# CoolAndLovely — product assets

> 14 published assets for CoolAndLovely (19 files incl. ad sizes): promo films, documents, services, mockups, ads.

Source: https://burdenoff.com/products/coolandlovely/assets

## CoolAndLovely — 2-minute product promo (1080p)

- Product: CoolAndLovely
- Category: Promo films
- Format: video, mp4, 2:00, 1920x1080
- File: https://assets.burdenoff.com/products/coolandlovely/promo/coolandlovely-promo-2min-1080p.mp4
- Captions: https://assets.burdenoff.com/products/coolandlovely/promo/coolandlovely-promo-2min-1080p.vtt
- Notes: https://assets.burdenoff.com/products/coolandlovely/promo/coolandlovely-promo-2min-1080p.md
- View: https://burdenoff.com/products?assets=coolandlovely&asset=coolandlovely-promo-2min-1080p
- Tags: promo, launch, wardrobe, lookbooks, storefronts, creators

Two-minute narrated product film: style profile, lookbooks, digital wardrobe with wear counts, brand storefronts, creator looks, the free plan and installable app.

### About

Narrated launch promo for CoolAndLovely, the fashion and lifestyle platform. It opens on the problem (full closet, endless scroll, screenshots), then walks through the style profile and personalised feed, themed lookbooks, the digital wardrobe with wear counts, occasion styling, brand storefronts, and creator looks and collaborations. It lists the free plan (50 wardrobe items, 3 lookbooks, 10 published looks a month, one storefront), notes the app installs without an app store, and flags AI styling as roadmap for 2026. Built from UI mockups and motion graphics on a pink-and-white bokeh look.

### Transcript

[00:00] Your closet is full, and somehow there's still nothing to wear.
[00:07] Discovery feels like an endless scroll.
[00:09] Inspiration is scattered across screenshots.
[00:12] And the full outfit?
[00:14] Still on you.
[00:17] Meet Cool and Lovely, your fashion and lifestyle platform
[00:21] all in one beautifully curated place.
[00:26] Start with a style profile.
[00:28] Tell it your taste, sizes, and palette,
[00:30] then browse looks from people you follow.
[00:35] Clip pieces and outfits into themed lookbooks.
[00:37] Summer, work, wedding guest.
[00:39] Reorder them and share them.
[00:44] Then catalog what you already own.
[00:46] Every piece gets a wear count, so you shop only the gaps.
[00:52] Got an event?
[00:54] Occasion styling pulls complete outfits together
[00:56] from the catalog and your own wardrobe for any budget.
[01:02] Run a label, bring your story,
[01:04] collections and drops into a style-led storefront,
[01:07] and reach shoppers whose taste matches yours.
[01:12] Creators and stylists publish looks,
[01:14] co-create edits with brands,
[01:16] and build a credited portfolio that travels with them.
[01:21] You can start free with 50 wardrobe items,
[01:25] three lookbooks, 10 published looks a month,
[01:28] and your own storefront.
[01:32] It installs like an app.
[01:34] No app store required,
[01:36] and your boards stay in sync on every device.
[01:42] Your wardrobe, your lookbooks,
[01:44] storefronts, creators, and AI styling
[01:48] arriving on the roadmap for 2026.
[01:53] Discover your style and actually wear it.
[01:56] Start free at coolandlovely.com.

## CoolAndLovely — Product catalogue (brochure) 2026

- Product: CoolAndLovely
- Category: Documents
- Format: pdf, pdf, 38 pages
- File: https://assets.burdenoff.com/products/coolandlovely/docs/coolandlovely-brochure.pdf
- Notes: https://assets.burdenoff.com/products/coolandlovely/docs/coolandlovely-brochure.md
- View: https://burdenoff.com/products?assets=coolandlovely&asset=coolandlovely-brochure
- Tags: brochure, catalogue, product, security, pricing

38-page landscape product catalogue: the problem, who it is for, nine building blocks, scenarios, AI-native design and limits, roles, architecture, security, pricing and comparisons.

### About

The full product catalogue for CoolAndLovely, a fashion and lifestyle platform where a brand's piece, a creator's look, a shopper's board and the wardrobe item are one shared record. Written for brands, creators and the technical reviewers who approve them, it states plainly that the product is pre-launch with a waitlist open and holds no SOC 2 or ISO 27001 certification.

### Contents

- p1 Cover: Product catalogue 2026
- p2-3 01 The short version; four structural facts (3 sides, 9 governed resource types, free tier, ~40 MCP tools)
- p4 02 Who it is for
- p5-6 03 What breaks today
- p7 04 What you get (nine building blocks)
- p8-10 05 Put to work: scenarios for shoppers, brands, governance and AI
- p11-19 06 Built AI-native: principles, capabilities, MCP agent interface, shipped vs roadmap, guardrails, what the AI does not do yet
- p20-21 07 Who does what (six seeded roles)
- p22-25 08 Under the hood: capabilities, standards, deployment
- p26-28 09 Security and trust, stated plainly
- p29-30 10 One product, many front doors
- p31-32 11 Plans and pricing behaviour
- p33-37 12 Why teams choose it, hard questions, alternatives
- p38 Start today: join the waitlist before the 2026 launch

## CoolAndLovely — Partner cheat sheet

- Product: CoolAndLovely
- Category: Documents
- Format: pdf, pdf, 1 pages
- File: https://assets.burdenoff.com/products/coolandlovely/docs/coolandlovely-cheat-sheet.pdf
- Notes: https://assets.burdenoff.com/products/coolandlovely/docs/coolandlovely-cheat-sheet.md
- View: https://burdenoff.com/products?assets=coolandlovely&asset=coolandlovely-cheat-sheet
- Tags: cheat-sheet, partners, sales, pricing

One-page A4 partner cheat sheet: pitch, problems, ideal customer, use cases, pricing (Free, Pro $29, Boutique $149, Enterprise), competitors, objections and referral terms.

### About

Single-page reference for referral and reseller partners. It condenses what CoolAndLovely is, the 30-second pitch, problems solved, ideal customer and poor fits (anyone needing on-platform checkout or resale), buyer personas, top use cases, capabilities, pricing, the competitive landscape (Lyst, Depop, Stylebook, Pinterest), objection handling, discovery questions, lead handoff, partner commercials (10-15% of first-year revenue or up to 15% reseller margin) and links.

### Contents

- What it is, 30-second pitch, problem we solve, value proposition
- Ideal customer and who you are talking to
- Top use cases and capabilities
- Pricing: Free $0, Pro $29/mo, Boutique $149/mo, Enterprise custom
- Competitive landscape, why us, proof and credibility
- Demo, talking points, objection handling, discovery questions
- Spotting an opportunity, how to introduce us, lead handoff, partner commercials, useful links

## CoolAndLovely — Sales & partner playbook

- Product: CoolAndLovely
- Category: Documents
- Format: pdf, pdf, 37 pages
- File: https://assets.burdenoff.com/products/coolandlovely/docs/coolandlovely-partner-playbook.pdf
- Notes: https://assets.burdenoff.com/products/coolandlovely/docs/coolandlovely-partner-playbook.md
- View: https://burdenoff.com/products?assets=coolandlovely&asset=coolandlovely-partner-playbook
- Tags: partner-playbook, sales, partners, objections, commercials

37-page A4 sales and partner playbook: overview, pitch, problems, personas, 12 use cases, capabilities, pricing, competition, objections, referral programmes and a 33-screen mockup appendix.

### About

Long-form sales and partner playbook for people introducing CoolAndLovely to fashion brands, creators and marketplaces. It covers the product, the elevator pitch, problems and personas, twelve use-case scenarios tied to screens, capabilities marked shipped / in progress / roadmap, pricing guidance, alternatives, credibility without customer references, demo guidance, talking points, twelve objections, discovery questions, how to introduce and register opportunities, and partner commercials. Ends with a visual appendix of the 33 product mockup screens.

### Contents

- p1 Cover
- p2 00 How to use this playbook
- p3 01 Product overview
- p4 03 30-second elevator pitch
- p5-7 Problems, differentiators, geographies
- p8 Personas
- p9-14 08 Top use cases (12 scenarios)
- p15-17 09 Product capabilities incl. AI and agent surfaces
- p18-19 10 Pricing & plans
- p20 Competitive alternatives
- p21 13 Customer proof & credibility
- p22 14 Demo information
- p23 15 Sales talking points
- p24-26 16 Objection handling and discovery questions
- p27-28 19 How to introduce us; registering opportunities
- p29-30 21 Partner / referral commercials and rules
- p31 Assets
- p32-36 24 Product mockups, complete visual appendix (33 screens)
- p37 Closing: found someone who needs CoolAndLovely?

## CoolAndLovely — Services brochure

- Product: CoolAndLovely
- Category: Services
- Format: pdf, pdf, 11 pages
- File: https://assets.burdenoff.com/products/coolandlovely/services/coolandlovely-services-brochure.pdf
- Notes: https://assets.burdenoff.com/products/coolandlovely/services/coolandlovely-services-brochure.md
- View: https://burdenoff.com/products?assets=coolandlovely&asset=coolandlovely-services-brochure
- Tags: services, consulting, implementation, storefront, migration, integrations, merchandising, ai-styling, rbac, governance, managed-operations, training

Services catalogue for CoolAndLovely: nine consulting, storefront setup, migration, integration, merchandising, AI styling, governance, managed-operations and training services in two tracks, plus the Discover-Plan-Build-Operate engagement model.

### About

An 11-page landscape (720x405pt) services catalogue for CoolAndLovely, styled to match the product catalogue: dark navy cover and divider pages, off-white content pages, purple and teal accents, and the site's own service illustrations. It covers every service listed on coolandlovely.com/services in two tracks. "Improve your CoolAndLovely" covers consulting, migration, merchandising, AI styling, governance and training. "Powered by CoolAndLovely" covers done-for-you storefront setup, integrations and managed brand operations. It is written for labels, brand houses and their merchandising, marketing and engineering teams who are weighing expert help. No prices are listed; the brochure points readers to coolandlovely.com/contact and contact@coolandlovely.com.

### Contents

1. Cover: "Expert hands on CoolAndLovely", with the three service principles
2. 01 How the services fit the product: overview of both tracks and their services
3. 02 Track one divider: Improve your CoolAndLovely
4. Improve your CoolAndLovely, design, move, merchandise: 2.1 Brand & Style Consulting, 2.2 Migration & Onboarding from Existing Tooling, 2.3 Merchandising & Operations Enablement
5. Improve your CoolAndLovely, intelligence, governance, skills: 2.4 Styling Intelligence & AI Enablement, 2.5 Security, RBAC & Governance, 2.6 Training & Team Enablement
6. 03 Track two divider: Powered by CoolAndLovely
7. Powered by CoolAndLovely: 3.1 Implementation & Storefront Setup, 3.2 Integrations & API Setup, 3.3 Managed Brand Operations
8. Set it up with us, or hand us the season: the two delivery modes
9. 04 How we engage: Discover, Plan, Build, Operate; engagement model; pricing (contact us); support and SLAs
10. 05 We leave your team able to run it without us: enablement and how to start
11. Contact: coolandlovely.com/contact, email, phone, services, app.coolandlovely.com

## CoolAndLovely — Product UI mockups

- Product: CoolAndLovely
- Category: Mockups
- Format: pdf, pdf, 30 pages
- File: https://assets.burdenoff.com/products/coolandlovely/mockups/coolandlovely-mockups.pdf
- Notes: https://assets.burdenoff.com/products/coolandlovely/mockups/coolandlovely-mockups.md
- View: https://burdenoff.com/products?assets=coolandlovely&asset=coolandlovely-mockups
- Tags: mockups, ui, screens, wardrobe, discover

30 image-only pages of dark-theme UI mockups: overview dashboard, Discover feed, brand storefront form, Looks, My Wardrobe, uploads and the Style Intelligence roadmap screen.

### About

Image-only PDF (no text layer) of CoolAndLovely web-app screen designs at 1200x670pt, one screen per page, in a dark theme with pink accents. Screens include the overview dashboard (brands, style items, looks, collaborations), Discover with "Made for you" and "In your palette", the storefront details form, Looks filtered by occasion, My Wardrobe with Owned / Wishlist / Purchased / Gifted filters, an upload dialog, a Discover view showing declared taste, and a Style Intelligence screen labelled as planned capability.

### Contents

- Pages 1-30: one UI screen each (dashboard, Discover, brands/storefronts, collections, style items, looks, collaborations, wardrobe, lookbooks, style profile, trends, AI/agent screens).

## CoolAndLovely — Ad image 01: The Shoes That Went With Nothing (4:5)

- Product: CoolAndLovely
- Category: Ads
- Format: image, png, 1080x1350
- File: https://assets.burdenoff.com/products/coolandlovely/ads/images/coolandlovely-ad-img-01-the-shoes-that-went-with-nothing-1080x1350.png
- Other sizes: https://assets.burdenoff.com/products/coolandlovely/ads/images/coolandlovely-ad-img-01-the-shoes-that-went-with-nothing-1080x1920.png
- Notes: https://assets.burdenoff.com/products/coolandlovely/ads/images/coolandlovely-ad-img-01-the-shoes-that-went-with-nothing-1080x1350.md
- View: https://burdenoff.com/products?assets=coolandlovely&asset=coolandlovely-ad-img-01-the-shoes-that-went-with-nothing-1080x1350
- Tags: ad, image, wardrobe, looks, romance-novel

4:5 ad: Romance-novel parody: a woman in a bathrobe clutches green heels she has never worn; CTA promotes browsing head-to-toe Looks with brand and price.

### About

Static ad creative (4:5, 1080x1350) in the CoolAndLovely campaign featuring the pink hanger mascot ("Psst. You own this."), for paid social and display. Other aspect-ratio variants of creative 01 sit alongside it in this folder.

### Visual

Painted romance-paperback scene at sunset: a woman in a bathrobe, hair blowing, holds a pair of green satin heels while garments fly off into the sky. Title "The Shoes That Went With Nothing", subtitle "A wardrobe romance. Based on a true closet." The pink hanger mascot says "Psst. You own these. They've never left the box." Footer: CoolAndLovely logo, "Your style lives here.", "Get started free →", coolandlovely.com, body "Browse head-to-toe Looks by occasion. Every piece shows its brand and price. You build the outfit."

## CoolAndLovely — Ad image 02: None of Our Business (1:1)

- Product: CoolAndLovely
- Category: Ads
- Format: image, png, 1080x1080
- File: https://assets.burdenoff.com/products/coolandlovely/ads/images/coolandlovely-ad-img-02-none-of-our-business-1080x1080.png
- Other sizes: https://assets.burdenoff.com/products/coolandlovely/ads/images/coolandlovely-ad-img-02-none-of-our-business-1080x1350.png
- Notes: https://assets.burdenoff.com/products/coolandlovely/ads/images/coolandlovely-ad-img-02-none-of-our-business-1080x1080.md
- View: https://burdenoff.com/products?assets=coolandlovely&asset=coolandlovely-ad-img-02-none-of-our-business-1080x1080
- Tags: ad, image, style-profile, taste, quiz

1:1 ad: Magazine-quiz parody ("What's your style, really? a) b) c) You tell us.") promoting the declared style profile: palette, sizes, favourite brands.

### About

Static ad creative (1:1, 1080x1080) in the CoolAndLovely campaign featuring the pink hanger mascot ("Psst. You own this."), for paid social and display. Other aspect-ratio variants of creative 02 sit alongside it in this folder.

### Visual

Overhead shot of a pink teen-magazine quiz page with glitter pens, butterfly clips and stickers. Headline "We don't guess your taste. We ask." Quiz: "What's your style, really?" with all three answers "You tell us." and result "Mostly you. Because you said so." Hanger mascot bubble: "Psst. Your taste. You own this." Body: "Set your own style profile: your palette, your sizes, the brands you love. Your taste is what you say it is."

## CoolAndLovely — Ad image 03: Black Blazer I, II, III (1.91:1)

- Product: CoolAndLovely
- Category: Ads
- Format: image, png, 1200x628
- File: https://assets.burdenoff.com/products/coolandlovely/ads/images/coolandlovely-ad-img-03-black-blazer-i-ii-iii-1200x628.png
- Other sizes: https://assets.burdenoff.com/products/coolandlovely/ads/images/coolandlovely-ad-img-03-black-blazer-i-ii-iii-1080x1080.png
- Notes: https://assets.burdenoff.com/products/coolandlovely/ads/images/coolandlovely-ad-img-03-black-blazer-i-ii-iii-1200x628.md
- View: https://burdenoff.com/products?assets=coolandlovely&asset=coolandlovely-ad-img-03-black-blazer-i-ii-iii-1200x628
- Tags: ad, image, wardrobe, owned, wishlist, duplicates

1.91:1 ad: Pop-art triptych of the same black blazer bought three times; promotes the digital wardrobe with Owned and Wishlist so the fourth purchase is a choice.

### About

Static ad creative (1.91:1, 1200x628) in the CoolAndLovely campaign featuring the pink hanger mascot ("Psst. You own this."), for paid social and display. Other aspect-ratio variants of creative 03 sit alongside it in this folder.

### Visual

Framed Warhol-style triptych of one black blazer on yellow, pink and red panels, captioned "Black Blazer I, II, III · Edition of 3 · Unintentional". Headline "Once is a blazer. Three times is an art movement." Mascot bubble: "Psst. You own this. Three times." Body: "Add what you own to your digital wardrobe. Mark it Owned or Wishlist, and make the fourth one a choice."

## CoolAndLovely — Ad image 04: The Great Wave off the Bedroom Chair (4:5)

- Product: CoolAndLovely
- Category: Ads
- Format: image, png, 1080x1350
- File: https://assets.burdenoff.com/products/coolandlovely/ads/images/coolandlovely-ad-img-04-the-great-wave-off-the-bedroom-chair-1080x1350.png
- Other sizes: https://assets.burdenoff.com/products/coolandlovely/ads/images/coolandlovely-ad-img-04-the-great-wave-off-the-bedroom-chair-1080x1920.png
- Notes: https://assets.burdenoff.com/products/coolandlovely/ads/images/coolandlovely-ad-img-04-the-great-wave-off-the-bedroom-chair-1080x1350.md
- View: https://burdenoff.com/products?assets=coolandlovely&asset=coolandlovely-ad-img-04-the-great-wave-off-the-bedroom-chair-1080x1350
- Tags: ad, image, wardrobe, clutter, hokusai

4:5 ad: Hokusai parody: a wave of clothes rises off the bedroom chair over a boy in bed; promotes a private digital wardrobe to see what you actually own.

### About

Static ad creative (4:5, 1080x1350) in the CoolAndLovely campaign featuring the pink hanger mascot ("Psst. You own this."), for paid social and display. Other aspect-ratio variants of creative 04 sit alongside it in this folder.

### Visual

Woodblock-print pastiche of The Great Wave in which the wave is made of jeans, shirts and sweaters pouring from a bedroom chair toward a boy sitting up in bed; a folded-clothes stack stands in for Mount Fuji. Title cartouche "The Great Wave off the Bedroom Chair". Mascot bubble: "Psst. You own this. All of this." Body: "It's all in there somewhere. Add your pieces to a private digital wardrobe and see what you actually have."

## CoolAndLovely — Ad image 05: The Tube Man (1:1)

- Product: CoolAndLovely
- Category: Ads
- Format: image, png, 1080x1080
- File: https://assets.burdenoff.com/products/coolandlovely/ads/images/coolandlovely-ad-img-05-the-tube-man-1080x1080.png
- Other sizes: https://assets.burdenoff.com/products/coolandlovely/ads/images/coolandlovely-ad-img-05-the-tube-man-1080x1350.png
- Notes: https://assets.burdenoff.com/products/coolandlovely/ads/images/coolandlovely-ad-img-05-the-tube-man-1080x1080.md
- View: https://burdenoff.com/products?assets=coolandlovely&asset=coolandlovely-ad-img-05-the-tube-man-1080x1080
- Tags: ad, image, brands, storefront, collections, drops

1:1 ad: A pink boutique with an inflatable tube man wearing a scarf; brand-side ad promoting storefronts, seasonal collections and one-action drops.

### About

Static ad creative (1:1, 1080x1080) in the CoolAndLovely campaign featuring the pink hanger mascot ("Psst. You own this."), for paid social and display. Other aspect-ratio variants of creative 05 sit alongside it in this folder.

### Visual

Photo-real pastel-pink boutique front; inside, an older woman sews at a table while a pink inflatable tube man flails outside wearing her floral scarf. Headline "There are calmer ways to launch a collection." Mascot bubble: "Psst. You made the scarf. You own this." Body: "Open a storefront, build the season's collection, and publish the drop in one action."

## CoolAndLovely — Ad video 01: Real Garments of Rail Two (9:16)

- Product: CoolAndLovely
- Category: Ads
- Format: video, mp4, 0:56, 1080x1920
- File: https://assets.burdenoff.com/products/coolandlovely/ads/videos/coolandlovely-ad-video-01-real-garments-of-rail-two.mp4
- Captions: https://assets.burdenoff.com/products/coolandlovely/ads/videos/coolandlovely-ad-video-01-real-garments-of-rail-two.vtt
- Notes: https://assets.burdenoff.com/products/coolandlovely/ads/videos/coolandlovely-ad-video-01-real-garments-of-rail-two.md
- View: https://burdenoff.com/products?assets=coolandlovely&asset=coolandlovely-ad-video-01-real-garments-of-rail-two
- Tags: ad, video, wardrobe, wear-count, reality-tv

Reality-TV parody in which garments on one rail confess (the over-worn grey hoodie, the dress with tags still on); pitches the wardrobe with wear counts.

### About

Vertical 9:16 animated spot styled as a reality show ("Real Garments of Rail Two"). Talking clothes give confessionals with lower-third name cards: the grey hoodie ("Worn: constantly"), the coat (worn last winter) and the dress ("Tags: on", three years). After "I have nothing to wear", a phone shows the My wardrobe screen with Owned/Wishlist/Gifted tabs and the coat marked "Worn 1". Closes on the CoolAndLovely card, "Your style lives here.", "Get started free", coolandlovely.com. On-screen note: "Illustration, not a product screenshot".

### Transcript

[00:00] I didn't come here to make friends, I came here to be worn.
[00:04] 31 garments, one rail, and only one gets worn on Tuesday.
[00:09] She picks me every single day. I'm exhausted. I'm also winning.
[00:14] Last winter, I'm fine. I'm fine.
[00:18] We each thought we were the only one.
[00:20] Three years, tags on. She doesn't know I exist.
[00:27] I have nothing to wear.
[00:30] Told you.
[00:31] It's all in here. What you own, and what you actually wear.
[00:37] On this.
[00:48] Next Tuesday.
[00:51] Your style lives here. Get started free at coolandlovely.com.

## CoolAndLovely — Ad video 02: The Proposal (16:9)

- Product: CoolAndLovely
- Category: Ads
- Format: video, mp4, 0:48, 1920x1080
- File: https://assets.burdenoff.com/products/coolandlovely/ads/videos/coolandlovely-ad-video-02-the-proposal.mp4
- Captions: https://assets.burdenoff.com/products/coolandlovely/ads/videos/coolandlovely-ad-video-02-the-proposal.vtt
- Notes: https://assets.burdenoff.com/products/coolandlovely/ads/videos/coolandlovely-ad-video-02-the-proposal.md
- View: https://burdenoff.com/products?assets=coolandlovely&asset=coolandlovely-ad-video-02-the-proposal
- Tags: ad, video, creators, collaborations, brands

Rom-com parody: a small-label founder kneels to offer a creator a proper collaboration brief (role, compensation, dates, credit), and the creator accepts.

### About

Landscape 16:9 animated spot on a string-lit rooftop at dusk. Marigold, founder of a small label, ends three months of DMs with Devi by kneeling and presenting a scroll, "The brief": Role, Compensation, Dates, plus credit on the published look. Devi accepts, and status tags Proposed → Accepted → In progress → Published hang from the lights. Line: "It's okay to put a label on it." Promotes governed creator collaborations; ends on the CoolAndLovely card and coolandlovely.com.

### Transcript

[00:00] Is that a brief?
[00:02] Devi. Three months of DMs.
[00:05] The idea's in one thread. The fee's in another.
[00:08] The dates are in a voice note I can't find.
[00:10] So, I'm doing this properly.
[00:13] Role. Compensation. Dates.
[00:17] It has dates? Nobody's ever given me dates.
[00:20] And credit?
[00:22] Your name. On the published look.
[00:27] Accepted.
[00:28] It's okay to put a label on it.
[00:37] You own this.
[00:39] So, do we hug? Is it in the brief?
[00:42] Your style lives here. Get started free at coolandlovely.com

## CoolAndLovely — Ad video 03: The Deep Camera Roll (1:1)

- Product: CoolAndLovely
- Category: Ads
- Format: video, mp4, 0:37, 1080x1080
- File: https://assets.burdenoff.com/products/coolandlovely/ads/videos/coolandlovely-ad-video-03-the-deep-camera-roll.mp4
- Captions: https://assets.burdenoff.com/products/coolandlovely/ads/videos/coolandlovely-ad-video-03-the-deep-camera-roll.vtt
- Notes: https://assets.burdenoff.com/products/coolandlovely/ads/videos/coolandlovely-ad-video-03-the-deep-camera-roll.md
- View: https://burdenoff.com/products?assets=coolandlovely&asset=coolandlovely-ad-video-03-the-deep-camera-roll
- Tags: ad, video, lookbooks, inspiration, nature-doc

Space-documentary parody that zooms through 4,112 camera-roll photos to a lost outfit screenshot, then clips the real pieces into a lookbook.

### About

Square 1:1 animated spot narrated by the hanger mascot like an astronomy documentary: the camera roll as a galaxy ("the receipt nebula", "the Blurry Thumb Supercluster", 61 sunset photos) and a linen outfit from March with no brand or price. The answer is to find the look on CoolAndLovely and clip it into a "Summer" lookbook (wrap dress, straw tote, flat sandals) with brand and price attached. Ends on the CoolAndLovely card and coolandlovely.com. On-screen note: "Illustration, not a product screenshot".

### Transcript

[00:00] Psst. This is your camera roll. From very far away. The receipt nebula.
[00:05] 61 photos of the same sunset. The blurry thumb supercluster.
[00:09] And somewhere in here, an outfit you loved. Signal. A linen set.
[00:14] From March. No brand. No price. No idea.
[00:18] Or find the look on Cool and Lovely and clip it to a lookbook.
[00:22] Real pieces. Brand and price attached. Good taste, by the way.
[00:27] You own this.
[00:28] The sunsets can stay. All 61. Your style lives here. Get started free at coolandlovely.com.
