked whether it made money, the slides show messy spreadsheets until the mascot takes over the projector and shows revenue and ROAS for each campaign in one view. It ends on a group photo moment and an end card. Voice-over and burned-in captions; on-screen figures are marked "sample data". Landscape 16:9 (1920x1080) cut, 48.5 seconds; the vertical counterpart is `headshotmarketing-ad-video-03-slide-night-revenue-roas-9x16.mp4`.

### Transcript

Transcript generated automatically.

[00:00] Right, everyone. Slides from our summer campaign.
[00:04] Here we are, launching the email.
[00:07] Cool. But did it make any money?
[00:13] Lovely sunset, that.
[00:21] Allow me.
[00:26] Revenue and ROAS.
[00:28] Every campaign, one view.
[00:36] Lovely sunset.
[00:38] Everybody in the shot!
[00:40] Cheese!
[00:44] Start free at headshotmarketing.com

### Walkthrough

1. **~0:03** — Living room at night: a man runs a slide projector showing "Our Summer Campaign — a slideshow by Roger"; caption "Slides from our summer campaign!"
2. **~0:09** — Slide "Email launch!"; caption "Cool. But did it make any money?"
3. **~0:15** — Slide of pinned spreadsheet printouts with a sticky note "ROAS??".
4. **~0:21** — The mascot steps in front of the projector; caption "Allow me."
5. **~0:27** — Slide "Campaigns — Spring launch: Revenue $12,400, ROAS 3.1x" (sample data); caption "Revenue and ROAS."
6. **~0:33** — Slide "Every campaign · one view": Spring launch $12,400 / 3.1x, Summer sale $8,950 / 2.4x, Webinar series $15,200 / 3.6x; caption "Can we go back to the sunset?"
7. **~0:39** — Camera viewfinder framing the family on the sofa with the mascot; caption "Everybody in the shot!"
8. **~0:45** — End card: HeadshotMarketing, "Get started free →", headshotmarketing.com, "Live · Free plan available"; caption "Revenue and ROAS for every campaign. One view."