# BrainyRich — product assets > 15 published assets for BrainyRich (30 files incl. ad sizes): promo films, demos, documents, services, mockups, ads. Source: https://burdenoff.com/products/brainyrich/assets ## BrainyRich — 2-minute product promo - Product: BrainyRich - Category: Promo films - Format: video, mp4, 2:00, 1920x1080 - File: https://assets.burdenoff.com/products/brainyrich/promo/brainyrich-promo-2min-1080p.mp4 - Captions: https://assets.burdenoff.com/products/brainyrich/promo/brainyrich-promo-2min-1080p.vtt - Notes: https://assets.burdenoff.com/products/brainyrich/promo/brainyrich-promo-2min-1080p.md - View: https://burdenoff.com/products?assets=brainyrich&asset=brainyrich-promo-2min-1080p - Tags: promo, net-worth, goals, insights, rebalancing, advisors, firms Two-minute narrated promo covering BrainyRich net worth, funded goals, typed insights, reviewed rebalancing, advisor books and firm oversight. ### About A two-minute narrated launch film for BrainyRich, Burdenoff's wealth management platform for investors, advisors and firms. It opens on wealth scattered across tabs and spreadsheets ("Wealth, in fragments"), then goes through the product in titled chapters with UI footage: the Wealth Dashboard net-worth roll-up, "Goals funded by real money", "An attention queue, not alerts", "Rebalance with confidence" (Draft, Propose, Approve, Execute), "Your whole book, one place" for advisors, "A control room for firms", and "Governed down to the field". It closes on the numbers (7 typed insight kinds, 3 roles, 0% AUM fees) and a "Clarity" end card pointing to brainyrich.com. It works as a website hero video or a sales opener. ### Transcript [00:00] Your brokerage in one tab. [00:02] Your retirement account in another. [00:04] The house, the crypto and the savings. [00:06] Somewhere else entirely. [00:10] Net worth ends up scattered across spreadsheets. [00:13] Goals live in one app, accounts in another. [00:16] And Drift gets noticed too late. [00:18] Brainy Rich's wealth management for investors, advisors and firms. [00:23] Add every account once. [00:27] Bank, brokerage, retirement, property, crypto. [00:31] Your net worth rolls up by asset class in one view. [00:34] Retirement, a first home, a child's education. [00:39] Set a target and a date. [00:41] Fund it from real accounts and see whether you're on track. [00:44] Insights arrive typed and ranked by severity. [00:50] Drift, concentration, cash drag, tax opportunities. [00:54] Acknowledge, resolve or dismiss each one. [00:57] Rebalancing is a proposal, not a surprise. [01:02] Draft it, propose it, approve or reject it. [01:05] Then execute with every step attributed. [01:08] Advisors onboard households. [01:12] Run model portfolios. [01:14] And watch assets under management roll up across the whole book. [01:18] Firms get a control room for suitability review, supervision and consolidated reporting. [01:27] Each role sees only the fields it should. [01:32] And every record shows who created it, changed it or acted on someone's behalf. [01:38] Seven typed insight kinds. [01:41] Three roles in one workspace. [01:43] And zero percent AUM fees. [01:46] Just a flat subscription. [01:48] Accounts, goals, rebalancing, clarity. [01:53] See your whole financial picture at brainyrich.com. ## BrainyRich — Advisory insights demo - Product: BrainyRich - Category: Demos - Format: video, webm, 0:34, 1852x1080 - File: https://assets.burdenoff.com/products/brainyrich/demos/brainyrich-demo-advisory-insights.webm - Notes: https://assets.burdenoff.com/products/brainyrich/demos/brainyrich-demo-advisory-insights.md - View: https://burdenoff.com/products?assets=brainyrich&asset=brainyrich-demo-advisory-insights - Tags: insights, drift, advisory, triage, demo Silent screen recording: creating a medium-severity Drift insight on the BrainyRich Insights page, then acknowledging and resolving it. ### About A silent 34-second screen recording of the Insights page in the BrainyRich web app ("Advisory insights across portfolios, accounts and goals — triage, acknowledge and resolve"). It shows an advisory insight being created by hand and then worked through its lifecycle, Open, Acknowledged and Resolved. It is useful for advisors and partners who want to see the insight queue in action. ### Transcript No spoken audio — screen recording. ### Walkthrough 1. **~0:02** — Empty Insights page: Signals 0, Open 0, Critical 0, Resolved 0, an empty "Severity mix" chart, Severity/Status/Type filters and a "No advisory insights yet" empty state with a "New insight" button. 2. **~0:06** — The "New insight" dialog opens ("Flag an advisory insight against a portfolio, account, goal or household"). The title "Test Portfolio Insight" is typed, with Type "Drift" and Severity "Medium". 3. **~0:10** — Subject "Test QA" is selected. Owner ID, Detail and the optional Metrics JSON field (placeholder `{ "driftPct": 0.2 }`) are left empty, and the user clicks "Create insight". 4. **~0:15** — The insight card appears: Drift, Medium, Open, subject Account, reference Test QA, created Oct 5, 2026. It has a 1-2-3 progress track (Open, Acknowledged, Resolved) and Acknowledge / Resolve buttons. The severity donut shows 1 signal (Medium). 5. **~0:19–0:23** — The cursor moves to the Acknowledge and Resolve actions. 6. **~0:27** — The insight is marked Resolved (resolved Oct 5, 2026). The Open and Acknowledged steps are ticked and the counters read Open 0, Resolved 1. 7. **~0:32** — Scrolled back to the top: Signals 1, Open 0, Critical 0, Resolved 1. ## BrainyRich — Product catalogue (brochure) - Product: BrainyRich - Category: Documents - Format: pdf, pdf, 33 pages - File: https://assets.burdenoff.com/products/brainyrich/docs/brainyrich-brochure.pdf - Notes: https://assets.burdenoff.com/products/brainyrich/docs/brainyrich-brochure.md - View: https://burdenoff.com/products?assets=brainyrich&asset=brainyrich-brochure - Tags: brochure, catalogue, wealth-management, sales 33-page landscape product catalogue for BrainyRich: audience, problems, nine core records, 16 use cases, AI approach, roles, architecture, security, plans and competitive position. ### About The BrainyRich product catalogue (2026), a 33-page 16:9 landscape PDF for prospects and partners. It presents BrainyRich as "one governed workspace where a household's whole financial picture, an advisor's whole book and a firm's oversight sit on the same records". It is upfront about the product's stage: it states that BrainyRich is pre-launch, that insight detection and automatic account linking are roadmap, and that it holds no certifications yet. ### Contents - p1 Cover: net worth, goal planning, rebalancing, insight queue, firm oversight - p2 Contents - p3–4 01 The short version, and in numbers (3 roles, 7 insight types, flat pricing, AI stops at draft) - p5 02 Who it is for: self-directed investors, cross-border households and NRIs, solo advisors, strategists, compliance officers, firm principals, automation builders - p6–8 03 What breaks today: eight common failures and how BrainyRich answers each - p9 04 What you get: nine records (accounts, positions, roll-up, portfolios, models, goals, households, rebalancing, insights) - p10–14 05 Put to work: 16 situations across investor, advisor, firm/strategist and cross-border/agent use - p15–20 06 Built AI-native: principles, shipped vs roadmap AI capabilities, governance, numbers, and a "stated plainly" page on limits - p21 07 Who does what: roles seeded on every workspace - p22–24 08 Under the hood: API-first, capability by area, standards, integrations and deployment - p25–26 09 Security and trust: what is enforced, and stated plainly - p27 10 One product, many front doors: ecosystem - p28–29 11 Plans: planned launch configuration and how the bill behaves - p30–32 12 Why teams choose it: differentiators, objections, comparison with alternatives - p33 Start today ## BrainyRich — Partner cheat sheet - Product: BrainyRich - Category: Documents - Format: pdf, pdf, 1 pages - File: https://assets.burdenoff.com/products/brainyrich/docs/brainyrich-cheat-sheet.pdf - Notes: https://assets.burdenoff.com/products/brainyrich/docs/brainyrich-cheat-sheet.md - View: https://burdenoff.com/products?assets=brainyrich&asset=brainyrich-cheat-sheet - Tags: cheat-sheet, partners, pricing, sales One-page A4 partner cheat sheet for BrainyRich with pitch, ideal customer, use cases, pricing, competitors, objections and lead handoff. ### About A single dense A4 page that gives referral partners everything they need to raise BrainyRich in a conversation: "a wealth platform where investors, advisors and firms share one record of every account, goal and trade." It is honest that the product is pre-launch, with no customers or references yet, and that a demo is a booked 30-minute walkthrough rather than a self-serve trial. ### Contents - What it is, 30-second pitch, problem we solve, value proposition - Ideal customer (multi-account households, solo and small RIA advisors, compliance-minded firms up to mid-size) and who is not a fit - Who you are talking to (investor, solo advisor, firm principal, compliance officer) - Top use cases and capabilities - Pricing: Free $0; Plus $99/mo ($79 annual); Pro $399/mo ($319); Business $999/mo ($799); Enterprise from $12/advisor-seat/mo ($9 annual); no AUM fee - Competitive landscape (Empower, Kubera, Wealthfront, Addepar), why us, proof and credibility - Demo, talking points, objection handling, discovery questions, spotting a good opportunity - How to introduce us, lead handoff, partner commercials (10–15% of first-year net subscription; up to 15% reseller margin), useful links ## BrainyRich — Sales & partner playbook - Product: BrainyRich - Category: Documents - Format: pdf, pdf, 42 pages - File: https://assets.burdenoff.com/products/brainyrich/docs/brainyrich-partner-playbook.pdf - Notes: https://assets.burdenoff.com/products/brainyrich/docs/brainyrich-partner-playbook.md - View: https://burdenoff.com/products?assets=brainyrich&asset=brainyrich-partner-playbook - Tags: partner-playbook, sales, partners, objections, pricing 42-page A4 sales and partner playbook for BrainyRich: pitch, personas, 12 use cases, capabilities, pricing, competitors, objections, commercials and a mockup appendix. ### About The full BrainyRich sales and partner playbook, 42 A4 pages. It is written for referral partners and resellers who need to qualify, introduce and hand off BrainyRich opportunities. It states openly where the automation is still roadmap (account linking, automatic drift and insight detection). It ends with a visual appendix of the product mockups and a one-page "Found someone who needs BrainyRich?" referral sheet. ### Contents - p1 Cover; p2 00 How to use this playbook - p3 01 Product overview, 02 One-line pitch; p4 03 30-second elevator pitch - p4–5 04 Problem we solve; p5–6 05 Value proposition - p6 06 Ideal customer profile; p7–8 07 Buyer personas - p9–12 08 Top use cases (12 scenarios) - p13–15 09 Product capabilities (built / being built / committed) - p16–17 10 Pricing & plans, add-ons - p17–19 11 Competitive landscape; p19 12 Why us / differentiators - p20–21 13 Customer proof & credibility (honest about the automation gap) - p22 14 Demo information, 15 Sales talking points - p24–25 16 Objection handling (12 objections) - p25 17 Discovery / qualification questions; p26–27 18 How to identify a good opportunity - p28 19 How to introduce us, 20 Lead handoff process - p30–31 21 Partner / referral commercials; p31 22 Contact information - p32–33 23 Useful links & sales assets, and what you can share - p34–41 24 Product mockups: complete visual appendix - p42 Referral one-pager ## BrainyRich — Services brochure - Product: BrainyRich - Category: Services - Format: pdf, pdf, 11 pages - File: https://assets.burdenoff.com/products/brainyrich/services/brainyrich-services-brochure.pdf - Notes: https://assets.burdenoff.com/products/brainyrich/services/brainyrich-services-brochure.md - View: https://burdenoff.com/products?assets=brainyrich&asset=brainyrich-services-brochure - Tags: services, wealth-management, consulting, implementation, migration, integrations, rebalancing, managed-operations, rbac, governance, training Services catalogue for BrainyRich: nine consulting, migration, rebalancing, intelligence, governance, training, implementation, integration and managed wealth-operations services across two tracks, plus the Discover-Plan-Set up-Operate engagement model. ### About An 11-page landscape (720x405pt) services catalogue for BrainyRich, styled to match the product catalogue. It uses dark navy cover and divider pages, off-white content pages, teal and purple accents, emerald bullets from the logo, and the catalogue's own illustrations. The catalogue covers every service listed on brainyrich.com/services, split into two tracks. "Improve your BrainyRich" has six services for consulting, migration, practice operations, intelligence, governance and training. "Powered by BrainyRich" has three done-for-you services: implementation, integrations and managed wealth operations. It is written for advisors, firm operators and wealth teams who are deciding whether to bring in expert help. Pricing is on request: the pricing box says "Contact us" and points to brainyrich.com/contact and contact@brainyrich.com. ### Contents 1. Cover: "Expert hands on BrainyRich", with the three service principles 2. 01 What we do: overview of both tracks and their nine services 3. 02 Track one divider: Improve your BrainyRich (service index 2.1 to 2.6) 4. Improve your BrainyRich, design, move, operate: 2.1 Wealth Strategy Consulting & Architecture, 2.2 Migration & Onboarding from Existing Tooling, 2.3 Rebalancing & Practice-Operations Enablement 5. Improve your BrainyRich, govern it and make it stick: 2.4 Wealth Intelligence & AI Enablement, 2.5 Compliance, RBAC & Governance, 2.6 Training & Team Enablement 6. 03 Track two divider: Powered by BrainyRich (service index 3.1 to 3.3) 7. Powered by BrainyRich, done-for-you outcomes: 3.1 Implementation & Onboarding Setup, 3.2 Integrations & Data Connectivity, 3.3 Managed Wealth Operations 8. 03 Two ways we deliver it: "We set it up with you" and "Or hand us the book" 9. 04 How we engage: Discover, Plan, Set up, Operate; engagement model; pricing (contact us); support tiers 10. 05 We leave your team able to run it without us: enablement and how to start 11. Contact: brainyrich.com/contact, contact@brainyrich.com, phone, services, features, app.brainyrich.com ## BrainyRich — UI mockups - Product: BrainyRich - Category: Mockups - Format: pdf, pdf, 48 pages - File: https://assets.burdenoff.com/products/brainyrich/mockups/brainyrich-mockups.pdf - Notes: https://assets.burdenoff.com/products/brainyrich/mockups/brainyrich-mockups.md - View: https://burdenoff.com/products?assets=brainyrich&asset=brainyrich-mockups - Tags: mockups, ui, design, dashboard, mobile 48-page PDF of BrainyRich UI design mockups, one screen per page: dashboard, accounts, portfolios, goals, households, rebalancing, insights, firm view, mobile and AI screens. ### About A 48-page landscape PDF (1200x670 pt pages, image-only, with no text layer) showing the BrainyRich UI design set in a dark green-on-charcoal theme, one screen per page. The figures are sample data (for example a $2.48M net worth and a "Sundaram Family" household). ### Contents - p1–6 Wealth Dashboard, Accounts, Account Detail, Portfolios, Portfolio detail (Growth Portfolio), Model Portfolios - p7–12 Goals, Goal detail (Retirement 2045), Households, Household detail (Sundaram Family), Rebalancing, Rebalance proposal - p13–18 Insights, Wealth Analytics (allocation, cash flow, holdings), Tax Center, Reports & Statements - p19–30 Create/record dialogs: new account, record transaction, new portfolio, add holding, new model portfolio, new goal, goal funding sources, new household, new rebalance proposal, new insight, insight detail, documents - p31–36 Collaboration/comments, archive confirm, toasts, empty state, tax-loss harvesting, firm "Consolidated AUM control room" - p37–39 Roles & access matrix with audit trail, client wealth statement PDF, marketing landing page ("Your whole financial picture, in one console.") - p40–42 Mobile: dashboard, accounts, goals - p43–48 AI screens: assistant chat on portfolios (INR figures), AI-generated insights, overnight rebalancing drafts, rebalance proposal with provenance, agent access (MCP), AI operations ## BrainyRich — Ad image 01: Picture on the box (1:1) - Product: BrainyRich - Category: Ads - Format: image, png, 1080x1080 - File: https://assets.burdenoff.com/products/brainyrich/ads/images/brainyrich-ad-img-01-picture-on-the-box-1x1.png - Other sizes: https://assets.burdenoff.com/products/brainyrich/ads/images/brainyrich-ad-img-01-picture-on-the-box-4x5.png, https://assets.burdenoff.com/products/brainyrich/ads/images/brainyrich-ad-img-01-picture-on-the-box-9x16.png, https://assets.burdenoff.com/products/brainyrich/ads/images/brainyrich-ad-img-01-picture-on-the-box-1x1-inr.png, https://assets.burdenoff.com/products/brainyrich/ads/images/brainyrich-ad-img-01-picture-on-the-box-4x5-inr.png, https://assets.burdenoff.com/products/brainyrich/ads/images/brainyrich-ad-img-01-picture-on-the-box-9x16-inr.png - Notes: https://assets.burdenoff.com/products/brainyrich/ads/images/brainyrich-ad-img-01-picture-on-the-box-1x1.md - View: https://burdenoff.com/products?assets=brainyrich&asset=brainyrich-ad-img-01-picture-on-the-box-1x1 - Tags: ad, static, net-worth, accounts, jigsaw 1:1 square static jigsaw-puzzle ad: "1,000 pieces. Finally, a picture on the box." about one net-worth view across every account. ### About 1:1 square static ad creative for BrainyRich, sized for feed placements. It belongs to the five-concept BrainyRich static campaign (tagline "What's the whole picture? Rich in clarity.") and drives to brainyrich.com. ### Visual A wooden tabletop with scattered jigsaw pieces and a puzzle box whose lid shows a BrainyRich net-worth card ($250,000, illustrative, with a by-asset-class donut and the tags Brokerage, Retirement, Cash, Property, Crypto, Liabilities). A pencil hand ticks "Picture on the box: yes". Headline: "1,000 pieces. Finally, a picture on the box." Sub-line: "Every account and what you owe, in one net-worth view." (the tall variants list "Brokerage, retirement, cash, property, crypto and what you owe"). CTA "Get started free → brainyrich.com", tag "What's the whole picture? Rich in clarity.", footer "Illustrative. Not investment advice." ## BrainyRich — Ad image 02: Seven shades of "hmm" (1:1) - Product: BrainyRich - Category: Ads - Format: image, png, 1080x1080 - File: https://assets.burdenoff.com/products/brainyrich/ads/images/brainyrich-ad-img-02-seven-shades-of-hmm-1x1.png - Other sizes: https://assets.burdenoff.com/products/brainyrich/ads/images/brainyrich-ad-img-02-seven-shades-of-hmm-4x5.png, https://assets.burdenoff.com/products/brainyrich/ads/images/brainyrich-ad-img-02-seven-shades-of-hmm-9x16.png - Notes: https://assets.burdenoff.com/products/brainyrich/ads/images/brainyrich-ad-img-02-seven-shades-of-hmm-1x1.md - View: https://burdenoff.com/products?assets=brainyrich&asset=brainyrich-ad-img-02-seven-shades-of-hmm-1x1 - Tags: ad, static, insights, severity, paint-swatches 1:1 square static paint-swatch ad: "Seven shades of hmm." showing the seven typed insight kinds with severities and acknowledge/resolve/dismiss. ### About 1:1 square static ad creative for BrainyRich, sized for feed placements. It belongs to the five-concept BrainyRich static campaign (tagline "What's the whole picture? Rich in clarity.") and drives to brainyrich.com. ### Visual A pegboard of paint-chip swatches, one per insight type (Drift, Concentration, Cash drag, Fee anomaly, Tax opportunity, Goal at risk, Rebalance due), each with joke shade names such as "A Smidge Off / Well Off Target" and "Nudge Soon / Nudge, Please", and a key "paler = low severity → deeper = high". A sample Drift card (Severity: medium, "The Okafor household (sample)") has Acknowledge ticked, with Resolve and Dismiss below. Headline: "Seven shades of \"hmm.\"" Sub-line: "Every signal gets a type, a severity and a next step: acknowledge, resolve or dismiss." CTA "Get started free → brainyrich.com". ## BrainyRich — Ad image 03: Spot the drift (1:1) - Product: BrainyRich - Category: Ads - Format: image, png, 1080x1080 - File: https://assets.burdenoff.com/products/brainyrich/ads/images/brainyrich-ad-img-03-spot-the-drift-1x1.png - Other sizes: https://assets.burdenoff.com/products/brainyrich/ads/images/brainyrich-ad-img-03-spot-the-drift-4x5.png, https://assets.burdenoff.com/products/brainyrich/ads/images/brainyrich-ad-img-03-spot-the-drift-9x16.png, https://assets.burdenoff.com/products/brainyrich/ads/images/brainyrich-ad-img-03-spot-the-drift-1200x628.png - Notes: https://assets.burdenoff.com/products/brainyrich/ads/images/brainyrich-ad-img-03-spot-the-drift-1x1.md - View: https://burdenoff.com/products?assets=brainyrich&asset=brainyrich-ad-img-03-spot-the-drift-1x1 - Tags: ad, static, drift, target-allocation, puzzle-page 1:1 square static spot-the-difference ad: "Five differences. Everyone misses the pie." about target allocation and drift tracking. ### About 1:1 square static ad creative for BrainyRich, sized for feed placements. It belongs to the five-concept BrainyRich static campaign (tagline "What's the whole picture? Rich in clarity.") and drives to brainyrich.com. ### Visual A newspaper "Find 5 differences" puzzle comparing a 2023 living room with a 60/40 pie chart on the wall to a TODAY room where the pie reads 78/22. The upside-down answer line names the allocation change. Headline: "Five differences. Everyone misses the pie." Sub-line: "Set a target allocation. Track drift across every account. See how far the pie has moved." CTA "Get started free → brainyrich.com", footer "Illustrative. Not investment advice." ## BrainyRich — Ad image 04: This role to ride (1:1) - Product: BrainyRich - Category: Ads - Format: image, png, 1080x1080 - File: https://assets.burdenoff.com/products/brainyrich/ads/images/brainyrich-ad-img-04-this-role-to-ride-1x1.png - Other sizes: https://assets.burdenoff.com/products/brainyrich/ads/images/brainyrich-ad-img-04-this-role-to-ride-4x5.png, https://assets.burdenoff.com/products/brainyrich/ads/images/brainyrich-ad-img-04-this-role-to-ride-9x16.png - Notes: https://assets.burdenoff.com/products/brainyrich/ads/images/brainyrich-ad-img-04-this-role-to-ride-1x1.md - View: https://burdenoff.com/products?assets=brainyrich&asset=brainyrich-ad-img-04-this-role-to-ride-1x1 - Tags: ad, static, permissions, roles, audit-trail, theme-park 1:1 square static theme-park ad: "Every field checks your role." about role-based field access and a full audit trail. ### About 1:1 square static ad creative for BrainyRich, sized for feed placements. It belongs to the five-concept BrainyRich static campaign (tagline "What's the whole picture? Rich in clarity.") and drives to brainyrich.com. ### Visual A theme-park queue where a ride sign reads "You must have this role to see this field" with Investor, Advisor and Compliance bars, and people wearing role wristbands (Compliance, Advisor, Investor). The assistant mascot wears an Investor band, and a "Ride log" card shows "Advisor role · updated Goals · 10:42". Headline: "Every field checks your role." Sub-line: "Role-based access on every field and a full audit trail. The assistant sees only what you can see." CTA "Get started free → brainyrich.com"; footer notes plans for advisors and firms and that assistant availability depends on workspace settings. ## BrainyRich — Ad image 05: The doorframe (1:1) - Product: BrainyRich - Category: Ads - Format: image, png, 1080x1080 - File: https://assets.burdenoff.com/products/brainyrich/ads/images/brainyrich-ad-img-05-the-doorframe-1x1.png - Other sizes: https://assets.burdenoff.com/products/brainyrich/ads/images/brainyrich-ad-img-05-the-doorframe-4x5.png, https://assets.burdenoff.com/products/brainyrich/ads/images/brainyrich-ad-img-05-the-doorframe-9x16.png - Notes: https://assets.burdenoff.com/products/brainyrich/ads/images/brainyrich-ad-img-05-the-doorframe-1x1.md - View: https://burdenoff.com/products?assets=brainyrich&asset=brainyrich-ad-img-05-the-doorframe-1x1 - Tags: ad, static, pricing, flat-fee, aum-fees 1:1 square static doorframe height-chart ad: "Some fees grow up so fast." contrasting rising percentage fees with flat BrainyRich pricing. ### About 1:1 square static ad creative for BrainyRich, sized for feed placements. It belongs to the five-concept BrainyRich static campaign (tagline "What's the whole picture? Rich in clarity.") and drives to brainyrich.com. ### Visual A doorframe height chart where pencil marks labelled "fee '19", "fee '21", "fee '23", "fee '25" climb ever higher ("taller-ish"), while a flat line is labelled "BrainyRich: flat." Headline: "Some fees grow up so fast." Sub-line: "Flat pricing, not a percentage of your assets. There's a free tier, too." CTA "Get started free → brainyrich.com"; footer "Illustrative. A percentage fee grows with your balance; ours doesn't." ## BrainyRich — Ad video 01: The whole picture - Product: BrainyRich - Category: Ads - Format: video, mp4, 0:48, 1920x1080 - File: https://assets.burdenoff.com/products/brainyrich/ads/videos/brainyrich-ad-video-01-the-whole-picture.mp4 - Captions: https://assets.burdenoff.com/products/brainyrich/ads/videos/brainyrich-ad-video-01-the-whole-picture.vtt - Notes: https://assets.burdenoff.com/products/brainyrich/ads/videos/brainyrich-ad-video-01-the-whole-picture.md - View: https://burdenoff.com/products?assets=brainyrich&asset=brainyrich-ad-video-01-the-whole-picture - Tags: ad, video, silent-film, net-worth, accounts Silent-film style comedy ad in which Percy, buried in statements, finally sees his net worth by asset class, account and currency in BrainyRich. ### About A 48-second sepia "comedy in one reel" ("BrainyRich presents The Whole Picture"). Percy, a bowler-hatted cartoon character, chases loose statements (Loan, Crypto, Property) around his office and the street. An intertitle asks "Where was his net worth? Nobody knew. Least of all Percy." On a park bench a "What's the whole picture?" sign appears, he opens BrainyRich in the browser (intertitle: "No app store required. Installs straight from the browser.") and his accounts roll up into one net-worth card. A colour chart then breaks it down "By asset class, account and currency" (11 accounts in USD, EUR, GBP), with captions "And now you can see." and "You're clear." It ends on the BrainyRich "Rich in clarity." end card with "Get started free → brainyrich.com". The first half carries music and intertitles only; the voice-over starts at about 0:33. ### Transcript [00:33] now you can see. So, am I rich? You're clear. That's the brainy part. Brainy Rich. Rich [00:43] in clarity. Get started free at brainyrich.com. ## BrainyRich — Ad video 02: Are we on track yet? - Product: BrainyRich - Category: Ads - Format: video, mp4, 0:52, 1920x1080 - File: https://assets.burdenoff.com/products/brainyrich/ads/videos/brainyrich-ad-video-02-are-we-on-track-yet.mp4 - Other sizes: https://assets.burdenoff.com/products/brainyrich/ads/videos/brainyrich-ad-video-02-are-we-on-track-yet-9x16.mp4 - Captions: https://assets.burdenoff.com/products/brainyrich/ads/videos/brainyrich-ad-video-02-are-we-on-track-yet.vtt - Notes: https://assets.burdenoff.com/products/brainyrich/ads/videos/brainyrich-ad-video-02-are-we-on-track-yet.md - View: https://burdenoff.com/products?assets=brainyrich&asset=brainyrich-ad-video-02-are-we-on-track-yet - Tags: ad, video, road-trip, goals, projections Road-trip ad where a child keeps asking "Are we on track yet?" and a BrainyRich goal funded from real accounts shows the answer. ### About A 52-second animated road-trip ad (1920x1080). A kid in the back seat keeps asking "Are we there yet?" while the parent says "We'll get there someday-ish!" A phone shows a BrainyRich "First Home" goal with a target date (2031), funded from Savings ("A goal with a target and a date, funded from real accounts."). The goal flips to "Goal at risk", and a hand taps "Fund from another account" and Acknowledge ("We're behind, but we can see it"). An illustrative projection line then runs along the road from 2026 to 2031 and 2038 ("Yes, illustratively"), and the ad closes on the "Rich in clarity." end card. On-screen disclaimer: "Projections are illustrative, not guarantees." ### Transcript [00:00] Are we there yet? [00:02] It's 2026. [00:04] We'll get there some day, ish. [00:07] There's no month called some day. [00:10] What's the whole picture? [00:12] Are we on track yet? [00:15] Are we not on track? [00:18] We're behind, but we can see it. [00:21] Are we on track yet? [00:32] Yes, illustratively. [00:34] What's illustratively? [00:36] It means nobody can promise, but we can see. ## BrainyRich — Ad video 03: The Monday machine - Product: BrainyRich - Category: Ads - Format: video, mp4, 0:48, 1920x1080 - File: https://assets.burdenoff.com/products/brainyrich/ads/videos/brainyrich-ad-video-03-the-monday-machine.mp4 - Captions: https://assets.burdenoff.com/products/brainyrich/ads/videos/brainyrich-ad-video-03-the-monday-machine.vtt - Notes: https://assets.burdenoff.com/products/brainyrich/ads/videos/brainyrich-ad-video-03-the-monday-machine.md - View: https://burdenoff.com/products?assets=brainyrich&asset=brainyrich-ad-video-03-the-monday-machine - Tags: ad, video, rube-goldberg, advisors, attention-queue, rebalancing Rube Goldberg machine ad: an advisor's contraption for "who needs attention today?" takes until Thursday, then the BrainyRich attention queue answers at once. ### About A 48-second blueprint-style animation. An advisor asks "Okay, who needs attention today?" and sets off a Rube Goldberg machine of client folders ("Folder 36 of 40"), a "spreadsheet (do not touch)", a fan and an "unreliable" cat. It finally prints "RESULTS: MONDAY-ISH" while the desk calendar says Thursday ("Close-ish!"). The BrainyRich mascot draws a straight line through it and the screen switches to "Your whole book. One attention queue.": Drift (high), Cash drag (medium), Concentration (low) and Tax opportunity (low) for sample households, each with Acknowledge / Resolve / Dismiss. Next comes "A person approves every step past draft." with a Rebalance proposal moving Draft → Proposed → Approved ("I'll just watch."), then "Still Thursday." and the "Rich in clarity." end card (plans for advisors and firms). ### Transcript [00:00] Okay, who needs attention today? [00:03] It's Thursday. [00:20] Close-ish. [00:22] What's the whole picture? [00:30] In one cube. [00:31] I'll just watch. [00:35] Still Thursday. [00:39] Brainy Rich. Rich in clarity. [00:44] Get started free at brainyrich.com.