# EcoImpactHub — product assets

> 18 published assets for EcoImpactHub (19 files incl. ad sizes): promo films, demos, documents, services, mockups, ads.

Source: https://burdenoff.com/products/ecoimpacthub/assets

## EcoImpactHub — 2-minute product promo film

- Product: EcoImpactHub
- Category: Promo films
- Format: video, mp4, 2:00, 1920x1080
- File: https://assets.burdenoff.com/products/ecoimpacthub/promo/ecoimpacthub-promo-2min-1080p.mp4
- Captions: https://assets.burdenoff.com/products/ecoimpacthub/promo/ecoimpacthub-promo-2min-1080p.vtt
- Notes: https://assets.burdenoff.com/products/ecoimpacthub/promo/ecoimpacthub-promo-2min-1080p.md
- View: https://burdenoff.com/products?assets=ecoimpacthub&asset=ecoimpacthub-promo-2min-1080p
- Tags: promo, overview, carbon, biodiversity, monitoring, esg-reporting, restoration

Two-minute narrated product film: EcoImpactHub joins field observations, sensor readings, carbon and ESG reporting in one platform, from the field to the boardroom.

### About

A two-minute, 1080p narrated promo film with motion graphics and product UI. It opens on spreadsheet-cluttered desks ("Environmental work shouldn't be this hard"), introduces one continuous data layer for field, sensor and satellite data, then walks through species and conservation status, the carbon ledger, threshold monitoring with breach flags, framework-scoped ESG reports, and habitat restoration tracking for donors. It closes on the free plan and the call to action at ecoimpacthub.com.

### Transcript

[00:00] Every environmental claim starts in the field, and somehow it has to reach the boardroom intact.
[00:09] But the data's trapped in spreadsheets. Carbon is an annual scramble, and satellite imagery never meets the field notes.
[00:18] Eco Impact Hub brings environment, sustainability, and conservation into one platform, from the field to the boardroom.
[00:28] Observations, sensor readings, and satellite indicators land in one data layer, joined by site and time.
[00:35] Offline capable forms record each observation with its coordinates, detection method, and photo evidence.
[00:46] Build a species catalog with conservation status, log sightings from surveys and camera traps, and track population trends.
[00:56] Fuel, electricity, and travel flow into one carbon ledger, with the right emission factors and evidence attached.
[01:03] Sensors report against each site's thresholds. A breach is flagged the moment it's recorded, and every probe shows its health.
[01:12] Scope a report to frameworks like GRI or CDP.
[01:18] Every line item traces back to the source data through draft, review, and publish.
[01:24] Run restoration projects with monitoring plots and survival tracking, so donor reports become a byproduct of daily work.
[01:36] You can start on the free plan with a monitoring site, 10 sensors, 50 observations a month, and 2 reports.
[01:43] Carbon, wildlife, water, waste, energy. Measured, monitored, and reported in one place.
[01:54] Ready to measure what matters? Start free at ecoimpacthub.com.

## EcoImpactHub — Creating a site and recording measurements demo

- Product: EcoImpactHub
- Category: Demos
- Format: video, webm, 2:38, 1908x890
- File: https://assets.burdenoff.com/products/ecoimpacthub/demos/ecoimpacthub-demo-creating-site-recording-measurements.webm
- Notes: https://assets.burdenoff.com/products/ecoimpacthub/demos/ecoimpacthub-demo-creating-site-recording-measurements.md
- View: https://burdenoff.com/products?assets=ecoimpacthub&asset=ecoimpacthub-demo-creating-site-recording-measurements
- Tags: sites, monitoring, sensors, thresholds, measurements, demo, screen-recording

Silent screen recording of creating a watershed site, adding a water-quality sensor and a pH alert threshold, then recording a pH measurement in EcoImpactHub.

### About

A silent screen recording of the EcoImpactHub web app (dark theme) covering the monitoring set-up flow for a new location. The user creates a site, opens its detail page, registers a sensor, adds an alert threshold and logs a measurement against it, with the site's monitoring summary updating after each step. Useful for environmental monitoring engineers and site managers evaluating how sites, sensors and thresholds fit together.

### Transcript

No spoken audio — screen recording.

### Walkthrough

- 00:00–00:45 — New site dialog: name "Wter reserve", code SITE-PR, type Watershed, area 56.7 ha, region Kolkatta, country India, latitude 13.456, longitude 98.456; site created.
- 00:50–01:05 — Site detail page: Active status, Quick actions (Record measurement, Add sensor, Add threshold, Archive site) and an empty Monitoring summary (0/0 sensors online, 0/0 thresholds).
- 01:05–01:25 — Add sensor dialog: a Water Quality sensor is registered at the site; the summary changes to 1/1 sensors online.
- 01:35–01:55 — Add alert threshold: parameter pH, unit pH, direction Above, severity Warning; the summary shows 1/1 active thresholds and no breaches.
- 02:05–02:38 — Record measurement dialog: site Wter reserve, parameter pH, value 7, unit pH, linked to the new sensor, then recorded.

## EcoImpactHub — Creating species and recording field observations demo

- Product: EcoImpactHub
- Category: Demos
- Format: video, mp4, 1:39, 1542x720
- File: https://assets.burdenoff.com/products/ecoimpacthub/demos/ecoimpacthub-demo-creating-species-recording-observations.mp4
- Notes: https://assets.burdenoff.com/products/ecoimpacthub/demos/ecoimpacthub-demo-creating-species-recording-observations.md
- View: https://burdenoff.com/products?assets=ecoimpacthub&asset=ecoimpacthub-demo-creating-species-recording-observations
- Tags: species, biodiversity, observations, conservation, demo, screen-recording

Silent screen recording of adding Bengal Tiger and Asian Elephant to the EcoImpactHub species catalogue and logging a direct-sighting field observation.

### About

A silent screen recording of the EcoImpactHub web app (dark theme) showing the biodiversity side of the product. The user adds species to the catalogue with taxon group and IUCN-style conservation status, reviews the Species list, then records a field observation with method, count, site and coordinates. Aimed at conservation biologists, rangers and research teams who want to see how structured sightings are captured.

### Transcript

No spoken audio — screen recording.

### Walkthrough

- 00:00–00:30 — New species dialog: common name Bengal Tiger, scientific name Panthera tigris, taxon group Mammal, conservation status Endangered; created.
- 00:30–00:40 — Species list shows Bengal Tiger (Endangered, priority), Dodo (Bird, Endangered) and Indian Pangolin (Critically Endangered).
- 00:40–01:00 — Second species: Asian Elephant, Elephas maximus, Mammal; the conservation-status dropdown (Least Concern to Data Deficient / Not Evaluated) is opened.
- 01:00–01:08 — Field Observations page with an existing Dodo direct sighting.
- 01:08–01:39 — Record observation form: species Bengal Tiger, observed 10/07/2026 07:03, count 1, method Direct Sighting (other options: Camera Trap, Acoustic, Tracks & Signs, eDNA, Telemetry, Community Report), site Wter reserve, latitude 17.3843, longitude 78.4583, a short note, optional evidence photo; recorded.

## EcoImpactHub — Managing carbon emission factors, targets and ledger entries demo

- Product: EcoImpactHub
- Category: Demos
- Format: video, webm, 2:31, 1240x890
- File: https://assets.burdenoff.com/products/ecoimpacthub/demos/ecoimpacthub-demo-managing-carbon-factors-targets-entries.webm
- Notes: https://assets.burdenoff.com/products/ecoimpacthub/demos/ecoimpacthub-demo-managing-carbon-factors-targets-entries.md
- View: https://burdenoff.com/products?assets=ecoimpacthub&asset=ecoimpacthub-demo-managing-carbon-factors-targets-entries
- Tags: carbon, emission-factors, reduction-targets, ghg-protocol, ledger, demo, screen-recording

Silent screen recording of creating a Petrol emission factor, a Fleet reduction target and a Petrol Cars carbon-ledger entry on the EcoImpactHub Carbon & Sustainability page.

### About

A silent screen recording of the Carbon & Sustainability module of the EcoImpactHub web app (dark theme). The user defines an emission factor, adds a science-based reduction target and records an activity entry in the carbon ledger, with Scope 1/2/3 totals shown at the top of the page. Useful for sustainability and ESG leads evaluating the carbon ledger.

### Transcript

No spoken audio — screen recording.

### Walkthrough

- 00:00–00:32 — New emission factor dialog: name Petrol, Scope 2, activity unit L, factor 2.31 kg CO2e per unit, valid year 2026; created.
- 00:35–00:45 — Carbon & Sustainability page: 10.49 t CO2e total footprint (all Scope 1); Reduction targets tab lists "Net-zero operations" (1,000 tCO2/yr at 2024 to 0 at 2030, Proposed).
- 00:50–01:45 — New reduction target: name Fleet, metric tCO2e/yr, baseline 340 in 2025, target 170 by 2030; created.
- 01:50–02:00 — Ledger tab: Diesel generators, Scope 1, 2,440 L, 10.49 t CO2e, Recorded, with a Verify action.
- 02:05–02:31 — Record carbon entry dialog: category Petrol Cars, Scope 2, period start 10/06/2026, activity 320 L, emission factor Petrol, linked to a wetland reserve site; recorded.

## EcoImpactHub — Navigating the main sections demo

- Product: EcoImpactHub
- Category: Demos
- Format: video, webm, 1:02, 1908x890
- File: https://assets.burdenoff.com/products/ecoimpacthub/demos/ecoimpacthub-demo-navigating-sections.webm
- Notes: https://assets.burdenoff.com/products/ecoimpacthub/demos/ecoimpacthub-demo-navigating-sections.md
- View: https://burdenoff.com/products?assets=ecoimpacthub&asset=ecoimpacthub-demo-navigating-sections
- Tags: navigation, dashboard, overview, carbon, species, monitoring, demo, screen-recording

Silent one-minute tour of the EcoImpactHub web app: Carbon ledger, Field Observations, Species, Monitoring, Sites and the customisable dashboard.

### About

A silent screen recording that clicks through the main modules of the EcoImpactHub web app (dark theme) using the left sidebar, ending on the home dashboard and its customisation panel. It is the quickest overview of the product in this set and works as an orientation clip before the task-specific demos.

### Transcript

No spoken audio — screen recording.

### Walkthrough

- 00:00–00:08 — Carbon & Sustainability ledger: 138.28 t CO2e total (Trucks Scope 3 127.05 t, Petrol Cars Scope 2 739.2 kg, Diesel generators Scope 1 10.49 t, Business travel flights).
- 00:08–00:14 — Field Observations: Bengal Tiger and Dodo direct sightings.
- 00:14–00:20 — Species: Asian Elephant (Near Threatened), Bengal Tiger, Dodo, Indian Pangolin.
- 00:20–00:26 — Monitoring, Sensors tab: pH sensor online at Wter reserve, North Gate PM2.5 degraded.
- 00:26–00:31 — Sites: Wter reserve (Watershed, Kolkatta, India, 56.7 ha, Active).
- 00:31–00:50 — Dashboard: 1 monitored site, 4 species tracked, 1 active habitat project, 138.28 t CO2e footprint, 1 sensor online, 2 open breaches (Dissolved Oxygen, pH), carbon-by-scope chart.
- 00:50–00:56 — Customize dashboard panel: toggle and reorder widgets (KPI summary, carbon footprint by scope, recent breaches, recent field observations, conservation status) and add custom notes.
- 00:56–01:02 — Dashboard scrolled to recent field observations and the conservation-status distribution.

## EcoImpactHub — Product catalogue (brochure)

- Product: EcoImpactHub
- Category: Documents
- Format: pdf, pdf, 37 pages
- File: https://assets.burdenoff.com/products/ecoimpacthub/docs/ecoimpacthub-brochure.pdf
- Notes: https://assets.burdenoff.com/products/ecoimpacthub/docs/ecoimpacthub-brochure.md
- View: https://burdenoff.com/products?assets=ecoimpacthub&asset=ecoimpacthub-brochure
- Tags: brochure, product-catalogue, carbon, biodiversity, monitoring, esg-reporting, ai-native, pricing

37-page landscape product catalogue: who EcoImpactHub is for, what breaks today, the nine-record model, sixteen use cases, AI-native features, roles, architecture, security, surfaces, pricing and competitive positioning.

### About

The EcoImpactHub product catalogue (2026), a 37-page 16:9 landscape PDF that positions the product as one workspace for carbon accounting, environmental monitoring, biodiversity and ESG reporting where every figure keeps the record it came from. It is written for buyers and evaluators (sustainability leads, conservation NGOs, consultancies, researchers, government teams, assurance providers). It describes the product as pre-launch, states that no figures in it are real measurements, customers or certifications, and lists known gaps.

### Contents

- p1 — Cover: one workspace for carbon, monitoring, biodiversity and ESG reporting; three areas, one record model
- p2–3 — 01 The short version; In numbers (3 areas, 8 reporting frameworks, 40 AI agent tools, governance from day 1)
- p4 — 02 Who it is for (seven audiences)
- p5–6 — 03 What breaks today
- p7 — 04 What you get (sites, sensors, readings, species, sightings, projects, carbon entries, targets, reports)
- p8–11 — 05 Put to work: sixteen role-based use cases
- p12–19 — 06 Built AI-native: what the AI does today, what is not built yet, guardrails, reach, named gaps
- p20–21 — 07 Who does what (roles and access levels)
- p22–25 — 08 Under the hood: API-first architecture, capability by area, standards and integrations, deployment
- p26–28 — 09 Security & trust (certifications stated plainly as not yet held)
- p29–30 — 10 One product, many front doors (web, API, SDKs, planned surfaces)
- p31–32 — 11 Plans and pricing notes
- p33–36 — 12 Why teams choose it; honest answers to hard questions; comparison with alternatives
- p37 — Start today: join the waitlist

## EcoImpactHub — Partner cheat sheet

- Product: EcoImpactHub
- Category: Documents
- Format: pdf, pdf, 1 pages
- File: https://assets.burdenoff.com/products/ecoimpacthub/docs/ecoimpacthub-cheat-sheet.pdf
- Notes: https://assets.burdenoff.com/products/ecoimpacthub/docs/ecoimpacthub-cheat-sheet.md
- View: https://burdenoff.com/products?assets=ecoimpacthub&asset=ecoimpacthub-cheat-sheet
- Tags: cheat-sheet, partner, sales, pricing, objection-handling

One-page A4 partner cheat sheet: pitch, problem, ideal customer, personas, use cases, pricing ($0–$999/month), competitors, objection handling and contacts.

### About

A single A4 page that condenses the partner playbook for referral partners and resellers who need to recognise and open an EcoImpactHub opportunity quickly. It is explicit that the product is pre-launch with no reference customers and that SOC 2 / ISO 27001 are planned, not held.

### Contents

- What it is, 30-second pitch, problem we solve, value proposition
- Ideal customer (organisations with physical sites that must monitor and report) and who is not a fit
- Personas and their questions (Sustainability Lead, Monitoring Engineer, Conservation Lead, Consultancy Principal)
- Top use cases and capability list
- Pricing: Free $0, Starter $99, Growth $399, Business $999 per month; Enterprise, NGO and government quoted
- Competitive landscape (Persefoni, Watershed, EcoOnline, iNaturalist), why us, proof and credibility
- Demo, talking points, objection handling, discovery questions, opportunity signals
- How to introduce us, lead handoff, partner commercials (10–15% of first-year net subscription)
- Useful links, contact details and a QR code to book a 1-1 call

## EcoImpactHub — Sales & partner playbook

- Product: EcoImpactHub
- Category: Documents
- Format: pdf, pdf, 41 pages
- File: https://assets.burdenoff.com/products/ecoimpacthub/docs/ecoimpacthub-partner-playbook.pdf
- Notes: https://assets.burdenoff.com/products/ecoimpacthub/docs/ecoimpacthub-partner-playbook.md
- View: https://burdenoff.com/products?assets=ecoimpacthub&asset=ecoimpacthub-partner-playbook
- Tags: partner-playbook, sales, partner, personas, pricing, objection-handling, mockups

41-page A4 sales and partner playbook in 24 sections: pitch, ICP, personas, use cases, capabilities, pricing, competitors, objections, lead handoff, commercials and a mockup appendix.

### About

The EcoImpactHub sales and partner playbook, prepared by Burdenoff Consultancy Services Pvt. Ltd. for referral partners and sales staff. Page 2 explains how to use it in a hurry, before a meeting and when handing over a lead. It describes the product as pre-launch, with no paying customers yet and roadmap items marked as such.

### Contents

- p1 — Cover
- p2 — 00 How to use this playbook, and table of contents
- p3–4 — 01 Product overview, 02 One-line pitch, 03 30-second elevator pitch
- p4–6 — 04 Problem we solve, 05 Value proposition
- p7–8 — 06 Ideal customer profile, 07 Buyer personas
- p9–14 — 08 Top use cases, by persona
- p15–18 — 09 Product capabilities (monitoring, biodiversity, governance and tenancy, surfaces, API and AI)
- p19–20 — 10 Pricing & plans
- p21–23 — 11 Competitive landscape, 12 Why us, 13 Customer proof & credibility
- p24–25 — 14 Demo information, 15 Sales talking points
- p26–28 — 16 Objection handling, 17 Discovery / qualification questions, 18 Good-opportunity signals
- p29–33 — 19 How to introduce us, 20 Lead handoff, 21 Partner commercials, 22 Contacts, 23 Useful links & sales assets
- p34–40 — 24 Product mockups: complete visual appendix (by module and by industry)
- p41 — Back cover / referral call to action

## EcoImpactHub — Services brochure

- Product: EcoImpactHub
- Category: Services
- Format: pdf, pdf, 11 pages
- File: https://assets.burdenoff.com/products/ecoimpacthub/services/ecoimpacthub-services-brochure.pdf
- Notes: https://assets.burdenoff.com/products/ecoimpacthub/services/ecoimpacthub-services-brochure.md
- View: https://burdenoff.com/products?assets=ecoimpacthub&asset=ecoimpacthub-services-brochure
- Tags: services, consulting, sustainability-strategy, implementation, data-migration, integrations, monitoring, field-operations, analytics, managed-operations, governance, assurance, training

Services catalogue for EcoImpactHub: nine consulting, migration, monitoring, analytics, governance, training, program-build, integration and managed-operations services across two tracks, plus the Discover-Plan-Build-Operate engagement model.

### About

An 11-page landscape (720x405pt) services catalogue for EcoImpactHub, styled to match the product catalogue. It uses dark navy cover and divider pages, off-white content pages, teal and purple accents, and the illustrations from the website's services page. It covers every service listed on ecoimpacthub.com/services in two tracks. "Improve your EcoImpactHub" is consulting, migration, monitoring, analytics, governance and training help for the customer's own workspace. "Powered by EcoImpactHub" is done-for-you program builds, integrations and managed environmental operations. The audience is sustainability, conservation and program leaders who are deciding whether to bring in expert help. Pricing is by quote: the brochure says "Contact us" and points readers to ecoimpacthub.com/contact and contact@ecoimpacthub.com.

### Contents

1. Cover: "Expert hands on EcoImpactHub" and the three service principles
2. 01 What we do: overview of both tracks and their services
3. 02 Track one divider: Improve your EcoImpactHub (services 2.1–2.6)
4. Improve your EcoImpactHub, design, migrate, operate: 2.1 Sustainability Strategy & Consulting, 2.2 Data Migration & Onboarding, 2.3 Monitoring & Field Operations Enablement
5. Improve your EcoImpactHub, analyse, govern, enable: 2.4 Environmental Analytics & AI Enablement, 2.5 Compliance, Governance & Assurance, 2.6 Training & Team Enablement
6. 03 Track two divider: Powered by EcoImpactHub (services 3.1–3.3)
7. Powered by EcoImpactHub: 3.1 Implementation & Program Build, 3.2 Integrations & Data Pipelines, 3.3 Managed Environmental Operations
8. 04 Two ways to work with us: "We set it up with you" and "Or hand us the program"
9. 05 How we engage: Discover, Plan, Build, Operate; engagement model; support & SLAs; pricing (contact us)
10. 06 We leave your team able to run it without us: enablement and how to start
11. Contact: ecoimpacthub.com/contact, email, phone, services, features, docs.ecoimpacthub.com

## EcoImpactHub — Product UI mockups

- Product: EcoImpactHub
- Category: Mockups
- Format: pdf, pdf, 24 pages
- File: https://assets.burdenoff.com/products/ecoimpacthub/mockups/ecoimpacthub-mockups.pdf
- Notes: https://assets.burdenoff.com/products/ecoimpacthub/mockups/ecoimpacthub-mockups.md
- View: https://burdenoff.com/products?assets=ecoimpacthub&asset=ecoimpacthub-mockups
- Tags: mockups, ui, dashboard, carbon, biodiversity, monitoring, mobile, roadmap

24 full-page UI mockups of EcoImpactHub: dashboard, sites, monitoring, species, observations, habitat, carbon, ESG reports, landing page, mobile, AI assistant and roadmap concepts.

### About

A 24-page image-only PDF (one wide 1200x670pt screen per page, no extractable text) showing high-fidelity dark-theme mockups of the EcoImpactHub product. The first thirteen pages cover the core web modules, followed by the marketing site, mobile screens, the AI assistant and developer portal, and several screens explicitly labelled "Roadmap concept".

### Contents

- p1 — Home dashboard (KPIs, carbon by scope, recent breaches, field observations, conservation status)
- p2–3 — Sites list; site detail (Chennai Air Quality Station with sensors, thresholds, measurements)
- p4 — Monitoring measurements with breach flags
- p5–6 — Species catalogue; species detail (Indian Pangolin)
- p7 — Field observations
- p8–9 — Habitat restoration projects; project detail (Palar Mangrove Restoration)
- p10–11 — Carbon & Sustainability ledger; reduction targets and emission factors
- p12–13 — ESG reports list; FY2026 GHG Inventory report detail
- p14 — Marketing landing page ("One platform for environment, sustainability & conservation")
- p15–16 — Mobile app: dashboard; record field observation
- p17 — Record measurement dialog on a site page
- p18 — Monitoring with the EcoImpactHub AI assistant panel
- p19 — Developer portal (agent access, Model Context Protocol tools)
- p20–24 — Roadmap concepts: monitoring triage, AI-suggested carbon factor match, FY26 GRI disclosure, observation review queue, scheduler

## EcoImpactHub — Ad image 01: One cone, five flavors (4:5)

- Product: EcoImpactHub
- Category: Ads
- Format: image, png, 1080x1350
- File: https://assets.burdenoff.com/products/ecoimpacthub/ads/images/ecoimpacthub-ad-img-01-one-cone-five-flavors-4x5.png
- Notes: https://assets.burdenoff.com/products/ecoimpacthub/ads/images/ecoimpacthub-ad-img-01-one-cone-five-flavors-4x5.md
- View: https://burdenoff.com/products?assets=ecoimpacthub&asset=ecoimpacthub-ad-img-01-one-cone-five-flavors-4x5
- Tags: ad, image, 4x5, esg-reporting, frameworks, ribbit

4:5 ad: an ice-cream van whose menu lists GHG Protocol, GRI, TCFD, CDP and SASB — 'Same data. Five flavors.' — for mapping one dataset to every framework.

### About

Static ad creative (1080x1350, 4:5 feed format) for ESG and sustainability leads who report against several frameworks from the same source data.

### Visual

Headline: "Same data. Five flavors." Sub-line: "Map your source data to GHG Protocol, GRI, TCFD, CDP and SASB, with the evidence trail attached. A person publishes." The image is a vintage ice-cream van with a "Today's flavors" board listing the five frameworks (Draft · In Review · Published), a customer asking "Something sustainable-sounding?" and the frog mascot saying "Ribbit. [We only sell the mapped ones.]". The footer carries the EcoImpactHub logo, "Measure what matters.", a "Get started free" button and ecoimpacthub.com.

## EcoImpactHub — Ad image 02: Cards for the hard to find (1:1)

- Product: EcoImpactHub
- Category: Ads
- Format: image, png, 1080x1080
- File: https://assets.burdenoff.com/products/ecoimpacthub/ads/images/ecoimpacthub-ad-img-02-cards-for-the-hard-to-find-1x1.png
- Notes: https://assets.burdenoff.com/products/ecoimpacthub/ads/images/ecoimpacthub-ad-img-02-cards-for-the-hard-to-find-1x1.md
- View: https://burdenoff.com/products?assets=ecoimpacthub&asset=ecoimpacthub-ad-img-02-cards-for-the-hard-to-find-1x1
- Tags: ad, image, 1x1, biodiversity, location-privacy, ribbit

1:1 ad: 'Some addresses should stay blurry.' Greeting cards for hidden animals illustrate how sensitive species sightings are location-protected.

### About

Static ad creative (1080x1080, square) about location protection for endangered-species and protected-site records, aimed at conservation teams and field researchers.

### Visual

Headline: "Some addresses should stay blurry." Body: "Endangered sightings and priority protected sites are rounded to about a kilometer on every ordinary read. No off switch." A grid of six illustrated greeting cards for elusive animals ("Congratulations on your new undisclosed address", "Thinking of you. From about a kilometer away.", "Welcome to the neighborhood (please don't tell it)") sits beside the frog mascot saying "Ribbit. [Address withheld.]". The footer carries the EcoImpactHub logo, "Measure what matters.", a "Get started free" button and ecoimpacthub.com.

## EcoImpactHub — Ad image 03: Sightings on arrival (16:9)

- Product: EcoImpactHub
- Category: Ads
- Format: image, png, 1920x1080
- File: https://assets.burdenoff.com/products/ecoimpacthub/ads/images/ecoimpacthub-ad-img-03-sightings-on-arrival-16x9.png
- Notes: https://assets.burdenoff.com/products/ecoimpacthub/ads/images/ecoimpacthub-ad-img-03-sightings-on-arrival-16x9.md
- View: https://burdenoff.com/products?assets=ecoimpacthub&asset=ecoimpacthub-ad-img-03-sightings-on-arrival-16x9
- Tags: ad, image, 16x9, observations, field-capture, ribbit

16:9 ad: a railway-station departure board of wildlife sightings, all 'On time' except 'Paper form (typed up later) — Cancelled'. Headline: 'Sightings, logged properly.'

### About

Static landscape ad creative (1920x1080) promoting structured field observation capture, for rangers, biologists and research teams.

### Visual

Headline: "Sightings, logged properly." Sub-line: "Log sightings with count, date and time, GPS and photos in one structured form, not on paper someone retypes later." A split-flap board in a Victorian station lists sightings (Heron – Direct sighting, Badger – Camera trap, Something in the reeds – Acoustic, Footprints – Tracks and signs, The fox again – Community report) as "On time", with "Paper form (typed up later)" marked "Cancelled" (labelled example data). The frog mascot says "Ribbit. [Paper form: cancelled.]". The footer carries the EcoImpactHub logo, "Measure what matters.", a "Get started free" button and ecoimpacthub.com.

## EcoImpactHub — Ad image 04: Gold stars are for humans (1:1)

- Product: EcoImpactHub
- Category: Ads
- Format: image, png, 1080x1080
- File: https://assets.burdenoff.com/products/ecoimpacthub/ads/images/ecoimpacthub-ad-img-04-gold-stars-are-for-humans-1x1.png
- Notes: https://assets.burdenoff.com/products/ecoimpacthub/ads/images/ecoimpacthub-ad-img-04-gold-stars-are-for-humans-1x1.md
- View: https://burdenoff.com/products?assets=ecoimpacthub&asset=ecoimpacthub-ad-img-04-gold-stars-are-for-humans-1x1
- Tags: ad, image, 1x1, carbon, verification, ribbit

1:1 ad: a classroom star chart of carbon entries moving Draft, Recorded, Verified — 'Gold stars are for humans.' A person gives the final verification.

### About

Static square ad creative (1080x1080) about the carbon ledger's draft / recorded / verified workflow and human sign-off, for sustainability leads and assurance-minded buyers.

### Visual

Kicker: "Somebody has to do the report." Headline: "Gold stars are for humans." Body: "Every carbon entry keeps its source and moves draft, recorded, verified. A person gives the gold one." A pinned star chart titled "Carbon entries, week of the report" tracks Gas bills, Fleet fuel and Business travel ("Nearly! Needs a person.") and "The thing Gary sent — no source attached", with "Stars are awarded by people. No exceptions." (example entries). The frog mascot holds a gold star and says "Ribbit. [Rules are rules.]". The footer carries the EcoImpactHub logo, "Measure what matters.", a "Get started free" button and ecoimpacthub.com.

## EcoImpactHub — Ad image 05: Pops when it's done (1:1)

- Product: EcoImpactHub
- Category: Ads
- Format: image, png, 1080x1080
- File: https://assets.burdenoff.com/products/ecoimpacthub/ads/images/ecoimpacthub-ad-img-05-pops-when-its-done-1x1.png
- Other sizes: https://assets.burdenoff.com/products/ecoimpacthub/ads/images/ecoimpacthub-ad-img-05-pops-when-its-done-4x5.png
- Notes: https://assets.burdenoff.com/products/ecoimpacthub/ads/images/ecoimpacthub-ad-img-05-pops-when-its-done-1x1.md
- View: https://burdenoff.com/products?assets=ecoimpacthub&asset=ecoimpacthub-ad-img-05-pops-when-its-done-1x1
- Tags: ad, image, 1x1, monitoring, thresholds, ribbit

1:1 ad: toast popping from a toaster labelled 'Threshold' — 'Pops when it's done.' Sensor readings are flagged the moment they cross a threshold.

### About

Static ad creative (1080x1080, square) about threshold alerts on water-quality and sensor readings, for environmental monitoring engineers. This is one of two aspect-ratio variants of the same creative (1:1 and 4:5).

### Visual

Headline: "Pops when it's done." Sub-line: "Log water-quality and sensor readings. When one crosses a threshold, it's flagged as the data lands." A chrome toaster labelled "Threshold" pops a slice of toast carrying a small green flag in a sunlit kitchen; the frog mascot, holding a newspaper, says "Ribbit. [Told you.]". The footer carries the EcoImpactHub logo, "Measure what matters.", a "Get started free" button and ecoimpacthub.com.

## EcoImpactHub — Ad video 01: The elevator pitch

- Product: EcoImpactHub
- Category: Ads
- Format: video, mp4, 0:56, 1080x1920
- File: https://assets.burdenoff.com/products/ecoimpacthub/ads/videos/ecoimpacthub-ad-video-01-the-elevator-pitch.mp4
- Captions: https://assets.burdenoff.com/products/ecoimpacthub/ads/videos/ecoimpacthub-ad-video-01-the-elevator-pitch.vtt
- Notes: https://assets.burdenoff.com/products/ecoimpacthub/ads/videos/ecoimpacthub-ad-video-01-the-elevator-pitch.md
- View: https://burdenoff.com/products?assets=ecoimpacthub&asset=ecoimpacthub-ad-video-01-the-elevator-pitch
- Tags: ad, video, vertical, animation, esg-reporting, ribbit

Vertical 9:16 animated spot: a woman carrying 'The Report' rides an elevator from the field to the boardroom while every floor asks for different numbers; ends on 'Measure what matters.'

### About

A 56-second vertical (1080x1920) cartoon ad. A sustainability lead holding a box labelled "The Report" rides an elevator past floors such as B2 Field, 3 Carbon, 9 Reporting and 12 Boardroom; at each stop someone wants the data typed up, re-counted or explained, while the frog mascot comments in "[Ribbit. (...)]" captions. The boardroom asks "And where did that number come from?" The spot ends on the EcoImpactHub end card ("Measure what matters.", Get started free, ecoimpacthub.com). Built for Reels / Shorts / Stories placements.

### Transcript

- [00:00] Going down. Please state your reporting needs.
- [00:05] Can someone type these up?
- [00:15] Does the van count?
- [00:32] Floor 9. Acronyms.
- [00:35] Same numbers?
- [00:36] Same numbers?
- [00:44] Floor 3.
- [00:51] Measure what matters.
- [00:52] Get started free at ecoimpacthub.com.

## EcoImpactHub — Ad video 02: The box

- Product: EcoImpactHub
- Category: Ads
- Format: video, mp4, 0:50, 1920x1080
- File: https://assets.burdenoff.com/products/ecoimpacthub/ads/videos/ecoimpacthub-ad-video-02-the-box.mp4
- Captions: https://assets.burdenoff.com/products/ecoimpacthub/ads/videos/ecoimpacthub-ad-video-02-the-box.vtt
- Notes: https://assets.burdenoff.com/products/ecoimpacthub/ads/videos/ecoimpacthub-ad-video-02-the-box.md
- View: https://burdenoff.com/products?assets=ecoimpacthub&asset=ecoimpacthub-ad-video-02-the-box
- Tags: ad, video, landscape, animation, carbon, scope-1-2-3, ribbit

Landscape 16:9 animated spot: a street mime trapped in an invisible box that turns out to be his Scope 1, 2 and 3 emissions boundary; ends on 'One ledger.'

### About

A 50-second landscape (1920x1080) cartoon ad, almost entirely music and visual gags. A mime on a shopping street is "trapped in a box"; labels then reveal the box as his emissions boundary ("Your own fuel · Scope 1", "Power you buy · Scope 2", "Your supply chain · Scope 3"), and he walks off past a flight booking and supplier file marked as example data. The frog mascot comments in "[Ribbit. (...)]" captions ("He is trapped in a box.", "It is not a small box."). The end card reads EcoImpactHub, "Measure what matters.", Get started free, ecoimpacthub.com, "One ledger."

### Transcript

Music and sound effects for most of the spot; voice-over only at the end.

- [00:42] Scope one, two, three. One ledger.
- [00:46] Get started free at ecoimpacthub.com.

## EcoImpactHub — Ad video 03: Year 4 presents Planting Day

- Product: EcoImpactHub
- Category: Ads
- Format: video, mp4, 0:52, 1080x1080
- File: https://assets.burdenoff.com/products/ecoimpacthub/ads/videos/ecoimpacthub-ad-video-03-year-4-presents-planting-day.mp4
- Captions: https://assets.burdenoff.com/products/ecoimpacthub/ads/videos/ecoimpacthub-ad-video-03-year-4-presents-planting-day.vtt
- Notes: https://assets.burdenoff.com/products/ecoimpacthub/ads/videos/ecoimpacthub-ad-video-03-year-4-presents-planting-day.md
- View: https://burdenoff.com/products?assets=ecoimpacthub&asset=ecoimpacthub-ad-video-03-year-4-presents-planting-day
- Tags: ad, video, square, animation, restoration, reporting, ribbit

Square 1:1 animated spot: a primary-school stage play 'Year Four presents: Planting Day' counts the trees in plot four for the end-of-year report; ends on 'Measure what matters.'

### About

A 52-second square (1080x1080) cartoon ad. Children dressed as trees perform "Year Four presents: Planting Day" on a school stage while a narrator at a lectern explains that eight trees were planted in plot four, the plot monitors visit monthly, and the grown-ups need a report at year end. A board shows "Plot 4 · Planted 8 · Standing 8" (example data), parents raise their phones, and the frog mascot delivers "[Ribbit. (Not my department.)]" and "[Ribbit. (Bravo.)]". It ties habitat-restoration survival tracking to donor reporting and ends on the EcoImpactHub end card.

### Transcript

- [00:00] Eight trees were planted in plot four.
- [00:10] Every month, the plot monitors visit.
- [00:20] And at the end of the year, the grown-ups need a report.
- [00:40] Thank you for coming.
- [00:47] Measure what matters.
- [00:48] Get started free at ecoimpacthub.com.