# AdapterCloud — product assets

> 14 published assets for AdapterCloud (14 files incl. ad sizes): promo films, documents, services, mockups, ads.

Source: https://burdenoff.com/products/adaptercloud/assets

## AdapterCloud — 2-minute product promo (1080p)

- Product: AdapterCloud
- Category: Promo films
- Format: video, mp4, 2:00, 1920x1080
- File: https://assets.burdenoff.com/products/adaptercloud/promo/adaptercloud-promo-2min-1080p.mp4
- Captions: https://assets.burdenoff.com/products/adaptercloud/promo/adaptercloud-promo-2min-1080p.vtt
- Notes: https://assets.burdenoff.com/products/adaptercloud/promo/adaptercloud-promo-2min-1080p.md
- View: https://burdenoff.com/products?assets=adaptercloud&asset=adaptercloud-promo-2min-1080p
- Tags: promo, multi-cloud, infrastructure, topology, policy, drift, finops, ai-assistant

Two-minute narrated promo film introducing AdapterCloud as one control plane for every cloud, data centre, edge site and SaaS system: universal adapters, a live topology graph, drift reconciliation, policy guardrails, cost attribution and a context-aware assistant.

### About

A two-minute, 1080p narrated launch film for AdapterCloud, "the digital infrastructure continuum". It opens on the problem (multiple clouds, data centres, edge sites and SaaS, each with its own console; drift unnoticed, policy in spreadsheets, cost in a separate tool), then introduces AdapterCloud as one control plane to discover, govern and observe everything a team runs. Dark, cinematic visuals alternate between stock-style infrastructure footage (server aisles, city at night, IoT fleets) and animated product UI: the universal-adapter diagram (public cloud, on-prem, clusters, IoT fleets, SaaS and APIs into one control plane), the topology graph, the violations queue and a connection detail page with the assistant. It closes on "Connect, map, govern" and "Start free at adaptercloud.com". Suitable for the product landing page, launch posts and the top of a sales conversation.

### Transcript

[00:00] Multiple clouds, a data center or two.
[00:04] Edge sites and a long tail of SaaS,
[00:06] each with its own console.
[00:10] So drift goes unnoticed until something breaks,
[00:13] policy lives in spreadsheets
[00:15] and cost sits in a separate tool.
[00:20] Meet AdapterCloud, the digital infrastructure continuum.
[00:24] One control plane to discover,
[00:26] govern and observe everything you run.
[00:31] Resources and their dependencies land
[00:33] in one live topology graph,
[00:35] kept current by scheduled sync runs.
[00:40] Universal adapters bridge public cloud,
[00:42] on-prem, clusters, IoT fleets and SaaS
[00:46] through one consistent connector model,
[00:49] provision anything the same way everywhere.
[00:54] Continuous reconciliation compares desired and actual state
[00:58] and shows you exactly where they diverge
[01:01] before it hits production.
[01:05] Define guardrails once
[01:06] and apply them across the whole continuum.
[01:09] Violations land in one prioritized queue
[01:12] with audit built in.
[01:16] Cost maps onto the same topology.
[01:18] So spend is attributed to the resources,
[01:20] teams and services that actually drive it.
[01:23] No separate tool.
[01:27] And the assistant already knows which adapter,
[01:30] resource or policy you have open.
[01:32] It can never hand back a credential.
[01:37] It comes together in three moves.
[01:38] Connect your systems, map them into one graph,
[01:42] then govern and observe the whole estate.
[01:46] Clouds, data centers, edge, networks, devices.
[01:50] One continuous fabric.
[01:54] Unify your infrastructure.
[01:56] Start free at adaptercloud.com.

## AdapterCloud — Product catalogue 2026 (brochure)

- Product: AdapterCloud
- Category: Documents
- Format: pdf, pdf, 63 pages
- File: https://assets.burdenoff.com/products/adaptercloud/docs/adaptercloud-brochure.pdf
- Notes: https://assets.burdenoff.com/products/adaptercloud/docs/adaptercloud-brochure.md
- View: https://burdenoff.com/products?assets=adaptercloud&asset=adaptercloud-brochure
- Tags: brochure, product-catalogue, multi-cloud, topology, governance, finops, ai-native, pricing, security

63-page landscape product catalogue: the estate problem, who it is for, the nine core concepts, eight 'put to work' scenarios, AI capabilities and guardrails, roles, architecture, security, front doors, pricing, FAQs and comparisons, with every capability marked shipped, partial or planned.

### About

A 63-page landscape (16:9) product catalogue titled "AdapterCloud — Product Catalogue · 2026, The Digital Infrastructure Continuum", in a dark-navy and light-grey editorial design with isometric 3D illustrations. It presents AdapterCloud as one control plane that turns every cloud account, cluster, data centre, edge site and SaaS tenant into a single governable fabric, with inventory, dependencies, policy and cost on one record. It is written for platform, infrastructure, security and FinOps buyers and is explicit about status: the product is pre-launch (launching 2026, waitlist open) and each capability is marked shipped, partial or planned. The footer credits Algoshred Technologies Pvt. Ltd.

### Contents

1. **Cover** (p1) — one control plane; chips Unified inventory, Dependency topology, Policy and drift, FinOps, AI-native; pre-launch note.
2. **01 The short version** (pp2–4) — four questions most organisations cannot answer; adapters, connections and discovery on one record; in numbers: 10 classes of system, one record per resource, tenant isolation from day 1, free tier with no card.
3. **02 Who it is for** (pp5–6) — platform and infrastructure leads, cloud and SRE engineers, FinOps teams, security and governance officers, managed-service providers, platform builders and integrators, organisations consolidating sprawl.
4. **03 What breaks today** (pp7–10) — the inventory is wrong the day it is saved; drift found during the incident; governance findings with no lifecycle.
5. **04 What you get** (pp11–13) — nine concepts across fabric (adapters, connections, resources, topology, sync runs) and governance (policies, violations, drift records, cost).
6. **05 Put to work** (pp14–22) — illustrative scenarios for platform engineer, cloud engineer, SRE, security/compliance lead, FinOps lead, platform builder, blast-radius analysis and a planned scheduled sweep.
7. **06 Built AI-native** (pp23–34) — assistant mounted across all ten sections, 37 MCP tools for external AI clients, real discovery behind answers, violation triage and drift fix plans; guardrails (permissions outside the AI, per-turn metering, no unattended infrastructure change); what the AI does not do today.
8. **07 Who does what** (pp35–36) — six seeded roles with deliberate separation of duties.
9. **08 Under the hood** (pp37–41) — agentless control plane, single GraphQL API, Apollo Federation v2, capability by area, standards and integrations, deployment (multi-tenant, dedicated, self-hosted, residency, backups).
10. **09 Security & trust** (pp42–47) — edge authorisation, encryption, secure SDLC, data minimisation; no certification today, stated plainly.
11. **10 One product, many front doors** (pp48–50) — live control plane and API, developer portal; Node/Python SDKs, desktop and other clients planned.
12. **11 Plans** (pp51–53) — Free $0, Starter $99/mo ($79 annual), Growth $399/mo ($319), Business $999/mo ($799), Enterprise from $12/resource/mo; add-on capacity packs.
13. **12 Why teams choose it, honest answers, alternatives** (pp54–62) — one record, governance as work items, API-first; pre-launch risk, only two collectors (public cloud, Kubernetes), credential handling, staleness; comparisons with cloud-management and infrastructure-as-code platforms.
14. **Start today** (p63) — join the waitlist, contact, AI status matrix, sales@ and security@adaptercloud.com.

## AdapterCloud — Partner cheat sheet

- Product: AdapterCloud
- Category: Documents
- Format: pdf, pdf, 1 pages
- File: https://assets.burdenoff.com/products/adaptercloud/docs/adaptercloud-cheat-sheet.pdf
- Notes: https://assets.burdenoff.com/products/adaptercloud/docs/adaptercloud-cheat-sheet.md
- View: https://burdenoff.com/products?assets=adaptercloud&asset=adaptercloud-cheat-sheet
- Tags: cheat-sheet, partner, sales, pricing, objections, discovery-questions

One-page A4 partner cheat sheet: what AdapterCloud is, 30-second pitch, problems, ideal customer, personas, use cases, capabilities, pricing, competitors, objections, discovery questions, commissions and contacts.

### About

A dense single A4 page for referral and reseller partners who need to recognise and hand over an AdapterCloud opportunity without a deep briefing. It condenses the pitch (one live map of every cloud, cluster, site and SaaS system, with dependencies, policy and cost on one record), the ideal customer (two or more environments, a platform team of five plus, real audit or cost pain) and who is not a fit (single cloud account, or wanting provisioning). It is meant to be kept open during a first conversation.

### Contents

Single page, in blocks: What it is · 30-second pitch · Problem we solve · Value proposition · Ideal customer · Who you are talking to (platform, FinOps, security lead, MSP founder) · Top use cases · Capabilities (adapters, connections, inventory, topology, blast radius, policies, violation queue, drift, sync runs, cost) · Pricing (Free $0; Starter $99/mo; Growth $399/mo; Business $999/mo; Enterprise from $12/resource/mo) · Competitive landscape (HPE Morpheus, CloudHealth, ServiceNow ITAM, Kubecost) · Why us · Proof and credibility · Demo · Talking points · Objection handling · Discovery questions · Spot a good opportunity · How to introduce us · Lead handoff · Partner commercials (10–15% of first-year collected revenue on registered deals) · Useful links · Talk to us (Vignesh T.V.) and a QR code to book a 1-1 call.

## AdapterCloud — Sales and partner playbook

- Product: AdapterCloud
- Category: Documents
- Format: pdf, pdf, 40 pages
- File: https://assets.burdenoff.com/products/adaptercloud/docs/adaptercloud-partner-playbook.pdf
- Notes: https://assets.burdenoff.com/products/adaptercloud/docs/adaptercloud-partner-playbook.md
- View: https://burdenoff.com/products?assets=adaptercloud&asset=adaptercloud-partner-playbook
- Tags: partner-playbook, sales, personas, use-cases, pricing, competitors, objections, commissions, mockups

40-page A4 sales and partner playbook: positioning, pitch, problems, personas, 12 use-case scenarios, capability status, regional pricing, competitors, objections, qualification, demo script, commissions and a 35-screen mockup appendix.

### About

A 40-page portrait A4 playbook for sales staff and referral, consulting and implementation partners, prepared by Burdenoff Consultancy Services Pvt. Ltd. It explains how to spot a fit in a normal conversation, what AdapterCloud is and is not, and how to hand an opportunity over, with consistent honesty about what is shipped versus planned. It doubles as a reference for pricing (four regional bands, India rupee examples), partner commission tiers and the product's visual design.

### Contents

1. **Cover** (p1) and **00 How to use this playbook** (p2).
2. **01 Product overview** and **03 30-second elevator pitch** (pp3–4).
3. **Problems and value** (pp5–6) — pain by persona; governance as a work queue.
4. **Market, geographies and personas** (pp7–8) — global sales, data hosted in India by default; platform, FinOps, security, MSP buyers.
5. **08 Top use cases** (pp9–14) — 12 scenarios with situation and outcome.
6. **09 Product capabilities** (pp15–17) — fabric, governance, access/tenancy/security, with shipped/partial/planned status.
7. **10 Pricing and plans** (pp18–19) — Free, Starter, Growth, Business, Enterprise; add-ons; regional bands; AI on the customer's own key.
8. **Competitors and differentiators** (pp20–22) — ServiceNow ITAM, HCP Terraform, Kubecost and others; why us.
9. **14 Demo information** and **Sales talking points** (pp23–24).
10. **16 Objection handling** (pp25–26) — 12 objections, including no SOC 2 / ISO 27001 yet.
11. **Qualification and introductions** (pp27–30) — discovery questions, the one-question test, how to introduce us, registering the opportunity.
12. **21 Partner / referral commercials** (pp31–32) — referral 10%, DevOps consulting 12%, implementation 15% of first-year collected net subscription; 90-day registration protection.
13. **Useful links** (p33).
14. **24 Product mockups appendix** (pp34–39) — 35 screens: 30 core product screens plus 5 industry screens (automotive telematics firmware compliance, cloud showback by cost centre, research compute spend by grant, SOC alert blast radius, telecom fibre-cut impact).
15. **Back cover** (p40) — contact Vignesh T.V., booking link and QR code.

## AdapterCloud — Services brochure

- Product: AdapterCloud
- Category: Services
- Format: pdf, pdf, 11 pages
- File: https://assets.burdenoff.com/products/adaptercloud/services/adaptercloud-services-brochure.pdf
- Notes: https://assets.burdenoff.com/products/adaptercloud/services/adaptercloud-services-brochure.md
- View: https://burdenoff.com/products?assets=adaptercloud&asset=adaptercloud-services-brochure
- Tags: services, consulting, implementation, migration, integrations, drift-reconciliation, finops, observability, managed-operations, rbac, governance, training

Services catalogue for AdapterCloud: nine consulting, implementation, migration, integration, operations, observability/cost, managed-operations, governance and training services across two tracks, plus the Discover-Plan-Build-Operate engagement model.

### About

An 11-page landscape (720x405pt) services catalogue for AdapterCloud, styled to match the product catalogue. It uses dark navy cover and divider pages, off-white content pages, teal accents and the illustrations from the website's services page. It covers every service listed on adaptercloud.com/services in two tracks. "Improve your AdapterCloud" covers consulting, migration, day-two operations, observability and cost, security and governance, and training on the customer's own continuum. "Powered by AdapterCloud" covers done-for-you continuum builds, integrations and managed infrastructure operations. It is written for platform, SRE, security and FinOps leaders deciding whether to bring in expert help. Pricing is available on request; the brochure points readers to adaptercloud.com/contact and contact@adaptercloud.com.

### Contents

1. Cover: "Expert hands on AdapterCloud", with the three service principles
2. 01 How the services fit the product: overview of both tracks and their services
3. 02 Track one divider: Improve your AdapterCloud (six services)
4. Improve your AdapterCloud, design, move, operate: 2.1 Infrastructure Consulting & Architecture, 2.2 Migration & Onboarding, 2.3 Operations & Reconciliation Enablement
5. Improve your AdapterCloud, see, secure, enable: 2.4 Observability & Cost Enablement, 2.5 Security, RBAC & Governance, 2.6 Training & Team Enablement
6. 03 Track two divider: Powered by AdapterCloud (three services)
7. Powered by AdapterCloud: 3.1 Implementation & Continuum Build, 3.2 Integrations & Extensibility, 3.3 Managed Infrastructure Operations
8. Two ways to put it to work: "We set it up with you" and "Or hand us the estate"
9. 04 How we engage: Discover, Plan, Build, Operate; engagement model; pricing (contact us); support and SLA tiers
10. 05 We leave your team able to run it without us: enablement and how to start
11. Contact: adaptercloud.com/contact, email, phone, services, docs, app.adaptercloud.com

## AdapterCloud — Product UI mockups (30 screens)

- Product: AdapterCloud
- Category: Mockups
- Format: pdf, pdf, 30 pages
- File: https://assets.burdenoff.com/products/adaptercloud/mockups/adaptercloud-mockups.pdf
- Notes: https://assets.burdenoff.com/products/adaptercloud/mockups/adaptercloud-mockups.md
- View: https://burdenoff.com/products?assets=adaptercloud&asset=adaptercloud-mockups
- Tags: mockups, ui, dark-theme, mobile, topology, policy, finops, ai-assistant

30-page landscape set of AdapterCloud UI mockups, one screen per page: adapters, connections, resources, topology, policies, violations, drift, sync runs, FinOps, RBAC, developer API, AI screens, a login landing page, two mobile views and a light-theme overview.

### About

A 30-page landscape PDF of high-fidelity AdapterCloud interface mockups, one full-bleed image per page with no text layer. Most screens use the dark theme with an aurora-style background and a left navigation (Overview, Adapters, Connections, Resources, Topology, Policies, Violations, Drift, Sync Runs, FinOps); there is one light-theme overview, a marketing login/landing page and two phone mockups. Data shown is sample data (for example AWS Production us-east-1, 1,208 resources, $48,210/mo spend). Useful for showing prospects the product before a live demo.

### Contents

1. Adapter detail — AWS Public Cloud
2. New adapter form
3. Adapters catalogue
4. AI agent access settings (connected agents, available MCP tools)
5. AI assistant on a connection (aws-prod-payments)
6. AI blast radius on the topology map
7. AI estate digest — "Morning estate review" on the overview
8. AI FinOps anomalies and forecast
9. AI policy authoring (describe the rule, draft policy)
10. AI violation triage (grouped by root cause)
11. Connection detail — AWS Production (us-east-1)
12. New connection form
13. Connections list
14. Developer — API keys, GraphQL explorer
15. Drift board
16. FinOps — cost attributed to resources
17. Login / landing page — "One continuous, governable fabric for your entire estate"
18. Mobile — connection detail
19. Mobile — "Estate at a glance" overview
20. Overview (light theme)
21. Overview (dark theme)
22. Policies list
23. Policy detail — "S3 buckets must be encrypted"
24. New policy form
25. Access and roles (multi-tenant RBAC)
26. Resource detail — web-prod-01
27. Resources inventory
28. Sync runs
29. Topology — live dependency graph
30. Violations queue

## AdapterCloud ad — Packed for every room (steamer trunk)

- Product: AdapterCloud
- Category: Ads
- Format: image, png, 1080x1920
- File: https://assets.burdenoff.com/products/adaptercloud/ads/images/adaptercloud-ad-img-01-packed-for-every-room.png
- Notes: https://assets.burdenoff.com/products/adaptercloud/ads/images/adaptercloud-ad-img-01-packed-for-every-room.md
- View: https://burdenoff.com/products?assets=adaptercloud&asset=adaptercloud-ad-img-01-packed-for-every-room
- Tags: ad, image, vertical, 9x16, adapters, multi-cloud, hybrid, mascot-ohm

Vertical 9:16 ad: an open vintage steamer trunk with drawers labelled Public cloud, Private cloud, On-prem, Edge/IoT, Network, Kubernetes, Data system, SaaS and Custom, promoting one adapter-and-connection model for every class of system.

### About

Vertical 9:16 ad: an open vintage steamer trunk with drawers labelled Public cloud, Private cloud, On-prem, Edge/IoT, Network, Kubernetes, Data system, SaaS and Custom, promoting one adapter-and-connection model for every class of system. Part of AdapterCloud's five-image static ad set featuring the travel-adapter mascot and its running line "Lovely this time of year."

### Visual

Photoreal vintage steamer trunk standing open, its left side a stack of teal drawers with brass plates reading Public cloud, Private cloud, On-prem, Edge / IoT, Network, Kubernetes, Data system, SaaS and Custom; the right side holds a mirror, small drawers and a teacup. The mascot, a 3D travel adapter in a dressing gown, stands beside it saying "Lovely this time of year." Headline: "Packed for every room." Body: "Model clouds, clusters, on-prem, edge, IoT, network, data systems and SaaS with one adapter-and-connection model." Footer bar with the AdapterCloud logo, "The digital infrastructure continuum.", a "Get started free" button and adaptercloud.com. Sized 1080x1920 for Stories and Reels.

## AdapterCloud ad — Your estate has tunnels (ant farm)

- Product: AdapterCloud
- Category: Ads
- Format: image, png, 1200x628
- File: https://assets.burdenoff.com/products/adaptercloud/ads/images/adaptercloud-ad-img-02-the-ant-farm.png
- Notes: https://assets.burdenoff.com/products/adaptercloud/ads/images/adaptercloud-ad-img-02-the-ant-farm.md
- View: https://burdenoff.com/products?assets=adaptercloud&asset=adaptercloud-ad-img-02-the-ant-farm
- Tags: ad, image, landscape, 1.91x1, topology, dependencies, mascot-ohm

Landscape 1.91:1 link ad: an ant farm whose tunnels connect a server rack, a cloud, an IoT box, a honeycomb, a database and a coiled chamber, labelled with dependency kinds, promoting the topology map.

### About

Landscape 1.91:1 link ad: an ant farm whose tunnels connect a server rack, a cloud, an IoT box, a honeycomb, a database and a coiled chamber, labelled with dependency kinds, promoting the topology map. Part of AdapterCloud's five-image static ad set featuring the travel-adapter mascot and its running line "Lovely this time of year."

### Visual

A wooden ant farm on a sunny windowsill; the sand tunnels connect chambers holding a server rack, a cotton-wool cloud, a small IoT box, a honeycomb, a stack of database disks and a spiral chamber. Callout labels name the edge kinds: depends-on, replicates-to, connects-to, routes-to, contains. The mascot peers in from the left saying "Lovely this time of year." Right-hand teal panel: AdapterCloud logo, headline "Your estate has tunnels.", subhead "Put them on one map.", body "Map recorded dependencies into one topology: depends-on, connects-to, contains, routes-to, replicates-to.", a "Get started free" button, adaptercloud.com, "The digital infrastructure continuum. Free tier available." Sized 1200x628 for LinkedIn and Facebook link ads.

## AdapterCloud ad — One bulb out (blast radius)

- Product: AdapterCloud
- Category: Ads
- Format: image, png, 1920x1080
- File: https://assets.burdenoff.com/products/adaptercloud/ads/images/adaptercloud-ad-img-03-one-bulb-out.png
- Notes: https://assets.burdenoff.com/products/adaptercloud/ads/images/adaptercloud-ad-img-03-one-bulb-out.md
- View: https://burdenoff.com/products?assets=adaptercloud&asset=adaptercloud-ad-img-03-one-bulb-out
- Tags: ad, image, landscape, 16x9, topology, blast-radius, impact-analysis, mascot-ohm

Landscape 16:9 ad: a woman inspects a dead bulb in a string of window fairy lights while an inspector card shows 23 bulbs depend on it, promoting dependency impact counted over recorded edges.

### About

Landscape 16:9 ad: a woman inspects a dead bulb in a string of window fairy lights while an inspector card shows 23 bulbs depend on it, promoting dependency impact counted over recorded edges. Part of AdapterCloud's five-image static ad set featuring the travel-adapter mascot and its running line "Lovely this time of year."

### Visual

Evening interior photo: a woman on a step-stool checks one bulb in a string of fairy lights round a window, half of which are highlighted as a teal dependency graph; a cat walks along the sill and the mascot sits on a bookshelf saying "Lovely this time of year." An overlaid Inspector card reads "bulb-07 — Depends on this bulb 23, counted over recorded edges" (labelled illustration · sample data). Right-hand dark panel: AdapterCloud logo and tagline, headline "One bulb out. Half the window dark.", subhead "What does it touch?", body "Pick a node and see what depends on it, counted over the edges you've recorded. Plain arithmetic, no guessing.", "Get started free", adaptercloud.com, "Free tier available". Sized 1920x1080.

## AdapterCloud ad — Everyone's pushing, he's writing it down (Leaning Tower drift)

- Product: AdapterCloud
- Category: Ads
- Format: image, png, 1080x1350
- File: https://assets.burdenoff.com/products/adaptercloud/ads/images/adaptercloud-ad-img-04-meant-to-be-vertical.png
- Notes: https://assets.burdenoff.com/products/adaptercloud/ads/images/adaptercloud-ad-img-04-meant-to-be-vertical.md
- View: https://burdenoff.com/products?assets=adaptercloud&asset=adaptercloud-ad-img-04-meant-to-be-vertical
- Tags: ad, image, portrait, 4x5, drift, reconciliation, mascot-ohm

Portrait 4:5 ad at the Leaning Tower of Pisa: tourists pose 'pushing' the tower while the mascot logs a drift record (lean.degrees expected 0.0, observed 3.97), promoting attribute-level drift detection and remediation tracking.

### About

Portrait 4:5 ad at the Leaning Tower of Pisa: tourists pose 'pushing' the tower while the mascot logs a drift record (lean.degrees expected 0.0, observed 3.97), promoting attribute-level drift detection and remediation tracking. Part of AdapterCloud's five-image static ad set featuring the travel-adapter mascot and its running line "Lovely this time of year."

### Visual

Sunny photo at the Leaning Tower of Pisa: four tourists in sun hats strike the classic pushing-the-tower pose while the mascot, in a bucket hat with a clipboard and plumb line, says "Lovely this time of year." A drift card overlays the lawn: Medium, tower-01, lean.degrees, Expected 0.0, Observed 3.97, Detected at 12:04, with a Remediate button ("marks it remediated"; labelled illustration sample data). Headline: "Everyone's pushing. He's writing it down." Body: "Record drift down to the exact attribute: expected value, observed value, severity. Then mark it remediated, with a timestamp." Footer bar with logo, tagline, "Get started free" and adaptercloud.com. Sized 1080x1350 for Instagram and Facebook feeds.

## AdapterCloud ad — Who ate the egress? (pizza cost slices)

- Product: AdapterCloud
- Category: Ads
- Format: image, png, 1080x1080
- File: https://assets.burdenoff.com/products/adaptercloud/ads/images/adaptercloud-ad-img-05-who-ate-the-egress.png
- Notes: https://assets.burdenoff.com/products/adaptercloud/ads/images/adaptercloud-ad-img-05-who-ate-the-egress.md
- View: https://burdenoff.com/products?assets=adaptercloud&asset=adaptercloud-ad-img-05-who-ate-the-egress
- Tags: ad, image, square, 1x1, finops, cost-attribution, egress, mascot-ohm

Square 1:1 ad: a guilty terrier beside a pizza whose slices are labelled database, compute and storage, with the egress slice missing, promoting cost records attached to the resources you operate and a cost summary by service.

### About

Square 1:1 ad: a guilty terrier beside a pizza whose slices are labelled database, compute and storage, with the egress slice missing, promoting cost records attached to the resources you operate and a cost summary by service. Part of AdapterCloud's five-image static ad set featuring the travel-adapter mascot and its running line "Lovely this time of year."

### Visual

Top-down photo of a pizza box on a dark desk next to a laptop; slices are labelled database, compute and storage, and the missing slice is outlined and labelled egress, with a scruffy terrier at the edge of the box, cheese on its nose. The mascot measures the box with a ruler and says "Lovely this time of year." A "Cost by service" bar chart (compute, storage, database, egress; labelled illustration · sample data) sits bottom-left. Headline: "Who ate the egress?" Body: "Cost records attach to the same resources and connections you operate. Get a cost summary by service." Footer bar with logo, tagline, "Get started free" and adaptercloud.com. Sized 1080x1080.

## AdapterCloud ad — Twisty little VPCs (text-adventure spoof)

- Product: AdapterCloud
- Category: Ads
- Format: video, mp4, 0:53, 1920x1080
- File: https://assets.burdenoff.com/products/adaptercloud/ads/videos/adaptercloud-ad-video-01-twisty-little-vpcs.mp4
- Captions: https://assets.burdenoff.com/products/adaptercloud/ads/videos/adaptercloud-ad-video-01-twisty-little-vpcs.vtt
- Notes: https://assets.burdenoff.com/products/adaptercloud/ads/videos/adaptercloud-ad-video-01-twisty-little-vpcs.md
- View: https://burdenoff.com/products?assets=adaptercloud&asset=adaptercloud-ad-video-01-twisty-little-vpcs
- Tags: ad, video, inventory, single-record, topology, finops, humour, mascot-ohm

52-second landscape ad spoofing a 1980s text adventure: the adapter mascot wanders a maze of identical VPC doors and every room turns out to hold the same orders-db record, landing on one record per resource.

### About

A 52-second 16:9 ad written as a parody of the classic Colossal Cave text adventure ("You are in a maze of twisty little VPCs, all alike"). The AdapterCloud mascot, a travel-adapter character, walks a corridor of identical arched doors labelled vpc-0a1f while a green-on-black command prompt narrates (> LOOK, > DRAW MAP, > EXAMINE orders-db). There is no map, only a wiki page from 2019 that says "Ask Dave"; every room (topology room, cost room) contains the same orders-db record. The payoff screen links topology, policies, violations, drift and cost to a single orders-db resource, "One inventory out of one", and ends on the AdapterCloud end card with "Get started free" and adaptercloud.com. Voiced narration with a running joke line, "Lovely this time of year".

### Transcript

[00:00] You are in a maze of twisty little VPCs, all alike.
[00:04] Ooh, lovely this time of year.
[00:09] Twisty, little, alike.
[00:12] You don't have a map.
[00:14] You have a wiki page from 2019.
[00:16] It says, Ask Dave.
[00:19] There is a record here.
[00:20] It is orders DB.
[00:22] A record.
[00:23] Orders DB.
[00:25] Orders DB.
[00:26] It is always orders DB.
[00:31] Same one.
[00:33] Not five copies.
[00:35] One record per resource.
[00:36] Topology, policies, violations, drift and cost all point at the same one.
[00:43] Your score?
[00:44] One inventory out of one.
[00:46] Get started free at adaptercloud.com.

## AdapterCloud ad — Patch notes (singing server rack)

- Product: AdapterCloud
- Category: Ads
- Format: video, mp4, 0:52, 1080x1920
- File: https://assets.burdenoff.com/products/adaptercloud/ads/videos/adaptercloud-ad-video-02-patch-notes.mp4
- Captions: https://assets.burdenoff.com/products/adaptercloud/ads/videos/adaptercloud-ad-video-02-patch-notes.vtt
- Notes: https://assets.burdenoff.com/products/adaptercloud/ads/videos/adaptercloud-ad-video-02-patch-notes.md
- View: https://burdenoff.com/products?assets=adaptercloud&asset=adaptercloud-ad-video-02-patch-notes
- Tags: ad, video, vertical, discovery, sync-runs, aws, kubernetes, api, mascot-ohm

52-second vertical ad: rack-mounted AWS, Kubernetes, Edge, API and SaaS modules with faces 'sing' as discovery runs, showing built-in discovery for AWS and Kubernetes, API registration for other systems, idempotent re-syncs and tracked sync runs.

### About

A 52-second 9:16 vertical ad set inside a cartoon server rack whose modules (AWS, Discovery, Kubernetes, Edge, API, SaaS) have faces. The mascot conducts them: AWS and Kubernetes have discovery built in and "sing" when the run button is pressed; Edge and SaaS do not do discovery, so they are patched in through the API and stamped "registered by hand". An engineer worries the second run made two of everything; the answer is "same records, updated", with on-screen Sync Runs cards (Discovery, Running/Succeeded, resource counts, labelled "illustration · sample data"). It explains that every sync run is tracked from queued to succeeded with timing and counters, then closes on the end card and adaptercloud.com. Burned-in captions throughout, so it works muted in feeds and Stories.

### Transcript

[00:00] Right, let's hear the estate.
[00:03] AWS and Kubernetes have discovery built in.
[00:08] Run it! And they sing!
[00:14] These two don't do discovery.
[00:17] So, in through the API.
[00:20] Lovely this time of year.
[00:25] Once more with feeling.
[00:29] Hang on, did it just make two of everything?
[00:34] Same records, updated.
[00:37] Every sync run is tracked.
[00:39] From queued to succeeded with timing and counters.
[00:43] Patch notes.
[00:45] Get started free at adaptercloud.com.

## AdapterCloud ad — Roll for waiver (tabletop RPG governance)

- Product: AdapterCloud
- Category: Ads
- Format: video, mp4, 0:46, 1080x1080
- File: https://assets.burdenoff.com/products/adaptercloud/ads/videos/adaptercloud-ad-video-03-roll-for-waiver.mp4
- Captions: https://assets.burdenoff.com/products/adaptercloud/ads/videos/adaptercloud-ad-video-03-roll-for-waiver.vtt
- Notes: https://assets.burdenoff.com/products/adaptercloud/ads/videos/adaptercloud-ad-video-03-roll-for-waiver.md
- View: https://burdenoff.com/products?assets=adaptercloud&asset=adaptercloud-ad-video-03-roll-for-waiver
- Tags: ad, video, square, policy, violations, waiver, tagging, governance, mascot-ohm

46-second square ad staged as a tabletop role-playing game: a staging bucket has no owner tag, a tagging policy records a high-severity violation, and the players learn a waiver always needs a written reason.

### About

A 46-second 1:1 ad drawn top-down over a tabletop role-playing session, with a game master behind his screen, two players and the mascot as a miniature ("Ohm · level 3 Travel Adapter"). The party enters the staging account and finds a bucket with no owner tag; a player plays the tagging policy card ("require-owner-tag", JSON rule, high severity, staging scope), and a violation lands on a board with Open, Acknowledged, Resolved and Waived columns. A player tries to waive it with the reason "It's lovely this time of year"; it is recorded, then they just add the owner tag and the card moves to Resolved. The closing line is "Policies as records. Violations as a queue. And a waiver always needs a reason." Burned-in captions; ends on the AdapterCloud end card with adaptercloud.com.

### Transcript

[00:00] You enter the staging account.
[00:02] A bucket has no owner tag.
[00:05] Ooh, lovely this time of year.
[00:08] I play the tagging policy, written down for once.
[00:13] A violation is recorded.
[00:15] Severity, high.
[00:17] Acknowledged.
[00:19] Can we waive it?
[00:21] A waiver always needs a reason.
[00:24] Fine, it's lovely this time of year.
[00:28] Recorded.
[00:30] Oh, we could just add the tag.
[00:34] Policies as records.
[00:36] Violations as a queue.
[00:38] And a waiver always needs a reason.
[00:41] Get started free at adaptercloud.com