# BuildMyIQ — product assets

> 19 published assets for BuildMyIQ (28 files incl. ad sizes): promo films, demos, documents, services, mockups, ads.

Source: https://burdenoff.com/products/buildmyiq/assets

## BuildMyIQ — 2-minute promo film

- Product: BuildMyIQ
- Category: Promo films
- Format: video, mp4, 2:00, 1920x1080
- File: https://assets.burdenoff.com/products/buildmyiq/promo/buildmyiq-promo-2min-1080p.mp4
- Captions: https://assets.burdenoff.com/products/buildmyiq/promo/buildmyiq-promo-2min-1080p.vtt
- Notes: https://assets.burdenoff.com/products/buildmyiq/promo/buildmyiq-promo-2min-1080p.md
- View: https://burdenoff.com/products?assets=buildmyiq&asset=buildmyiq-promo-2min-1080p
- Tags: promo, overview, ai-tutor, lms, sis, skills

2-minute narrated product promo for BuildMyIQ: the scattered-tools problem, the in-lesson AI tutor, assessment, course building, records and cohorts, skills and certificates.

### About

A 2-minute (120 s), 1080p narrated promo film for BuildMyIQ, mixing motion graphics on a light background with product UI mockups. A narrator starts from a student stuck at 11 p.m. and a school juggling separate LMS and SIS tools, then walks through the platform: the AI tutor inside the lesson, catalog and enrolment, quizzes and rubrics where an educator commits the grade, course and learning-path building, the student information system and cohorts, early-warning dashboards, a skills taxonomy and certificates. It ends with the free plan and buildmyiq.com. Suitable as a general product overview.

### Transcript

Transcript generated automatically.

- [00:00] It's 11 at night, and a student is stuck on conditional probability.
- [00:05] Office hours are two days away.
- [00:09] Meanwhile, the school juggles an LMS here, an SIS there,
- [00:13] and pricing nobody can read.
- [00:17] This is BuildMyIQ, the AI-native education and learning platform.
- [00:23] Everything learning needs in one place.
- [00:28] Now the tutor sits right inside the lesson.
- [00:31] It answers only from your own course material
- [00:34] and gives hints before answers.
- [00:38] Learners browse the catalogue, enrol and pick up exactly where they left off,
- [00:43] with progress saved everywhere.
- [00:47] Quizzes and rubrics come with feedback that explains the why
- [00:51] and no AI can commit a grade.
- [00:54] An educator does.
- [00:58] Educators build courses from modules, lessons and activities,
- [01:02] then publish learning paths toward a target skill.
- [01:08] Behind it all runs a modern student information system,
- [01:11] with records, enrolment and cohorts in one learner record.
- [01:18] Cohort dashboards and early warning signals show who's struggling,
- [01:22] so support arrives in time.
- [01:26] Every course, assessment and certificate maps to a skills taxonomy
- [01:30] so employers can see what someone can actually do.
- [01:36] Enroll and learn, practise and get feedback,
- [01:39] then master the path and earn the certificate.
- [01:44] Certificates, skills, dashboards, team onboarding.
- [01:50] Ready to transform how you learn and teach?
- [01:52] BuildMyIQ is available now with a free plan to start.
- [01:56] Visit buildmyiq.com.

### Walkthrough

1. **~0:10** — Illustrated, faded scene of a stressed student at a desk buried in browser windows, cables and papers, with the title "Learning, scattered everywhere" (narration: stuck student, LMS and SIS juggling).
2. **~0:30** — Dark lesson-player mockup (Northgate Academy, "Conditional probability", AI Tutor answering from the lesson) with the headline "A tutor that teaches, not just answers".
3. **~0:50** — Section card "02 — Assess: Assessment that teaches · Quizzes, assignments and rubrics" with a Front-End Foundations Quiz mockup, on a soft bokeh background.
4. **~1:10** — Section card "04 — Run: LMS and SIS, finally one" with the Cohorts screen mockup.
5. **~1:30** — "Completion that proves competence · One skills taxonomy under everything": Courses, Assessments and Certificates connected to a "Skills taxonomy" node.
6. **~1:50** — Closing card with the BuildMyIQ logo (narration: free plan, buildmyiq.com).

## BuildMyIQ — Assessments demo

- Product: BuildMyIQ
- Category: Demos
- Format: video, webm, 1:22, 1852x1080
- File: https://assets.burdenoff.com/products/buildmyiq/demos/buildmyiq-demo-assessments.webm
- Notes: https://assets.burdenoff.com/products/buildmyiq/demos/buildmyiq-demo-assessments.md
- View: https://burdenoff.com/products?assets=buildmyiq&asset=buildmyiq-demo-assessments
- Tags: assessments, quiz, grading, demo

Silent screen recording: building a quiz in BuildMyIQ, taking it as a learner, grading the submission and checking the results.

### About

A silent 82-second screen recording of the BuildMyIQ web app (dark theme). It follows one quiz end to end: an author adds a question to a draft assessment and publishes it, a learner takes it from the course page, and the submission is graded and shows up in the learner's assessment results. It is aimed at educators and evaluators who want to see the assessment and grading flow.

### Transcript

No spoken audio — screen recording.

### Walkthrough

1. **0:00–0:05** — Assessments page for the draft quiz "Module - 2 Going deeper into data analysis": tags Quiz / Draft / Graded, passing score 70%, no time limit, max attempts 1, graded Yes. Questions (0) with a "No questions yet" empty state.
2. **0:05–0:30** — "Add question" dialog: the prompt "What is the type of data analysis" is typed, the type is switched from Single Choice to Multiple Choice, points set to 100, and options are filled in.
3. **~0:36** — The quiz now lists 1 question (100 points) with options "predictive" and "transformative analytics"; the Publish button is clicked.
4. **~0:46** — Catalog page for "Test-course - Data Analysis" (Beginner, Published, 100% progress, enrollment Completed). The Assessments panel lists the new quiz and "Module 1 knowledge check", each with a Take button. There is also a Discussion box.
5. **~0:56** — My Learning: Assessment results table with average score, status (Submitted / Graded), result, feedback and score per attempt.
6. **~1:07** — Grading drawer for the submitted attempt: read-only answer ("predictive"), an Auto-score option noting all questions are objective, score 100, a Result toggle (left on "Not passed"), feedback box and a "Grade submission" button.
7. **~1:17** — My Learning again: the attempt now appears as Graded with score 100% and result "Not passed", matching the Result toggle setting. Average score rises to 77%.

## BuildMyIQ — Certificate issuance demo

- Product: BuildMyIQ
- Category: Demos
- Format: video, webm, 0:50, 1852x1080
- File: https://assets.burdenoff.com/products/buildmyiq/demos/buildmyiq-demo-certificate-issuance.webm
- Notes: https://assets.burdenoff.com/products/buildmyiq/demos/buildmyiq-demo-certificate-issuance.md
- View: https://burdenoff.com/products?assets=buildmyiq&asset=buildmyiq-demo-certificate-issuance
- Tags: certificates, credentials, revocation, demo

Silent screen recording: issuing a certificate with a serial, score and expiry in BuildMyIQ, then viewing and revoking it.

### About

A silent 50-second screen recording of the BuildMyIQ Certificates module. An administrator issues a certificate for the course "Test Course - AI Basics" to a learner, sees it appear in the certificate list and in the learner's My Learning page, and the certificate later shows as revoked. It is relevant to registrars and certification providers evaluating the credential lifecycle.

### Transcript

No spoken audio — screen recording.

### Walkthrough

1. **0:00–0:05** — Certificates page ("Verifiable credentials issued to learners on course completion") with counters: 1 certificate, 0 issued, 0 expired, 1 revoked. The single row is serial BMIQ-MUDRSA…, Test Course - AI Basics, learner "You", status Revoked, issued Sep 23, 2026, expires Aug 1, 2008, score 100%.
2. **~0:09** — "Issue certificate" dialog: course Test Course - AI Basics, a learner user ID, an auto-generated editable serial BMIQ-MUDRCFSJ, final score and expiry fields.
3. **0:15–0:22** — Final score 80 and expiry 02/05/2027 are entered and "Issue certificate" is clicked (button shows "Issuing…").
4. **~0:28** — The list now has 2 certificates (1 issued, 1 revoked); the new one shows status Issued, expires Feb 5, 2027, score 80%, with a Revoke action.
5. **~0:34** — My Learning > Certificates shows two cards for Test Course - AI Basics: one Issued (80%) and one Revoked (100%).
6. **~0:46** — My Learning again: both certificate cards now show Revoked, i.e. the newly issued certificate was revoked during the recording.

## BuildMyIQ — Course creation demo

- Product: BuildMyIQ
- Category: Demos
- Format: video, webm, 1:39, 1852x1080
- File: https://assets.burdenoff.com/products/buildmyiq/demos/buildmyiq-demo-course-creation.webm
- Notes: https://assets.burdenoff.com/products/buildmyiq/demos/buildmyiq-demo-course-creation.md
- View: https://burdenoff.com/products?assets=buildmyiq&asset=buildmyiq-demo-course-creation
- Tags: authoring, course-builder, lessons, ai-tutor, demo

Silent screen recording: creating a course, adding a module and an article lesson, publishing it and opening it as a learner with the AI Tutor panel.

### About

A silent 99-second screen recording of the BuildMyIQ authoring flow. It shows a course being created as a draft, structured into a module with one article lesson, published to the catalog, enrolled in, and opened in the lesson player, where an AI Tutor panel sits under the lesson. It is aimed at instructors and instructional designers.

### Transcript

No spoken audio — screen recording.

### Walkthrough

1. **0:00–0:10** — "New course" dialog: title "Test-course - Data Analysis", auto-generated slug "test-course-data-analysis", summary, level Beginner, language en, estimated hours and skill fields; "Create course" is clicked.
2. **~0:19** — The Course builder page loads ("Loading course…").
3. **~0:31** — "Add module" dialog: module title "Module 1 - Introduction about data".
4. **0:43–0:56** — "Add lesson" dialog: lesson title "Introduction to data analysis", type Article, duration in minutes, content (markdown or plain text), optional media upload and a "Free preview lesson" toggle.
5. **~1:08** — Course builder view: Draft / Beginner, tabs Details / Curriculum / Assessments / Discussion, Module 1 with the one lesson, course cover upload area and course details (slug, language EN, level Beginner, visibility Private). Publish button at top right.
6. **~1:20** — Catalog page of the now Published course (1 lesson, 5 hrs, 0 assessments) with an "Enrol in this course" button.
7. **~1:33** — Learner view of the course: 100% / 1 of 1 lessons complete, the lesson "Introduction to data analysis" marked complete, "Download for offline", and an AI Tutor panel ("Grounded in 'Introduction to data analysis'") with an "Ask about this lesson…" box.

## BuildMyIQ — Course discussions demo

- Product: BuildMyIQ
- Category: Demos
- Format: video, webm, 0:27, 1852x1080
- File: https://assets.burdenoff.com/products/buildmyiq/demos/buildmyiq-demo-discussions.webm
- Notes: https://assets.burdenoff.com/products/buildmyiq/demos/buildmyiq-demo-discussions.md
- View: https://burdenoff.com/products?assets=buildmyiq&asset=buildmyiq-demo-discussions
- Tags: discussions, comments, catalog, demo

Silent screen recording: posting a comment in a BuildMyIQ course's Discussion section and seeing it appear.

### About

A short, silent 27-second screen recording of the BuildMyIQ learner dashboard and course page. It shows the Discussion box on a course page being used to post a comment, which then appears under the course with the author name and timestamp. It illustrates the in-course discussion feature for learners and educators.

### Transcript

No spoken audio — screen recording.

### Walkthrough

1. **0:00–0:03** — Dashboard welcome greeting with counters (3 published courses, 0 in progress, 3 completed, 0 certificates earned) and an empty "Continue learning" area.
2. **~0:05** — Catalog page of "Test-course - Data Analysis" (100% progress, Completed), with its curriculum, two published quizzes and a Discussion section.
3. **0:08–0:12** — The Discussion box ("Ask questions and discuss this course with your workspace") is filled in with "Great Course!"; the list below still reads "No comments yet".
4. **~0:15** — After clicking Comment, the comment appears with the author's name and the timestamp Sep 21, 2026, 11:15 AM: "Great Course !".
5. **0:19–0:25** — The course page is reloaded ("Loading course…") and the comment is still shown, i.e. it persisted.

## BuildMyIQ — Insights analytics demo

- Product: BuildMyIQ
- Category: Demos
- Format: video, webm, 0:35, 1852x1080
- File: https://assets.burdenoff.com/products/buildmyiq/demos/buildmyiq-demo-insights-analytics.webm
- Notes: https://assets.burdenoff.com/products/buildmyiq/demos/buildmyiq-demo-insights-analytics.md
- View: https://burdenoff.com/products?assets=buildmyiq&asset=buildmyiq-demo-insights-analytics
- Tags: insights, analytics, reporting, demo

Silent screen recording of the BuildMyIQ Insights page: course, learner, completion and certificate counts, enrolment status and learning outcomes.

### About

A silent 35-second screen recording of the BuildMyIQ Insights module, the workspace's learning analytics page. It scrolls through the headline counters, enrolment status, learning outcomes and top courses, then briefly opens the catalog and the one course before returning.

### Transcript

No spoken audio — screen recording.

### Walkthrough

1. **0:00–0:05** — Insights page ("Learning analytics across your workspace — completion, engagement and outcomes"): 1 published course (of 1 total), 1 active learner, 100% completion rate, 2 certificates issued.
2. **~0:07** — Scrolled view: Enrolment status (1 Completed, average progress 100%), Learning outcomes (0 submissions; completion rate ring at 100%, pass rate "—", 0 graded, 0 passed, "No submissions have been graded yet"), and Top courses by enrolment (Test Course - AI Basics, 1).
3. **~0:15** — Course Catalog with level filters (All levels, Beginner, Intermediate, Advanced, Expert) and one course card, Test Course - AI Basics.
4. **~0:24** — The course page: Beginner, Published, 100% progress, Completed, Module 1 with one lesson, no assessments, Discussion box.
5. **0:29–0:35** — Back on Insights, scrolling through the same counters and panels again.

## BuildMyIQ — Product catalogue (brochure)

- Product: BuildMyIQ
- Category: Documents
- Format: pdf, pdf, 32 pages
- File: https://assets.burdenoff.com/products/buildmyiq/docs/buildmyiq-brochure.pdf
- Notes: https://assets.burdenoff.com/products/buildmyiq/docs/buildmyiq-brochure.md
- View: https://burdenoff.com/products?assets=buildmyiq&asset=buildmyiq-brochure
- Tags: brochure, product-catalogue, pricing, ai-tutor, security

32-page 16:9 product catalogue for BuildMyIQ: who it is for, features, how the AI works and its limits, roles, architecture, security, plans and comparisons.

### About

The BuildMyIQ product catalogue for 2026, a 32-page landscape (16:9) PDF titled "BuildMyIQ — Product Catalogue". It describes BuildMyIQ as one platform for authoring, teaching, assessing and credentialing, with an AI tutor that answers only from the customer's own lessons. It is written for educators, institution buyers and technical reviewers, and states openly what is shipped, in progress or roadmap. The cover and closing page describe the product as pre-launch with a waitlist open.

### Contents

- **p1 Cover** — "AI-native education, learning and development"; pre-launch, waitlist open; buildmyiq.com.
- **p2–3 01 The short version** — one system for the whole business of teaching; promise "let the AI do the drafting, never the deciding"; numbers: 1 set of records, 6 question types, 0 AI-written grades, a free tier.
- **p4–5 02 Who it is for** — universities and online programmes, schools and districts, training/certification providers, corporate L&D, independent educators, IT and identity teams, data protection officers.
- **p6–7 03 What breaks today** — 5–14 systems that disagree, stuck learners, marking load, unbudgeted AI, completion not proving competence, negotiated pricing; each with the BuildMyIQ answer.
- **p8–9 04 What you get** — nine areas: learning management, learner records, authoring, AI tutoring, assessment and grading, certificates and skills, cohorts and sections, learning analytics (partly maturing), identity and governance.
- **p10–11 05 Put to work** — learner and educator scenarios; notes that grading drafts and transcript review exist via API only for now.
- **p12–17 06 Built AI-native** — three principles (retrieval first, model only where judgement is needed, AI proposes and a person decides); four pillars; what the AI does today; what is in progress; guardrails; "What the AI does not do yet" (wording-based retrieval, API-only features, no usage dashboard, no AI-assisted authoring, no quality benchmark).
- **p18 07 Who does what** — six seeded roles: Learning Administrator, Program Lead, Course Author, Instructor, Registrar, Learner.
- **p19–22 08 Under the hood** — federated GraphQL API, gateway-enforced access rules, capability by area, open standards (OIDC, OAuth 2.0, MCP, TLS/AES-256, WCAG 2.1 AA target), deployment (multi-tenant cloud today; dedicated tenancy and self-hosted planned).
- **p23–24 09 Security and trust** — authorisation and workspace filtering; plainly stated that there is no third-party certification yet.
- **p25 10 One product, many front doors** — web app, composed workspace, marketing site, items in progress.
- **p26–27 11 Plans** — Free $0, Starter $99/mo, Growth $399/mo, Business $999/mo, Enterprise from $12/learner; only Free and Starter purchasable today; four regional bands.
- **p28–31 12 Why teams choose it** — differentiators, "honest answers to hard questions", positioning against academic LMSs and corporate platforms.
- **p32 Start today** — links (buildmyiq.com, /ai, /security) and contact@buildmyiq.com.

## BuildMyIQ — Partner cheat sheet

- Product: BuildMyIQ
- Category: Documents
- Format: pdf, pdf, 1 pages
- File: https://assets.burdenoff.com/products/buildmyiq/docs/buildmyiq-cheat-sheet.pdf
- Notes: https://assets.burdenoff.com/products/buildmyiq/docs/buildmyiq-cheat-sheet.md
- View: https://burdenoff.com/products?assets=buildmyiq&asset=buildmyiq-cheat-sheet
- Tags: cheat-sheet, partners, sales, pricing

One-page A4 partner cheat sheet for BuildMyIQ: pitch, ideal customer, use cases, pricing, competitors, objections, discovery questions and contacts.

### About

A single A4 page titled "BuildMyIQ — Partner Cheat Sheet", meant to sit beside a partner or reseller during sales calls. It condenses the partner playbook into short blocks in three columns under an orange header. It states that the product is young and has no reference customers yet.

### Contents

- **Header** — BuildMyIQ gives universities, training providers and L&D teams one system for courses, learner records, assessment and verifiable credentials; tags LMS + records, Grounded AI tutor, Assessment, Skills & certificates, Published pricing.
- **Column 1** — What it is; 30-second pitch; problems solved (five systems, learners stuck at 11pm, grading load, completion not proving capability); value proposition; ideal customer (universities, training providers, 200–5,000-person L&D teams; not a fit: under-18 learners or buyers wanting a content catalogue); personas (L&D Director, Dean/Provost, training provider CEO, instructional designer); top use cases.
- **Column 2** — Capabilities list (authoring studio, learner records, cohorts, six question types, auto-marking, grounded AI tutor, AI grading drafts, skills taxonomy, revocable certificates, RBAC); pricing (Free $0; Starter $99/$79; Growth $399/$319; Business $999/$799; Enterprise from $12/learner/mo, $9 annual floor); competitive landscape (Canvas, Blackboard Learn, Moodle, Docebo); why us; proof (no reference customers yet); demo (30-minute walkthrough or app.buildmyiq.com); talking points.
- **Column 3** — Objection handling (three objections); discovery questions; good-opportunity signals and disqualifiers; how to introduce us; lead handoff; partner commercials (10–15% of first-year collected net subscription, resellers up to 15% margin); useful links.
- **Footer** — contact Vignesh T.V. (vignesh@burdenoff.com, +91-7358445777), Calendly booking link with QR code, burdenoff.com/products.

## BuildMyIQ — Sales and partner playbook

- Product: BuildMyIQ
- Category: Documents
- Format: pdf, pdf, 43 pages
- File: https://assets.burdenoff.com/products/buildmyiq/docs/buildmyiq-partner-playbook.pdf
- Notes: https://assets.burdenoff.com/products/buildmyiq/docs/buildmyiq-partner-playbook.md
- View: https://burdenoff.com/products?assets=buildmyiq&asset=buildmyiq-partner-playbook
- Tags: partner-playbook, partners, sales, pricing, objections

43-page A4 sales and partner playbook for BuildMyIQ: overview, pitch, problems, ICP, personas, 13 use cases, capabilities, pricing, competitors, objections, commercials and a mockup appendix.

### About

The BuildMyIQ Sales & Partner Playbook, a 43-page A4 PDF prepared by Burdenoff Consultancy Services Pvt. Ltd. for referral partners and resellers. It explains what BuildMyIQ is, who to sell it to, how to qualify and pitch, how pricing and partner commissions work, and how to hand over leads. Capabilities are labelled shipped, in progress or planned, and it says there are no public reference customers.

### Contents

- **p1 Cover** — "Sales & Partner Playbook"; prepared by Burdenoff Consultancy Services; buildmyiq.com; booking link with QR code.
- **p2 00 How to use this playbook** — reading order and a contents list of sections 01–24.
- **p3–4 01–03 Product overview, one-line pitch, 30-second elevator pitch** — category, where it stands today (sign up free, no public reference customers), how customers get it.
- **p5–7 04–05 Problem we solve, value proposition** — systems that disagree, grading load, self-hosting costs, governance inherited from the Burdenoff platform.
- **p8–9 06–07 Ideal customer profile and buyer personas** — includes geographies (four pricing bands; India a strong market) and personas such as Dean/Provost and L&D Director.
- **p10–16 08 Top use cases** — 13 scenarios (retire separate learning/records/quiz tools, find a course, 11pm tutoring, start a course from an outline, mark essays with AI drafts, revocable credentials, onboarding programmes, budget and audit trail for AI, and others).
- **p17–20 09 Product capabilities** — authoring and catalogue, assessment and grading, AI grounded and governed, platform foundations; each line marked shipped / in progress / planned.
- **p21–22 10 Pricing & plans** — Free, Starter, Growth, Business, Enterprise with inclusions, India pricing, add-ons (extra learners, courses, storage, API, AI Pro, analytics, support blocks).
- **p23–25 11–13 Competitive landscape, differentiators, proof & credibility** — Moodle and other alternatives; one data model; assessment integrity; AI answers stored with their sources.
- **p26–27 14–15 Demo information and sales talking points** — no sandbox; best demo is the prospect's own free account with one of their lessons.
- **p28–29 16 Objection handling** — 12 objections with answers.
- **p30–31 17–18 Discovery questions and how to identify a good opportunity** — pursue signals and disqualifiers.
- **p32–35 19–21 How to introduce us, lead handoff (90-day registration), partner/referral commercials** — 10% referral, 12% with evaluation support, 15% with implementation; reseller margin; paid on collected net revenue.
- **p36–37 22–23 Contact information, useful links and sales assets** — what can be shared with whom.
- **p38–42 24 Product mockups appendix** — 28 screens: 22 product screens (dashboard through AI authoring drafts) plus 6 industry screens (creator economy, education, healthcare, HR workforce, nonprofits).
- **p43 Back page** — "Found someone who needs BuildMyIQ?" with Vignesh T.V.'s contact details and booking QR code.

## BuildMyIQ — Services brochure

- Product: BuildMyIQ
- Category: Services
- Format: pdf, pdf, 14 pages
- File: https://assets.burdenoff.com/products/buildmyiq/services/buildmyiq-services-brochure.pdf
- Notes: https://assets.burdenoff.com/products/buildmyiq/services/buildmyiq-services-brochure.md
- View: https://burdenoff.com/products?assets=buildmyiq&asset=buildmyiq-services-brochure
- Tags: services, consulting, implementation, migration, integrations, sso, course-authoring, learning-analytics, managed-operations, rbac, compliance, training, lms

Services catalogue for BuildMyIQ: nine consulting, setup, migration, integration, course-authoring, analytics, managed-operations, security and training services across two tracks, plus the Discover-Plan-Build-Operate engagement model.

### About

A 14-page 16:9 landscape services catalogue for BuildMyIQ. It is styled to match the BuildMyIQ product catalogue, with the same navy, paper, teal and violet palette, the brain-and-books hero image, the gradient mark and the same header/footer pattern. It covers every service listed on buildmyiq.com/services in two tracks. "Improve your BuildMyIQ" helps teams adopt and get more from the platform. "Powered by BuildMyIQ" covers done-for-you learning outcomes delivered on it. It is written for institutions, training providers and corporate academies weighing expert help to set up, migrate, integrate and operate the learning platform. No service pricing is published, so the brochure points readers to buildmyiq.com/contact and contact@buildmyiq.com.

### Contents

1. Cover: BuildMyIQ Services, "Expert hands on BuildMyIQ"
2. 01 Overview: "You do not have to do it alone", the two tracks and the three principles (grounded in the product, RBAC and audit throughout, API-first)
3. 02 What we do, at a glance: index of all nine services by track
4. Track A divider: Improve your BuildMyIQ
5. 01 Learning Strategy & Consulting; 02 Migration & Content Onboarding
6. 03 Learning Analytics & AI Enablement; 04 Security, RBAC & Compliance
7. 05 Training & Team Enablement
8. Track B divider: Powered by BuildMyIQ
9. 06 Implementation & Platform Setup; 07 Integrations & SSO
10. 08 Course Authoring & Content Services; 09 Managed Learning Operations
11. 03 Engagement models: "We set it up with you" vs "hand us the operations"
12. 04 How we engage: Discover, Plan, Build, Operate
13. 05 Enablement and Support & SLAs (tiers scoped to plan; pricing on request)
14. Contact: "Let's scope what you need", with buildmyiq.com/contact, contact@buildmyiq.com, phone, and app.buildmyiq.com

## BuildMyIQ — Product UI mockups

- Product: BuildMyIQ
- Category: Mockups
- Format: pdf, pdf, 22 pages
- File: https://assets.burdenoff.com/products/buildmyiq/mockups/buildmyiq-mockups.pdf
- Notes: https://assets.burdenoff.com/products/buildmyiq/mockups/buildmyiq-mockups.md
- View: https://burdenoff.com/products?assets=buildmyiq&asset=buildmyiq-mockups
- Tags: mockups, ui, screens, ai-tutor

22-page set of BuildMyIQ UI mockups, one screen per page, from the dashboard and catalog through grading, certificates, mobile and the AI tutor, grading and quota screens.

### About

A 22-page landscape PDF of BuildMyIQ product UI mockups, one full-page screen image per page. The first 15 screens use a light theme with a navy sidebar; the mobile page and the six AI screens use a dark theme, with sample organisation "Northgate Academy". The screens match the 22 "product screens" listed in the partner playbook's mockup appendix. Useful for showing prospects the product before a live demo.

### Contents

1. Dashboard — "Welcome back, Vignesh", counters, continue learning, explore the catalog.
2. Course Catalog — level filters and course cards (Full-Stack Web Development, Python, AWS, Docker, SQL and others).
3. Course detail — Full-Stack Web Development with curriculum, assessments and discussion.
4. Lesson player — "Training & Evaluation" article lesson with module navigation and Mark complete.
5. My Learning — courses in progress, assessment results and certificates.
6. Take assessment — "Front-End Foundations Quiz" with single-choice, multiple-choice and short-answer questions.
7. Authoring — course grid filtered by Draft / In review / Published / Archived.
8. Course builder — modules and lessons with preview toggles, course cover and details.
9. Assessment builder — question list plus "Add question" panel with answer key and points.
10. Grading — submissions list and a grading drawer with score, pass toggle and feedback.
11. Cohorts — cohort table plus "New cohort" panel (course, capacity, facilitator, dates).
12. Skills — skills taxonomy cards by category (Technical, Business, Creative, Cognitive and others).
13. Certificates — certificate list with serials, status (Issued / Revoked / Expired) and an "Issue certificate" panel.
14. Insights — counters, enrolment status, assessment outcomes and top courses by enrolment.
15. Learning Paths — a five-step "Become a Full-Stack Developer" path with recommended paths.
16. Mobile app — three phone screens (home, lesson video, My Learning).
17. AI Tutor panel — "Conditional probability" lesson with a hint-first tutor conversation.
18. AI grading assist — grading queue with an AI grading draft (78/100) to accept or reject.
19. AI next lesson — My Learning with a "Suggestion" card explaining the recommended next lesson.
20. AI tutor oversight — "Tutor review" of sessions, turns, tokens and a transcript (Annotate/Redact marked Roadmap).
21. AI usage quotas — Plan & usage: AI tutor questions 206/500 and grading suggestions 67/300, recent AI activity.
22. AI authoring drafts — "Draft from objectives" panel proposing modules and assessment items (marked Roadmap).

## BuildMyIQ — Ad image 01: Press to ask (1:1)

- Product: BuildMyIQ
- Category: Ads
- Format: image, png, 1080x1080
- File: https://assets.burdenoff.com/products/buildmyiq/ads/images/buildmyiq-ad-img-01-press-to-ask-1x1.png
- Other sizes: https://assets.burdenoff.com/products/buildmyiq/ads/images/buildmyiq-ad-img-01-press-to-ask-4x5.png, https://assets.burdenoff.com/products/buildmyiq/ads/images/buildmyiq-ad-img-01-press-to-ask-9x16.png
- Notes: https://assets.burdenoff.com/products/buildmyiq/ads/images/buildmyiq-ad-img-01-press-to-ask-1x1.md
- View: https://burdenoff.com/products?assets=buildmyiq&asset=buildmyiq-ad-img-01-press-to-ask-1x1
- Tags: ad, ai-avatar, ai-tutor, static-ad

Static ad: an orange crosswalk-style button box reading "LESSON WAITING / PRESS TO ASK" on a campus street, headline "Press to ask. The lesson waits for you."

### About

Static social ad for BuildMyIQ's AI avatar teacher feature. It uses a pedestrian crossing button as a metaphor: the learner presses to ask and the lesson waits. The message is that learners can ask the instructor's AI avatar a question by voice or the Ask button, get an answer from the course with sources, and resume at the exact sentence. This square version is the master creative; the other aspect-ratio variants are `buildmyiq-ad-img-01-press-to-ask-4x5.png`, `buildmyiq-ad-img-01-press-to-ask-9x16.png`.

### Visual

A photographic, AI-generated autumn campus street scene: a worn orange push-button box on a grey pole, its dot-matrix display reading "LESSON WAITING", a large orange button and a "PRESS TO ASK" label. A blurred man with a bag walks past in front of brick buildings and autumn trees. The small BuildMyIQ mascot (a white figure with an orange round face) stands on top of the box, waving. The text sits over a dark gradient at the bottom.

- Logo: BuildMyIQ (top left)
- Pill: "Interruptions welcome. The lesson that listens."
- Tag: "AI Avatar Teacher"
- Headline: "Press to ask. The lesson waits for you."
- Body: "Ask your instructor's AI avatar by voice or the Ask button. It answers from your course, with sources, then picks up the exact sentence."
- CTA button: "Get started free → buildmyiq.com"
- Footnote: "AI avatars are clearly labelled and made with the instructor's consent. Illustrative image. AI-generated scene."

## BuildMyIQ — Ad image 02: Your lane (1:1)

- Product: BuildMyIQ
- Category: Ads
- Format: image, png, 1080x1080
- File: https://assets.burdenoff.com/products/buildmyiq/ads/images/buildmyiq-ad-img-02-your-lane-1x1.png
- Other sizes: https://assets.burdenoff.com/products/buildmyiq/ads/images/buildmyiq-ad-img-02-your-lane-4x5.png, https://assets.burdenoff.com/products/buildmyiq/ads/images/buildmyiq-ad-img-02-your-lane-9x16.png
- Notes: https://assets.burdenoff.com/products/buildmyiq/ads/images/buildmyiq-ad-img-02-your-lane-1x1.md
- View: https://burdenoff.com/products?assets=buildmyiq&asset=buildmyiq-ad-img-02-your-lane-1x1
- Tags: ad, ai-avatar, self-paced, static-ad

Static ad: overhead view of a swimming pool with lanes labelled SLOW, MEDIUM, FAST, YOURS, headline "Your lesson. Your lane."

### About

Static social ad for BuildMyIQ's self-paced mode. A swimming pool with a lane labelled "YOURS" stands for each learner having their own session with the instructor's AI avatar and moving at their own pace. This square version is the master creative; the other aspect-ratio variants are `buildmyiq-ad-img-02-your-lane-4x5.png`, `buildmyiq-ad-img-02-your-lane-9x16.png`.

### Visual

A sunny, AI-generated top-down photo of an outdoor pool on peach-coloured tiles with palm-leaf shadows. A terracotta tile band above the water reads "SLOW  MEDIUM  FAST  YOURS". Swimmers are in the lanes; in the rightmost ("YOURS") lane a swimmer rests at the wall next to the waving BuildMyIQ mascot, with a speech bubble "Stopped at slide 4. Doing great." A striped towel lies on the deck. Text sits in the top area on the light background.

- Logo: BuildMyIQ; pill: "Interruptions welcome. The lesson that listens."
- Headline: "Your lesson. Your lane."
- Body: "Self-paced mode gives every learner their own session with their instructor's AI avatar. Stop, ask, carry on at your pace."
- CTA button: "Get started free → buildmyiq.com"
- Footnote: "AI avatars are clearly labelled and made with the instructor's consent. Illustrative image. AI-generated scene."

## BuildMyIQ — Ad image 03: Flip to the back (1:1)

- Product: BuildMyIQ
- Category: Ads
- Format: image, png, 1080x1080
- File: https://assets.burdenoff.com/products/buildmyiq/ads/images/buildmyiq-ad-img-03-flip-to-the-back-1x1.png
- Other sizes: https://assets.burdenoff.com/products/buildmyiq/ads/images/buildmyiq-ad-img-03-flip-to-the-back-4x5.png
- Notes: https://assets.burdenoff.com/products/buildmyiq/ads/images/buildmyiq-ad-img-03-flip-to-the-back-1x1.md
- View: https://burdenoff.com/products?assets=buildmyiq&asset=buildmyiq-ad-img-03-flip-to-the-back-1x1
- Tags: ad, ai-tutor, hints, static-ad

Static ad styled as the answers page at the back of a textbook, headline "Stuck at 11 p.m.? Flip to the back.", promoting the hint-first AI tutor.

### About

Static social ad for the BuildMyIQ AI tutor. It borrows the "answers to odd-numbered exercises" page of a textbook, but every answer is a hint, and one says the topic is not covered, to show that the tutor gives hints before answers and says when a lesson does not cover a question. This square version is the master creative; the other aspect-ratio variants are `buildmyiq-ad-img-03-flip-to-the-back-4x5.png`.

### Visual

An aged, slightly stained textbook page (page number 212) fills the top two-thirds, with the BuildMyIQ mascot standing on the page. Below it is a white panel with the body copy and CTA.

- Headline: "Stuck at 11 p.m.?" with "Flip to the back." in an orange-to-blue gradient
- Page heading: "ANSWERS TO ODD-NUMBERED EXERCISES · FRACTIONS" / "Answers"
- 1. "Hint first: what happens to the denominator in step 2?"
- 3. "Hint first: what do both fractions need before you add them?"
- 5. "Hint first: try 1/2 + 1/4 before the big numbers."
- 7. "Not covered in this course, so no guess here."
- "Full answers once you've had a go."
- Body: "The BuildMyIQ AI tutor answers from your own lessons, 24/7. Hints before answers. If a lesson doesn't cover it, it says so."
- Pill: "Interruptions welcome. The lesson that listens."; BuildMyIQ logo; CTA "Get started free → buildmyiq.com"
- Footnote: "Illustrative image. AI-generated scene."

## BuildMyIQ — Ad image 04: Prior art (1:1)

- Product: BuildMyIQ
- Category: Ads
- Format: image, png, 1080x1080
- File: https://assets.burdenoff.com/products/buildmyiq/ads/images/buildmyiq-ad-img-04-prior-art-1x1.png
- Other sizes: https://assets.burdenoff.com/products/buildmyiq/ads/images/buildmyiq-ad-img-04-prior-art-4x5.png, https://assets.burdenoff.com/products/buildmyiq/ads/images/buildmyiq-ad-img-04-prior-art-191x100.png
- Notes: https://assets.burdenoff.com/products/buildmyiq/ads/images/buildmyiq-ad-img-04-prior-art-1x1.md
- View: https://burdenoff.com/products?assets=buildmyiq&asset=buildmyiq-ad-img-04-prior-art-1x1
- Tags: ad, platform, lms, sis, static-ad

Static ad drawn as a patent-style line drawing of a campus key ring of tools versus one BuildMyIQ key, headline "Retire the campus key ring."

### About

Static ad for BuildMyIQ as a single platform. A patent-drawing "FIG. 1 (PRIOR ART)" key ring with many keys tagged with separate tools is set against "FIG. 2", a single key with an orange BuildMyIQ tag, to say that LMS, SIS, AI tutoring and skills development are in one platform. This square version is the master creative; the other aspect-ratio variants are `buildmyiq-ad-img-04-prior-art-191x100.png`, `buildmyiq-ad-img-04-prior-art-4x5.png`.

### Visual

Black-and-white technical line drawing in the style of a patent figure on white paper, with numbered leader lines (10, 12, 14, 20, 22, 24). FIG. 1 (PRIOR ART) is a large ring of keys and a padlock, with tags reading "Portal #3", "The spreadsheet", "Shared drive", "Email thread" and "Old quiz tool". FIG. 2 is one key with an orange tag reading "BuildMyIQ", with the mascot beside it.

- Logo: BuildMyIQ
- Headline: "Retire the campus key ring."
- Body: "BuildMyIQ unifies LMS, SIS, AI tutoring, and skills development in one AI-native platform."
- Second line (orange): "Catalog, cohorts, certificates, and insights in one place."
- Pill: "Interruptions welcome. The lesson that listens."
- CTA button: "Get started free → buildmyiq.com"
- Footnote: "Illustrative image. AI-generated scene."

## BuildMyIQ — Ad image 05: The coat closet (1:1)

- Product: BuildMyIQ
- Category: Ads
- Format: image, png, 1080x1080
- File: https://assets.burdenoff.com/products/buildmyiq/ads/images/buildmyiq-ad-img-05-the-coat-closet-1x1.png
- Other sizes: https://assets.burdenoff.com/products/buildmyiq/ads/images/buildmyiq-ad-img-05-the-coat-closet-4x5.png, https://assets.burdenoff.com/products/buildmyiq/ads/images/buildmyiq-ad-img-05-the-coat-closet-9x16.png
- Notes: https://assets.burdenoff.com/products/buildmyiq/ads/images/buildmyiq-ad-img-05-the-coat-closet-1x1.md
- View: https://burdenoff.com/products?assets=buildmyiq&asset=buildmyiq-ad-img-05-the-coat-closet-1x1
- Tags: ad, ai-avatar, consent, voice, static-ad

Static ad: illustrated instructor recording her voice in a coat closet with a microphone labelled "Yes, I agreed.", headline "She said yes. Then she recorded in the coat closet."

### About

Static ad about how BuildMyIQ AI avatars are made with the instructor's consent. A fictional instructor records her voice in a makeshift coat-closet booth and signs off the lesson script; learners then get a clearly labelled AI avatar in that voice. This square version is the master creative; the other aspect-ratio variants are `buildmyiq-ad-img-05-the-coat-closet-4x5.png`, `buildmyiq-ad-img-05-the-coat-closet-9x16.png`.

### Visual

A warm, coloured-pencil style illustration on a tan background. A woman in a mustard cardigan and headphones sits on a stool in a closet lined with a white duvet, between hanging coats and scarves, reading a script into a studio microphone with a pop filter. A cube on the mic stand reads "Yes, I agreed." and "AI avatar voice"; a music stand holds a script with an orange sticker "Script approved J. Adeyemi". The BuildMyIQ mascot stands in the lower left.

- Logo: BuildMyIQ; pill: "Interruptions welcome. The lesson that listens."
- Headline: "She said yes." (orange-to-blue gradient) "Then she recorded in the coat closet."
- Body: "Your instructor agrees, records their voice, and signs off every lesson script. Learners get a clearly labelled AI avatar in that voice."
- CTA button: "Get started free → buildmyiq.com"
- Footnote: "Fictional instructor. Illustrative image. AI-generated scene."

## BuildMyIQ — Video ad 01: This ad can be interrupted

- Product: BuildMyIQ
- Category: Ads
- Format: video, mp4, 0:58, 1920x1080
- File: https://assets.burdenoff.com/products/buildmyiq/ads/videos/buildmyiq-ad-video-01-this-ad-can-be-interrupted.mp4
- Captions: https://assets.burdenoff.com/products/buildmyiq/ads/videos/buildmyiq-ad-video-01-this-ad-can-be-interrupted.vtt
- Notes: https://assets.burdenoff.com/products/buildmyiq/ads/videos/buildmyiq-ad-video-01-this-ad-can-be-interrupted.md
- View: https://burdenoff.com/products?assets=buildmyiq&asset=buildmyiq-ad-video-01-this-ad-can-be-interrupted
- Tags: ad, video-ad, ai-avatar, interruptions

58-second animated video ad in which a learner interrupts an AI avatar lesson on spreadsheet dollar signs and the lesson resumes at the exact sentence.

### About

A 58-second animated video ad (16:9, with voice-over and burned-in captions) for BuildMyIQ's AI avatar lessons. The ad itself gets interrupted by a learner's question, then shows a lesson by an AI avatar of a fictional instructor, Dr. Maya Ferreira, explaining absolute cell references, answering a question, declining an off-topic one, and switching to voice-only mode on a weak connection. On-screen labels state "Fictional instructor. AI voice." A same-name .srt caption file accompanies it.

### Transcript

Timestamped from the accompanying .srt caption file.

- [00:00] Introducing the lesson that...
- [00:02] Sorry. Can I ask something?
- [00:04] Interruptions welcome.
- [00:05] Will you lose your place?
- [00:07] Watch.
- [00:09] Introducing the lesson that stops for your questions.
- [00:15] I'm Doctor Ferreira's AI avatar. She agreed.
- [00:18] A dollar sign keeps a cell reference from...
- [00:21] Which part does the dollar sign lock?
- [00:23] Interruptions welcome. It locks what follows it. Dollar A one: the column. A dollar one: the row.
- [00:31] A dollar sign keeps a cell reference from moving when you copy it.
- [00:34] Off-topic. Best pizza near campus?
- [00:37] That isn't in this course.
- [00:40] Weak signal? Voice-only mode keeps the lesson going.
- [00:43] BuildMyIQ, the lesson that listens. And now, our call to...
- [00:49] Where do I start?
- [00:50] Interruptions welcome.
- [00:53] Get started free at buildmyiq.com.

### Walkthrough

1. **0:00–0:12** — Title card "This ad can be interrupted." with dotted-type "Introducing the lesson that…" being cut off by the mascot asking "Sorry. Can I ask something?"; caption "Interruptions welcome."
2. **0:12–0:18** — Illustrated instructor at her desk with a "Lesson 3 script"; text "Dr. Maya Ferreira agreed to an AI avatar of herself, in her voice. She signed off this lesson script." Labelled "The instructor (fictional)".
3. **0:18–0:34** — A learner at a laptop asks "Which part does the dollar sign lock?" over a "Spreadsheet basics · Lesson 3" player with the AI avatar and a spreadsheet slide (=B2*$A$1). A panel "Picks up the exact sentence it left off." compares the sentence before and after the question.
4. **0:34–0:40** — An off-topic question (best pizza near campus) is declined: "That isn't in this course."
5. **0:40–0:43** — On a train, the player switches to "AI avatar · voice-only": "Weak connection? Lighter or voice-only mode."
6. **0:43–0:58** — End card: BuildMyIQ logo, "buildmyiq.com", "Interruptions welcome. The lesson that listens.", "Free plan available • Upgrade as your learner base grows", "AI avatar of a fictional instructor. Real avatars need the instructor's consent. Clearly labelled AI."

## BuildMyIQ — Video ad 02: Hand number nine

- Product: BuildMyIQ
- Category: Ads
- Format: video, mp4, 1:00, 1920x1080
- File: https://assets.burdenoff.com/products/buildmyiq/ads/videos/buildmyiq-ad-video-02-hand-number-nine.mp4
- Captions: https://assets.burdenoff.com/products/buildmyiq/ads/videos/buildmyiq-ad-video-02-hand-number-nine.vtt
- Notes: https://assets.burdenoff.com/products/buildmyiq/ads/videos/buildmyiq-ad-video-02-hand-number-nine.md
- View: https://burdenoff.com/products?assets=buildmyiq&asset=buildmyiq-ad-video-02-hand-number-nine
- Tags: ad, video-ad, ai-avatar, self-paced

60-second animated video ad: questions get parked on a crowded video call, then an AI avatar of instructor Ravi answers one learner's question in a self-paced lesson.

### About

A 60-second animated video ad (16:9, voice-over and burned-in captions) for BuildMyIQ's self-paced AI avatar lessons. It opens on a crowded video class where raised hands are numbered and questions are parked, then shows a fictional instructor, Ravi Menon, agreeing to an AI avatar of himself and signing his lesson script, and that avatar answering a learner's question about story points one-to-one. On-screen labels state "Fictional instructor. AI voice." A same-name .srt caption file accompanies it.

### Transcript

Timestamped from the accompanying .srt caption file.

- [00:00] Can everyone see my screen?
- [00:03] Great questions, everyone. Let's park those for now.
- [00:06] I just wanted to ask one thing.
- [00:09] Same.
- [00:10] His learners' questions arrive at midnight.
- [00:13] Ravi agreed to an AI avatar of himself, in his voice.
- [00:17] He signs off every lesson script.
- [00:20] Hi, I'm Ravi's AI avatar. Story points compare how big the work is, not...
- [00:26] Wait, why not hours?
- [00:28] Hours depend on who does the work. Size doesn't.
- [00:31] Where we stopped: story points compare how big the work is, not how long it takes.
- [00:37] Sorry, say that last part again?
- [00:39] Sure. Size, not hours.
- [00:41] Self-paced, one learner at a time.
- [00:46] His AI avatar covers the in-between.
- [00:49] BuildMyIQ, the lesson that listens.
- [00:52] Interruptions welcome.
- [00:55] Get started free at buildmyiq.com.

### Walkthrough

1. **0:00–0:10** — Illustrated video-call grid: host "Ravi Menon · Host" and several learners with numbered raised hands (#1, #5, #6); caption "Let's park those for now."; a sticky note reads "Hold that thought."
2. **0:10–0:20** — A signature card on "Lesson 2 script · Estimation basics": "I agree to an AI avatar of me, in my voice, clearly labelled as AI. — Ravi Menon"; caption "Ravi agreed to an AI avatar of himself,"; marked "Illustrative".
3. **0:20–0:41** — Dark "Agile estimation · Lesson 2 · 1 learner" player labelled "AI avatar of Ravi · he agreed", with an Ask button. Learner "Lena · 4:10 p.m. break" interrupts with "why not hours?"; the avatar answers and resumes "Story points compare how big the work is, not how long it takes."
4. **0:41–0:48** — Another learner, "Mei · Sunday", on a sofa with a laptop running "Lesson 3 · Estimating together · Slide 4"; "Self-paced, one learner at a time."
5. **0:48–0:60** — End card: BuildMyIQ, "buildmyiq.com", "Interruptions welcome. The lesson that listens.", free plan line and the AI consent disclaimer.

## BuildMyIQ — Video ad 03: Left out in the cold

- Product: BuildMyIQ
- Category: Ads
- Format: video, mp4, 1:00, 1920x1080
- File: https://assets.burdenoff.com/products/buildmyiq/ads/videos/buildmyiq-ad-video-03-left-out-in-the-cold.mp4
- Captions: https://assets.burdenoff.com/products/buildmyiq/ads/videos/buildmyiq-ad-video-03-left-out-in-the-cold.vtt
- Notes: https://assets.burdenoff.com/products/buildmyiq/ads/videos/buildmyiq-ad-video-03-left-out-in-the-cold.md
- View: https://burdenoff.com/products?assets=buildmyiq&asset=buildmyiq-ad-video-03-left-out-in-the-cold
- Tags: ad, video-ad, lms, consolidation

60-second animated video ad: personified course files (gradebook, quiz tool, certificate template) left out in the rain, then BuildMyIQ brings courses, grading, cohorts and certificates into one place.

### About

A 60-second animated video ad (16:9, voice-over and burned-in captions) for BuildMyIQ as one place for course operations. Scattered course files are drawn as sad characters out in a grey rainy street; the mascot interrupts, and the scene warms up as the narration lists courses, quizzes, grading, cohorts, certificates and a tutor that says when a lesson does not cover a question. A same-name .srt caption file accompanies it.

### Transcript

Timestamped from the accompanying .srt caption file.

- [00:00] Every term, course files are left out in the cold.
- [00:04] This is Gradebook. She's been emailed to everyone.
- [00:08] Twice.
- [00:09] This quiz tool has been logged out since Tuesday.
- [00:13] These two have never been in the same folder.
- [00:17] And this one means well.
- [00:19] Holt has been holding everyone's questions since September.
- [00:24] Sorry. Can I interrupt?
- [00:26] Interruptions welcome.
- [00:29] One place for courses, quizzes, grading, cohorts, and certificates.
- [00:34] Compliance training runs as a dated cohort. Certificates carry serials and expiry dates.
- [00:41] And a tutor that says when the lesson doesn't cover it.
- [00:45] And it's free to start.
- [00:48] BuildMyIQ, the lesson that listens.
- [00:52] Interruptions welcome.
- [00:55] Get started free at buildmyiq.com.

### Walkthrough

1. **0:00–0:10** — Grey, rainy pencil-sketch street: a cardboard box labelled "COURSE STUFF" holds a worried spreadsheet "GRADEBOOK_FINAL_v7.xlsx"; caption "This is Gradebook."
2. **0:10–0:25** — More characters: a certificate template "CERT_TEMPLATE(3).docx" and a spreadsheet with tabs "Cohort A", "Cohort A (new)", "Mar??", "DO NOT EDIT", "Copy of Copy" sitting in puddles; caption "These two have never been in the same folder."
3. **0:25–0:30** — A shop window with "left out in the cold" written on the glass; the mascot says "Sorry. Can I interrupt?"
4. **0:30–0:42** — The palette turns warm: a "Demo data" card "Fire safety basics · Mandatory"; caption "Compliance training runs as a dated cohort." with a buildmyiq.com badge.
5. **0:42–0:50** — A learner asks "What's in Lesson 9?" and an "AI tutor" card replies "Lesson 9 isn't in this course, so I won't g[uess]"; caption "And a tutor that says when the lesson doesn't cover it."
6. **0:50–0:60** — End card: BuildMyIQ, "buildmyiq.com", "Interruptions welcome. The lesson that listens.", "Free to start. Free plan available.", "Institutions: Contact Us · buildmyiq.com/contact".